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South America Oral Care Market - Growth, Trends and Forecasts (2022 - 2030)
SKU ID : INH-14352725 | Publishing Date : 01-Jun-2019 | No. of pages : 90
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Market Overview
South America oral care market is forecasted to reach USD 9.4 billion by 2024 growing at a CAGR of 8.47% during the forecast period (2019 - 2024)
- Toothpaste remains the largest shareholder in the South America oral care market, owing to the number of variants available and the growing preferences for natural, organic, vegan, and herbal toothpaste.
- In the region, Brazil leads the market attributed high-level hygiene practices followed by Brazilians. It was found that 66% of the Brazilian population brush their teeth three times a day, whereas the global average is just 9%. Moreover, the volume of toothpaste used by the Brazilian people is five times higher than the number of brushes in the country.
Scope of the Report
South America oral care market offers a range of products including breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, toothpaste through supermarkets/hypermarkets, convenience stores, pharmacies, and drug stores, online retail stores, other distribution channels. The study also covers the market analysis of major countries such as Argentina and Brazil
Key Market Trends
Increased Demand for Sensitivity or Pain Relief
Consumers across South America are highly conscious with regards to their oral health. Key players of the sensitivity or pain relief Toothpaste and mouthwash market, such as GlaxoSmithKline Brasil Ltd, are focusing on bringing new products on the retail shelves, and are considering investing in offering innovative packaging options in the related market with interesting discounts, thus contributing toward the market growth. Moreover, •markets, such as Colombia, Nicaragua, Peru, Uruguay, Paraguay, and Costa Rica are showing significant growth, in terms of value in the rest of the Latin American market.
Brazil Dominates the Regional Market
Many manufacturers are attracted to this prevalent market, and are strategically planning the business expansions and partnering with small manufacturers to increase market penetration, by strengthening product distribution in the country. In 2017, the American giant, Procter & Gamble, introduced three versions of the best-selling toothpaste in the United States, Crest, in the Brazilian market, by providing distribution rights to the country’s premium drugstore chain, Drogaria Iguatemi. Moreover, key players are heavily investing in R&D and are working to introduce technologically advanced oral care products, such as an electric toothbrush.
Competitive Landscape
South America oral care market is highly consolidated and is driven by the presence of global companies such as Procter & Gamble, Colgate-Palmolive Company, and Unilever. Manufacturers are investing to launch technologically advanced oral care products in the region. For instance, in 2016, Oral-B brought Oral-B GENIUS, the world’s first electric toothbrush in the selected markets, including Brazil.
Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- Report customization as per the client's requirements
- 3 months of analyst support
South America oral care market is forecasted to reach USD 9.4 billion by 2024 growing at a CAGR of 8.47% during the forecast period (2019 - 2024)
- Toothpaste remains the largest shareholder in the South America oral care market, owing to the number of variants available and the growing preferences for natural, organic, vegan, and herbal toothpaste.
- In the region, Brazil leads the market attributed high-level hygiene practices followed by Brazilians. It was found that 66% of the Brazilian population brush their teeth three times a day, whereas the global average is just 9%. Moreover, the volume of toothpaste used by the Brazilian people is five times higher than the number of brushes in the country.
Scope of the Report
South America oral care market offers a range of products including breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, toothpaste through supermarkets/hypermarkets, convenience stores, pharmacies, and drug stores, online retail stores, other distribution channels. The study also covers the market analysis of major countries such as Argentina and Brazil
Key Market Trends
Increased Demand for Sensitivity or Pain Relief
Consumers across South America are highly conscious with regards to their oral health. Key players of the sensitivity or pain relief Toothpaste and mouthwash market, such as GlaxoSmithKline Brasil Ltd, are focusing on bringing new products on the retail shelves, and are considering investing in offering innovative packaging options in the related market with interesting discounts, thus contributing toward the market growth. Moreover, •markets, such as Colombia, Nicaragua, Peru, Uruguay, Paraguay, and Costa Rica are showing significant growth, in terms of value in the rest of the Latin American market.
Brazil Dominates the Regional Market
Many manufacturers are attracted to this prevalent market, and are strategically planning the business expansions and partnering with small manufacturers to increase market penetration, by strengthening product distribution in the country. In 2017, the American giant, Procter & Gamble, introduced three versions of the best-selling toothpaste in the United States, Crest, in the Brazilian market, by providing distribution rights to the country’s premium drugstore chain, Drogaria Iguatemi. Moreover, key players are heavily investing in R&D and are working to introduce technologically advanced oral care products, such as an electric toothbrush.
Competitive Landscape
South America oral care market is highly consolidated and is driven by the presence of global companies such as Procter & Gamble, Colgate-Palmolive Company, and Unilever. Manufacturers are investing to launch technologically advanced oral care products in the region. For instance, in 2016, Oral-B brought Oral-B GENIUS, the world’s first electric toothbrush in the selected markets, including Brazil.
Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- Report customization as per the client's requirements
- 3 months of analyst support
Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
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- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
