1 Report Overview 1.1 Study Scope 1.2 Market Analysis by Type 1.2.1 Global Social Advertising & Social Media Marketing Market Size Growth Rate by Type: 2017 VS 2021 VS 2028 1.2.2 Social Advertising 1.2.3 Social Media Marketing 1.3 Market by Application 1.3.1 Global Social Advertising & Social Media Marketing Market Share by Application: 2017 VS 2021 VS 2028 1.3.2 Social Media Platforms 1.3.3 Websites 1.4 Study Objectives 1.5 Years Considered 2 Global Growth Trends 2.1 Global Social Advertising & Social Media Marketing Market Perspective (2017-2028) 2.2 Social Advertising & Social Media Marketing Growth Trends by Region 2.2.1 Social Advertising & Social Media Marketing Market Size by Region: 2017 VS 2021 VS 2028 2.2.2 Social Advertising & Social Media Marketing Historic Market Size by Region (2017-2022) 2.2.3 Social Advertising & Social Media Marketing Forecasted Market Size by Region (2023-2028) 2.3 Social Advertising & Social Media Marketing Market Dynamics 2.3.1 Social Advertising & Social Media Marketing Industry Trends 2.3.2 Social Advertising & Social Media Marketing Market Drivers 2.3.3 Social Advertising & Social Media Marketing Market Challenges 2.3.4 Social Advertising & Social Media Marketing Market Restraints 3 Competition Landscape by Key Players 3.1 Global Top Social Advertising & Social Media Marketing Players by Revenue 3.1.1 Global Top Social Advertising & Social Media Marketing Players by Revenue (2017-2022) 3.1.2 Global Social Advertising & Social Media Marketing Revenue Market Share by Players (2017-2022) 3.2 Global Social Advertising & Social Media Marketing Market Share by Company Type (Tier 1, Tier 2, and Tier 3) 3.3 Players Covered: Ranking by Social Advertising & Social Media Marketing Revenue 3.4 Global Social Advertising & Social Media Marketing Market Concentration Ratio 3.4.1 Global Social Advertising & Social Media Marketing Market Concentration Ratio (CR5 and HHI) 3.4.2 Global Top 10 and Top 5 Companies by Social Advertising & Social Media Marketing Revenue in 2021 3.5 Social Advertising & Social Media Marketing Key Players Head office and Area Served 3.6 Key Players Social Advertising & Social Media Marketing Product Solution and Service 3.7 Date of Enter into Social Advertising & Social Media Marketing Market 3.8 Mergers & Acquisitions, Expansion Plans 4 Social Advertising & Social Media Marketing Breakdown Data by Type 4.1 Global Social Advertising & Social Media Marketing Historic Market Size by Type (2017-2022) 4.2 Global Social Advertising & Social Media Marketing Forecasted Market Size by Type (2023-2028) 5 Social Advertising & Social Media Marketing Breakdown Data by Application 5.1 Global Social Advertising & Social Media Marketing Historic Market Size by Application (2017-2022) 5.2 Global Social Advertising & Social Media Marketing Forecasted Market Size by Application (2023-2028) 6 North America 6.1 North America Social Advertising & Social Media Marketing Market Size (2017-2028) 6.2 North America Social Advertising & Social Media Marketing Market Size by Country (2017-2022) 6.3 North America Social Advertising & Social Media Marketing Market Size by Country (2023-2028) 6.4 United States 6.5 Canada 7 Europe 7.1 Europe Social Advertising & Social Media Marketing Market Size (2017-2028) 7.2 Europe Social Advertising & Social Media Marketing Market Size by Country (2017-2022) 7.3 Europe Social Advertising & Social Media Marketing Market Size by Country (2023-2028) 7.4 Germany 7.5 France 7.6 U.K. 7.7 Italy 7.8 Russia 7.9 Nordic Countries 8 Asia-Pacific 8.1 Asia-Pacific Social Advertising & Social Media Marketing Market Size (2017-2028) 8.2 Asia-Pacific Social Advertising & Social Media Marketing Market Size by Country (2017-2022) 8.3 Asia-Pacific Social Advertising & Social Media Marketing Market Size by Country (2023-2028) 8.4 China 8.5 Japan 8.6 South Korea 8.7 Southeast Asia 8.8 India 8.9 Australia 9 Latin America 9.1 Latin America Social Advertising & Social Media Marketing Market Size (2017-2028) 9.2 Latin America Social Advertising & Social Media Marketing Market Size by Country (2017-2022) 9.3 Latin America Social Advertising & Social Media Marketing Market Size by Country (2023-2028) 9.4 Mexico 9.5 Brazil 10 Middle East & Africa 10.1 Middle East & Africa Social Advertising & Social Media Marketing Market Size (2017-2028) 10.2 Middle East & Africa Social Advertising & Social Media Marketing Market Size by Country (2017-2022) 10.3 Middle East & Africa Social Advertising & Social Media Marketing Market Size by Country (2023-2028) 10.4 Turkey 10.5 Saudi Arabia 10.6 UAE 11 Key Players Profiles 11.1 Facebook 11.1.1 Facebook Company Detail 11.1.2 Facebook Business Overview 11.1.3 Facebook Social Advertising & Social Media Marketing Introduction 11.1.4 Facebook Revenue in Social Advertising & Social Media Marketing Business (2017-2022) 11.1.5 Facebook Recent Development 11.2 LinkedIn 11.2.1 LinkedIn Company Detail 11.2.2 LinkedIn Business Overview 11.2.3 LinkedIn Social Advertising & Social Media Marketing Introduction 11.2.4 LinkedIn Revenue in Social Advertising & Social Media Marketing Business (2017-2022) 11.2.5 LinkedIn Recent Development 11.3 Google Edition 11.3.1 Google Edition Company Detail 11.3.2 Google Edition Business Overview 11.3.3 Google Edition Social Advertising & Social Media Marketing Introduction 11.3.4 Google Edition Revenue in Social Advertising & Social Media Marketing Business (2017-2022) 11.3.5 Google Edition Recent Development 11.4 Twitter 11.4.1 Twitter Company Detail 11.4.2 Twitter Business Overview 11.4.3 Twitter Social Advertising & Social Media Marketing Introduction 11.4.4 Twitter Revenue in Social Advertising & Social Media Marketing Business (2017-2022) 11.4.5 Twitter Recent Development 11.5 Instagram 11.5.1 Instagram Company Detail 11.5.2 Instagram Business Overview 11.5.3 Instagram Social Advertising & Social Media Marketing Introduction 11.5.4 Instagram Revenue in Social Advertising & Social Media Marketing Business (2017-2022) 11.5.5 Instagram Recent Development 11.6 Snapchat 11.6.1 Snapchat Company Detail 11.6.2 Snapchat Business Overview 11.6.3 Snapchat Social Advertising & Social Media Marketing Introduction 11.6.4 Snapchat Revenue in Social Advertising & Social Media Marketing Business (2017-2022) 11.6.5 Snapchat Recent Development 11.7 WeiBo 11.7.1 WeiBo Company Detail 11.7.2 WeiBo Business Overview 11.7.3 WeiBo Social Advertising & Social Media Marketing Introduction 11.7.4 WeiBo Revenue in Social Advertising & Social Media Marketing Business (2017-2022) 11.7.5 WeiBo Recent Development 11.8 Tencent 11.8.1 Tencent Company Detail 11.8.2 Tencent Business Overview 11.8.3 Tencent Social Advertising & Social Media Marketing Introduction 11.8.4 Tencent Revenue in Social Advertising & Social Media Marketing Business (2017-2022) 11.8.5 Tencent Recent Development 11.9 LINE 11.9.1 LINE Company Detail 11.9.2 LINE Business Overview 11.9.3 LINE Social Advertising & Social Media Marketing Introduction 11.9.4 LINE Revenue in Social Advertising & Social Media Marketing Business (2017-2022) 11.9.5 LINE Recent Development 11.10 Kakao Talk 11.10.1 Kakao Talk Company Detail 11.10.2 Kakao Talk Business Overview 11.10.3 Kakao Talk Social Advertising & Social Media Marketing Introduction 11.10.4 Kakao Talk Revenue in Social Advertising & Social Media Marketing Business (2017-2022) 11.10.5 Kakao Talk Recent Development 11.11 MoMo 11.11.1 MoMo Company Detail 11.11.2 MoMo Business Overview 11.11.3 MoMo Social Advertising & Social Media Marketing Introduction 11.11.4 MoMo Revenue in Social Advertising & Social Media Marketing Business (2017-2022) 11.11.5 MoMo Recent Development 11.12 Microsoft 11.12.1 Microsoft Company Detail 11.12.2 Microsoft Business Overview 11.12.3 Microsoft Social Advertising & Social Media Marketing Introduction 11.12.4 Microsoft Revenue in Social Advertising & Social Media Marketing Business (2017-2022) 11.12.5 Microsoft Recent Development 12 Analyst's Viewpoints/Conclusions 13 Appendix 13.1 Research Methodology 13.1.1 Methodology/Research Approach 13.1.2 Data Source 13.2 Disclaimer 13.3 Author Details

List of Tables Table 1. Global Social Advertising & Social Media Marketing Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028 Table 2. Key Players of Social Advertising Table 3. Key Players of Social Media Marketing Table 4. Global Social Advertising & Social Media Marketing Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028 Table 5. Global Social Advertising & Social Media Marketing Market Size by Region (US$ Million): 2017 VS 2021 VS 2028 Table 6. Global Social Advertising & Social Media Marketing Market Size by Region (2017-2022) & (US$ Million) Table 7. Global Social Advertising & Social Media Marketing Market Share by Region (2017-2022) Table 8. Global Social Advertising & Social Media Marketing Forecasted Market Size by Region (2023-2028) & (US$ Million) Table 9. Global Social Advertising & Social Media Marketing Market Share by Region (2023-2028) Table 10. Social Advertising & Social Media Marketing Market Trends Table 11. Social Advertising & Social Media Marketing Market Drivers Table 12. Social Advertising & Social Media Marketing Market Challenges Table 13. Social Advertising & Social Media Marketing Market Restraints Table 14. Global Social Advertising & Social Media Marketing Revenue by Players (2017-2022) & (US$ Million) Table 15. Global Social Advertising & Social Media Marketing Market Share by Players (2017-2022) Table 16. Global Top Social Advertising & Social Media Marketing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Social Advertising & Social Media Marketing as of 2021) Table 17. Ranking of Global Top Social Advertising & Social Media Marketing Companies by Revenue (US$ Million) in 2021 Table 18. Global 5 Largest Players Market Share by Social Advertising & Social Media Marketing Revenue (CR5 and HHI) & (2017-2022) Table 19. Key Players Headquarters and Area Served Table 20. Key Players Social Advertising & Social Media Marketing Product Solution and Service Table 21. Date of Enter into Social Advertising & Social Media Marketing Market Table 22. Mergers & Acquisitions, Expansion Plans Table 23. Global Social Advertising & Social Media Marketing Market Size by Type (2017-2022) & (US$ Million) Table 24. Global Social Advertising & Social Media Marketing Revenue Market Share by Type (2017-2022) Table 25. Global Social Advertising & Social Media Marketing Forecasted Market Size by Type (2023-2028) & (US$ Million) Table 26. Global Social Advertising & Social Media Marketing Revenue Market Share by Type (2023-2028) Table 27. Global Social Advertising & Social Media Marketing Market Size by Application (2017-2022) & (US$ Million) Table 28. Global Social Advertising & Social Media Marketing Revenue Market Share by Application (2017-2022) Table 29. Global Social Advertising & Social Media Marketing Forecasted Market Size by Application (2023-2028) & (US$ Million) Table 30. Global Social Advertising & Social Media Marketing Revenue Market Share by Application (2023-2028) Table 31. North America Social Advertising & Social Media Marketing Market Size by Country (2017-2022) & (US$ Million) Table 32. North America Social Advertising & Social Media Marketing Market Size by Country (2023-2028) & (US$ Million) Table 33. Europe Social Advertising & Social Media Marketing Market Size by Country (2017-2022) & (US$ Million) Table 34. Europe Social Advertising & Social Media Marketing Market Size by Country (2023-2028) & (US$ Million) Table 35. Asia-Pacific Social Advertising & Social Media Marketing Market Size by Region (2017-2022) & (US$ Million) Table 36. Asia-Pacific Social Advertising & Social Media Marketing Market Size by Region (2023-2028) & (US$ Million) Table 37. Latin America Social Advertising & Social Media Marketing Market Size by Country (2017-2022) & (US$ Million) Table 38. Latin America Social Advertising & Social Media Marketing Market Size by Country (2023-2028) & (US$ Million) Table 39. Middle East & Africa Social Advertising & Social Media Marketing Market Size by Country (2017-2022) & (US$ Million) Table 40. Middle East & Africa Social Advertising & Social Media Marketing Market Size by Country (2023-2028) & (US$ Million) Table 41. Facebook Company Detail Table 42. Facebook Business Overview Table 43. Facebook Social Advertising & Social Media Marketing Product Table 44. Facebook Revenue in Social Advertising & Social Media Marketing Business (2017-2022) & (US$ Million) Table 45. Facebook Recent Development Table 46. LinkedIn Company Detail Table 47. LinkedIn Business Overview Table 48. LinkedIn Social Advertising & Social Media Marketing Product Table 49. LinkedIn Revenue in Social Advertising & Social Media Marketing Business (2017-2022) & (US$ Million) Table 50. LinkedIn Recent Development Table 51. Google Edition Company Detail Table 52. Google Edition Business Overview Table 53. Google Edition Social Advertising & Social Media Marketing Product Table 54. Google Edition Revenue in Social Advertising & Social Media Marketing Business (2017-2022) & (US$ Million) Table 55. Google Edition Recent Development Table 56. Twitter Company Detail Table 57. Twitter Business Overview Table 58. Twitter Social Advertising & Social Media Marketing Product Table 59. Twitter Revenue in Social Advertising & Social Media Marketing Business (2017-2022) & (US$ Million) Table 60. Twitter Recent Development Table 61. Instagram Company Detail Table 62. Instagram Business Overview Table 63. Instagram Social Advertising & Social Media Marketing Product Table 64. Instagram Revenue in Social Advertising & Social Media Marketing Business (2017-2022) & (US$ Million) Table 65. Instagram Recent Development Table 66. Snapchat Company Detail Table 67. Snapchat Business Overview Table 68. Snapchat Social Advertising & Social Media Marketing Product Table 69. Snapchat Revenue in Social Advertising & Social Media Marketing Business (2017-2022) & (US$ Million) Table 70. Snapchat Recent Development Table 71. WeiBo Company Detail Table 72. WeiBo Business Overview Table 73. WeiBo Social Advertising & Social Media Marketing Product Table 74. WeiBo Revenue in Social Advertising & Social Media Marketing Business (2017-2022) & (US$ Million) Table 75. WeiBo Recent Development Table 76. Tencent Company Detail Table 77. Tencent Business Overview Table 78. Tencent Social Advertising & Social Media Marketing Product Table 79. Tencent Revenue in Social Advertising & Social Media Marketing Business (2017-2022) & (US$ Million) Table 80. Tencent Recent Development Table 81. LINE Company Detail Table 82. LINE Business Overview Table 83. LINE Social Advertising & Social Media Marketing Product Table 84. LINE Revenue in Social Advertising & Social Media Marketing Business (2017-2022) & (US$ Million) Table 85. LINE Recent Development Table 86. Kakao Talk Company Detail Table 87. Kakao Talk Business Overview Table 88. Kakao Talk Social Advertising & Social Media Marketing Product Table 89. Kakao Talk Revenue in Social Advertising & Social Media Marketing Business (2017-2022) & (US$ Million) Table 90. Kakao Talk Recent Development Table 91. MoMo Company Detail Table 92. MoMo Business Overview Table 93. MoMo Social Advertising & Social Media MarketingProduct Table 94. MoMo Revenue in Social Advertising & Social Media Marketing Business (2017-2022) & (US$ Million) Table 95. MoMo Recent Development Table 96. Microsoft Company Detail Table 97. Microsoft Business Overview Table 98. Microsoft Social Advertising & Social Media MarketingProduct Table 99. Microsoft Revenue in Social Advertising & Social Media Marketing Business (2017-2022) & (US$ Million) Table 100. Microsoft Recent Development Table 101. Research Programs/Design for This Report Table 102. Key Data Information from Secondary Sources Table 103. Key Data Information from Primary Sources List of Figures Figure 1. Global Social Advertising & Social Media Marketing Market Share by Type: 2021 VS 2028 Figure 2. Social Advertising Features Figure 3. Social Media Marketing Features Figure 4. Global Social Advertising & Social Media Marketing Market Share by Application in 2021 & 2028 Figure 5. Social Media Platforms Case Studies Figure 6. Websites Case Studies Figure 7. Social Advertising & Social Media Marketing Report Years Considered Figure 8. Global Social Advertising & Social Media Marketing Market Size (US$ Million), Year-over-Year: 2017-2028 Figure 9. Global Social Advertising & Social Media Marketing Market Size, (US$ Million), 2017 VS 2021 VS 2028 Figure 10. Global Social Advertising & Social Media Marketing Market Share by Region: 2021 VS 2028 Figure 11. Global Social Advertising & Social Media Marketing Market Share by Players in 2021 Figure 12. Global Top Social Advertising & Social Media Marketing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Social Advertising & Social Media Marketing as of 2021) Figure 13. The Top 10 and 5 Players Market Share by Social Advertising & Social Media Marketing Revenue in 2021 Figure 14. North America Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 15. North America Social Advertising & Social Media Marketing Market Share by Country (2017-2028) Figure 16. United States Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 17. Canada Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 18. Europe Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 19. Europe Social Advertising & Social Media Marketing Market Share by Country (2017-2028) Figure 20. Germany Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 21. France Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 22. U.K. Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 23. Italy Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 24. Russia Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 25. Nordic Countries Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 26. Asia-Pacific Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 27. Asia-Pacific Social Advertising & Social Media Marketing Market Share by Region (2017-2028) Figure 28. China Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 29. Japan Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 30. South Korea Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 31. Southeast Asia Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 32. India Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 33. Australia Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 34. Latin America Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 35. Latin America Social Advertising & Social Media Marketing Market Share by Country (2017-2028) Figure 36. Mexico Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 37. Brazil Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 38. Middle East & Africa Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 39. Middle East & Africa Social Advertising & Social Media Marketing Market Share by Country (2017-2028) Figure 40. Turkey Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 41. Saudi Arabia Social Advertising & Social Media Marketing Market Size YoY Growth (2017-2028) & (US$ Million) Figure 42. Facebook Revenue Growth Rate in Social Advertising & Social Media Marketing Business (2017-2022) Figure 43. LinkedIn Revenue Growth Rate in Social Advertising & Social Media Marketing Business (2017-2022) Figure 44. Google Edition Revenue Growth Rate in Social Advertising & Social Media Marketing Business (2017-2022) Figure 45. Twitter Revenue Growth Rate in Social Advertising & Social Media Marketing Business (2017-2022) Figure 46. Instagram Revenue Growth Rate in Social Advertising & Social Media Marketing Business (2017-2022) Figure 47. Snapchat Revenue Growth Rate in Social Advertising & Social Media Marketing Business (2017-2022) Figure 48. WeiBo Revenue Growth Rate in Social Advertising & Social Media Marketing Business (2017-2022) Figure 49. Tencent Revenue Growth Rate in Social Advertising & Social Media Marketing Business (2017-2022) Figure 50. LINE Revenue Growth Rate in Social Advertising & Social Media Marketing Business (2017-2022) Figure 51. Kakao Talk Revenue Growth Rate in Social Advertising & Social Media Marketing Business (2017-2022) Figure 52. MoMo Revenue Growth Rate in Social Advertising & Social Media Marketing Business (2017-2022) Figure 53. Microsoft Revenue Growth Rate in Social Advertising & Social Media Marketing Business (2017-2022) Figure 54. Bottom-up and Top-down Approaches for This Report Figure 55. Data Triangulation Figure 56. Key Executives Interviewed

Facebook LinkedIn Google Edition Twitter Instagram Snapchat WeiBo Tencent LINE Kakao Talk MoMo Microsoft