Global Over-the-top (OTT) Platform Market Size, Share and Industry Analysis by Regions, Countries, Types, and Applications, Forecast to 2028
SKU ID :Maia-24181355 | Published Date: 03-Jul-2023 | No. of pages: 115Description
The global Over-the-top (OTT) Platform market size was valued at USD 702.58 Million in 2022 and will reach USD 1459.4 Million in 2028, with a CAGR of 12.96% during 2022-2028.
OTT (over-the-top) is a means of providing television and film content over the internet at the request and to suit the requirements of the individual consumer. The term itself stands for over-the-top, which implies that a content provider is going over the top of existing internet services.
An OTT platform is the software that broadcasters use to host their online video content. Most professional OTT platforms are equipped with tools for storing, managing, and delivering content to viewers over the internet.
Emphasize the high maintainability and purchase convenience of products. This is an additional service of the product. Market competition is not only the competition of products themselves, but also the competition of additional services. Convenient after-sales service will affect the sales of the product itself. Therefore, the high maintainability of the product can be emphasized, and the convenience of purchase is the selling point.
Over-the-top (OTT) Platform market participants are increasing. Local and international players are obsessed with R&D activities to upgrade existing platforms or introduce new updates with additional functions. These functions increase the convenience, thus increasing the benefits of market participants on the Over-the-top (OTT) Platform.
At the same time, mergers and acquisitions, joint ventures, cooperation and partnerships constitute an important part of the market growth pattern of Over-the-top (OTT) Platform. These activities help participants gain a firm foothold in the Over-the-top (OTT) Platform market.
Market Drivers
The first sports streaming media on the Internet was a baseball game in 1995, and MLB.tv service has been launched for nearly 20 years.
The explosive growth of OTT products and providers in recent years is largely due to technological progress, which allows the scale of high-quality streaming media services and the rapid change of consumer behavior.
With the continuous development of the Internet, the improvement of product integration and services, and the 5G network, the content creation ability has been greatly promoted and the delay has been reduced, which makes this trend only accelerate development.
Competition in the industry is fierce
At present, the market competition of Over-the-top (OTT) Platform Software industry is fierce, and all participants are competing for market share. There are many well-known large companies in the market, which have market competitive advantages in technology, capital and market channels. Moreover, the Over-the-top (OTT) Platform Software market is a promising industry, and the driving force of the market urges more and more capital to flood into the market, which further intensifies the market competition.
High technical barriers
Over-the-top (OTT) Platform industry has high technical barriers. At present, there are software companies of a certain scale, with a better market base and greater competitive advantage. Companies that have just entered the Over-the-top (OTT) Platform market can't develop in a short time due to factors such as technology, experience and talent. In addition, customers in the Over-the-top (OTT) Platform industry have a high degree of compliance, and it is less likely that customers will change service providers. It will take a long time for new entrants to develop the Over-the-top (OTT) Platform market.
Region Overview:
Geographically, North America held the largest market share-- 48.01% in 2021.
Company Overview:
Muvi.com is one of the major players operating in the Over-the-top (OTT) Platform market, holding a share of 8.22% in 2021.
Muvi.com
Muvi LLC is a technology company registered in the state of Delaware, USA and is headquartered in Albany, NY. Its main product offering is its enterprise SaaS platform that offers an end-to-end solution for launching White Label OTT Multi-Screen Video & Audio Streaming Platform from IT Infrastructure to Website and Apps for Mobile and TV.
Firstlight Media
Firstlight Media is a Canada-based company that provides managed services for the distribution of premium video to IP-connected devices. The company's cloud-native platform powers video services for Tier 1 streaming providers. Firstlight partnered with Highview Capital Partners to acquire Quickplay Media from AT&T in March, 2020.
Segmentation Overview:
Among different product types, Video-Based segment is anticipated to contribute the largest market share in 2027.
Application Overview:
The market's largest segment by application is the segment Media and Entertainment, with a market share of 71.38% in 2021.
The Over-the-top (OTT) Platform market report covers sufficient and comprehensive data on market introduction, segmentations, status and trends, opportunities and challenges, industry chain, competitive analysis, company profiles, and trade statistics, etc. It provides in-depth and all-scale analysis of each segment of types, applications, players, 5 major regions and sub-division of major countries, and sometimes end user, channel, technology, as well as other information individually tailored before order confirmation.
Meticulous research and analysis were conducted during the preparation process of the report. The qualitative and quantitative data were gained and verified through primary and secondary sources, which include but not limited to Magazines, Press Releases, Paid Databases, Maia Data Center, National Customs, Annual Reports, Public Databases, Expert interviews, etc. Besides, primary sources include extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs, and marketing executives, downstream distributors, as well as end-clients.
In this report, the historical period starts from 2018 to 2022, and the forecast period ranges from 2023 to 2028. The facts and data are demonstrated by tables, graphs, pie charts, and other pictorial representations, which enhances the effective visual representation and decision-making capabilities for business strategy.
Key Companies in the global Over-the-top (OTT) Platform market covered in Chapter 4:
Brightcove
Firstlight Media
JW Player
Contus
Kaltura
Vimeo Livestream
Uscreen
Streann Media
Muvi.com
MAZ Systems
POWR
Dacast
IBM Watson Media
Setplex
Wowza Media Systems
Vidmind
In Chapter 12 and Chapter 14.1, on the basis of types, the Over-the-top (OTT) Platform market from 2018 to 2028 is primarily split into:
Video-Based
Audio-Based
In Chapter 13 and Chapter 14.2, on the basis of the Downstream Industry, the Over-the-top (OTT) Platform market from 2018 to 2028 covers:
Media and Entertainment
Government
Retail
Others
Geographically, the detailed analysis of consumption, revenue, market share and growth rate, history and forecast (2018-2028) of the following regions are covered in Chapters 6, 7, 8, 9, 10, 11, 15:
North America (United States, Canada, Mexico)
Europe (Germany, United Kingdom, France, Italy, Spain)
Asia Pacific (China, Japan, South Korea, India, Southeast Asia)
South America (Brazil, Argentina)
Middle East & Africa (Saudi Arabia, UAE, South Africa)
Outline:
Chapter 1 begins with the Over-the-top (OTT) Platform market scope and definition, product segment introduction, global overall market size, as well as market dynamics scenarios such as opportunities, challenges, and industry development trends under inflation. It offers a high-level view of the current state of the Over-the-top (OTT) Platform market and its likely evolution in the short to mid-term and long term.
Chapter 2 provides Over-the-top (OTT) Platform industry chain analysis, covering raw materials analysis, cost structure, price estimate, and forecast, along with price-impacting factors, downstream channels, and major customers. It aims to help readers to grab insights into product upstream, midstream, and downstream fields.
Chapter 3 depicts Over-the-top (OTT) Platform industry competitive analysis regarding market concentration rate, saturation rate, feasibility analysis from new entrants, as well as substitute's status and trends. It indicates the developing space and prospects of the current industry.
Chapter 4 analyzes extensive company profiles, comprising company basic info, product or service profiles, and sales, price, value, gross, and gross margin 2018-2023. It incorporates the Over-the-top (OTT) Platform market ranking, benchmarks, and company business portfolio.
Chapter 5 presents trade statistics of import and export volume from 2018-2023, demonstrating domestic and international market comparisons in specific countries.
Chapters 6-10 highlight Over-the-top (OTT) Platform market status at the regional and country levels, including 5 major regions of North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. The region and country list in the sample is only for reference, and it can be adjusted as required.
Chapter 11 involves geographical market figures of sales, value, market share, and growth rate. Economic, social, environmental, technological, and political factors have been taken into consideration while assessing the growth of each specific region.
Chapters 12-13 evaluate the Over-the-top (OTT) Platform market based on different types and applications. It focuses on sales and value of 2018-2023 from both vertical and horizontal perspectives.
Chapters 14-15 elaborate on the Over-the-top (OTT) Platform market forecast data from 2023-2028, segmented by types and applications, regions, and major countries, helping readers to know future aspects and growth trends.
Chapter 16 ends with an elaboration of data sources and research methodology. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
2022
OTT (over-the-top) is a means of providing television and film content over the internet at the request and to suit the requirements of the individual consumer. The term itself stands for over-the-top, which implies that a content provider is going over the top of existing internet services.
An OTT platform is the software that broadcasters use to host their online video content. Most professional OTT platforms are equipped with tools for storing, managing, and delivering content to viewers over the internet.
Emphasize the high maintainability and purchase convenience of products. This is an additional service of the product. Market competition is not only the competition of products themselves, but also the competition of additional services. Convenient after-sales service will affect the sales of the product itself. Therefore, the high maintainability of the product can be emphasized, and the convenience of purchase is the selling point.
Over-the-top (OTT) Platform market participants are increasing. Local and international players are obsessed with R&D activities to upgrade existing platforms or introduce new updates with additional functions. These functions increase the convenience, thus increasing the benefits of market participants on the Over-the-top (OTT) Platform.
At the same time, mergers and acquisitions, joint ventures, cooperation and partnerships constitute an important part of the market growth pattern of Over-the-top (OTT) Platform. These activities help participants gain a firm foothold in the Over-the-top (OTT) Platform market.
Market Drivers
The first sports streaming media on the Internet was a baseball game in 1995, and MLB.tv service has been launched for nearly 20 years.
The explosive growth of OTT products and providers in recent years is largely due to technological progress, which allows the scale of high-quality streaming media services and the rapid change of consumer behavior.
With the continuous development of the Internet, the improvement of product integration and services, and the 5G network, the content creation ability has been greatly promoted and the delay has been reduced, which makes this trend only accelerate development.
Competition in the industry is fierce
At present, the market competition of Over-the-top (OTT) Platform Software industry is fierce, and all participants are competing for market share. There are many well-known large companies in the market, which have market competitive advantages in technology, capital and market channels. Moreover, the Over-the-top (OTT) Platform Software market is a promising industry, and the driving force of the market urges more and more capital to flood into the market, which further intensifies the market competition.
High technical barriers
Over-the-top (OTT) Platform industry has high technical barriers. At present, there are software companies of a certain scale, with a better market base and greater competitive advantage. Companies that have just entered the Over-the-top (OTT) Platform market can't develop in a short time due to factors such as technology, experience and talent. In addition, customers in the Over-the-top (OTT) Platform industry have a high degree of compliance, and it is less likely that customers will change service providers. It will take a long time for new entrants to develop the Over-the-top (OTT) Platform market.
Region Overview:
Geographically, North America held the largest market share-- 48.01% in 2021.
Company Overview:
Muvi.com is one of the major players operating in the Over-the-top (OTT) Platform market, holding a share of 8.22% in 2021.
Muvi.com
Muvi LLC is a technology company registered in the state of Delaware, USA and is headquartered in Albany, NY. Its main product offering is its enterprise SaaS platform that offers an end-to-end solution for launching White Label OTT Multi-Screen Video & Audio Streaming Platform from IT Infrastructure to Website and Apps for Mobile and TV.
Firstlight Media
Firstlight Media is a Canada-based company that provides managed services for the distribution of premium video to IP-connected devices. The company's cloud-native platform powers video services for Tier 1 streaming providers. Firstlight partnered with Highview Capital Partners to acquire Quickplay Media from AT&T in March, 2020.
Segmentation Overview:
Among different product types, Video-Based segment is anticipated to contribute the largest market share in 2027.
Application Overview:
The market's largest segment by application is the segment Media and Entertainment, with a market share of 71.38% in 2021.
The Over-the-top (OTT) Platform market report covers sufficient and comprehensive data on market introduction, segmentations, status and trends, opportunities and challenges, industry chain, competitive analysis, company profiles, and trade statistics, etc. It provides in-depth and all-scale analysis of each segment of types, applications, players, 5 major regions and sub-division of major countries, and sometimes end user, channel, technology, as well as other information individually tailored before order confirmation.
Meticulous research and analysis were conducted during the preparation process of the report. The qualitative and quantitative data were gained and verified through primary and secondary sources, which include but not limited to Magazines, Press Releases, Paid Databases, Maia Data Center, National Customs, Annual Reports, Public Databases, Expert interviews, etc. Besides, primary sources include extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs, and marketing executives, downstream distributors, as well as end-clients.
In this report, the historical period starts from 2018 to 2022, and the forecast period ranges from 2023 to 2028. The facts and data are demonstrated by tables, graphs, pie charts, and other pictorial representations, which enhances the effective visual representation and decision-making capabilities for business strategy.
Key Companies in the global Over-the-top (OTT) Platform market covered in Chapter 4:
Brightcove
Firstlight Media
JW Player
Contus
Kaltura
Vimeo Livestream
Uscreen
Streann Media
Muvi.com
MAZ Systems
POWR
Dacast
IBM Watson Media
Setplex
Wowza Media Systems
Vidmind
In Chapter 12 and Chapter 14.1, on the basis of types, the Over-the-top (OTT) Platform market from 2018 to 2028 is primarily split into:
Video-Based
Audio-Based
In Chapter 13 and Chapter 14.2, on the basis of the Downstream Industry, the Over-the-top (OTT) Platform market from 2018 to 2028 covers:
Media and Entertainment
Government
Retail
Others
Geographically, the detailed analysis of consumption, revenue, market share and growth rate, history and forecast (2018-2028) of the following regions are covered in Chapters 6, 7, 8, 9, 10, 11, 15:
North America (United States, Canada, Mexico)
Europe (Germany, United Kingdom, France, Italy, Spain)
Asia Pacific (China, Japan, South Korea, India, Southeast Asia)
South America (Brazil, Argentina)
Middle East & Africa (Saudi Arabia, UAE, South Africa)
Outline:
Chapter 1 begins with the Over-the-top (OTT) Platform market scope and definition, product segment introduction, global overall market size, as well as market dynamics scenarios such as opportunities, challenges, and industry development trends under inflation. It offers a high-level view of the current state of the Over-the-top (OTT) Platform market and its likely evolution in the short to mid-term and long term.
Chapter 2 provides Over-the-top (OTT) Platform industry chain analysis, covering raw materials analysis, cost structure, price estimate, and forecast, along with price-impacting factors, downstream channels, and major customers. It aims to help readers to grab insights into product upstream, midstream, and downstream fields.
Chapter 3 depicts Over-the-top (OTT) Platform industry competitive analysis regarding market concentration rate, saturation rate, feasibility analysis from new entrants, as well as substitute's status and trends. It indicates the developing space and prospects of the current industry.
Chapter 4 analyzes extensive company profiles, comprising company basic info, product or service profiles, and sales, price, value, gross, and gross margin 2018-2023. It incorporates the Over-the-top (OTT) Platform market ranking, benchmarks, and company business portfolio.
Chapter 5 presents trade statistics of import and export volume from 2018-2023, demonstrating domestic and international market comparisons in specific countries.
Chapters 6-10 highlight Over-the-top (OTT) Platform market status at the regional and country levels, including 5 major regions of North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. The region and country list in the sample is only for reference, and it can be adjusted as required.
Chapter 11 involves geographical market figures of sales, value, market share, and growth rate. Economic, social, environmental, technological, and political factors have been taken into consideration while assessing the growth of each specific region.
Chapters 12-13 evaluate the Over-the-top (OTT) Platform market based on different types and applications. It focuses on sales and value of 2018-2023 from both vertical and horizontal perspectives.
Chapters 14-15 elaborate on the Over-the-top (OTT) Platform market forecast data from 2023-2028, segmented by types and applications, regions, and major countries, helping readers to know future aspects and growth trends.
Chapter 16 ends with an elaboration of data sources and research methodology. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Years considered for this report:
Historical Years:
2018-2022Base Year:
2022Estimated Year:
2023Forecast Period:
2023-2028TOC
Tables & Figures
Companies
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