Mobile Apps Global Industry Almanac 2017

Summary

Global Mobile Apps industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the global mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Key highlights

- The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
- Volumes represent the average number of active mobile users using application or non-messaging services - individuals can therefore be double-counted if they have more than one subscription.
- The market is segmented into ringtones, graphics/images, games, browsing/WAP, video, music and other mobile applications (data cards/modems).
- Any currency conversions have been carried out using constant annual average 2016 exchange rates.
- The global mobile apps market generated total revenues of $415.1bn in 2017, representing a compound annual growth rate (CAGR) of 13% between 2013 and 2017.
- Market consumption volume increased with a CAGR of 11.9% between 2013 and 2017, to reach a total of 8,659.5 million applications in 2017.
- The growth deceleration of the global market in 2017 is a trend that is set to become evident in all main markets-regions, namely the Asia-Pacific, the European and the US. In detail, as the adoption of smartphone and mobile internet in developed markets has reached a maturity stage in most developed markets, whilst developing markets have also become significantly penetrated, the growth pace of demand and monetization are to slow overall.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global mobile apps market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global mobile apps market
- Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global mobile apps market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the global mobile apps market by value in 2017?
- What will be the size of the global mobile apps market in 2022?
- What factors are affecting the strength of competition in the global mobile apps market?
- How has the market performed over the last five years?
- What are the main segments that make up the global mobile apps market?