Consequently, digital advertising relies heavily on stalking online users. Effective advertising targets the people most likely to buy the product. Therefore, advertisers collect user data to determine where to most effectively deploy their resources. Advertisers gather as much personal data as possible and store this data in a centralized manner.
This being the case, blockchain in media and entertainment using digital advertising fundamentally clashes with the very nature of cryptocurrency based on blockchain technology.

Market Analysis and Insights: Global Blockchain in Media, Advertising, and Entertainment Market
The global Blockchain in Media, Advertising, and Entertainment market size is projected to reach US$ 64 million by 2026, from US$ 43 million in 2020, at a CAGR of 46.0%% during 2021-2026.

Global Blockchain in Media, Advertising, and Entertainment Scope and Market Size
Blockchain in Media, Advertising, and Entertainment market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Blockchain in Media, Advertising, and Entertainment market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.

The key players covered in this study

IBM
Microsoft
SAP
Accenture
AWS
Oracle
Infosys
Bitfury
Factom
Guardtime
ARK
Auxesis Group
Nyiax
Metax
BTL
Voise
Bloq
Clearcoin
Decent
Synereo
Brainbot Technologies
Bigchaindb
Iprodoos

Market segment by Type, the product can be split into

Media
Advertising
Entertainment

Market segment by Application, split into

Small and Medium-Sized Enterprises
Large Enterprises

Market segment by Regions/Countries, this report covers

North America
Europe
China
Japan
Southeast Asia
India