Hand Cream Market Size, Share, Growth, and Industry Analysis, By Type (Moisturising Hand Lotion,Protective Hand Lotion,Repair Hand Creme,Others), By Application (Adult,Children,Baby), Regional Insights and Forecast to 2035

Hand Cream Market Overview

The global Hand Cream Market in terms of revenue was estimated to be worth USD 593.25 Million in 2026 and is poised to reach USD 1074.4 Million by 2035, growing at a CAGR of 6.82% from 2026 to 2035.

The Hand Cream Market is experiencing steady growth due to increasing consumer awareness regarding skincare routines, rising demand for moisturizing and protective personal care products, and growing focus on hand hygiene and skin health. Hand creams have evolved from basic moisturizing products into specialized skincare solutions designed to address dryness, skin barrier protection, repair needs, aging concerns, and environmental damage. The market is supported by changing beauty and wellness trends, increasing disposable income, expansion of premium personal care categories, and rising adoption among different age groups. Approximately 52% of consumers are focusing on daily hand care routines as part of broader skincare practices, encouraging manufacturers to develop advanced formulations with improved hydration and protection benefits. Companies are investing in innovative ingredients, lightweight textures, fast-absorbing formulas, and specialized solutions targeting different skin conditions. The increasing use of hand sanitizers and frequent handwashing practices has further increased demand for products that restore moisture and protect skin health. Manufacturers are expanding their portfolios with moisturizing lotions, protective creams, repair formulations, and specialized products for adults, children, and babies. The growing popularity of natural ingredients, sustainable packaging, and premium skincare experiences is further influencing product development strategies. These factors are expected to support continued expansion of the global Hand Cream Market as consumers increasingly prioritize personal grooming and preventive skincare practices. 

The Hand Cream Market is also being influenced by the increasing adoption of premium skincare routines, growing demand for multifunctional products, and rising consumer interest in specialized formulations. Modern consumers are seeking hand care products that provide more than basic hydration, including repair benefits, anti-aging properties, UV protection, and skin barrier support. Approximately 45% of manufacturers are focusing on product innovation through advanced ingredients, improved textures, and targeted skincare benefits. The integration of ingredients such as botanical extracts, vitamins, peptides, moisturizing compounds, and protective formulations is encouraging brands to position hand creams as essential skincare products rather than seasonal-use items. Premiumization is becoming an important market trend as consumers increasingly prefer products offering luxury experiences, attractive packaging, and enhanced performance. The growth of e-commerce platforms and digital beauty channels is improving product accessibility and allowing brands to reach wider consumer segments. Manufacturers are also focusing on sustainable sourcing, recyclable packaging, and environmentally responsible production methods to meet changing consumer expectations. Increasing awareness regarding hand aging, skin sensitivity, and the importance of maintaining healthy skin is encouraging adoption among younger and older consumers. The expansion of beauty and personal care markets, increasing influence of social media trends, and growing interest in complete skincare routines are expected to create new opportunities for hand cream manufacturers worldwide. 

The United States represents a significant market for Hand Cream solutions due to strong personal care product adoption, advanced beauty retail infrastructure, and increasing consumer spending on skincare products. The country benefits from high awareness regarding skin health, premium beauty product demand, and widespread availability through retail and online channels. Consumers are increasingly adopting specialized hand creams focused on hydration, repair, and protection as part of daily skincare routines. Approximately 40% of consumers are prioritizing advanced personal care products that provide additional skincare benefits beyond basic moisturization.

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Key Findings

• Market Driver: Rising skincare awareness and daily hand care adoption are supporting market growth, with approximately 52% of consumers focusing on regular hand care routines.
• Major Market Restraint: Premium product pricing and competition from alternative skincare solutions remain challenges, with approximately 28% of manufacturers focusing on affordability improvements.
• Emerging Trends: Advanced ingredients and multifunctional formulations are shaping innovation, with approximately 45% of companies focusing on specialized skincare benefits.
• Regional Leadership: Asia-Pacific leads the Hand Cream Market due to strong skincare culture and consumer expansion, accounting for approximately 38% market share.
• Competitive Landscape: Companies are strengthening positions through premium launches, formulation innovation, and digital expansion, with approximately 35% of strategies focused on product differentiation.
• Market Segmentation: Moisturising Hand Lotion represents the leading product type with approximately 42% market share, while Adult applications dominate demand with approximately 65% share.
• Recent Development: Manufacturers are introducing advanced repair and moisturizing formulations, with approximately 32% of recent activities focused on innovation and product enhancement.

Hand Cream Market Latest Trends

The Hand Cream Market is witnessing increasing demand for multifunctional skincare formulations that combine hydration, protection, repair, and anti-aging benefits. Consumers are moving beyond traditional moisturizing products and seeking advanced hand creams containing specialized ingredients designed to improve skin texture, strengthen skin barriers, and provide long-lasting nourishment. Approximately 45% of product innovation activities are focused on developing formulations with enhanced skincare benefits, improved absorption, and premium user experiences. Brands are increasingly adopting a skincare-focused approach by introducing products with ingredients commonly associated with facial skincare routines, including nourishing oils, vitamins, peptides, and protective compounds. The growing concept of hand skinification is encouraging consumers to treat hand care as an essential part of overall beauty routines.

Another important trend influencing the Hand Cream Market is the increasing preference for natural, organic, sustainable, and premium personal care products. Consumers are becoming more conscious about ingredient transparency, environmental impact, and ethical sourcing practices. Manufacturers are responding by developing clean-label formulations, recyclable packaging, and products designed for sensitive skin requirements. Approximately 35% of companies are investing in sustainable packaging and environmentally responsible product development. The expansion of online beauty platforms, influencer-driven skincare trends, and personalized product recommendations is further improving consumer engagement and market accessibility. Growing interest in luxury hand care products, travel-friendly packaging, and specialized formulations for different age groups is expected to continue shaping future market development.

Hand Cream Market Dynamics

Driver

"Increasing skincare awareness strengthens hand cream demand"

The primary driver of the Hand Cream Market is increasing consumer awareness regarding skincare, personal grooming, and daily hand protection routines. Consumers are becoming more conscious about maintaining healthy skin due to environmental exposure, frequent handwashing, changing lifestyles, and growing interest in personal wellness. Hand creams are increasingly considered essential skincare products rather than occasional-use items, creating consistent demand across different consumer segments. Approximately 52% of consumers are incorporating regular hand care practices into their daily skincare routines, supporting market expansion.

The growing influence of beauty trends, social media platforms, and premium skincare culture is further strengthening demand for advanced hand care products. Consumers are increasingly seeking products that provide hydration, repair, protection, and additional skincare benefits. Manufacturers are responding by developing specialized formulations containing advanced moisturizing ingredients, natural extracts, and protective compounds. The expansion of beauty retail channels, e-commerce platforms, and personalized skincare solutions is expected to continue supporting growth opportunities for hand cream manufacturers.

Restraint

"Premium pricing creates affordability challenges"

The Hand Cream Market faces challenges due to high pricing of premium formulations, increasing competition from alternative skincare products, and changing consumer preferences. Advanced hand creams containing specialized ingredients, natural formulations, and luxury packaging often carry higher prices, which can limit adoption among price-sensitive consumers. Approximately 28% of manufacturers are focusing on improving production efficiency and developing affordable product options to expand consumer accessibility.

Another restraint is the presence of numerous skincare alternatives, including body lotions, natural oils, and multifunctional moisturizers that compete with dedicated hand care products. Consumers may choose substitute products based on convenience, pricing, or perceived value. Manufacturers are addressing these challenges by improving product differentiation, introducing targeted solutions, and developing formulations that provide unique benefits. Strong branding, effective marketing strategies, and competitive pricing approaches remain important factors for maintaining market growth.

Opportunity

"Premium skincare innovation creates new growth opportunities"

The Hand Cream Market is gaining opportunities through increasing demand for premium skincare products, personalized formulations, and specialized hand care solutions. Consumers are increasingly interested in products designed for specific skin needs, including dryness repair, sensitive skin protection, anti-aging benefits, and long-lasting hydration. Approximately 45% of companies are focusing on advanced formulations and product innovation to address evolving skincare expectations.

Additional opportunities are emerging through expanding e-commerce channels, growing beauty markets in developing regions, and increasing adoption among younger consumers. Digital platforms are allowing brands to reach wider audiences through personalized recommendations, influencer marketing, and direct-to-consumer strategies. Manufacturers are also exploring sustainable packaging, natural ingredients, and clean-label formulations to attract environmentally conscious consumers.

The increasing demand for specialized hand creams for different age groups is creating further opportunities. Products designed for adults, children, and babies are allowing manufacturers to target specific consumer requirements with customized formulations. Companies are investing in research and development to improve safety, effectiveness, and user experience. Growing interest in complete skincare routines and preventive skin care practices is expected to create long-term opportunities for market participants.

Challenge

"Changing consumer preferences require continuous innovation"

The Hand Cream Market faces challenges from rapidly changing consumer expectations, increasing demand for clean beauty products, and intense competition among global and regional brands. Consumers are increasingly evaluating products based on ingredients, sustainability, effectiveness, and brand values. Approximately 31% of industry innovation programs are focused on improving formulations, enhancing sustainability, and developing differentiated skincare solutions.

Another challenge is maintaining product relevance in a highly competitive personal care environment where brands must continuously introduce new concepts and benefits. Companies need to balance product performance, affordability, packaging appeal, and environmental responsibility while meeting diverse consumer preferences. Manufacturers are investing in advanced research, consumer insights, and flexible production strategies to strengthen their market positions and adapt to evolving skincare trends.

Hand Cream Market Segmentation

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By Type

Moisturising Hand Lotion: Moisturising Hand Lotion represents approximately 42% of the Hand Cream Market by type due to its widespread consumer adoption, everyday usage, and ability to provide essential hydration for different skin conditions. These products are commonly preferred because of their lightweight texture, quick absorption, and suitability for daily skincare routines. The segment benefits from increasing awareness regarding hand hydration, changing beauty habits, and growing demand for convenient personal care products.

The Moisturising Hand Lotion segment continues expanding as consumers increasingly incorporate hand care into regular skincare routines. Manufacturers are developing improved formulations with enhanced moisturizing ingredients, longer-lasting hydration effects, and skin-friendly compositions. The segment is supported by strong demand among adults, younger consumers, and individuals seeking preventive skincare solutions. Growing interest in natural ingredients, premium formulations, and multifunctional hydration products is expected to support continued segment growth.

Protective Hand Lotion: Protective Hand Lotion accounts for approximately 23% of the Hand Cream Market by type due to increasing demand for products that protect skin against dryness, environmental exposure, and frequent washing. These formulations are widely used by consumers requiring additional skin barrier support due to occupational exposure, climate conditions, or lifestyle factors. The segment benefits from growing awareness regarding skin protection and preventive care.

The Protective Hand Lotion segment is supported by increasing adoption among professionals, healthcare workers, and consumers exposed to harsh environmental conditions. Manufacturers are focusing on developing products with improved barrier protection, nourishing ingredients, and longer-lasting effects. Rising awareness regarding maintaining healthy skin and protecting hands from external stress factors is expected to create additional opportunities for this segment.

Repair Hand Creme: Repair Hand Creme represents approximately 25% of the Hand Cream Market by type due to growing consumer demand for intensive skincare solutions that address dryness, cracks, and damaged skin conditions. These products are increasingly preferred by consumers seeking restorative benefits and improved skin appearance. The segment benefits from increasing awareness regarding skin repair, aging concerns, and specialized skincare needs.

The Repair Hand Creme segment continues gaining importance as consumers seek targeted solutions beyond basic moisturization. Manufacturers are introducing advanced formulations containing nourishing compounds, vitamins, and restorative ingredients to improve product performance. Increasing adoption among mature consumers and individuals experiencing skin sensitivity is expected to support future growth opportunities for repair-focused hand creams.

Others: Other hand cream products contribute approximately 10% of the Hand Cream Market by type and include specialized formulations designed for unique consumer requirements. These products may include premium, seasonal, fragrance-based, or specialized skincare solutions targeting specific preferences. The segment benefits from increasing product diversification and growing demand for customized personal care experiences.

The Others segment is supported by continuous innovation, premium product launches, and expansion of niche skincare categories. Manufacturers are focusing on developing unique formulations, attractive packaging, and specialized benefits to differentiate their products. Growing consumer interest in personalized skincare solutions is expected to create additional opportunities within this segment.

By Application

Adult: Adult applications dominate the Hand Cream Market with approximately 65% share due to widespread adoption of hand care products among working professionals, skincare-conscious consumers, and individuals seeking hydration and protection solutions. Adults represent the largest consumer segment because of higher awareness regarding personal grooming, skin health, and preventive skincare routines. The segment benefits from increasing demand for premium and multifunctional hand cream products.

The Adult segment continues expanding as consumers increasingly integrate hand creams into daily beauty and wellness routines. Manufacturers are developing advanced products focused on hydration, repair, anti-aging benefits, and skin protection to meet adult consumer expectations. Rising interest in premium personal care products, workplace skincare needs, and lifestyle-focused beauty trends is expected to maintain strong demand within this application segment.

Children: Children applications account for approximately 20% of the Hand Cream Market due to increasing parental awareness regarding child skincare and demand for gentle, safe, and nourishing formulations. Parents are increasingly seeking products designed specifically for children with mild ingredients and protective benefits. The segment benefits from growing focus on child wellness and specialized personal care solutions.

The Children segment is supported by increasing availability of age-specific skincare products and rising awareness regarding maintaining healthy skin from an early age. Manufacturers are focusing on developing safe formulations, attractive packaging, and dermatologist-oriented solutions. Growing parental investment in quality personal care products is expected to support future opportunities within this segment.

Baby: Baby applications contribute approximately 15% of the Hand Cream Market due to increasing demand for gentle skincare products designed for sensitive baby skin. Parents are increasingly adopting specialized hand care products that provide hydration and protection while minimizing irritation risks. The segment benefits from growing awareness regarding infant skincare and premium baby care products.

The Baby segment is supported by increasing demand for mild formulations, natural ingredients, and trusted personal care brands. Manufacturers are focusing on developing products with enhanced safety characteristics, hypoallergenic features, and gentle moisturizing benefits. Rising parental awareness and increasing spending on baby care products are expected to create continued growth opportunities within this application segment.

Hand Cream Market Regional Outlook

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North America

North America accounts for approximately 30% of the Hand Cream Market due to strong personal care product adoption, high consumer awareness regarding skincare, and established beauty retail infrastructure. The region benefits from increasing demand for premium hand care products, advanced skincare formulations, and personalized beauty solutions. The United States represents a major contributor due to high spending on personal care products, strong e-commerce penetration, and increasing adoption of specialized hand creams focused on hydration, repair, and protection.

The regional market is supported by growing interest in clean beauty products, premium skincare brands, and multifunctional hand care solutions. Consumers are increasingly seeking products with natural ingredients, sustainable packaging, and advanced skincare benefits. Manufacturers are strengthening digital distribution channels, expanding product portfolios, and introducing innovative formulations to meet changing preferences. Increasing demand from adult consumers and rising focus on preventive skincare are expected to support continued market growth across North America.

Europe

Europe accounts for approximately 25% of the Hand Cream Market due to strong beauty and personal care traditions, high consumer awareness, and increasing demand for premium skincare products. Countries including Germany, France, the United Kingdom, and Italy contribute significantly through developed cosmetic industries and strong demand for innovative hand care solutions. The region has a mature skincare market with consumers showing high interest in quality ingredients, sustainability, and product performance.

The European market is supported by increasing adoption of natural formulations, environmentally responsible packaging, and specialized skincare products. Manufacturers are focusing on developing clean-label hand creams, sensitive skin solutions, and premium product lines to address evolving consumer expectations. Growing demand for luxury personal care products, expanding online beauty platforms, and increasing interest in wellness-focused skincare routines are expected to create additional opportunities across Europe.

Asia-Pacific

Asia-Pacific accounts for approximately 38% of the Hand Cream Market due to strong skincare culture, rising disposable income, expanding beauty markets, and increasing consumer adoption of personal care products. Countries such as China, Japan, South Korea, India, and Southeast Asian economies are contributing significantly through growing interest in skincare routines and premium beauty products. The region benefits from a large consumer base, increasing urbanization, and rapid expansion of online beauty retail channels.

The regional market continues expanding as younger consumers increasingly adopt skincare products and brands introduce customized solutions for different skin needs. Manufacturers are investing in localized product development, digital marketing strategies, and innovative formulations to attract diverse consumer groups. Growing demand for natural ingredients, multifunctional products, and premium hand care solutions is expected to maintain strong growth opportunities across Asia-Pacific.

Middle East and Africa

Middle East and Africa accounts for approximately 5% of the Hand Cream Market due to increasing beauty product consumption, expanding retail networks, and rising awareness regarding skincare practices. The region is experiencing growing demand for moisturizing and protective hand care products due to climate conditions and increasing interest in personal grooming. Urbanization and improving access to international beauty brands are supporting market development.

The regional market is supported by expanding e-commerce platforms, increasing availability of personal care products, and growing consumer preference for premium skincare solutions. Companies are focusing on strengthening distribution networks, introducing region-specific formulations, and improving product accessibility. Rising beauty awareness and increasing adoption of daily skincare routines are expected to create future opportunities across Middle East and Africa.

Rest of World

Rest of World accounts for approximately 2% of the Hand Cream Market, including Latin America and other emerging regions where skincare product adoption is gradually increasing. The market is supported by improving retail infrastructure, rising consumer awareness regarding personal care, and growing availability of international beauty products. Companies are exploring opportunities through regional expansion and stronger distribution partnerships.

The region presents growth potential through increasing urbanization, expanding middle-class populations, and rising interest in personal grooming products. Manufacturers are focusing on affordable product offerings, localized marketing strategies, and improved availability to address regional consumer requirements. Increasing awareness regarding skincare benefits is expected to support gradual market expansion across these emerging markets.

List of Top Hand Cream Market Companies

• Procter & Gamble
• Whealthfields Lohmann
• LYNX
• Johnson & Johnson
• Coty
• Jahwa
• Unilever
• Philosophy
• Beiersdorf

Top Two Companies With Highest Market Share

• Unilever: holds approximately 14% market share due to its strong global personal care portfolio, extensive distribution network, and established presence across skincare categories. The company focuses on developing innovative hand care formulations, sustainable packaging solutions, and consumer-focused products that address hydration, protection, and repair needs.
• Procter & Gamble: holds approximately 12% market share supported by its strong beauty and personal care brands, advanced research capabilities, and global consumer reach. The company continues expanding its skincare portfolio through improved formulations, brand development, and products designed for changing consumer preferences.

Hand Cream Market Investment Analysis And Opportunities

The Hand Cream Market provides attractive investment opportunities as consumer interest in personal care, skincare routines, and premium beauty products continues increasing. Investors are focusing on companies developing innovative formulations, sustainable packaging solutions, and specialized products targeting different skin requirements. Approximately 44% of strategic investments are focused on improving product innovation, expanding production capabilities, and strengthening digital distribution channels. The increasing demand for moisturizing, protective, and repair-based hand care solutions is encouraging manufacturers to enhance their product portfolios and expand their presence across global markets.

Investment opportunities are also increasing through emerging beauty markets, e-commerce expansion, and growing demand for personalized skincare products. Companies are investing in natural ingredients, clean-label formulations, and advanced product technologies to attract consumers seeking effective and environmentally responsible solutions. Approximately 36% of strategic initiatives are associated with regional expansion, sustainable product development, and digital consumer engagement. The growing adoption of premium skincare routines among younger consumers and increasing awareness regarding preventive skin care are expected to create long-term opportunities for hand cream manufacturers.

Hand Cream Market New Product Development

New product development in the Hand Cream Market is focused on improving hydration performance, skin repair benefits, ingredient quality, and consumer convenience. Manufacturers are introducing advanced formulations containing moisturizing compounds, natural extracts, protective ingredients, and specialized skincare components. Approximately 38% of product development activities are focused on enhancing formulation effectiveness, improving user experience, and creating differentiated skincare solutions. Companies are also developing lightweight textures, quick-absorbing formulas, and long-lasting hydration products to meet changing consumer expectations.

Manufacturers are increasingly focusing on sustainable and personalized hand cream solutions that address specific consumer needs. Product development strategies include sensitive skin formulations, age-focused products, baby-safe solutions, and multifunctional creams offering multiple skincare benefits. Companies are investing in recyclable packaging, environmentally responsible ingredients, and digital customization approaches to improve consumer engagement. These innovations are expected to strengthen competition and support continued expansion of the global hand cream industry.

Hand Cream Market Five Recent Developments

• January 2026 – Unilever Sustainable Hand Care Expansion: Unilever expanded its personal care portfolio by focusing on sustainable hand cream formulations, improved packaging solutions, and products designed for evolving skincare preferences.
• March 2026 – Procter & Gamble Advanced Formula Development: Procter & Gamble strengthened its skincare innovation activities by developing improved hand care products focused on hydration, protection, and enhanced consumer benefits.
• May 2026 – Beiersdorf Premium Skincare Innovation: Beiersdorf expanded its skincare product development initiatives through advanced formulations designed to support hydration, repair, and premium hand care experiences.
• June 2026 – Johnson & Johnson Product Portfolio Enhancement: Johnson & Johnson improved its personal care offerings by focusing on specialized skincare solutions for different consumer segments and skin requirements.
• July 2026 – Coty Beauty Category Expansion: Coty expanded its beauty product strategy by introducing innovative personal care solutions focused on consumer preferences, premium experiences, and skincare trends.

Hand Cream Market Report Coverage

The Hand Cream Market report provides comprehensive analysis covering product types, applications, regional performance, competitive landscape, investment opportunities, and technological developments. The study evaluates major product categories including Moisturising Hand Lotion, Protective Hand Lotion, Repair Hand Creme, and Others while analyzing application segments such as Adult, Children, and Baby. The report examines important market factors including increasing skincare awareness, personal grooming trends, premium product adoption, formulation innovation, and changing consumer preferences. Approximately 40% of industry strategies are focused on improving product performance, expanding market reach, and developing innovative hand care solutions.Hand creams have evolved from basic moisturizing products into specialized skincare solutions designed to address dryness, skin barrier protection, repair needs, aging concerns, and environmental damage. The market is supported by changing beauty and wellness trends, increasing disposable income, expansion of premium personal care categories, and rising adoption among different age groups. Approximately 52% of consumers are focusing on daily hand care routines as part of broader skincare practices, encouraging manufacturers to develop advanced formulations with improved hydration and protection benefits. Companies are investing in innovative ingredients, lightweight textures, fast-absorbing formulas, and specialized solutions targeting different skin conditions. The increasing use of hand sanitizers and frequent handwashing practices has further increased demand for products that restore moisture and protect skin health. Manufacturers are expanding their portfolios with moisturizing lotions, protective creams, repair formulations, and specialized products for adults, children, and babies. The growing popularity of natural ingredients, sustainable packaging, and premium skincare experiences is further influencing product development strategies. These factors are expected to support continued expansion of the global Hand Cream Market as consumers increasingly prioritize personal grooming and preventive skincare practices.

The report further analyzes competitive strategies adopted by leading companies including Procter & Gamble, Whealthfields Lohmann, LYNX, Johnson & Johnson, Coty, Jahwa, Unilever, Philosophy, and Beiersdorf. The study evaluates company initiatives related to product innovation, sustainable packaging development, brand expansion, digital marketing strategies, and market positioning. It also examines regional growth patterns, skincare adoption trends, consumer behavior changes, and emerging opportunities across global markets.

The report also provides detailed evaluation of factors influencing future growth of the Hand Cream Market, including advancements in cosmetic formulations, increasing adoption of personalized skincare, and rising demand for sustainable beauty products. The analysis examines how manufacturers are improving product performance through advanced ingredients, innovative textures, improved packaging, and targeted skincare benefits. Approximately 35% of industry initiatives are focused on enhancing formulation quality, sustainability, and consumer-focused product development.

The coverage further analyzes the impact of beauty industry transformation, digital commerce expansion, social media influence, and changing skincare habits on market development. It evaluates strategic partnerships, research activities, manufacturing improvements, and product launches undertaken by leading companies. Regional assessment provides insights into differences in consumer preferences, beauty trends, retail development, and product adoption across global markets. By analyzing market dynamics, segmentation patterns, regional developments, and competitive strategies, the report provides valuable insights for manufacturers, investors, retailers, distributors, and industry stakeholders seeking to understand future opportunities within the global Hand Cream Market.

Hand Cream Market Report Coverage

REPORT COVERAGE	DETAILS
Market Size Value In	USD 593.25 Million in 2026
Market Size Value By	USD 1074.4 Million by 2035
Growth Rate	CAGR of 6.82% from 2026-2035
Forecast Period	2026 - 2035
Base Year	2025
Historical Data Available	Yes
Regional Scope	Global
Segments Covered	By Type : Moisturising Hand Lotion Protective Hand Lotion Repair Hand Creme Others By Application : Adult Children Baby
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