Global Public Relations (PR) Tools Market Size, Status and Forecast 2019-2025

"Public relation is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Public relations can also be defined as the practice of managing communication between an organization and its publics.

This report covered the Publishing tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring, and Analysis and Relationship Management.
The Public Relations (PR) Tools industry concentration is unbalanced, and there are many small and new companies in this industry.
Global giant manufactures mainly distributed in U.S. The manufacturers in U.S. have a long history and unshakable status in this field.
In the international market, the marketing channels characteristic differ from company to company.
The giant companies are more likely to set their own big agents in some major countries and regions taking charge of regional business building their international market position.
Companies in developing countries such as China, in contrast, put more effort on native and domestic market, their product quality is not advanced enough when comparing with leading companies.
Company mergers and acquisitions, and inter-companies cooperation have occurred for development and growth. As the downstream consumption usually follows with developed and rapid economic growth areas, the developed areas’ company now put more effort to underdevelopment regions these years.
In 2018, the global Public Relations (PR) Tools market size was 2660 million US$ and it is expected to reach 5940 million US$ by the end of 2025, with a CAGR of 10.6% during 2019-2025.

This report focuses on the global Public Relations (PR) Tools status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Public Relations (PR) Tools development in United States, Europe and China.

The key players covered in this study
Outbrain
Google
Business Wire
Salesforce
Meltwater
Cision AB
AirPR Software
IrisPR Software
ISentia
Onalytica
Prezly
IPR Software
TrendKite
Agility
Red Wheat

Market segment by Type, the product can be split into
Publishing Tools
Social Media Monitoring & Management
Content Creation and Distribution
Data Aggregation, Monitoring and Analysis
Relationship Management

Market segment by Application, split into
BFSI
Consumer Goods and Retail
Government and Public Sector
IT & Telecom & Healthcare
Media & Entertainment

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Public Relations (PR) Tools status, future forecast, growth opportunity, key market and key players.
To present the Public Relations (PR) Tools development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Public Relations (PR) Tools are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.