Professional Hair Care Market Size, Share, Growth, and Industry Analysis, By Type (Hair Coloring, Shampoo, Styling Agents, Straightening and Perming Products), By Application (Hypermarket, Salon, E-commerce, Pharmacy, Specialty Store, Others), Regional Insights and Forecast to 2035

Professional Hair Care Market Overview

The global Professional Hair Care Market is set to grow from USD 27150.77 Million in 2026 to USD 43130.8 Million by 2035, exhibiting a CAGR of 5.28% over the forecast period 2026-2035.

The Professional Hair Care Market is experiencing substantial transformation as consumers increasingly prioritize scalp wellness, personalized treatments, hair restoration, and premium salon experiences. Professional products address concerns including chemical damage, thinning, dryness, frizz, and color fading. Manufacturers are introducing formulations containing peptides, amino acids, ceramides, and advanced conditioning ingredients. During the first nine months of 2026, L'Oreal's Professional Products Division recorded 12.3% adjusted comparable growth, highlighting strong demand for premium treatments. Increasing consumer awareness, stylist recommendations, specialized formulations, and digital purchasing platforms continue supporting market development across established and emerging economies.

The United States Professional Hair Care Market benefits from established salon infrastructure, premium beauty consumption, and increasing awareness of specialized hair treatments. Consumers increasingly prefer products addressing color protection, scalp maintenance, heat resistance, and damaged hair. Professional brands are expanding distribution through salons, specialty stores, and digital retailers. During the first nine months of 2026, L'Oreal reported high-single-digit professional products growth across North America. Demand for personalized consultations, textured-hair treatments, advanced coloring technologies, and salon-quality maintenance products continues strengthening the American market. Digital product education and professional recommendations increasingly influence purchasing decisions.

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Key Findings

• Key Market Driver: Increasing consumer preference for specialized salon treatments drives market growth, supported by rising demand for premium hair repair and scalp care solutions. L'Oreal's Professional Products Division recorded 11.6% growth in the first half of 2026.
• Major Market Restraint: Premium pricing limits product accessibility among cost-sensitive consumers, while specialized maintenance routines increase expenses. Complete professional hair care regimens commonly require 3–4 complementary products, although the report does not quantify this restraint as a percentage.
• Emerging Trends: Scalp-focused treatments, bond-repair technologies, and digital purchasing are transforming professional hair care. L'Oreal reported approximately 17% e-commerce growth across its broader business during the first nine months of 2026.
• Regional Leadership: North America maintains an established professional hair care market, supported by extensive salon infrastructure and premium product demand. L'Oreal recorded 6.3% comparable growth across its broader North American operations during the first nine months of 2026.
• Competitive Landscape: L'Oreal maintains a leading competitive position through advanced product innovation, established salon partnerships, and global distribution capabilities. Its Professional Products Division achieved 12.3% adjusted comparable growth during the first nine months of 2026.
• Market Segmentation: Shampoo leads the product category with approximately 34% market share, driven by recurring cleansing requirements and specialized formulations, while Salon dominates applications with approximately 35% market share, supported by professional consultations and customized treatments.
• Recent Development: In October 2026, L'Oreal reported 12.3% adjusted comparable growth in its Professional Products Division for the first nine months of 2026, supported by premium treatment innovation and omnichannel expansion.

Latest Trends

The Professional Hair Care Market is increasingly influenced by scalp-focused innovation, bond-repair technologies, and scientifically developed treatment systems. Consumers seek formulations addressing hair strength, moisture balance, scalp sensitivity, and chemical damage simultaneously. Professional manufacturers are introducing products incorporating peptides, niacinamide, conditioning polymers, and protective ingredients. Premium treatment systems increasingly combine 3 essential stages: cleansing, targeted repair, and conditioning. Growing interest in scalp diagnostics encourages salons to offer personalized recommendations based on hair texture, density, and chemical history. Advanced coloring formulations also emphasize maintaining fiber integrity while delivering consistent, long-lasting results.

Digital engagement and multifunctional product development represent additional market trends. E-commerce platforms, social media consultations, and professional education programs are improving product discovery. L'Oreal reported approximately 17% e-commerce growth across its broader business during the first nine months of 2026, demonstrating expanding digital beauty consumption. Manufacturers increasingly develop styling products combining humidity resistance, thermal protection, and flexible hold. Sustainable packaging, refillable containers, and concentrated formulations are also gaining attention. Professional brands are strengthening relationships with hairstylists while improving online accessibility, allowing consumers to maintain salon-recommended routines between appointments.

Market Dynamics

Driver

"Increasing consumer preference for specialized salon treatments."

Growing consumer awareness of hair health represents a major driver for the Professional Hair Care Market. Repeated coloring, heated styling, environmental exposure, and changing grooming preferences create demand for specialized maintenance products. Consumers increasingly purchase professional formulations addressing dryness, breakage, color fading, and scalp discomfort. Premium treatment routines commonly involve 3 complementary stages, encouraging repeat product purchases. During the first half of 2026, L'Oreal's Professional Products Division achieved 11.6% adjusted comparable growth. This performance reflects strong demand for advanced hair treatments, professional recommendations, and premium product innovations across international markets.

Salon expertise further strengthens market growth by connecting consumers with personalized solutions. Professional stylists evaluate hair condition, previous chemical treatments, and desired styling results before recommending suitable formulations. Hair coloring services may require maintenance every 4–8 weeks, creating recurring opportunities for treatment recommendations. Manufacturers increasingly support salons through technical education, demonstrations, and complementary home-care products. Digital consultations also help consumers identify appropriate shampoos, styling agents, and coloring treatments. These developments improve product awareness while encouraging consistent purchasing behavior and stronger relationships between manufacturers, salons, and customers.

Restraint

"Premium pricing limits accessibility among cost-sensitive consumers."

Professional hair care products frequently carry higher prices than conventional alternatives because of specialized formulations, advanced ingredients, technical development, and salon distribution requirements. Complete maintenance routines may involve 3–4 complementary products, increasing overall purchasing commitments. Premium coloring, straightening, and conditioning services also require trained professionals and specialized equipment. Consumers facing financial pressure may reduce salon visits, extend replacement cycles, or select lower-priced alternatives. Smaller salons encounter additional inventory challenges when maintaining multiple product collections for different hair textures and treatment requirements. These conditions restrict accessibility, particularly across developing markets.

Complex application requirements create another significant restraint. Professional coloring, straightening, and perming treatments involve chemical processes requiring precise preparation and controlled application. Some services involve 2 or more processing stages, increasing appointment duration and labor requirements. Incorrect product selection may contribute to hair damage, scalp irritation, or unsatisfactory results. Manufacturers must comply with ingredient restrictions, labeling requirements, and product safety standards across international markets. Additional education and compliance expenses can increase operational burdens, particularly for smaller manufacturers and independent professional salons.

Opportunity

"Emerging economies create opportunities for personalized professional products."

Expanding salon infrastructure and increasing beauty awareness across Asia-Pacific, Latin America, and the Middle East create opportunities for professional manufacturers. Urbanization, digital purchasing activity, and changing grooming preferences encourage consumers to explore specialized products. Companies can expand their presence across 4 established categories: Hair Coloring, Shampoo, Styling Agents, and Straightening and Perming Products. Localized formulations addressing humidity, water conditions, and diverse hair textures may improve penetration. Partnerships with independent salons and beauty educators can strengthen brand recognition while supporting safe product application and consistent treatment quality.

Personalized hair care represents another opportunity as consumers increasingly seek products matching individual requirements. Digital diagnostic systems can evaluate characteristics including hair density, visible damage, scalp condition, and texture. Manufacturers can combine these assessments with customized product recommendations and professional treatment programs. During the first nine months of 2026, the broader SAPMENA-SSA region recorded 15.8% adjusted comparable growth for L'Oreal, indicating favorable beauty market momentum. Investment in professional education, localized distribution, and accessible packaging formats may strengthen expansion opportunities across underserved consumer groups.

Challenge

"Competitive pressure and technical complexity challenge product differentiation."

The Professional Hair Care Market faces strong competition from multinational manufacturers, specialist salon brands, and digitally distributed beauty products. Companies must demonstrate formulation effectiveness while maintaining competitive pricing and recognizable positioning. Product innovation requires investment in scientific research, technical testing, packaging, and professional education. Competition extends across 4 major product categories, increasing pressure to introduce differentiated treatments. Unauthorized distribution and counterfeit products may also affect brand credibility. Manufacturers must maintain consistent product availability across multiple retail channels while responding to rapidly changing consumer preferences and emerging ingredient trends.

Changing expectations around ingredient transparency, sustainability, and product safety introduce additional challenges. Consumers increasingly evaluate formulation claims, packaging materials, and compatibility with specific hair conditions. Professional coloring and chemical treatments frequently require multiple application stages, making accurate instructions essential. Salons must maintain staff training as advanced technologies enter the market. Manufacturers also face different regulatory requirements across North America, Europe, and Asia-Pacific. Balancing performance, affordability, environmental responsibility, and technical support remains critical for maintaining competitiveness throughout the 2026–2035 forecast period.

Segmentation Analysis

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By Types

Hair Coloring: Hair Coloring holds an estimated 29% market share, supported by demand for gray coverage, fashion coloring, highlights, and personalized shades. Professional salons increasingly use advanced formulations providing consistent color penetration and improved fiber protection. Manufacturers are introducing customized coloring systems, protective ingredients, and complementary maintenance products. Consumers increasingly prefer treatments preserving shine and reducing visible damage. Professional coloring appointments often require maintenance after 4–8 weeks, depending on hair growth, shade selection, and individual styling preferences.

Shampoo: Shampoo leads the product segmentation with an indicative 34% market share, supported by frequent cleansing routines and recurring replacement requirements. Professional shampoos increasingly target scalp sensitivity, dryness, color fading, and damaged hair. Manufacturers are incorporating conditioning polymers, specialized surfactants, and scalp-focused ingredients into premium formulations. Product development also emphasizes compatibility with professional coloring and chemical treatments. Concentrated formulas, refillable packaging, and personalized recommendations are strengthening differentiation. Shampoo remains important for maintaining salon treatment results between professional appointments.

Styling Agents: Styling Agents represent approximately 24% of the market, supported by demand for volume, hold, texture, shine, and thermal protection. Consumers increasingly prefer multifunctional formulations addressing 2–3 styling requirements simultaneously. Professional salons recommend lightweight products designed to improve manageability without excessive buildup. Innovation includes humidity-resistant sprays, curl-definition products, and flexible styling formulations. Social media trends and changing hairstyle preferences contribute to frequent product experimentation. Premium styling agents also benefit from consumers seeking salon-quality results through regular home application.

Straightening and Perming Products: Straightening and Perming Products account for an estimated 13% market share, supported by demand for smoothing, texture modification, and longer-lasting styling. Professional application remains important because chemical processing requires technical supervision and individual hair assessment. Manufacturers are developing formulations intended to improve consistency and minimize damage. Treatments may involve multiple processing stages, increasing demand for trained stylists. Consumer awareness of chemical safety and scalp sensitivity is also encouraging innovation in gentler formulations and complementary maintenance products.

By Applications

Hypermarket: Hypermarket distribution represents approximately 12% market share, benefiting from broad accessibility, promotional pricing, and established retail infrastructure. Consumers purchase professional-positioned shampoos and styling products alongside everyday personal care items. Product bundles and visible merchandising support brand discovery. Hypermarkets allow customers to compare multiple product options within one location. However, highly specialized coloring and chemical treatments remain more closely associated with professional channels because of technical application requirements and safety considerations.

Salon: Salon distribution leads applications with an indicative 35% market share, supported by professional consultations, customized treatments, and stylist recommendations. Hair Coloring, Straightening and Perming Products depend particularly on trained application. Salons also recommend shampoos and styling agents for home maintenance. Repeat coloring appointments every 4–8 weeks support recurring product engagement. Manufacturers invest in education, professional demonstrations, and salon partnerships to encourage consistent product usage and strengthen long-term relationships with hairstylists and consumers.

E-commerce: E-commerce accounts for approximately 23% market share, supported by digital product discovery, convenient purchasing, and expanding online beauty platforms. Consumers increasingly compare ingredients, reviews, treatment suitability, and application instructions before purchasing. Professional manufacturers are developing direct digital storefronts and partnerships with established retailers. Subscription options and personalized recommendations encourage recurring purchases. Online distribution improves accessibility beyond traditional salon networks, although product authenticity and authorized seller verification remain important considerations.

Pharmacy: Pharmacy distribution represents approximately 9% market share, particularly among consumers seeking scalp-focused and dermatologically positioned formulations. Specialized shampoos targeting dandruff, dryness, sensitivity, and excess oil benefit from pharmacy accessibility. Consumers associate this channel with ingredient information and product guidance. Manufacturers increasingly integrate scalp wellness messaging into professional formulations. Product adoption also benefits from recurring maintenance requirements, although pharmacy distribution remains influenced by national product classifications and regulatory conditions.

Specialty Store: Specialty Store distribution holds an estimated 16% market share, supported by premium product selections, knowledgeable staff, and specialized beauty merchandising. Customers access professional shampoos, coloring products, and styling formulations suited to different hair conditions. Product demonstrations and customized recommendations improve consumer engagement. Specialty retailers also support new launches and premium brand positioning. Digital loyalty programs and integrated online purchasing are strengthening relationships between professional manufacturers, retail partners, and repeat customers.

Others: Others accounts for approximately 5% market share and includes specialized wholesale arrangements, professional training establishments, and additional distribution formats. Demand depends on regional market structure and access to authorized suppliers. Institutional purchasing and educational programs can support manufacturer relationships. Product selection frequently emphasizes technical reliability, consistent performance, and application guidance. These channels remain smaller than mainstream distribution networks but contribute to professional product availability across underserved areas.

Regional Outlook

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North America

North America maintains an established professional hair care industry supported by premium beauty consumption, extensive salon infrastructure, and advanced product innovation. The United States contributes significantly to regional demand, while Canada supports professional distribution and specialized retail activity. Consumers increasingly seek scalp treatments, advanced coloring, and protective styling formulations. During the first nine months of 2026, L'Oreal recorded 6.3% comparable growth across its broader North American operations. Professional products demonstrated high-single-digit growth, indicating continued demand for premium treatments and advanced salon services.

Professional recommendations remain important across North America, particularly for color-treated, textured, and chemically processed hair. Consumers increasingly prioritize ingredient transparency, personalized consultations, and measurable performance benefits. Manufacturers are expanding digital platforms while maintaining strong salon relationships. Specialized treatments addressing breakage, dryness, and scalp discomfort continue gaining visibility. Competition across 4 major product categories encourages continuous innovation, distinctive branding, and improved customer education. E-commerce also supports recurring purchases between professional appointments.

Europe

Europe represents an important professional hair care market supported by established salon traditions, specialized manufacturers, and demand for premium formulations. Germany, France, Italy, Spain, and the United Kingdom are significant national markets. Consumers increasingly emphasize color preservation, scalp wellness, and environmentally responsible packaging. During the first nine months of 2026, L'Oreal recorded 7.0% comparable growth across its broader European operations. Premium professional hair treatments contributed to brand momentum, particularly through advanced formulations and established salon partnerships.

European manufacturers increasingly focus on product safety, ingredient transparency, and environmentally responsible packaging. Professional salons maintain important roles in coloring, straightening, and specialized restorative treatments. Consumers seek formulations suitable for repeated chemical processing and seasonal environmental conditions. Advanced color technologies and concentrated treatments remain important development areas. Manufacturers also invest in stylist education and digital distribution. Demand across more than 5 major national beauty markets creates opportunities for localized formulations and differentiated professional services.

Asia-Pacific

Asia-Pacific represents a major long-term growth opportunity because of its extensive consumer population, expanding urban middle class, and increasing premium beauty consumption. China, Japan, India, South Korea, and Indonesia contribute to diverse purchasing patterns. Demand includes scalp treatments, smoothing formulations, color protection, and specialized shampoos. During the first nine months of 2026, L'Oreal's broader North Asian business recorded 5.5% comparable growth. Professional product expansion benefits from established salon networks and increasing digital accessibility.

Regional preferences differ according to hair texture, climate, cultural practices, and purchasing power. Japanese and South Korean consumers increasingly prioritize advanced scalp treatments, while India and Southeast Asia present opportunities for expanding salon distribution. Manufacturers develop formulations addressing humidity, environmental exposure, and diverse styling requirements. Digital commerce improves product accessibility beyond metropolitan areas. Demand across all 4 product categories supports portfolio diversification, although affordability and professional training remain important considerations for long-term adoption.

Middle East and Africa

The Middle East and Africa Professional Hair Care Market is developing through salon expansion, rising beauty awareness, and increasing interest in premium treatments. Gulf countries represent important markets for coloring, styling, and smoothing services. Consumers frequently seek formulations addressing heat exposure, humidity, dryness, and textured-hair requirements. During the first nine months of 2026, L'Oreal recorded 15.8% adjusted comparable growth across the broader SAPMENA-SSA region, indicating favorable regional beauty market momentum.

African markets offer opportunities through expanding salon entrepreneurship and demand for products suitable for curly, coily, and chemically treated hair. Consumer purchasing power and distribution infrastructure vary considerably across countries. Manufacturers can strengthen accessibility through localized packaging, salon partnerships, and technical education. Product development addressing moisture retention, breakage prevention, and protective styling is particularly relevant. Digital platforms are also expanding product discovery, while specialized training supports safer chemical applications and consistent salon results.

Rest of the World

The Rest of the World category includes important Latin American professional beauty markets, particularly Brazil and Mexico. Established salon cultures and consumer interest in specialized treatments support market development. Professional coloring, smoothing, and conditioning products remain important categories. During the first nine months of 2026, L'Oreal recorded 2.4% comparable growth across its broader Latin American operations. Premium professional products continue benefiting from innovation, salon relationships, and improved digital distribution.

Regional demand reflects differences in purchasing power, product availability, and hair treatment preferences. Brazilian consumers demonstrate substantial interest in smoothing and specialized conditioning services, while other Latin American markets offer expanding opportunities for professional salons. Manufacturers increasingly emphasize affordable packaging, technical education, and localized marketing. Partnerships with specialty retailers and digital platforms improve distribution coverage. The combination of salon expertise and online accessibility creates opportunities for sustained development across multiple professional product categories.

List of Top Professional Hair Care Market Companies

• Amorepacific
• Unilever Group
• Procter & Gamble co
• Henkel
• L'Oreal
• Revlon Inc
• Davines International
• Estee Lauder
• Wella AG
• Aston & Fincher
• Avon Products

Top 2 Companies with Highest Market Share

• L'Oreal: L'Oreal maintains a leading competitive position through extensive professional product portfolios, established salon relationships, and research capabilities. During the first nine months of 2026, its Professional Products Division recorded 12.3% adjusted comparable growth. Premium treatment innovation, customized salon services, and omnichannel distribution strengthen its market presence. The company continues developing specialized coloring, shampoo, and styling technologies while expanding digital consumer engagement. Its worldwide professional distribution infrastructure provides substantial competitive advantages across developed and emerging markets.
• Wella AG: Wella maintains a prominent professional salon presence through specialized coloring technologies, treatment systems, and stylist education. Its product development emphasizes shade consistency, hair protection, and professional application performance. The company competes through established salon partnerships and technical training initiatives. Innovations in permanent coloring and complementary maintenance formulations strengthen brand differentiation. Although Wella remains a significant international competitor, a directly comparable independently verified global market-share percentage is unavailable, preventing a precise ranking against all other manufacturers.

Investment Analysis and Opportunities

Investment activity in the Professional Hair Care Market increasingly focuses on advanced formulations, scalp diagnostics, specialized treatments, and premium distribution. Manufacturers are developing products incorporating bond-repair technologies, protective ingredients, and personalized treatment systems. Professional salon partnerships remain important because stylists influence purchasing decisions and recurring maintenance routines. During the first nine months of 2026, L'Oreal's Professional Products Division achieved 12.3% adjusted comparable growth, demonstrating strong momentum in premium professional beauty. Investment opportunities include technical education platforms, digital consultations, sustainable packaging, and scientifically developed formulations.

Emerging markets offer opportunities through expanding salon infrastructure, improving purchasing power, and growing digital beauty commerce. Manufacturers can establish regional partnerships, develop localized formulations, and introduce accessible packaging formats. Professional coloring technologies, scalp maintenance products, and multifunctional styling agents remain important innovation areas. Digital distribution also enables personalized recommendations and recurring customer engagement. Investors should evaluate ingredient regulations, product safety standards, competitive positioning, and distribution expenses. Demand across 6 application channels supports multiple expansion strategies, although successful investment requires balancing affordability with differentiated product performance.

New Product Development

New product development increasingly emphasizes scientifically supported performance, multifunctional benefits, and customized treatment requirements. Manufacturers are introducing formulations designed to strengthen hair fibers, preserve color vibrancy, improve manageability, and reduce visible damage. Innovations include protective coloring systems, scalp-focused shampoos, advanced conditioning technologies, and lightweight styling products. During 2026, professional manufacturers increasingly promoted formulations combining 3 benefits: protection, repair, and improved appearance. Companies also develop specialized products for curly, textured, chemically processed, and color-treated hair, broadening consumer accessibility and strengthening professional treatment portfolios.

Digital diagnostics and research-driven innovation are expanding development opportunities. Professional consultations increasingly assess scalp appearance, hair texture, and visible damage before recommending treatments. Manufacturers are improving product compatibility with specialized coloring and styling procedures. During the first nine months of 2026, L'Oreal highlighted professional innovations including Redken Acidic Grow Full and L'Oreal Professionnel Keratin Alpha Sleek. Sustainable packaging and concentrated formulations also receive greater attention. Technical education remains essential for communicating application requirements, maintaining professional confidence, and improving consistency across salon services.

Five Recent Developments

• February 2026 – Professional Hair Care Innovation Strengthens Premium Demand: L'Oreal reported strong professional products momentum in its annual performance disclosures, following substantial growth in premium treatment categories. Continued product innovation reinforced professional salon engagement and specialized hair care adoption.
• April 2026 – L'Oreal Reports Strong Professional Products Expansion: The company's Professional Products Division recorded 13.1% adjusted comparable growth during the first quarter of 2026. Premium treatments and omnichannel distribution contributed to continued professional beauty development.
• July 2026 – Premium Professional Treatments Support International Market Growth: L'Oreal reported 11.6% adjusted comparable growth in Professional Products during the first half of 2026. Specialized formulations and salon partnerships supported expansion across developed and emerging markets.
• August 2026 – Advanced Hair Treatment Innovation Gains Market Attention: Professional manufacturers continued promoting specialized scalp, coloring, and styling technologies throughout 2026. Multifunctional formulations targeting 3 concerns, including damage, dryness, and manageability, reflected evolving consumer treatment preferences.
• October 2026 – Professional Products Maintain Strong Global Growth Momentum: L'Oreal reported 12.3% adjusted comparable growth in its Professional Products Division for the first nine months of 2026. Premium hair care innovation and omnichannel expansion supported continued competitive performance.

Future Outlook

The Professional Hair Care Market is expected to maintain steady development through 2035, supported by premiumization, personalized treatments, and increasing demand for salon-quality products. Consumers will increasingly prioritize scalp wellness, color protection, hair restoration, and scientifically developed formulations. Digital consultations and professional education are expected to strengthen purchasing confidence. The projected 5.28% compound annual growth rate reflects continued opportunities for specialized innovation and broader product adoption. Asia-Pacific and emerging economies offer expansion potential as salon infrastructure, consumer awareness, and digital accessibility improve.

Future competition will emphasize formulation effectiveness, technical education, sustainable packaging, and personalized consumer experiences. Manufacturers are expected to expand research into hair fiber protection, scalp treatments, and multifunctional styling technologies. Professional salon relationships will remain important for coloring and chemical services, while online channels strengthen maintenance product accessibility. Growth across the 2026–2035 forecast period will depend on balancing premium innovation with affordability, regulatory compliance, and reliable distribution. Companies successfully integrating professional expertise with digital engagement are positioned to benefit from evolving treatment preferences and increasingly sophisticated consumer expectations.

Professional Hair Care Market Report Coverage

REPORT COVERAGE	DETAILS
Market Size Value In	USD 27150.77 Million in 2026
Market Size Value By	USD 43130.8 Million by 2035
Growth Rate	CAGR of 5.28% from 2026-2035
Forecast Period	2026 - 2035
Base Year	2025
Historical Data Available	Yes
Regional Scope	Global
Segments Covered	By Type : Hair Coloring Shampoo Styling Agents Straightening and Perming Products By Application : Hypermarket Salon E-commerce Pharmacy Specialty Store Others
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