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China Oral Care Market - Growth, Trends and Forecasts (2022 - 2030)
SKU ID : INH-14352726 | Publishing Date : 01-Jun-2019 | No. of pages : 90
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Market Overview
China oral care market is forecasted to reach USD 10.8 billion by 2024 growing at a CAGR of 9.8% during the forecast period (2019 - 2024).
- Oral care in China is still in its development stage, with rising in consumer awareness about new and advanced products. However, during the forecast period, the oral care market in China is expected to be opportunistic, as the increase in awareness and standards of their living is improving.
- The continuously growing population, coupled with an increase in levels of household income, has boosted in the consumption power of the consumers. Thus, the demand for oral care products is steadily rising in China.
Scope of the Report
China oral care market offers a range of products including breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, toothpaste through supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, other distribution channels.
Key Market Trends
Growing Demand for Organic Personal Care Products
China is the biggest consumer market for organic personal care products in the region and has been expanding rapidly over the past years. China is anticipated to remain a dynamic market for natural and organic personal care over the forecast period and is leading the market in the Asia-Pacific region. Consequently, consumers are showing a keen interest in product authenticity and safety. This has fueled the growth of organic products in the country. Natural personal care products are perceived to be safer than conventional personal care products and many international brands which impose strict quality control regulation have become increasingly popular in China.
Toothpaste Strongly Driving the Oral Care Market
Toothpaste segment holds a major market share in China which in turn contributes a prominent revenue share in the oral care market. The National Oral Health Epidemiological Investigation in China has been conducting surveys repeatedly, regarding the oral care of the population. It revealed that a major population of the country is suffering from oral problems. This has resulted in a shift in the choices of toothpaste among the consumers, as they have started moving from the economic options to high- and middle-tiered ones.
Competitive Landscape
China oral care market is consolidated due to the strong presence of companies like Colgate-Palmolive, Hawley & Hazel and Procter & Gamble. The major players are investing to launch specific products for the rising demand for premium products. For instance, Oral-B, a subsidiary of Procter & Gamble sold the most expensive toothpaste product in China. The price of the product was CNY 159, which is eight to 10 times much costlier than its competitor brands.
Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- Report customization as per the client's requirements
- 3 months of analyst support
China oral care market is forecasted to reach USD 10.8 billion by 2024 growing at a CAGR of 9.8% during the forecast period (2019 - 2024).
- Oral care in China is still in its development stage, with rising in consumer awareness about new and advanced products. However, during the forecast period, the oral care market in China is expected to be opportunistic, as the increase in awareness and standards of their living is improving.
- The continuously growing population, coupled with an increase in levels of household income, has boosted in the consumption power of the consumers. Thus, the demand for oral care products is steadily rising in China.
Scope of the Report
China oral care market offers a range of products including breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, toothpaste through supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, other distribution channels.
Key Market Trends
Growing Demand for Organic Personal Care Products
China is the biggest consumer market for organic personal care products in the region and has been expanding rapidly over the past years. China is anticipated to remain a dynamic market for natural and organic personal care over the forecast period and is leading the market in the Asia-Pacific region. Consequently, consumers are showing a keen interest in product authenticity and safety. This has fueled the growth of organic products in the country. Natural personal care products are perceived to be safer than conventional personal care products and many international brands which impose strict quality control regulation have become increasingly popular in China.
Toothpaste Strongly Driving the Oral Care Market
Toothpaste segment holds a major market share in China which in turn contributes a prominent revenue share in the oral care market. The National Oral Health Epidemiological Investigation in China has been conducting surveys repeatedly, regarding the oral care of the population. It revealed that a major population of the country is suffering from oral problems. This has resulted in a shift in the choices of toothpaste among the consumers, as they have started moving from the economic options to high- and middle-tiered ones.
Competitive Landscape
China oral care market is consolidated due to the strong presence of companies like Colgate-Palmolive, Hawley & Hazel and Procter & Gamble. The major players are investing to launch specific products for the rising demand for premium products. For instance, Oral-B, a subsidiary of Procter & Gamble sold the most expensive toothpaste product in China. The price of the product was CNY 159, which is eight to 10 times much costlier than its competitor brands.
Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- Report customization as per the client's requirements
- 3 months of analyst support
Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
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The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
