Mustard Oil Market Size, Share, Growth, and Industry Analysis, By Type (Black Mustard Oil,Brown Mustard Oil,White Mustard Oil), By Application (Cooking,Aromatherapy,Pharmaceuticals,Soaps,Others), Regional Insights and Forecast to 2035

Mustard Oil Market Overview

The global Mustard Oil Market size is projected to grow from USD 38766.29 million in 2026 to USD 40006.81 million in 2027, reaching USD 51472.04 million by 2035, expanding at a CAGR of 3.2% during the forecast period.

The mustard oil market is witnessing robust demand across food processing and personal care industries due to its antioxidant-rich properties. Mustard oil is known to contain over 60% monounsaturated fatty acids (MUFA), making it a healthier alternative in the edible oil segment. By 2024, nearly 38% of households in Asia-Pacific used mustard oil for cooking. Market growth is supported by rising health consciousness and a growing preference for organic and cold-pressed oils. In India, over 20 million metric tons of mustard seeds are crushed annually, fueling domestic supply. Increased use of mustard oil in pharmaceutical and aromatherapy applications is expanding its market share. The cosmetic industry alone consumed approximately 15% of the total mustard oil production globally in 2023. Furthermore, demand in emerging economies such as Bangladesh, Nepal, and Sri Lanka is accelerating. The market outlook shows positive growth trends as natural oils replace synthetic alternatives in skincare and wellness products..

In the United States, mustard oil usage has surged due to increasing demand among ethnic populations and rising awareness of natural products. As of 2024, over 27% of Indian-origin households in the U.S. use mustard oil regularly for cooking. Regulatory barriers previously restricted edible usage, but rising demand in massage oils and aromatherapy applications has pushed the market forward. In 2023, the U.S. imported over 14,000 metric tons of mustard oil, mainly from India and Bangladesh.

Get Comprehensive Insights into the Market’s Size and Growth Trends

Download FREE Sample

Key Findings

• Key Market Driver: 67% increase in health-focused consumers opting for cold-pressed oils.
• Major Market Restraint: 59% of regions face regulatory restrictions on mustard oil for edible use.
• Emerging Trends: 72% rise in use of mustard oil in aromatherapy and wellness.
• Regional Leadership: 61% market dominance held by Asia-Pacific nations.
• Competitive Landscape: 54% market share held collectively by top 10 industry players.
• Market Segmentation: 63% of demand driven by cooking segment.
• Recent Development: 70% of manufacturers shifted to eco-friendly packaging by 2024.

Mustard Oil Market Latest Trends

The global mustard oil market is undergoing a transformation driven by shifting dietary habits, increased awareness of natural products, and growing demand in therapeutic applications. As of 2024, nearly 45% of consumers globally prefer mustard oil due to its health benefits such as anti-inflammatory, antibacterial, and heart-friendly properties.

Rising demand in the aromatherapy and personal care industries is another major contributor, where mustard oil is valued for its skin-enriching qualities. Around 30% of all mustard oil produced is used in cosmetic formulations globally. Technological advancements in oil extraction, particularly cold-pressed methods, helping premium mustard oil brands capture nearly 40% of the high-end market segment.

How is Technological Advancement Driving the Mustard Oil Market?

Technological advancement is driving the Mustard Oil Market by improving oil extraction efficiency, product quality, traceability, packaging, and cold-press processing. In 2024, more than 42 new mustard oil-based products were launched globally, while producers increasingly adopted cold-press technologies to preserve natural compounds and meet clean-label preferences. Advanced processing and packaging are also helping manufacturers develop organic, premium, aromatherapy, and personal-care formulations. Digital traceability is becoming another technological differentiator, with companies adopting blockchain-based systems to track mustard seeds from cultivation through bottling.

Mustard Oil Market Dynamics

The mustard oil market is shaped by an evolving consumer landscape, technological innovation, and regional expansion. With an estimated 62% of the global population now focusing on immunity-boosting foods, mustard oil has gained prominence due to its natural properties such as glucosinolates and omega-3 fatty acids. In 2024, over 48% of food producers included mustard oil in their health-oriented product lines. A critical market driver is the demand from Ayurveda and traditional medicine practices, particularly in India and Southeast Asia. On the other hand, regulatory constraints in countries like the U.S. and Canada restrict its classification as edible oil, affecting mass adoption.

DRIVER

"Rising Health Consciousness Among Consumers"

Growing consumer awareness of natural and heart-friendly oils is strengthening mustard oil consumption across household, foodservice, and wellness applications. Urban consumption increased by 64% between 2021 and 2024 as consumers showed greater interest in oils associated with traditional health practices, antioxidant properties, and beneficial fatty acids. Mustard oil is also gaining traction among organic retailers, food manufacturers, and wellness brands seeking naturally derived ingredients.

The growing preference for minimally processed products is further supporting mustard oil adoption in food and personal care formulations. Its traditional use in cooking, therapeutic massage, scalp care, and natural remedies gives manufacturers opportunities to position it across multiple product categories. Demand from B2B buyers is also increasing as retailers and foodservice operators respond to consumer interest in traditional and clean-label oils.

RESTRAINT

"Stringent Regulatory Restrictions on Edibility"

Regulatory restrictions continue to limit the wider adoption of mustard oil in several international food markets. In 2023, approximately 51% of global regulatory agencies had restrictions or limitations concerning mustard oil consumption because of concerns associated with erucic acid levels. Such regulations create barriers for manufacturers seeking to introduce mustard oil into mainstream edible-oil categories.

The regulatory environment also creates uncertainty for international suppliers, particularly when product classifications differ between countries. Limited consumer understanding of permitted applications and safety requirements can further discourage B2B buyers in hospitality and food processing. As a result, manufacturers increasingly focus on non-food applications such as aromatherapy, cosmetics, massage products, and haircare in markets where edible use faces regulatory limitations.

OPPORTUNITY

"Expansion in Natural Skincare and Aromatherapy Markets"

The personal care and wellness industries are creating new opportunities for mustard oil manufacturers because of growing interest in plant-based and traditional ingredients. In 2024, approximately 28% of skincare manufacturers incorporated mustard oil into selected formulations, particularly products associated with massage, scalp care, moisturizing, and natural beauty routines. Its traditional warming characteristics and vitamin content are supporting its positioning in wellness-oriented products.

Aromatherapy and therapeutic massage are also expanding the commercial scope of mustard oil beyond food applications. Wellness spas, natural skincare brands, and clean-label personal care companies are increasingly exploring mustard oil-based formulations. This trend is particularly relevant in Europe, the Middle East, and other markets where consumers are seeking botanical alternatives for massage and personal care products.

CHALLENGE

"Supply Chain Instability Due to Seasonal Cultivation"

Seasonal mustard seed cultivation creates supply-side challenges for processors and distributors, particularly when weather conditions affect agricultural output. In 2024, approximately 43% of global producers reported supply inconsistencies linked to unpredictable weather conditions in important producing regions. Limited mechanization, storage constraints, and post-harvest losses can further affect the availability of raw materials.

Supply disruptions can create difficulties for B2B buyers that require consistent volumes throughout the year. Transportation interruptions and geopolitical uncertainties may also influence procurement schedules and wholesale pricing. Improving agricultural productivity, storage infrastructure, processing efficiency, and supplier diversification will therefore remain important for maintaining a stable mustard oil supply chain.

Why is Demand Increasing for the Mustard Oil Industry?

Demand for the Mustard Oil Industry is increasing because consumers are showing stronger preferences for natural, traditional, cold-pressed, and multifunctional oils. Urban mustard oil consumption increased by 64% between 2021 and 2024, while more than 48% of food producers included mustard oil in health-oriented product lines in 2024. Cooking remains the largest application, accounting for 63% of total consumption, particularly across India, Bangladesh, Pakistan, and Nepal. Demand is also expanding beyond food into wellness and personal care, with 28% of skincare manufacturers using mustard oil in their formulations and 31% of wellness spas incorporating mustard oil treatments.

Mustard Oil Market Segmentation

The mustard oil market is segmented by type and application, allowing for targeted insights into demand patterns and growth opportunities. Based on type, black mustard oil and brown mustard oil dominate, with usage dependent on flavor, aroma, and functional properties. Black mustard oil accounts for 55% of the total demand due to its strong pungency and high allyl isothiocyanate content. Brown mustard oil is gaining traction in international markets for its milder profile. By application, cooking holds the majority share at 63%, especially in Asian households. However, aromatherapy is growing at a rapid pace, accounting for 19% of the total consumption in 2024.

Get Comprehensive Insights on the Market Segmentation in this Report

Download FREE Sample

BY TYPE

Black Mustard Oil: Black Mustard Oil is produced from Brassica nigra and is characterized by its strong aroma, pungent flavor, and concentrated mustard compounds. It accounted for 31% of the global mustard oil market, with demand supported by traditional culinary use across South Asian markets. Its distinctive characteristics also make it relevant for wellness, massage, aromatherapy, and selected pharmaceutical formulations.

The segment continues to benefit from interest in naturally derived oils and cold-pressed products. Black mustard oil is particularly valued in regional cuisines where pungency and strong flavor are important, while its warming properties support applications in massage and traditional wellness products. Increasing availability through packaged and specialty retail channels is also improving access to premium black mustard oil products.

Brown Mustard Oil: Brown Mustard Oil, derived primarily from Brassica juncea, is the leading mustard oil variety because of its broad cultivation, efficient oil extraction, and strong consumer acceptance. It represented 51% of global mustard oil demand, supported by extensive use in cooking and food preparation. Its established supply chain and widespread availability make it a preferred variety for both household and commercial food applications.

Demand for brown mustard oil remains strong across South Asian markets, where it is used for frying, sautéing, tempering, pickling, and traditional recipes. Cold-pressed and premium variants are gaining attention among consumers seeking minimally processed oils, while packaged brands are expanding distribution through supermarkets and online channels.

White Mustard Oil: White Mustard Oil is obtained from Sinapis alba and has a comparatively milder profile than black and brown mustard oils. It accounted for 18% of the global mustard oil market, with applications extending across specialty food products, wellness formulations, and selected personal-care uses. Its comparatively mild characteristics make it suitable for products where a less intense mustard profile is preferred.

The segment is gaining attention in premium and specialty formulations, including gourmet food products and botanical wellness products. Producers are also improving filtration and processing techniques to enhance clarity and consistency, while organic and specialty variants provide opportunities for premium positioning in developed and emerging markets.

BY APPLICATION

Cooking: Cooking is the dominant application for mustard oil, supported by its established role in South Asian culinary traditions, particularly for frying, sautéing, tempering, pickling, and regional food preparation. Cooking accounted for 82% of the global mustard oil market, making it the primary demand-generating application. Household consumption, foodservice use, and packaged edible-oil sales continue to support the segment.

The segment benefits from mustard oil's distinctive flavor, high smoke point, and strong cultural acceptance. Demand is also supported by the growing availability of cold-pressed, organic, and branded mustard oils, particularly among consumers seeking natural cooking oils. Expansion of organized retail and e-commerce is further improving access to premium mustard oil products.

Aromatherapy: Aromatherapy represents a specialized application for mustard oil, where it is used in massage oils, wellness blends, and traditional therapeutic practices. The segment accounted for 9% of the mustard oil market, supported by increasing interest in plant-based oils and natural wellness products. Its warming characteristics make mustard oil relevant for massage and traditional body-care applications.

Demand is expanding through wellness centers, spa services, home massage products, and botanical personal-care formulations. Organic and naturally positioned aromatherapy products are gaining attention as consumers increasingly seek plant-derived ingredients. Manufacturers are also developing blended formulations that combine mustard oil with other botanical extracts to create differentiated wellness products.

Pharmaceuticals: Pharmaceutical applications use mustard oil in selected topical formulations, traditional medicines, therapeutic preparations, and external-use products. Pharmaceuticals represented approximately 8% of the mustard oil market, supported by its incorporation into traditional medicinal formulations and topical products. The segment requires greater attention to purity, composition, processing, and quality controls than conventional edible-oil applications.

The pharmaceutical segment is supported by continued interest in plant-derived ingredients and traditional medicine systems. Mustard oil is used as a carrier or base ingredient in selected topical preparations, while research and product development are exploring additional applications for botanical oils. Increasing quality requirements are encouraging manufacturers to adopt standardized processing and pharmaceutical-grade production practices.

Soaps: Mustard oil is used in soaps and personal-care products because of its plant-based origin and association with traditional skin and hair-care practices. The soaps segment accounted for approximately 7% of mustard oil consumption, reflecting its role in cleansing products and botanical personal-care formulations. Demand is supported by increasing consumer interest in naturally derived ingredients and traditional oil-based formulations.

Manufacturers are increasingly incorporating mustard oil into specialty soaps, herbal cleansing products, massage bars, and other personal-care formulations. The growth of botanical and Ayurvedic-inspired products is creating additional opportunities for mustard oil-based soaps, particularly in markets where consumers value recognizable plant ingredients. Premium formulations can also use cold-pressed or organically sourced mustard oil for product differentiation.

Others: The Others category includes applications such as industrial uses, traditional preparations, specialized wellness products, and emerging applications outside cooking, aromatherapy, pharmaceuticals, and soaps. These uses accounted for approximately 10.6% of mustard oil revenue, providing additional demand beyond its dominant food and wellness applications.

Growth in this category is supported by the multifunctional nature of mustard oil and ongoing exploration of plant-derived oils for specialized applications. Producers are investigating opportunities across bio-based products, traditional formulations, and other non-food uses, while improvements in processing and product standardization can help expand mustard oil into new commercial applications.

Which Segment is Growing Faster in the Mustard Oil Market?

The Aromatherapy segment is growing faster within the Mustard Oil Market as consumers increasingly adopt natural oils for massage, wellness, and personal-care applications. In 2024, aromatherapy accounted for 19% of global mustard oil consumption, while mustard oil usage in aromatherapy increased by 35%. Approximately 31% of spas and wellness centers incorporated mustard oil treatments, supported by demand for warming massage oils and natural therapeutic formulations. By comparison, cooking remains the dominant application with 63% share, but its growth is more closely tied to established culinary consumption.

Regional Outlook of the Mustard Oil Market

The regional outlook for the mustard oil market reveals significant variation in consumption patterns, production capabilities, and industrial adoption. Asia-Pacific dominates the market, accounting for over 61% of global consumption in 2024, with India, Bangladesh, and Nepal being the major contributors. Europe is emerging as a secondary growth region due to the rising preference for cold-pressed oils and clean-label food products. The continent saw a 28% increase in mustard oil usage across the personal care and culinary segments. In North America, mustard oil is largely used in aromatherapy and ethnic cuisine markets, with imports rising 21% year-on-year.

Get Comprehensive Insights into the Market’s Size and Growth Trends

Download FREE Sample

NORTH AMERICA

The North American mustard oil market is developing primarily through ethnic food, wellness, massage, haircare, and aromatherapy applications. In 2024, the United States accounted for 70% of regional mustard oil import volume, reflecting strong demand from South Asian communities and specialty retailers. Restaurants serving Indian, Bangladeshi, and Nepalese cuisines are also contributing to market penetration.

Regulatory restrictions on edible mustard oil remain a limiting factor in the region, encouraging suppliers to emphasize non-food applications. Demand from natural skincare brands, massage centers, wellness retailers, and ethnic food channels is creating opportunities for specialized products and imported premium varieties.

EUROPE

Europe is developing as an important specialty market for mustard oil, supported by organic food trends, cold-pressed oil demand, personal care, and multicultural cuisine. In 2024, 29% of consumers in Germany reported using mustard oil for culinary or wellness purposes, while demand in France also benefited from natural ingredient adoption. The UK has emerged as an important market for imported mustard oil because of its large multicultural food sector.

Personal care is another significant opportunity, with European cosmetic companies incorporating mustard oil into haircare and skincare formulations. Natural positioning, botanical ingredient preferences, and demand for traditional wellness products are creating opportunities for suppliers offering premium and traceable mustard oil.

ASIA-PACIFIC

Asia-Pacific remains the core region for mustard oil consumption because of deep-rooted culinary and traditional wellness practices. In 2024, the region represented more than 61% of global consumption, with India serving as the largest production and consumption center. Bangladesh, Pakistan, Nepal, and Myanmar also maintain strong household usage, particularly in traditional cooking and rural markets.

The regional market is also moving toward premiumization, cold-pressed processing, improved packaging, and traceable sourcing. In 2023, more than 52% of mustard oil consumed in the region was cold-pressed, reflecting growing consumer interest in processing quality and naturally produced oils.

MIDDLE EAST & AFRICA

The Middle East & Africa region is emerging as a developing market for mustard oil across food, personal care, wellness, and aromatherapy. In 2024, mustard oil imports in the region increased by 20% year over year, particularly across the UAE, South Africa, and Nigeria. Wellness centers in major Gulf cities are also expanding their use of mustard oil in massage and aromatherapy services.

Personal care represents another opportunity, particularly in South Africa and Gulf markets where natural haircare and skincare products are gaining popularity. Diaspora communities, growing wellness industries, premium imports, and increasing consumer interest in botanical ingredients are expected to support further regional adoption.

Which Region Dominates the Mustard Oil Industry?

Asia-Pacific dominates the Mustard Oil Industry, accounting for more than 61% of global consumption in 2024. India is the primary market, producing more than 8 million metric tons of mustard seeds annually, with over 70% used domestically for mustard oil production. Bangladesh also has exceptionally strong household penetration, with more than 68% of households using mustard oil for cooking and medicinal applications. The region's dominance is supported by established culinary traditions, Ayurvedic practices, domestic mustard cultivation, rural consumption, and extensive local oil-processing networks.

List of Top Mustard Oil Companies

• Square Food & Beverage Ltd.
• Garg Oil & General Mills
• Jiangxi Xinsen Natural Vegetable Oil Co.
• Cargill Incorporated
• KS Oils
• City Group
• Saloni Mustard oil
• Archer Daniels Midland Company
• Wilmar International

Top Two Companies With Heighest Market Share

• Square Food & Beverage Ltd.: Known for producing high-quality mustard oil under stringent quality control measures, this company holds a significant share in the Bangladesh market. It exports to over 15 countries and reported a 28% increase in international orders in 2024 alone.
• Cargill Incorporated: Operating globally, Cargill produces mustard oil primarily for foodservice and industrial applications. In 2023, it processed over 300,000 metric tons of mustard seeds and has focused on expanding cold-pressed and organic variants to cater to the growing wellness sector.

Investment Analysis and Opportunities

Investment activity in the mustard oil market is increasing across agricultural technology, cold-press processing, organic production, packaging, and distribution. In 2024, more than 20 agri-tech startups in India and Bangladesh received funding connected with mustard cultivation and extraction technologies. Government support for agricultural development is also encouraging improvements in cultivation productivity and processing infrastructure.

Private-label and specialty mustard oil brands are creating additional investment opportunities in Europe, while e-commerce is encouraging manufacturers to improve packaging, branding, and direct-to-consumer distribution. Investors are increasingly focusing on premium cold-pressed oils, traceable sourcing, sustainable packaging, wellness formulations, and specialized personal care applications.

New Product Development

Product innovation is expanding the mustard oil market beyond traditional culinary applications. In 2024, more than 42 mustard oil-based products were introduced globally, including organic hair oils, essential oil blends, wellness formulations, and flavored culinary oils. Manufacturers are increasingly developing products designed around natural wellness, premium positioning, and multifunctional use.

In personal care, mustard oil is being incorporated into hair serums, massage formulations, and botanical skincare products, while food manufacturers are exploring premium cold-pressed and flavored variants. Supplement and therapeutic product development is also creating niche opportunities, particularly in European and Asian markets where traditional wellness ingredients have strong consumer recognition.

Five Recent Developments

January 2026 – Garg Oil & General Mills expands premium cold-pressed mustard oil solutions

Garg Oil & General Mills expanded its cold-pressed mustard oil portfolio with premium formulations and sustainable packaging options, supporting growing consumer demand for minimally processed edible oils and environmentally responsible packaging.

February 2026 – City Group expands mustard oil distribution across international markets

City Group expanded its mustard oil distribution network across international markets, strengthening export capabilities and improving product availability for consumers and food manufacturers in overseas markets.

April 2026 – Jiangxi Xinsen Natural Vegetable Oil advances organic mustard oil applications

Jiangxi Xinsen Natural Vegetable Oil expanded its organic mustard oil portfolio for aromatherapy and wellness applications, supporting increased demand for natural plant-based oils across international markets.

May 2026 – KS Oils expands mustard oil sampling through meal-kit partnerships

KS Oils expanded partnerships with food delivery and meal-kit providers, introducing convenient mustard oil sachets that supported product sampling, consumer trial, and broader integration of mustard oil into prepared meals.

July 2026 – Saloni Mustard Oil advances blockchain-based seed-to-bottle traceability

Saloni Mustard Oil expanded blockchain-based traceability capabilities across its supply chain, enabling improved tracking from mustard seed sourcing through processing and bottling while strengthening product transparency and consumer trust.

Report Coverage of Mustard Oil Market

The Mustard Oil Market Report provides comprehensive analysis of product types, applications, regional demand, competitive developments, investment opportunities, regulatory factors, and emerging product innovations. The report evaluates black and brown mustard oil across cooking, aromatherapy, personal care, and other applications, while examining market conditions across North America, Europe, Asia-Pacific, and Middle East & Africa.

The report also analyzes technological and consumer trends shaping the industry, including cold-pressed processing, sustainable packaging, organic sourcing, wellness applications, and digital distribution. In 2024, India, Bangladesh, and Nepal together represented nearly 60% of global mustard oil consumption, while European demand increasingly shifted toward personal care and aromatherapy applications.

Mustard Oil Market Report Coverage

REPORT COVERAGE	DETAILS
Market Size Value In	USD 38766.29 Million in 2026
Market Size Value By	USD 51472.04 Million by 2035
Growth Rate	CAGR of 3.2% from 2026-2035
Forecast Period	2026 - 2035
Base Year	2025
Historical Data Available	Yes
Regional Scope	Global
Segments Covered	By Type : Black Mustard Oil Brown Mustard Oil White Mustard Oil By Application : Cooking Aromatherapy Pharmaceuticals Soaps Others
To Understand the Detailed Market Report Scope & Segmentation Download FREE Sample