Global Demand Side Platform (DSP) System Market Size, Status and Forecast 2019-2025

Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.
In 2018, the global Demand Side Platform (DSP) System market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Demand Side Platform (DSP) System status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Demand Side Platform (DSP) System development in United States, Europe and China.

The key players covered in this study
Double Click (Google)
Facebook Ads Manager
Amazon DSP
Trade Desk
Mediamath
Adobe
Oath Inc
Centro Inc
Appnexus
Amobee
Dataxu
LiveRamp
Criteo
SocioMatic
Sizmek
AdForm

Market segment by Type, the product can be split into
RTB
PPB

Market segment by Application, split into
Retail
Automotive
Financial
Telecom
Others

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Demand Side Platform (DSP) System status, future forecast, growth opportunity, key market and key players.
To present the Demand Side Platform (DSP) System development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Demand Side Platform (DSP) System are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.