Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings
In 2018, the global Search Engine Marketing market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Search Engine Marketing status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Search Engine Marketing development in United States, Europe and China.

The key players covered in this study
Google
Bing
Baidu
Yahoo！
Sogou
Yandex
Naver
Seznam
DuckDuckGo
Alibaba
360

Market segment by Type, the product can be split into
Pay-per-click
Cost Per Impression
Search Analytics
Web Analytics

Market segment by Application, split into
Mobile
PC

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Search Engine Marketing status, future forecast, growth opportunity, key market and key players.
To present the Search Engine Marketing development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Search Engine Marketing are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.