RESTRAINT
"Fluctuating raw‐material costs and stringent environmental regulation"
Within the Flat Glass Coatings Market a major restraint arises from volatility in raw material input prices (such as metal oxides, fluoropolymers, sol-gel precursors) which can represent up to 15 % of coating production cost base in some regions. In addition, the environmental regulation burden is increasing.
OPPORTUNITY
"Expansion in emerging economies and demand for smart/coated glass solutions"
An opportunity in the Flat Glass Coatings Market lies in the rising infrastructure, residential and commercial building developments in emerging economies (such as India, Southeast Asia, Middle East) where the urban population is expanding rapidly. Coated flat glass is increasingly being specified in smart buildings and façade systems.
CHALLENGE
"Competitive pricing pressure and integration of coating technologies into glass manufacturing"
A challenge in the Flat Glass Coatings Market is the intense pricing pressure from commodity glass suppliers and the integration hurdles faced when coating technologies must be embedded into existing glass production lines.