Global Marketing Analytics Software Market Size, Status and Forecast 2022

Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business' marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time.
In Europe, Marketing Analytics Software key players include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel, etc.
France is the largest market, with a share about 22%, followed by U.K., and Germany, both have a share about 39 percent.
In terms of product, Large Enterprises is the largest segment, with a share over 56%. And in terms of application, the largest application is Retail & eCommerce.

Market Analysis and Insights: Global Marketing Analytics Software Market
In 2021, the global Marketing Analytics Software market size will be US$ million and it is expected to reach US$ million by the end of 2027, with a CAGR of % during 2021-2027.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Marketing Analytics Software market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Marketing Analytics Software market in terms of revenue.
On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Marketing Analytics Software market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Marketing Analytics Software market.

Global Marketing Analytics Software Scope and Market Size
Marketing Analytics Software market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Marketing Analytics Software market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by End User and by Vertical Industry in terms of revenue and forecast for the period 2016-2027.

Segment by End User
SMEs
Large Enterprises

Segment by Vertical Industry
Retail & eCommerce
Banking & Insurance
Media & Entertaiment
Travel & Hospitality
Education
Others

By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

By Company
HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel