Global Data Management Platforms Market Size, Status and Forecast 2022

A data management platforms (DMPs) is a software platform used for collecting and managing data. They allow businesses owners to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns. DMPs may use big data and artificial intelligence algorithms to process and analyze large data sets about users from various sources. Some advantages of using DMPs include data organization, increased insight on audiences and markets, and effective advertisement budgeting. On the other hand, DMPs often have to deal with privacy concerns due to the integration of third-party software with private data.
In Europe, Data Management Platforms key players include Oracle, Adobe, Neustar, Salesforce, Lotame, Verizon Media, Cloudera, SAS, OnAudience, Snowflake, Mapp, Nielsen, The ADEX, The Trade Desk, etc.
Germany is the largest market, with a share about 22%, followed by U.K., and France, both have a share about 30 percent.
In terms of product, Large Enterprises is the largest segment, with a share over 56%. And in terms of application, the largest application is Media and Entertainment.

Market Analysis and Insights: Global Data Management Platforms Market
In 2021, the global Data Management Platforms market size will be US$ million and it is expected to reach US$ million by the end of 2027, with a CAGR of % during 2021-2027.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Data Management Platforms market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Data Management Platforms market in terms of revenue.
On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Data Management Platforms market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Data Management Platforms market.

Global Data Management Platforms Scope and Market Size
Data Management Platforms market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Data Management Platforms market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by End User and by Vertical Industry in terms of revenue and forecast for the period 2016-2027.

Segment by End User
SMEs
Large Enterprises

Segment by Vertical Industry
BFSI
Travel and Hospitality
Retail and eCommerce
Media and Entertainment
Education
Others

By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

By Company
Oracle
Adobe
Neustar
Salesforce
Lotame
Verizon Media
Cloudera
SAS
OnAudience
Snowflake
Mapp
Nielsen
The ADEX
The Trade Desk