Table of Contents EXECUTIVE SUMMARY 2 Market value 2 Market value forecast 2 Market volume 2 Market volume forecast 2 Category segmentation 2 Geography segmentation 2 Introduction 37 What is this report about? 37 Who is the target reader? 37 How to use this report 37 Definitions 37 Global Mobile Apps 38 Market Overview 38 Market Data 39 Market Segmentation 41 Market outlook 43 Five forces analysis 45 Mobile Apps in Asia-Pacific 54 Market Overview 54 Market Data 56 Market Segmentation 58 Market outlook 60 Five forces analysis 62 Mobile Apps in Europe 72 Market Overview 72 Market Data 73 Market Segmentation 75 Market outlook 77 Five forces analysis 79 Mobile Apps in Finland 89 Market Overview 89 Market Data 90 Market Segmentation 92 Market outlook 94 Five forces analysis 96 Macroeconomic indicators 105 Mobile Apps in France 107 Market Overview 107 Market Data 108 Market Segmentation 110 Market outlook 112 Five forces analysis 114 Macroeconomic indicators 123 Mobile Apps in Germany 125 Market Overview 125 Market Data 126 Market Segmentation 128 Market outlook 130 Five forces analysis 132 Macroeconomic indicators 141 Mobile Apps in India 143 Market Overview 143 Market Data 144 Market Segmentation 146 Market outlook 148 Five forces analysis 150 Macroeconomic indicators 159 Mobile Apps in Indonesia 161 Market Overview 161 Market Data 162 Market Segmentation 164 Market outlook 166 Five forces analysis 168 Macroeconomic indicators 177 Mobile Apps in Italy 179 Market Overview 179 Market Data 180 Market Segmentation 182 Market outlook 184 Five forces analysis 186 Macroeconomic indicators 195 Mobile Apps in Japan 197 Market Overview 197 Market Data 199 Market Segmentation 201 Market outlook 203 Five forces analysis 205 Macroeconomic indicators 214 Mobile Apps in Mexico 216 Market Overview 216 Market Data 217 Market Segmentation 219 Market outlook 221 Five forces analysis 223 Macroeconomic indicators 232 Mobile Apps in The Netherlands 234 Market Overview 234 Market Data 235 Market Segmentation 237 Market outlook 239 Five forces analysis 241 Macroeconomic indicators 250 Mobile Apps in North America 252 Market Overview 252 Market Data 253 Market Segmentation 255 Market outlook 257 Five forces analysis 259 Mobile Apps in Norway 268 Market Overview 268 Market Data 269 Market Segmentation 271 Market outlook 273 Five forces analysis 275 Macroeconomic indicators 284 Mobile Apps in Russia 286 Market Overview 286 Market Data 287 Market Segmentation 289 Market outlook 291 Five forces analysis 293 Macroeconomic indicators 302 Mobile Apps in Singapore 304 Market Overview 304 Market Data 305 Market Segmentation 307 Market outlook 309 Five forces analysis 311 Macroeconomic indicators 320 Mobile Apps in South Africa 322 Market Overview 322 Market Data 323 Market Segmentation 325 Market outlook 327 Five forces analysis 329 Macroeconomic indicators 338 Mobile Apps in South Korea 340 Market Overview 340 Market Data 341 Market Segmentation 343 Market outlook 345 Five forces analysis 347 Macroeconomic indicators 356 Mobile Apps in Spain 358 Market Overview 358 Market Data 359 Market Segmentation 361 Market outlook 363 Five forces analysis 365 Macroeconomic indicators 374 Mobile Apps in Sweden 376 Market Overview 376 Market Data 377 Market Segmentation 379 Market outlook 381 Five forces analysis 383 Macroeconomic indicators 392 Mobile Apps in Turkey 394 Market Overview 394 Market Data 395 Market Segmentation 397 Market outlook 399 Five forces analysis 401 Macroeconomic indicators 410 Mobile Apps in The United Kingdom 412 Market Overview 412 Market Data 413 Market Segmentation 415 Market outlook 417 Five forces analysis 419 Macroeconomic indicators 428 Mobile Apps in The United States 430 Market Overview 430 Market Data 431 Market Segmentation 433 Market outlook 435 Five forces analysis 437 Macroeconomic indicators 446 Mobile Apps in Australia 448 Market Overview 448 Market Data 449 Market Segmentation 451 Market outlook 453 Five forces analysis 455 Macroeconomic indicators 464 Mobile Apps in Brazil 466 Market Overview 466 Market Data 467 Market Segmentation 469 Market outlook 471 Five forces analysis 473 Macroeconomic indicators 482 Mobile Apps in Canada 484 Market Overview 484 Market Data 485 Market Segmentation 487 Market outlook 489 Five forces analysis 491 Macroeconomic indicators 500 Mobile Apps in China 502 Market Overview 502 Market Data 503 Market Segmentation 505 Market outlook 507 Five forces analysis 509 Macroeconomic indicators 518 Mobile Apps in Denmark 520 Market Overview 520 Market Data 521 Market Segmentation 523 Market outlook 525 Five forces analysis 527 Macroeconomic indicators 536 Company Profiles 538 Leading Companies 538 Appendix 611 Methodology 611 About MarketLine 612

List of Tables Table 1: Global mobile apps market value: $ billion, 2013–17 Table 2: Global mobile apps market volume: million downloaded applications, 2013–17 Table 3: Global mobile apps market category segmentation: $ billion, 2017 Table 4: Global mobile apps market geography segmentation: $ billion, 2017 Table 5: Global mobile apps market value forecast: $ billion, 2017–22 Table 6: Global mobile apps market volume forecast: million downloaded applications, 2017–22 Table 7: Asia-Pacific mobile apps market value: $ billion, 2013–17 Table 8: Asia–Pacific mobile apps market volume: million downloaded applications, 2013–17 Table 9: Asia–Pacific mobile apps market category segmentation: $ billion, 2017 Table 10: Asia–Pacific mobile apps market geography segmentation: $ billion, 2017 Table 11: Asia-Pacific mobile apps market value forecast: $ billion, 2017–22 Table 12: Asia–Pacific mobile apps market volume forecast: million downloaded applications, 2017–22 Table 13: Europe mobile apps market value: $ billion, 2013–17 Table 14: Europe mobile apps market volume: million downloaded applications, 2013–17 Table 15: Europe mobile apps market category segmentation: $ billion, 2017 Table 16: Europe mobile apps market geography segmentation: $ billion, 2017 Table 17: Europe mobile apps market value forecast: $ billion, 2017–22 Table 18: Europe mobile apps market volume forecast: million downloaded applications, 2017–22 Table 19: Finland mobile apps market value: $ million, 2013–17 Table 20: Finland mobile apps market volume: thousand downloaded applications, 2013–17 Table 21: Finland mobile apps market category segmentation: $ million, 2017 Table 22: Finland mobile apps market geography segmentation: $ million, 2017 Table 23: Finland mobile apps market value forecast: $ million, 2017–22 Table 24: Finland mobile apps market volume forecast: thousand downloaded applications, 2017–22 Table 25: Finland size of population (million), 2013–17 Table 26: Finland gdp (constant 2005 prices, $ billion), 2013–17 Table 27: Finland gdp (current prices, $ billion), 2013–17 Table 28: Finland inflation, 2013–17 Table 29: Finland consumer price index (absolute), 2013–17 Table 30: Finland exchange rate, 2013–17 Table 31: France mobile apps market value: $ million, 2013–17 Table 32: France mobile apps market volume: million downloaded applications, 2013–17 Table 33: France mobile apps market category segmentation: $ million, 2017 Table 34: France mobile apps market geography segmentation: $ million, 2017 Table 35: France mobile apps market value forecast: $ million, 2017–22 Table 36: France mobile apps market volume forecast: million downloaded applications, 2017–22 Table 37: France size of population (million), 2013–17 Table 38: France gdp (constant 2005 prices, $ billion), 2013–17 Table 39: France gdp (current prices, $ billion), 2013–17 Table 40: France inflation, 2013–17 Table 41: France consumer price index (absolute), 2013–17 Table 42: France exchange rate, 2013–17 Table 43: Germany mobile apps market value: $ million, 2013–17 Table 44: Germany mobile apps market volume: million downloaded applications, 2013–17 Table 45: Germany mobile apps market category segmentation: $ million, 2017 Table 46: Germany mobile apps market geography segmentation: $ million, 2017 Table 47: Germany mobile apps market value forecast: $ million, 2017–22 Table 48: Germany mobile apps market volume forecast: million downloaded applications, 2017–22 Table 49: Germany size of population (million), 2013–17 Table 50: Germany gdp (constant 2005 prices, $ billion), 2013–17 Table 51: Germany gdp (current prices, $ billion), 2013–17 Table 52: Germany inflation, 2013–17 Table 53: Germany consumer price index (absolute), 2013–17 Table 54: Germany exchange rate, 2013–17 Table 55: India mobile apps market value: $ million, 2013–17 Table 56: India mobile apps market volume: million downloaded applications, 2013–17 Table 57: India mobile apps market category segmentation: $ million, 2017 Table 58: India mobile apps market geography segmentation: $ million, 2017 Table 59: India mobile apps market value forecast: $ million, 2017–22 Table 60: India mobile apps market volume forecast: million downloaded applications, 2017–22 Table 61: India size of population (million), 2013–17 Table 62: India gdp (constant 2005 prices, $ billion), 2013–17 Table 63: India gdp (current prices, $ billion), 2013–17 Table 64: India inflation, 2013–17 Table 65: India consumer price index (absolute), 2013–17 Table 66: India exchange rate, 2013–17 Table 67: Indonesia mobile apps market value: $ million, 2013–17 Table 68: Indonesia mobile apps market volume: thousand downloaded applications, 2013–17 Table 69: Indonesia mobile apps market category segmentation: $ million, 2017 Table 70: Indonesia mobile apps market geography segmentation: $ million, 2017 Table 71: Indonesia mobile apps market value forecast: $ million, 2017–22 Table 72: Indonesia mobile apps market volume forecast: thousand downloaded applications, 2017–22 Table 73: Indonesia size of population (million), 2013–17 Table 74: Indonesia gdp (constant 2005 prices, $ billion), 2013–17 Table 75: Indonesia gdp (current prices, $ billion), 2013–17List of Figures Figure 1: Global mobile apps market value: $ billion, 2013–17 Figure 2: Global mobile apps market volume: million downloaded applications, 2013–17 Figure 3: Global mobile apps market category segmentation: % share, by value, 2017 Figure 4: Global mobile apps market geography segmentation: % share, by value, 2017 Figure 5: Global mobile apps market value forecast: $ billion, 2017–22 Figure 6: Global mobile apps market volume forecast: million downloaded applications, 2017–22 Figure 7: Forces driving competition in the global mobile apps market, 2017 Figure 8: Drivers of buyer power in the global mobile apps market, 2017 Figure 9: Drivers of supplier power in the global mobile apps market, 2017 Figure 10: Factors influencing the likelihood of new entrants in the global mobile apps market, 2017 Figure 11: Factors influencing the threat of substitutes in the global mobile apps market, 2017 Figure 12: Drivers of degree of rivalry in the global mobile apps market, 2017 Figure 13: Asia-Pacific mobile apps market value: $ billion, 2013–17 Figure 14: Asia–Pacific mobile apps market volume: million downloaded applications, 2013–17 Figure 15: Asia–Pacific mobile apps market category segmentation: % share, by value, 2017 Figure 16: Asia–Pacific mobile apps market geography segmentation: % share, by value, 2017 Figure 17: Asia-Pacific mobile apps market value forecast: $ billion, 2017–22 Figure 18: Asia–Pacific mobile apps market volume forecast: million downloaded applications, 2017–22 Figure 19: Forces driving competition in the mobile apps market in Asia-Pacific, 2017 Figure 20: Drivers of buyer power in the mobile apps market in Asia-Pacific, 2017 Figure 21: Drivers of supplier power in the mobile apps market in Asia-Pacific, 2017 Figure 22: Factors influencing the likelihood of new entrants in the mobile apps market in Asia-Pacific, 2017 Figure 23: Factors influencing the threat of substitutes in the mobile apps market in Asia-Pacific, 2017 Figure 24: Drivers of degree of rivalry in the mobile apps market in Asia-Pacific, 2017 Figure 25: Europe mobile apps market value: $ billion, 2013–17 Figure 26: Europe mobile apps market volume: million downloaded applications, 2013–17 Figure 27: Europe mobile apps market category segmentation: % share, by value, 2017 Figure 28: Europe mobile apps market geography segmentation: % share, by value, 2017 Figure 29: Europe mobile apps market value forecast: $ billion, 2017–22 Figure 30: Europe mobile apps market volume forecast: million downloaded applications, 2017–22 Figure 31: Forces driving competition in the mobile apps market in Europe, 2017 Figure 32: Drivers of buyer power in the mobile apps market in Europe, 2017 Figure 33: Drivers of supplier power in the mobile apps market in Europe, 2017 Figure 34: Factors influencing the likelihood of new entrants in the mobile apps market in Europe, 2017 Figure 35: Factors influencing the threat of substitutes in the mobile apps market in Europe, 2017 Figure 36: Drivers of degree of rivalry in the mobile apps market in Europe, 2017 Figure 37: Finland mobile apps market value: $ million, 2013–17 Figure 38: Finland mobile apps market volume: thousand downloaded applications, 2013–17 Figure 39: Finland mobile apps market category segmentation: % share, by value, 2017 Figure 40: Finland mobile apps market geography segmentation: % share, by value, 2017 Figure 41: Finland mobile apps market value forecast: $ million, 2017–22 Figure 42: Finland mobile apps market volume forecast: thousand downloaded applications, 2017–22 Figure 43: Forces driving competition in the mobile apps market in Finland, 2017 Figure 44: Drivers of buyer power in the mobile apps market in Finland, 2017 Figure 45: Drivers of supplier power in the mobile apps market in Finland, 2017 Figure 46: Factors influencing the likelihood of new entrants in the mobile apps market in Finland, 2017 Figure 47: Factors influencing the threat of substitutes in the mobile apps market in Finland, 2017 Figure 48: Drivers of degree of rivalry in the mobile apps market in Finland, 2017 Figure 49: France mobile apps market value: $ million, 2013–17 Figure 50: France mobile apps market volume: million downloaded applications, 2013–17 Figure 51: France mobile apps market category segmentation: % share, by value, 2017 Figure 52: France mobile apps market geography segmentation: % share, by value, 2017 Figure 53: France mobile apps market value forecast: $ million, 2017–22 Figure 54: France mobile apps market volume forecast: million downloaded applications, 2017–22 Figure 55: Forces driving competition in the mobile apps market in France, 2017 Figure 56: Drivers of buyer power in the mobile apps market in France, 2017 Figure 57: Drivers of supplier power in the mobile apps market in France, 2017 Figure 58: Factors influencing the likelihood of new entrants in the mobile apps market in France, 2017 Figure 59: Factors influencing the threat of substitutes in the mobile apps market in France, 2017 Figure 60: Drivers of degree of rivalry in the mobile apps market in France, 2017 Figure 61: Germany mobile apps market value: $ million, 2013–17 Figure 62: Germany mobile apps market volume: million downloaded applications, 2013–17 Figure 63: Germany mobile apps market category segmentation: % share, by value, 2017 Figure 64: Germany mobile apps market geography segmentation: % share, by value, 2017 Figure 65: Germany mobile apps market value forecast: $ million, 2017–22 Figure 66: Germany mobile apps market volume forecast: million downloaded applications, 2017–22 Figure 67: Forces driving competition in the mobile apps market in Germany, 2017 Figure 68: Drivers of buyer power in the mobile apps market in Germany, 2017 Figure 69: Drivers of supplier power in the mobile apps market in Germany, 2017 Figure 70: Factors influencing the likelihood of new entrants in the mobile apps market in Germany, 2017 Figure 71: Factors influencing the threat of substitutes in the mobile apps market in Germany, 2017 Figure 72: Drivers of degree of rivalry in the mobile apps market in Germany, 2017 Figure 73: India mobile apps market value: $ million, 2013–17 Figure 74: India mobile apps market volume: million downloaded applications, 2013–17 Figure 75: India mobile apps market category segmentation: % share, by value, 2017