Global Real-Time Bidding (RTB) Technology Market Size, Status and Forecast 2020-2026

Real time bidding (RTB) is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneous through an auction that determines who gets to buy a specific impression.
Market Analysis and Insights: Global Real-Time Bidding (RTB) Technology Market
In 2019, the global Real-Time Bidding (RTB) Technology market size was US$ xx million and it is expected to reach US$ xx million by the end of 2026, with a CAGR of xx% during 2021-2026.
Global Real-Time Bidding (RTB) Technology Scope and Market Size
Real-Time Bidding (RTB) Technology market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Real-Time Bidding (RTB) Technology market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.
Segment by Type, the Real-Time Bidding (RTB) Technology market is segmented into Open, Invited, etc.
Segment by Application, the Real-Time Bidding (RTB) Technology market is segmented into Media and Entertainment, Games, Retail and E-Commerce, Travel and Luxury, Mobile Apps, etc.
Regional and Country-level Analysis
The Real-Time Bidding (RTB) Technology market is analysed and market size information is provided by regions (countries).
The key regions covered in the Real-Time Bidding (RTB) Technology market report are North America, Europe, China, Japan, Southeast Asia, India and Central & South America, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type, and by Application segment in terms of revenue for the period 2015-2026.

Competitive Landscape

and Real-Time Bidding (RTB) Technology Market Share Analysis
Real-Time Bidding (RTB) Technology market competitive landscape provides details and data information by vendors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by player for the period 2015-2020. Details included are company description, major business, company total revenue and the revenue generated in Real-Time Bidding (RTB) Technology business, the date to enter into the Real-Time Bidding (RTB) Technology market, Real-Time Bidding (RTB) Technology product introduction, recent developments, etc.
The major vendors include Google, WPP plc, Adobe, CRITEO ADVERTISING, Facebook, PubMatic, Smaato, Yandex, Salesforce, Rubicon Project, etc.

This report focuses on the global Real-Time Bidding (RTB) Technology status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Real-Time Bidding (RTB) Technology development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study

Google
WPP plc
Adobe
CRITEO ADVERTISING
Facebook
PubMatic
Smaato
Yandex
Salesforce
Rubicon Project

Market segment by Type, the product can be split into

Open
Invited

Market segment by Application, split into

Media and Entertainment
Games
Retail and E-Commerce
Travel and Luxury
Mobile Apps

Market segment by Regions/Countries, this report covers

North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:

To analyze global Real-Time Bidding (RTB) Technology status, future forecast, growth opportunity, key market and key players.
To present the Real-Time Bidding (RTB) Technology development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Real-Time Bidding (RTB) Technology are as follows:
History Year: 2015-2019

Base Year:

2019

Estimated Year:

2020
Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.