Customer Data Platform (CDP) is a marketer-based management system. It creates a persistent, unifiedcustomer database that is accessible to other systems. 
CDPs also compete with data quality and management tools used by IT departments to build enterprise data warehouses and with marketing agencies that build and maintain databases for their clients, the report found.

Market Analysis and Insights: Global Customer Data Platform Market
The global Customer Data Platform market size is projected to reach US$ 713.7 million by 2026, from US$ 613.3 million in 2020, at a CAGR of 15.6%% during 2021-2026.

Global Customer Data Platform Scope and Market Size
Customer Data Platform market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Customer Data Platform market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.

The key players covered in this study

Oracle
SAP
Salesforce
Adobe
Nice
SAS Institute
Tealium
Segment
Zaius
AgilOne
ActionIQ
BlueConic
Ascent360
Evergage
Lytics
mParticle
NGDATA
IgnitionOne
Signal
Usermind
Amperity
Reltio
Ensighten
Fospha
SessionM

Market segment by Type, the product can be split into

Access
Analytics
Engagement

Market segment by Application, split into

BFSI
Retail and eCommerce
Media and Entertainment
IT and Telecommunication
Automobile
Healthcare and Life Sciences
Others

Market segment by Regions/Countries, this report covers

North America
Europe
China
Japan
Southeast Asia
India