Global Fabric Softener Market Insights, Forecast to 2025

Fabric softener is a product used while laundering to make clothes soft and eliminate static cling. Depending on the brand one purchases, it can be added at the beginning of the laundry cycle at the same time detergent is dispensed or during the rinse cycle. It can also come in sheets to be placed in the dryer.
Fabric softener is a product used while laundering to make clothes soft and eliminate static cling. The first fabric softeners were developed by the textile industry during the early twentieth century. In the late 1970s manufacturers found a way to deliver fabric softening benefits in a dryer sheet format. So, there are two types of fabric softener, such as fabric softener sheets and liquid fabric softener. Liquid fabric softener, which has longer history, is used more wildly than fabric softener sheets. In 2016, global consumption of liquid fabric softener is about 3714 K MT.
Owing to abundant raw material resource and mature manufacture process, fabric softener suppliers are distributed all over the world. Among them, P&G, Unilever, Church & Dwight, Colgate, Henkel, Ecover, Scjohnson, Werner & Mertz, Sodalis, KAO, Lion, Mitsuei, Pigeon, AlEn, Blue Moon, Lvsan, Liby and Yipinjing are global major suppliers. P&G and Unilever are global top two suppliers, which separately took a sales share of 16.63% and 13.04% in 2016.
The global Fabric Softener market is valued at xx million US$ in 2018 and will reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2019-2025. The objectives of this study are to define, segment, and project the size of the Fabric Softener market based on company, product type, end user and key regions.

This report studies the global market size of Fabric Softener in key regions like North America, Europe, Asia Pacific, Central & South America and Middle East & Africa, focuses on the consumption of Fabric Softener in these regions.
This research report categorizes the global Fabric Softener market by top players/brands, region, type and end user. This report also studies the global Fabric Softener market status, competition landscape, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels and distributors.

The following manufacturers are covered in this report, with sales, revenue, market share for each company:
P&G
Unilever
Church & Dwight
Colgate
Henkel
Ecover
Scjohnson
Werner & Mertz
Sodalis
KAO
Lion
Mitsuei
Pigeon
AlEn
Blue Moon
Lvsan
Liby
Yipinjing

Market size by Product
Liquid Fabric Softener
Fabric Softener Sheets
Market size by End User
Supermarket
Store

Market size by Region
North America
United States
Canada
Mexico
Asia-Pacific
China
India
Japan
South Korea
Australia
Indonesia
Singapore
Malaysia
Philippines
Thailand
Vietnam
Europe
Germany
France
UK
Italy
Spain
Russia
Central & South America
Brazil
Rest of Central & South America
Middle East & Africa
GCC Countries
Turkey
Egypt
South Africa

The study objectives of this report are:
To study and analyze the global Fabric Softener market size (value & volume) by company, key regions, products and end user, breakdown data from 2014 to 2018, and forecast to 2025.
To understand the structure of Fabric Softener market by identifying its various subsegments.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
Focuses on the key global Fabric Softener companies, to define, describe and analyze the sales volume, value, market share, market competition landscape and recent development.
To project the value and sales volume of Fabric Softener submarkets, with respect to key regions.
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

In this study, the years considered to estimate the market size of Fabric Softener are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025

This report includes the estimation of market size for value (million US$) and volume (K MT). Both top-down and bottom-up approaches have been used to estimate and validate the market size of Fabric Softener market, to estimate the size of various other dependent submarkets in the overall market. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified primary sources.

For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.