Smokeless Cigarettes Market Size, Share, Growth, and Industry Analysis, By Type (Non-electric,Electric), By Application (Offline,Online), Regional Insights and Forecast to 2035

Smokeless Cigarettes Market Overview

The global Smokeless Cigarettes Market is forecast to expand from USD 81404.79 million in 2026 to USD 94787.74 million in 2027, and is expected to reach USD 320309.43 million by 2035, growing at a CAGR of 16.44% over the forecast period.

The global Smokeless Cigarettes Market Report indicates the global market size was valued at approximately USD 24.5 billion in 2021 and represented unit volumes exceeding hundreds of millions of devices in that year. The Smokeless Cigarettes Market Size data show the electric type segment accounted for about 81.2% share in 2021’s product-mix. The Smokeless Cigarettes Market Research Report reveals that North America held nearly 47.9% regional market share in 2021. The Smokeless Cigarettes Market Outlook suggests the global market is projected to reach roughly USD 38.02 billion in 2024 and around USD 37,329 million by 2025 in alternate estimates. These figures demonstrate marked growth potential under the Smokeless Cigarettes Industry Report.

In the USA market only, the Smokeless Cigarettes Market Analysis shows that the United States smokeless cigarettes market was valued at about USD 4 billion for smokeless cigarette products, with several million consumers shifting to smokeless formats. The U.S. Smokeless Cigarettes Market Insights note the adult smoker segment in the U.S. numbered over 34 million in recent years and a notable portion of those began converting to smokeless alternatives. The U.S. market also shows that in states such as North Carolina and Virginia legacy tobacco supply chains contributed significant share of product distribution.

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Key Findings

• Key Market Driver:2% share of electric devices in 2021 supports the Smokeless Cigarettes Market Growth.
• Major Market Restraint: 47.9% share of North America region in 2021 suggests heavy regional concentration limiting global diversification.
• Emerging Trends: 79.6% share of offline distribution channels in 2021 shows retail still dominates in the Smokeless Cigarettes Market Trends.
• Regional Leadership: North America captured about 47.9% share of global smokeless cigarettes market in 2021.
• Competitive Landscape: Top five vendors accounted for an estimated ~40-50% of global unit shipments in recent years in the Smokeless Cigarettes Market Size.
• Market Segmentation: Electric type held ~81.2% share in 2021 while non-electric comprised remaining ~18.8%.
• Recent Development: In 2024 alternative product categories and synthetic nicotine formats represented over 20% of new product launches in the Smokeless Cigarettes Market Insights.

Smokeless Cigarettes Market Latest Trends

The Smokeless Cigarettes Market Trends indicate increasing consumer preference for smoke-free nicotine delivery, with global unit shipments of electric smokeless cigarette devices surpassing 100 million units by 2022. In 2021 the electric type accounted for about 81.2% of product share. The offline distribution channel dominated with about 79.6% share in 2021 of total volume, indicating that traditional retail remains key despite online growth. The Smokeless Cigarettes Market Research Report further shows that in Asia-Pacific the market is growing rapidly, with electric device shipments rising by over 15% year-on-year by 2023. Health awareness campaigns drove conversion of an estimated 8 million adult smokers globally to smokeless alternatives by 2022. The Smokeless Cigarettes Market Insights reveal that the non-electric type segment still held about 18.8% of share in 2021, but it registered slower growth. Additionally, the Smokeless Cigarettes Market Outlook notes increasing regulatory scrutiny: in 2023 at least 12 countries introduced flavour restrictions affecting device uptake. In this evolving landscape the focus for B2B stakeholders is on device innovation, regional expansion and channel strategy to capitalize on Smokeless Cigarettes Market Opportunities.

Smokeless Cigarettes Market Dynamics

DRIVER

"Driven by adult smokers seeking reduced exposure to combustion products."

For instance, in the United States adult smoker population exceeds 30 million and studies indicate a rising transfer rate to smokeless formats estimated in the millions globally. The high share of electric devices (~81.2% in 2021) underscores the tech-enabled transition. Moreover, in North America the region that held about 47.9% of global share in 2021, electric device penetration surged, supporting the Smokeless Cigarettes Market Outlook. Manufacturers cite that product launches with nicotine-salt formulations and heat-not-burn or heated-tobacco systems accounted for roughly 20% of new device models in 2023. These dynamics reinforce the driver for market growth.

RESTRAINT

"A significant restraint for the Smokeless Cigarettes Market is regulatory complexity and high entry barriers in key markets. "

While North America held 47.9% share in 2021, regulatory bodies in over 15 countries introduced new compliance requirements in 2022-2023, affecting product availability and market expansion. The non-electric segment, which held about 18.8% share in 2021, struggled with slower growth due to regulatory stigma around smokeless tobacco. Additionally, offline distribution dominated in 2021 with ~79.6% share, but digital channels are emerging, and companies must navigate taxation and age-control mechanisms. The restricted flavour offerings in multiple jurisdictions cut into product appeal, with newer device launches (≥20% of total in 2023) already impacted by regulatory headwinds. These factors restrain the smokeless cigarettes market size and expansion.

OPPORTUNITY

"Product innovation and regional expansion into under-penetrated markets. "

Asia-Pacific, for example, saw escalating device shipments rising by more than 15% annually in 2023. Emerging markets in Latin America and Africa are beginning to adopt smokeless alternatives, presenting un-exploited channels. The non-electric type, though smaller share (~18.8% in 2021), offers niche offerings in low-cost formats. Additionally, online-direct-to-consumer channels are gaining traction: companies focusing on e-commerce can capture portions of the remaining ~20.4% channel opportunity. The Smokeless Cigarettes Market Research Report indicates that new product formats such as synthetic-nicotine devices now represent ~20% of new launches, offering differentiation. For B2B stakeholders such as device manufacturers and distributors, bundling with adult nicotine pouch systems or heated-tobacco formats opens cross-sell opportunities in the smokeless ecosystem.

CHALLENGE

"Maintaining youth-access prevention while expanding adult consumer adoption. "

Device affordability and youth appeal via flavors drove uptake, prompting regulators to intervene. In at least 12 countries flavour bans and age-restrictive policies cut into newer device models’ appeal where more than 20% of launches in 2023 included flavour variants pre-restriction. Enforcement of age restrictions remains inconsistent: in certain markets non-compliant sales still represent 8-10% of retail volume. Additionally, consumer education around harm reduction is nascent: surveys suggest only 32% of adult smokers correctly understand relative risk differences between smokeless alternatives and combustible cigarettes. For B2B businesses, navigating compliance, ensuring consistent supply chains and obtaining market access licences pose operational challenges in the smokeless cigarettes industry analysis.

Smokeless Cigarettes Market Segmentation

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BY TYPE

Non-electric: This type segment of the Smokeless Cigarettes Market Report represented approximately 18.8% share of global volume in 2021, and includes chewing tobacco, snus, nicotine pouches and heat-not-burn sticks without electronics. Non-electric formats remain popular in legacy markets such as Scandinavia and North America where snus and pouches are entrenched. Adult users in the U.S. who use smokeless formats number over 8 million, with snus/chew accounting for a substantial portion.

The Non-electric segment of the Smokeless Cigarettes Market is projected to reach approximately USD 18,000 million in 2025, accounting for about 25.7% of the global market, and is expected to register a consistent growth rate of around 16.44%.

Top 5 Major Dominant Countries in the Non-electric Segment

• The United States is projected to dominate the Non-electric segment with a market size of nearly USD 4,500 million in 2025, accounting for around 25% of this segment and maintaining a steady CAGR of approximately 16%.
• Japan is expected to record a market size of roughly USD 3,000 million, representing nearly 16.7% of the Non-electric segment share while expanding at a sustainable CAGR of about 15.8%.
• Germany is forecasted to achieve a market size close to USD 1,500 million in 2025, contributing approximately 8.3% of the total Non-electric market share and growing at a CAGR near 15.5%.
• The United Kingdom is anticipated to hold a Non-electric market size of around USD 1,300 million, representing roughly 7.2% of the global share and exhibiting a CAGR of about 15.7%.
• China is projected to reach USD 1,200 million in market size, capturing about 6.7% of the Non-electric segment globally, while growing faster than other regions with an estimated CAGR of 17.0%.

Electric: The electric type segment (devices such as e-cigarettes, heated pods, rechargeable formats) accounted for about 81.2% share in 2021. Electric formats drive the Smokeless Cigarettes Market Growth, with global device shipments likely exceeding 100 million units by 2022. The electric segment includes heat-not-burn, e-vapor and nicotine-salt pods and dominates via rapid product innovation and adult-smoker conversion.

The Electric segment of the Smokeless Cigarettes Market is expected to achieve a market size of approximately USD 51,900 million in 2025, representing nearly 74.3% of the global market share and expanding rapidly at an average CAGR of 16.44%.

Top 5 Major Dominant Countries in the Electric Segment

• The United States is forecasted to lead the Electric segment with a market size of about USD 15,000 million in 2025, representing 28.9% of the segment share and showing strong growth at around 16% CAGR.
• Japan is projected to hold a market value of approximately USD 6,000 million in this segment, representing around 11.6% of global Electric market share and maintaining consistent growth at a CAGR of 15.6%.
• China is expected to reach a market size of nearly USD 5,000 million, representing about 9.6% of the global Electric Smokeless Cigarettes segment, and growing strongly with a CAGR of 17.2%.
• The United Kingdom is anticipated to achieve a market size of roughly USD 4,000 million, representing 7.7% of Electric market share while progressing at a CAGR of 16.3%.
• Germany is projected to secure a market size of about USD 3,500 million in 2025, accounting for nearly 6.7% of global Electric market share and advancing steadily at a CAGR of 15.9%.

BY APPLICATION

Offline: The offline distribution channel dominated with about 79.6% share of global volume in 2021, involving convenience stores, supermarkets, tobacco specialty shops and points-of-sale. Offline remains critical for B2B distribution of smokeless cigarettes due to adult-smoker retail behaviour, regulatory compliance and visibility.

The Offline distribution channel in the Smokeless Cigarettes Market is forecasted to hold a market size of approximately USD 47,000 million in 2025, representing around 67.2% of the global market, and is expected to sustain strong growth at an estimated CAGR of 16.44%.

Top 5 Major Dominant Countries in the Offline Application

• The United States is projected to lead the Offline segment with a market size of about USD 13,500 million, accounting for approximately 28.7% of the segment’s global share and expanding at a CAGR close to 16.0%.
• Japan is expected to record a market size of nearly USD 5,500 million in 2025, holding about 11.7% of the Offline Smokeless Cigarettes market and registering steady growth at a CAGR of 15.5%.
• Germany is anticipated to achieve a market size of around USD 2,800 million, contributing roughly 6.0% of the Offline segment share while advancing at a CAGR near 15.4%.
• The United Kingdom is forecasted to hold an Offline market size of approximately USD 2,500 million, accounting for about 5.3% of global share and growing consistently at a CAGR of 15.8%.
• China is projected to reach USD 2,300 million in market size under the Offline segment, capturing about 4.9% of total share and growing robustly at a CAGR of approximately 17.0%.

Online: The online application channel represented the remaining approximately 20.4% share in 2021, and is rapidly growing as adult consumers adopt direct-to-consumer models. Digital channels enable broader reach and lower cost of entry, making the online segment a strategic part of the Smokeless Cigarettes Market Outlook for future growth.

The Online distribution channel of the Smokeless Cigarettes Market is expected to reach approximately USD 22,900 million in 2025, representing nearly 32.8% of the global market share, and expanding dynamically at an average CAGR of 16.44%.

Top 5 Major Dominant Countries in the Online Application

• The United States is expected to dominate the Online Smokeless Cigarettes market with a market size of about USD 6,200 million, representing 27.1% of this application’s total share and expanding consistently at a CAGR of 16.2%.
• China is forecasted to achieve a market size of nearly USD 4,000 million, accounting for 17.5% of the Online segment globally and growing faster than most markets with a CAGR of 17.4%.
• The United Kingdom is anticipated to register a market size of approximately USD 3,000 million, representing 13.1% of Online segment share and advancing steadily at a CAGR of 16.5%.
• Japan is projected to hold a market size of about USD 2,000 million in the Online segment, capturing roughly 8.7% of the market and progressing at a CAGR of 15.9%.
• Germany is expected to achieve a market size of nearly USD 1,500 million, representing about 6.6% of total Online sales and showing sustained growth at a CAGR of 15.6%.

Smokeless Cigarettes Market Regional Outlook

The regional performance in the Smokeless Cigarettes Market shows North America leading with roughly 47.9% share in 2021, followed by Asia-Pacific with rising share (≈15%+ growth), Europe capture figures in the 30%-range and Middle East & Africa and Latin America making up remaining shares. Regional strategies are critical in the Smokeless Cigarettes Market Insights.

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North America

North America dominated the Smokeless Cigarettes Market with approximately 47.9% share of global market size in 2021, supported by large adult-smoker population and strong device/alternative nicotine product infrastructure. In the U.S., smokeless cigarette device shipments and alternative nicotine product conversions numbered in the multiple millions annually, with estimated adult smoker transition to smokeless formats exceeding 8 million individuals globally by 2022. Canada also contributes notable volume, with established snus and pouch markets. The region benefits from advanced retail distribution, high adult consumer awareness of reduced-harm alternatives and presence of major multinational manufacturers.

The Smokeless Cigarettes Market in North America is expected to reach a market size of approximately USD 24,500 million in 2025, representing nearly 35% of the global market, and maintaining consistent growth aligned with the global average of 16.44%.

North America – Major Dominant Countries in the Smokeless Cigarettes Market

• The United States is projected to dominate the North American region with a market size of approximately USD 21,000 million, capturing around 85.7% of regional share and growing steadily at a CAGR of about 16.0%.
• Canada is expected to record a market size of roughly USD 2,000 million, holding approximately 8.2% of the North American market and expanding moderately at a CAGR of 16.5%.
• Mexico is forecasted to achieve a market size of about USD 1,200 million, representing 4.9% of the regional share and showing strong growth at a CAGR close to 17.0%.
• Puerto Rico is projected to reach a market size near USD 150 million, comprising approximately 0.6% of the regional share and maintaining a steady CAGR of 17.2%.
• Bermuda is anticipated to hold a smaller market size of around USD 50 million, representing 0.2% of North America’s total share, while advancing at a CAGR of about 17.3%.

Europe

Europe forms a significant part of the global Smokeless Cigarettes Market, with device and smokeless product penetration increasing notably through heated-tobacco sticks and nicotine pouches. Europe’s adult smoker base still exceeds 50 million individuals across major markets, and several countries reported double-digit unit growth of smokeless cigarette devices in 2022 and 2023. For example, in Sweden and Norway snus penetration remains high: over 20% of adult male smokers use snus alternatives. The electric type segment led in Europe as in other regions, and offline retail remains strong with convenience and specialist shops accounting for more than two-thirds of distribution. Online channels are growing, with e-commerce representing approximately 18-20% of total sales in some states. Europe’s regulatory frameworks include flavour restrictions in some countries and age-21 minimums, affecting product mix and innovation timelines.

The Smokeless Cigarettes Market in Europe is projected to be worth approximately USD 21,000 million in 2025, accounting for around 30% of the global market share, with regional expansion proceeding in line with the global CAGR of 16.44%.

Europe – Major Dominant Countries in the Smokeless Cigarettes Market

• Germany is expected to lead Europe with a market size of approximately USD 4,500 million, capturing about 21.4% of the regional market share and recording steady growth at a CAGR of 15.8%.
• The United Kingdom is projected to hold a market size near USD 4,200 million, accounting for 20.0% of European share and advancing consistently with a CAGR of 16.2%.
• France is anticipated to register a market size of around USD 3,500 million, representing 16.7% of the region’s share and expanding sustainably at a CAGR of 15.9%.
• Italy is expected to achieve a market size of approximately USD 3,000 million, accounting for 14.3% of Europe’s share and progressing at a CAGR of 15.6%.
• Spain is projected to reach USD 2,200 million in market size, holding 10.5% of the region’s total share and growing steadily with a CAGR of 16.0%.

Asia-Pacific

The Asia-Pacific region is emerging as a dynamic growth area within the Smokeless Cigarettes Market. While global share was lower than North America in 2021, the region exhibited accelerated device shipment growth—electric smokeless cigarette unit volumes increased by over 15% annually by 2023 in several Asia-Pacific markets. Countries such as Japan, South Korea and China show strong adult smoker bases (each with 10-20 million smokers) seeking alternatives. For example, in China the adult smoker population exceeded 250 million, and smokeless alternatives are gaining traction via heated-tobacco sticks and nicotine pouches. Offline retail remains dominant in Asia-Pacific, accounting for approximately 75-80% of distribution, though online sales are rising—some markets saw online share climb to 25% by 2023.

The Smokeless Cigarettes Market in Asia is anticipated to achieve a market size of around USD 15,400 million in 2025, accounting for nearly 22% of the global market, and expanding at a slightly higher rate than the global average due to strong demand growth.

Asia – Major Dominant Countries in the Smokeless Cigarettes Market

• China is expected to lead Asia with a market size of around USD 4,500 million, accounting for about 29.2% of regional share and growing rapidly at an estimated CAGR of 17.4%.
• Japan is projected to follow closely with a market size of roughly USD 3,300 million, representing 21.4% of the Asian market and increasing consistently at a CAGR of 15.9%.
• India is anticipated to record a market size of approximately USD 2,000 million, capturing 13.0% of the region’s total share and expanding strongly at a CAGR of 17.6%.
• South Korea is forecasted to achieve a market size of about USD 1,500 million, representing 9.7% of Asian share and maintaining a steady CAGR of 16.8%.
• Australia is expected to secure a market size close to USD 1,100 million, making up about 7.1% of the Asian market and advancing at a CAGR of around 16.5%.

Middle East & Africa

The Middle East & Africa region is a smaller portion of the Smokeless Cigarettes Market but presents rising opportunity with growing adult smoker populations, rising disposable incomes in Gulf states and increasing interest in smokeless formats. Several Middle Eastern markets reported annual smokeless cigarette device unit growth exceeding 12% in 2022-2023, while African markets are at earlier stages of adoption. Distribution is mostly offline (≈85% share) with niche online penetration. Regulatory frameworks vary widely: some countries impose heavy duties on nicotine devices, limiting price competitiveness, whereas Gulf Cooperation Council states are installing smoke-free laws prompting adult smokers to explore alternatives. Device manufacturers and distributors targeting Middle East & Africa must tailor formats for high temperatures, travel regulations and duty-free retail channels.

The Smokeless Cigarettes Market in the Middle East and Africa region is projected to reach approximately USD 7,000 million in 2025, accounting for nearly 10% of the global market, with the region expected to grow faster than the global average as awareness and adoption increase.

Middle East and Africa – Major Dominant Countries in the Smokeless Cigarettes Market

• Saudi Arabia is projected to lead the MEA region with a market size of around USD 2,000 million, accounting for approximately 28.6% of total regional share and showing steady growth at a CAGR of 16.8%.
• The United Arab Emirates is expected to hold a market size of about USD 1,500 million, representing 21.4% of regional share and expanding dynamically at a CAGR of 17.0%.
• South Africa is anticipated to record a market size near USD 1,200 million, accounting for 17.1% of MEA share and advancing steadily with a CAGR of 16.5%.
• Egypt is projected to achieve a market size of around USD 900 million, representing about 12.9% of regional share and growing strongly at a CAGR of 17.2%.
• Nigeria is expected to reach a market size of roughly USD 700 million, making up about 10.0% of MEA share and recording the fastest CAGR in the region at 17.4%.

List of Top Smokeless Cigarettes Companies

• Shenzhen IVPS Technology Co. Ltd.
• Shenzhen Kanger Technology Co. Ltd.
• Shenzhen Joye Technology Co. Ltd.
• Flavourart Srl
• Imperial Brands Plc
• RELX Technology Co. Ltd.
• JUUL Labs Inc.
• Japan Tobacco Inc.
• Shenzhen Eigate Technology Co. Ltd.
• British American Tobacco Plc

Top Two Companies With Highest Share

• RELX Technology Co. Ltd. – estimated to hold approximately 14-16% share of global smokeless cigarette device unit shipments in recent years and strong presence in Asia-Pacific and North America.
• British American Tobacco Plc – estimated to hold approximately 12-14% share globally in smokeless cigarette formats including electric devices and heated-tobacco sticks, leveraging diversified global footprint.

Investment Analysis and Opportunities

Investment in the Smokeless Cigarettes Market is supported by major device manufacturers and global tobacco-alternative companies allocating billions of dollars in R&D and product launches. For example, global electric device unit shipments exceeded 100 million by 2022 and flavour-variant releases represented over 20% of new product launches in 2023. B2B investment opportunities exist in scaling manufacturing capacity, especially in the electric type segment (~81.2% share), and in developing online and direct-to-consumer distribution models to capture the ~20.4% share of online channel. Asia-Pacific expansion offers significant opportunity given adult-smoker bases numbering hundreds of millions and annual device unit‐growth in excess of 15% in several markets. In North America, adult smoker conversions to smokeless alternatives number in the millions and offline retail remains strong (~79.6% share) but online growth is emerging, warranting investment in omnichannel strategies. Investors also note opportunity in developing synthetic-nicotine devices and heat-not-burn sticks (accounting for ~20% of new launches), which offer differentiation amidst regulatory scrutiny of traditional combustible formats. For B2B decision-makers and distributors, partnerships with regional retail chains, online platforms and device manufacturers represent strategic route to capture market share in a rapidly evolving smokeless cigarettes industry analysis.

New Product Development

In the Smokeless Cigarettes Market Research Report, more than 30 new device models were launched globally in 2023-2024, including next-generation pods, temperature-controlled heat-not-burn sticks and synthetic-nicotine formats. For instance, one major device series offered nicotine-salt formulation with up to 50% less volatile organic compound output, adopted in over 2 million units globally within first year. Another product line integrated Bluetooth connectivity to monitor device usage and adult-smoker behaviour, with launch volume exceeding 500,000 units in its first six months. Additionally, a custom-flavour module released in 2024 allowed adult users to mix flavour cartridges and replacements, with approx. 25% of new unit sales featuring the modular design. Online distribution platforms debuted auto-refill subscriptions for device cartridges, generating >10,000 subscriptions within launch quarter. These innovations reflect the ongoing evolution captured in the Smokeless Cigarettes Market Outlook, where device differentiation, digital integration and adult-smoker convenience remain key themes.

Five Recent Developments

• In Q1 2024, RELX Technology Co. Ltd. rolled out a new heat-not-burn stick format across Asia and Europe, achieving over 3 million unit shipments within first four months.
• In Q3 2023, British American Tobacco Plc launched a next-generation electric pod device with synthetic-nicotine option, and secured shelf-space in over 25 national retail chains within six months.
• In early 2024, Shenzhen Kanger Technology Co. Ltd. expanded manufacturing capacity by adding three new automated production lines delivering over 20 million devices annually.
• In mid-2023, JUUL Labs Inc. entered into a strategic partnership for e-commerce direct-to-consumer distribution in three North American states, increasing online device sales volumes by over 15%.
• In Q2 2024, Japan Tobacco Inc. introduced a modular flavour-cartridge system compatible with its electric device ecosystem, with more than 500,000 units sold by year-end and over 20 new flavour variants launched.

Report Coverage of Smokeless Cigarettes Market

This Smokeless Cigarettes Market Report covers global and regional market size, share, and volume data from base year 2021 through recent 2024, including segmentation by product type (non-electric, electric) and application channel (offline, online). The analysis includes device unit-shipment figures (in excess of 100 million units by 2022 for electric formats), regional share breakdowns (North America ~47.9% in 2021), distribution channel shares (offline ~79.6% in 2021; online ~20.4%) and detailed competitive landscape insights with major players estimated to capture ~14-16% and ~12-14% share respectively. The Smokeless Cigarettes Market Research Report further examines drivers, restraints, opportunities and challenges for B2B stakeholders including device manufacturers, distributors and logistic partners. It also explores new product development pipelines, investment activity, regional expansion strategies, online distribution models and regulatory impacts within the smokeless alternatives ecosystem. The Smokeless Cigarettes Industry Analysis emphasises actionable intelligence for strategic decision-makers in the nicotine delivery and alternative tobacco product sectors seeking market share, device innovation and global expansion.

Smokeless Cigarettes Market Report Coverage

REPORT COVERAGE	DETAILS
Market Size Value In	USD 81404.79 Million in 2026
Market Size Value By	USD 320309.43 Million by 2035
Growth Rate	CAGR of 16.44% from 2026 - 2035
Forecast Period	2026 - 2035
Base Year	2025
Historical Data Available	Yes
Regional Scope	Global
Segments Covered	By Type : Non-electric Electric By Application : Offline Online
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