Recreational Vehicle Rental Market Size, Share, Growth, and Industry Analysis, By Type (Campervans,Motorhomes), By Application (Couple Travel,Family Trip,Others), Regional Insights and Forecast to 2035

Recreational Vehicle Rental Market Overview

The global Recreational Vehicle Rental Market size is projected to grow from USD 2581.01 million in 2026 to USD 2865.96 million in 2027, reaching USD 6625.31 million by 2035, expanding at a CAGR of 11.04% during the forecast period.

The global Recreational Vehicle Rental Market size exceeded USD 2.4 billion in 2023, with more than 150,000 RVs rented worldwide annually. The market features increasing demand for flexible travel options, especially among millennials and retirees, with over 60% of rentals opting for motorhomes over campervans.

In the USA, the Recreational Vehicle Rental Market commands over 40% of global rentals, with around 70,000 RVs rented annually. The USA’s market reflects a strong growth in family trip rentals, accounting for approximately 55% of rentals, followed by couple travel at 30%.

Get Comprehensive Insights into the Market’s Size and Growth Trends

Download FREE Sample

Key Findings

• Key Market Driver: 68% of consumers prefer RV rentals for flexible travel options.
• Major Market Restraint: 35% of potential renters cite high rental prices as a deterrent.
• Emerging Trends: 42% of new renters are opting for eco-friendly and electric RV rentals.
• Regional Leadership: North America accounts for 45% of the global Recreational Vehicle Rental Market share.
• Competitive Landscape: Top five companies capture 55% of the market share globally.
• Market Segmentation: Campervans represent 40% of rentals, while motorhomes make up 60%.
• Recent Development: 30% increase in online rental bookings over the last two years.

Recreational Vehicle Rental Market Latest Trends

The Recreational Vehicle Rental Market Analysis reveals a robust shift towards digitization, with more than 60% of rentals now booked online, replacing traditional booking channels. Eco-conscious travelers are fueling the rise of electric and hybrid RV options, with approximately 20% of new rentals in 2024 being electric models. Subscription-based rental models have gained traction, with 15% of rental companies offering monthly subscriptions. The preference for motorhomes remains dominant, constituting over 60% of the rental fleet, driven by demand for spacious interiors and premium amenities.

Recreational Vehicle Rental Market Dynamics

The Recreational Vehicle Rental Market Dynamics reveal a complex interplay of factors influencing the industry’s growth and challenges. A key driver of market expansion is the increasing consumer preference for flexible, private, and contactless travel options, with over 70% of renters in recent surveys indicating safety and convenience as primary reasons for choosing RV rentals. This shift is supported by technological advancements such as GPS-enabled smart vehicles and app-based rental platforms, which account for nearly 60% of all bookings globally.

DRIVER

"Rising demand for flexible and contactless travel experiences."

The Recreational Vehicle Rental Market Growth is primarily driven by the increasing consumer preference for self-guided travel that combines safety and convenience. Surveys indicate that over 70% of recent renters prefer RVs due to COVID-19 travel safety concerns, emphasizing social distancing and private accommodations.

RESTRAINT

"High rental and maintenance costs limiting market expansion."

Despite growing interest, the Recreational Vehicle Rental Market faces restraints due to rental pricing, with 35% of potential customers citing high costs as a major barrier. Operational costs for rental companies, including maintenance and insurance, have escalated, impacting rental fees. Limited availability of affordable RV options, especially campervans, restricts market accessibility for budget-conscious travelers.

OPPORTUNITY

"Growth in eco-friendly and tech-enabled rental services."

The Recreational Vehicle Rental Market offers significant opportunities through the integration of green technologies, with electric RVs accounting for 20% of the rental fleet growth in 2024. Market players investing in solar-powered and hybrid vehicles are capturing new customer segments. The rise in personalized rental experiences, including app-based vehicle selection and route planning, has opened avenues for service differentiation, attracting tech-savvy renters who represent over 40% of new customers.

CHALLENGE

"Fluctuating fuel prices and insurance complexities."

The Recreational Vehicle Rental Market encounters challenges from volatile fuel prices, affecting operational costs and rental affordability, with fuel expenses constituting up to 25% of total trip costs for renters. Insurance premiums for RV rentals are considerably higher compared to standard vehicle rentals, increasing company overheads and customer fees; about 45% of rental providers report insurance as a significant expense.

Recreational Vehicle Rental Market Segmentation

The Recreational Vehicle Rental Market is primarily segmented by type into Campervans and Motorhomes, and by application into Couple Travel, Family Trips, and Others. Campervans constitute about 40% of rentals, preferred for short trips and easier maneuverability. Motorhomes dominate with 60% of the market, favored for longer trips requiring more space and amenities. Applications reveal Family Trips as the largest segment, accounting for 55% of rentals, due to demand for spacious accommodation and versatile travel.

Get Comprehensive Insights on the Market Segmentation in this Report

Download FREE Sample

BY TYPE

Campervans: Campervans represent approximately 40% of the Recreational Vehicle Rental Market, favored for their compact size and ease of use. These vehicles typically accommodate 2 to 4 passengers and are popular for weekend getaways and short-distance travel. The campervan rental segment sees high demand in urban and semi-urban areas, with rentals averaging 5 to 7 days.

The Campervans segment is expected to reach a significant market size of USD 1,120.5 million by 2025, commanding a substantial market share of approximately 48.2% within the overall recreational vehicle rental market, supported by an anticipated CAGR of 10.5% throughout the forecast period due to increasing consumer preference for flexible travel options and rising demand for compact, easy-to-drive rental vehicles.

Top 5 Major Dominant Countries in the Campervans Segment

• United States: Holding the largest share within the Campervans segment, the U.S. market size is projected to be USD 420 million by 2025, representing 37.5% of the global Campervans market. This robust growth is fueled by widespread domestic travel and a thriving road trip culture, coupled with strong rental infrastructure, with a CAGR estimated at 11.0%.
• Germany: Germany follows as a key market with an estimated size of USD 160 million in 2025, capturing around 14.3% of the Campervans segment. Germany's strong tourism sector and increasing interest in sustainable travel solutions contribute to this share, supported by a CAGR of 9.8% during the forecast period.
• Australia: Australia is anticipated to contribute USD 150 million to the Campervans market, accounting for 13.4% share by 2025. The country’s extensive road networks and popularity of outdoor recreational activities drive growth here, with an expected CAGR of 10.2%.
• United Kingdom: The UK Campervans market is forecasted to reach USD 130 million by 2025, reflecting an 11.6% share in this segment. Growth is stimulated by domestic tourism and an increasing trend of staycations, with a CAGR projected at 9.5%.
• Canada: Canada is estimated to generate a market size of USD 120 million in the Campervans segment by 2025, equating to a 10.7% share globally. The country’s vast natural landscapes and rising interest in flexible vacation options are key drivers, supported by a CAGR of 10.1%.

Motorhomes: Motorhomes dominate the market with 60% share, prized for spacious interiors that accommodate 4 to 8 passengers and offer full amenities including bathrooms, kitchens, and entertainment systems. This segment is preferred for family trips and extended travel, with typical rental durations of 10 to 14 days. Motorhome rentals are highly seasonal, peaking in summer months where they account for 65% of all rentals.

The Motorhomes segment is projected to achieve a market size of USD 1,203.9 million by 2025, representing approximately 51.8% of the global recreational vehicle rental market. This segment benefits from increasing consumer demand for spacious, fully equipped rental vehicles that offer enhanced comfort and amenities, reflected in a strong CAGR of 11.5% during the forecast period.

Top 5 Major Dominant Countries in the Motorhomes Segment

• United States: Dominating the Motorhomes segment, the U.S. market is expected to reach USD 500 million by 2025, accounting for 41.5% of the global Motorhomes market. The country’s extensive highway infrastructure and strong culture of extended road trips significantly support this market, alongside a CAGR of 12.0%.
• Germany: Germany holds a critical position with a Motorhomes market size forecasted at USD 180 million in 2025, capturing 14.9% of the segment. The country's well-developed tourism sector and growing preference for luxury travel options contribute to steady growth, supported by a CAGR of 10.8%.
• Australia: The Australian Motorhomes segment is estimated to reach USD 160 million by 2025, representing 13.3% of the market. The appeal of exploring vast open landscapes and national parks supports this share, with a CAGR projected at 11.2%.
• United Kingdom: The UK Motorhomes market is set to achieve USD 140 million by 2025, corresponding to an 11.6% share within this segment. Growing demand for self-drive vacations and staycation trends significantly influence this growth, with a CAGR of 10.6%.
• Canada: Canada is expected to hold a market size of USD 110 million in Motorhomes by 2025, amounting to 9.1% share globally. Increasing interest in outdoor adventures and long-distance travel enhances the market’s growth, accompanied by a CAGR of 11.0%.

BY APPLICATION

Couple Travel: Couple Travel accounts for around 30% of the Recreational Vehicle Rental Market, characterized by preference for smaller, agile campervans and compact motorhomes. The average rental duration for couple travel is about 5 days, often aligned with weekend trips and romantic getaways. Rental companies report that couples favor vehicles with enhanced comfort features, such as ergonomic seating and premium sleeping arrangements, contributing to a 20% increase in high-end campervan rentals.

The Couple Travel segment in the recreational vehicle rental market is projected to reach a market size of USD 820 million by 2025, capturing approximately 35.3% of the total market. This segment’s growth is fueled by increasing trends of intimate and personalized travel experiences among couples, supported by a steady CAGR of 10.2% during the forecast period.

Top 5 Major Dominant Countries in the Couple Travel Application

• United States: The U.S. leads in the Couple Travel segment with a market size of USD 350 million, accounting for 42.7% share in this application. Popularity of road trips and scenic travel routes drives growth, alongside a CAGR of 10.7%.
• Germany: Germany holds a significant position with USD 140 million market size and 17.1% share, driven by strong preferences for romantic getaway destinations, complemented by a CAGR of 9.9%.
• Australia: Australia’s Couple Travel market size is estimated at USD 130 million, reflecting 15.8% share supported by growing domestic tourism trends and demand for flexible travel options, with a CAGR of 10.1%.
• United Kingdom: The UK captures USD 110 million in this segment, representing 13.4% share. The rise in short weekend trips and heritage tours contributes to growth, with a CAGR of 9.7%.
• Canada: Canada is expected to hold a USD 90 million market size in Couple Travel application, accounting for 11.0% share due to increasing interest in outdoor leisure activities among couples, supported by a CAGR of 10.0%.

Family Trip: Family Trips dominate the application segment, making up 55% of rentals, driven by demand for larger motorhomes that offer spacious living and sleeping quarters. Families typically rent for 10 to 14 days, often during school holidays and summer vacations. This segment shows a preference for RVs with safety features and entertainment systems to accommodate children.

The Family Trip segment is anticipated to reach a market size of USD 950 million by 2025, making up approximately 40.9% of the total recreational vehicle rental market. This segment’s expansion is driven by increasing demand for convenient and flexible vacation options tailored for families, supported by a steady CAGR of 11.3% through the forecast period.

Top 5 Major Dominant Countries in the Family Trip Application

• United States: The U.S. dominates the Family Trip application with a market size of USD 430 million, representing 45.3% share. Rising trends in multi-generational travel and family-friendly camping locations bolster this growth, with a CAGR of 11.6%.
• Germany: Germany holds a significant position with a market size of USD 160 million, reflecting 16.8% share in this segment. Increasing preference for family-oriented travel packages and recreational parks contribute to a CAGR of 10.5%.
• Australia: Australia’s Family Trip segment is valued at USD 140 million, holding 14.7% share. Growth is driven by expanding domestic tourism and family vacation packages featuring RV rentals, supported by a CAGR of 11.0%.
• United Kingdom: The UK commands USD 120 million market size, equating to 12.6% share, fueled by rising interest in outdoor family activities and heritage trail holidays, accompanied by a CAGR of 10.8%.
• Canada: Canada’s Family Trip segment reaches USD 100 million, accounting for 10.6% share, largely due to increasing demand for outdoor adventure travel and nature-based family vacations, supported by a CAGR of 10.9%.

Others: The remaining 15% of the market includes corporate travel, adventure tourism, and event-based rentals. These rentals tend to be short-term, averaging 3 to 5 days, and feature specialized vehicles like off-road campervans and luxury motorhomes. Adventure tourism accounts for approximately 8% of this segment, with demand concentrated in regions known for outdoor sports and festivals.

The Others segment, encompassing corporate travel, solo trips, and specialty rentals, is expected to reach a market size of USD 470 million by 2025, representing 20.2% of the global recreational vehicle rental market. This segment is characterized by diversified use cases and niche demand, growing steadily with a CAGR of 9.6% during the forecast period.

Top 5 Major Dominant Countries in the Others Application

• United States: The U.S. leads the Others segment with a market size of USD 220 million, capturing 46.8% share. Corporate event rentals and solo traveler preferences are key growth drivers, supported by a CAGR of 9.8%.
• Germany: Germany holds a market size of USD 85 million, accounting for 18.1% share, propelled by niche travel packages and growing interest in personalized rental experiences, with a CAGR of 9.2%.
• Australia: Australia’s Others segment is valued at USD 70 million, representing 14.9% share. Specialty adventure rentals and increasing solo travel popularity contribute to a CAGR of 9.4%.
• United Kingdom: The UK commands USD 55 million, equating to 11.7% share, driven by rising demand for corporate leisure packages and custom rentals, supported by a CAGR of 9.3%.
• Canada: Canada accounts for USD 40 million in this segment, holding 8.5% share, boosted by increased use in specialized trips and solo expeditions, with a CAGR of 9.5%.

Regional Outlook for the Recreational Vehicle Rental Market

The global Recreational Vehicle Rental Market exhibits diverse growth patterns across key regions including North America, Europe, Asia-Pacific, and the Middle East & Africa, each reflecting unique market dynamics shaped by consumer preferences, infrastructure, and regulatory frameworks. North America leads with approximately 45% of total rental volumes, driven by a well-established culture of road travel and extensive RV-friendly infrastructure, while Europe holds around 30% market share, bolstered by a growing interest in sustainable and electric RV options.

Get Comprehensive Insights into the Market’s Size and Growth Trends

Download FREE Sample

NORTH AMERICA

North America dominates the Recreational Vehicle Rental Market with a market share exceeding 45% globally, reflecting the region's extensive road networks and established rental infrastructure. The USA alone contributes to more than 40% of global rental volumes, with over 70,000 RVs rented annually across diverse customer segments. The motorhome segment accounts for 60% of rentals, while campervans represent 40%. Rental durations average 7 to 14 days, with family trips comprising 55% of rentals.

North America stands as a leading region in the recreational vehicle rental market, with a projected market size of USD 1,050 million by 2025, representing approximately 45.1% of the global market share, and an anticipated CAGR of 10.8%. The region’s growth is driven by strong domestic tourism, a well-established RV culture, and the widespread adoption of outdoor recreational activities.

North America – Major Dominant Countries in the Recreational Vehicle Rental Market

• United States: The United States leads with a market size of USD 850 million, accounting for 81% of North America’s market share, with a CAGR of 11.0%. Growth is fueled by high demand for flexible travel options, robust rental platforms, and strong consumer interest in nature-centric vacations.
• Canada: Canada’s market size is estimated at USD 130 million, contributing 12.4% to the regional share, accompanied by a CAGR of 10.3%. Increased interest in national parks and family-oriented road trips support this growth.
• Mexico: Mexico holds a market size of USD 70 million, representing 6.7% of North America’s market, with a CAGR of 10.0%. The rise in domestic tourism and growing infrastructure for recreational vehicles underpin this segment.
• Puerto Rico: Puerto Rico’s market size is around USD 15 million, accounting for 1.4% of the regional market share, supported by a CAGR of 9.7%. Its growing popularity as a tourist destination with increasing recreational activities contributes to this growth.
• Bermuda: Bermuda captures a smaller yet notable market size of USD 5 million, about 0.5% of North America’s share, with a CAGR of 9.5%, backed by luxury travel trends and island tourism expansion.

EUROPE

Europe holds approximately 30% of the global Recreational Vehicle Rental Market, with Germany, France, and the UK leading rental volumes. Germany accounts for around 10% of the global market share, favored for motorhome rentals with premium features. The UK sees significant campervan demand, representing 35% of its rentals. The European market is characterized by a growing preference for eco-friendly RVs, with electric RV rentals constituting 15% of new fleet additions.

Europe is recognized as one of the most significant regions in the global recreational vehicle rental market, with a market size anticipated to reach USD 720 million by 2025, accounting for approximately 31% of the global market share, and expected to grow at a CAGR of 10.9% over the forecast period. The growth in Europe is driven by diverse tourist preferences encompassing cultural, historical, and eco-tourism, supported by a strong rental infrastructure and widespread adoption of RV travel.

Europe – Major Dominant Countries in the Recreational Vehicle Rental Market

• Germany: Germany leads the European recreational vehicle rental market with a market size estimated at USD 180 million by 2025, representing 25.0% of Europe’s share, supported by a CAGR of 10.5%. This dominance stems from a deeply rooted RV culture, extensive local tourism, and government-backed initiatives promoting domestic travel and camping.
• United Kingdom: The United Kingdom holds a market size of USD 160 million, which translates to a 22.2% share of the European market, accompanied by a CAGR of 11.0%. The UK’s market growth is fueled by the popularity of family trips and weekend getaways, as well as increasing consumer interest in flexible, outdoor recreational activities.
• France: France commands a market size of USD 140 million in the recreational vehicle rental segment by 2025, accounting for 19.4% of the European market share, and growing at a CAGR of 10.7%. The country’s rental demand is largely attributed to countryside tourism and cultural explorations supported by a well-developed network of RV parks.
• Italy: Italy is projected to have a market size of USD 120 million by 2025, holding a 16.7% share of the regional market, with a CAGR of 10.6%. This growth is driven by rising demand for coastal and historical tourism, with travelers preferring motorhomes and campervans to explore Italy’s scenic regions and heritage sites.
• Spain: Spain’s recreational vehicle rental market is anticipated to reach USD 120 million by 2025, contributing 16.7% to Europe’s market share, supported by a CAGR of 10.8%. Spain benefits from its Mediterranean climate and scenic road trip popularity, encouraging both domestic and international travelers to utilize RV rentals extensively.

ASIA-PACIFIC

The Asia-Pacific Recreational Vehicle Rental Market is rapidly expanding, accounting for approximately 15% of global rentals, with China, Australia, and Japan as key contributors. China’s market has seen over 15,000 new rentals in 2024, mostly campervans tailored for weekend travel. Australia holds a 5% market share, with motorhomes preferred for long-distance travel, averaging 10 days rental duration. Japan’s rental volumes focus on compact motorhomes, popular among couples.

Asia is emerging as a dynamic market in the recreational vehicle rental industry, projected to reach a market size of USD 480 million by 2025, accounting for approximately 20.7% of the global market share, with an expected CAGR of 12.2%. This growth is propelled by increasing domestic tourism, rising disposable incomes, and the expanding popularity of road trips and outdoor leisure activities in countries such as China, Japan, and India.

Asia – Major Dominant Countries in the Recreational Vehicle Rental Market

• China: China is anticipated to lead the Asian market with a size of USD 150 million by 2025, representing 31.2% of the region’s share, along with a strong CAGR of 12.8%. The growth is supported by rapid urbanization, rising interest in domestic tourism, and government policies promoting recreational travel.
• Japan: Japan holds a market size of USD 130 million, accounting for 27.1% of the Asian market share, accompanied by a CAGR of 11.9%. The market expansion is driven by a culture embracing outdoor travel and the growing availability of diverse recreational vehicle models.
• India: India is forecasted to have a market size of USD 100 million by 2025, making up 20.8% of the Asian market share, with a CAGR of 12.5%. The rise in family vacations and the increasing trend of exploring national parks and hill stations through RV rentals contribute significantly to this growth.
• South Korea: South Korea’s recreational vehicle rental market is expected to reach USD 60 million by 2025, capturing 12.5% of the regional share, with a CAGR of 11.7%. The country’s robust travel culture and high-tech rental platforms are key drivers.
• Thailand: Thailand holds a market size of USD 40 million, representing 8.3% of Asia’s share, supported by a CAGR of 12.0%, with the tourism sector’s growth and expanding road trip popularity boosting demand.

MIDDLE EAST & AFRICA

The Middle East & Africa region accounts for roughly 5% of the global Recreational Vehicle Rental Market, with UAE, Saudi Arabia, and South Africa as leading countries. The UAE holds around 2% of the global share, favored for luxury motorhome rentals catering to business and leisure travelers. South Africa focuses on adventure tourism with off-road campervans constituting 20% of rentals.

The Middle East and Africa recreational vehicle rental market is forecasted to reach a market size of USD 144 million by 2025, accounting for roughly 6.2% of the global market share, with an anticipated CAGR of 11.1%. This growth is driven by increasing tourism investments, government initiatives to promote leisure travel, and rising interest in desert and safari adventures using RVs.

Middle East and Africa – Major Dominant Countries in the Recreational Vehicle Rental Market

• United Arab Emirates: The UAE is projected to dominate the regional market with a size of USD 60 million by 2025, holding 41.7% of the Middle East and Africa market share, coupled with a CAGR of 11.5%. This is fueled by luxury tourism growth and increasing domestic and international travelers opting for recreational vehicle rentals.
• South Africa: South Africa holds a market size of USD 40 million, representing 27.8% of the regional share, growing at a CAGR of 10.9%, supported by expanding safari tourism and widespread availability of campervan rentals.
• Saudi Arabia: Saudi Arabia’s recreational vehicle rental market is expected to reach USD 20 million, accounting for 13.9% of the region’s share, with a CAGR of 10.8%. The government’s focus on tourism diversification and desert adventure travel boosts this segment.
• Egypt: Egypt captures a market size of USD 14 million, representing 9.7% of the regional market, with a CAGR of 11.2%, driven by the growing interest in historical tourism combined with road trip adventures.
• Kenya: Kenya’s market size is forecasted at USD 10 million by 2025, holding 6.9% of the regional share, supported by a CAGR of 10.7%, with rising demand for safari and nature-based recreational vehicle rentals.

List of Top Recreational Vehicle Rental Companies

• Adventure Touring USA
• Japan C.R.C
• RV Share
• Tourism Holdings Ltd
• Apollo RV Rentals
• Escape Campervans USA
• Cruise America
• Outdoorsy
• Indie Campers Application
• Yescapa
• RVezy
• Erwin Hymer Group

Adventure Touring USA: Holds approximately 18% market share in North America, renowned for diverse fleet size and innovative rental solutions tailored to family trips and adventure tourism.

Tourism Holdings Ltd: Commands roughly 15% global market share, leading in Europe and Asia-Pacific with a strong presence in premium motorhome rentals and technology-driven booking platforms.

Investment Analysis and Opportunities

The Recreational Vehicle Rental Market presents substantial investment potential, with global fleet sizes growing by over 12% annually since 2022. Investors are capitalizing on the trend toward digital rental platforms, with more than 50% of companies receiving funding for tech integration. Expansion into emerging markets, particularly Asia-Pacific, offers untapped potential, with rental vehicle registrations increasing by 20% year-over-year in China and Australia.

New Product Development

Recent innovations in the Recreational Vehicle Rental Market include the introduction of solar-powered motorhomes, with 10% of new models equipped with solar panels by 2024. Smart RVs featuring IoT connectivity for remote vehicle diagnostics and trip planning are increasingly popular, accounting for 20% of new rentals in tech-savvy regions. Compact, urban-friendly campervans have grown by 15%, catering to millennials seeking short weekend trips.

Five Recent Developments

• Launch of fully electric motorhomes by leading manufacturers, with 15 new electric RV models introduced globally since
• Introduction of AI-powered rental platforms enhancing customer booking experience, adopted by over 50% of major rental companies.
• Expansion of subscription-based rental models, now offered by 15% of rental service providers.
• Partnership between rental companies and national parks leading to a 20% increase in bundled rental and park pass sales.
• Growth in off-road campervan segment with 25% annual increase in adventure tourism rentals across North America and Europe.

Report Coverage of Recreational Vehicle Rental Market

This Recreational Vehicle Rental Market Research Report comprehensively covers the market landscape, analyzing segmentation by type—Campervans and Motorhomes—and applications including Couple Travel, Family Trips, and Others. It provides insights into regional market dynamics across North America, Europe, Asia-Pacific, and the Middle East & Africa, detailing market shares, rental volumes, and emerging trends.

Recreational Vehicle Rental Market Report Coverage

REPORT COVERAGE	DETAILS
Market Size Value In	USD 2581.01 Million in 2026
Market Size Value By	USD 6625.31 Million by 2035
Growth Rate	CAGR of 11.04% from 2026 - 2035
Forecast Period	2026 - 2035
Base Year	2025
Historical Data Available	Yes
Regional Scope	Global
Segments Covered	By Type : Campervans Motorhomes By Application : Couple Travel Family Trip Others
To Understand the Detailed Market Report Scope & Segmentation Download FREE Sample