1 Report Overview 1.1 Study Scope 1.2 Market Analysis by Type 1.2.1 Global Smart TV Ads Market Size Growth Rate by Type: 2017 VS 2021 VS 2028 1.2.2 Commercial Advertising 1.2.3 Public Service Advertisement 1.3 Market by Application 1.3.1 Global Smart TV Ads Market Share by Application: 2017 VS 2021 VS 2028 1.3.2 Home-use TV 1.3.3 Commercial-use TV 1.4 Study Objectives 1.5 Years Considered 2 Global Growth Trends 2.1 Global Smart TV Ads Market Perspective (2017-2028) 2.2 Smart TV Ads Growth Trends by Region 2.2.1 Smart TV Ads Market Size by Region: 2017 VS 2021 VS 2028 2.2.2 Smart TV Ads Historic Market Size by Region (2017-2022) 2.2.3 Smart TV Ads Forecasted Market Size by Region (2023-2028) 2.3 Smart TV Ads Market Dynamics 2.3.1 Smart TV Ads Industry Trends 2.3.2 Smart TV Ads Market Drivers 2.3.3 Smart TV Ads Market Challenges 2.3.4 Smart TV Ads Market Restraints 3 Competition Landscape by Key Players 3.1 Global Top Smart TV Ads Players by Revenue 3.1.1 Global Top Smart TV Ads Players by Revenue (2017-2022) 3.1.2 Global Smart TV Ads Revenue Market Share by Players (2017-2022) 3.2 Global Smart TV Ads Market Share by Company Type (Tier 1, Tier 2, and Tier 3) 3.3 Players Covered: Ranking by Smart TV Ads Revenue 3.4 Global Smart TV Ads Market Concentration Ratio 3.4.1 Global Smart TV Ads Market Concentration Ratio (CR5 and HHI) 3.4.2 Global Top 10 and Top 5 Companies by Smart TV Ads Revenue in 2021 3.5 Smart TV Ads Key Players Head office and Area Served 3.6 Key Players Smart TV Ads Product Solution and Service 3.7 Date of Enter into Smart TV Ads Market 3.8 Mergers & Acquisitions, Expansion Plans 4 Smart TV Ads Breakdown Data by Type 4.1 Global Smart TV Ads Historic Market Size by Type (2017-2022) 4.2 Global Smart TV Ads Forecasted Market Size by Type (2023-2028) 5 Smart TV Ads Breakdown Data by Application 5.1 Global Smart TV Ads Historic Market Size by Application (2017-2022) 5.2 Global Smart TV Ads Forecasted Market Size by Application (2023-2028) 6 North America 6.1 North America Smart TV Ads Market Size (2017-2028) 6.2 North America Smart TV Ads Market Size by Country (2017-2022) 6.3 North America Smart TV Ads Market Size by Country (2023-2028) 6.4 United States 6.5 Canada 7 Europe 7.1 Europe Smart TV Ads Market Size (2017-2028) 7.2 Europe Smart TV Ads Market Size by Country (2017-2022) 7.3 Europe Smart TV Ads Market Size by Country (2023-2028) 7.4 Germany 7.5 France 7.6 U.K. 7.7 Italy 7.8 Russia 7.9 Nordic Countries 8 Asia-Pacific 8.1 Asia-Pacific Smart TV Ads Market Size (2017-2028) 8.2 Asia-Pacific Smart TV Ads Market Size by Country (2017-2022) 8.3 Asia-Pacific Smart TV Ads Market Size by Country (2023-2028) 8.4 China 8.5 Japan 8.6 South Korea 8.7 Southeast Asia 8.8 India 8.9 Australia 9 Latin America 9.1 Latin America Smart TV Ads Market Size (2017-2028) 9.2 Latin America Smart TV Ads Market Size by Country (2017-2022) 9.3 Latin America Smart TV Ads Market Size by Country (2023-2028) 9.4 Mexico 9.5 Brazil 10 Middle East & Africa 10.1 Middle East & Africa Smart TV Ads Market Size (2017-2028) 10.2 Middle East & Africa Smart TV Ads Market Size by Country (2017-2022) 10.3 Middle East & Africa Smart TV Ads Market Size by Country (2023-2028) 10.4 Turkey 10.5 Saudi Arabia 10.6 UAE 11 Key Players Profiles 11.1 Mccann World Group 11.1.1 Mccann World Group Company Detail 11.1.2 Mccann World Group Business Overview 11.1.3 Mccann World Group Smart TV Ads Introduction 11.1.4 Mccann World Group Revenue in Smart TV Ads Business (2017-2022) 11.1.5 Mccann World Group Recent Development 11.2 TERAN TBWA 11.2.1 TERAN TBWA Company Detail 11.2.2 TERAN TBWA Business Overview 11.2.3 TERAN TBWA Smart TV Ads Introduction 11.2.4 TERAN TBWA Revenue in Smart TV Ads Business (2017-2022) 11.2.5 TERAN TBWA Recent Development 11.3 OGILVY 11.3.1 OGILVY Company Detail 11.3.2 OGILVY Business Overview 11.3.3 OGILVY Smart TV Ads Introduction 11.3.4 OGILVY Revenue in Smart TV Ads Business (2017-2022) 11.3.5 OGILVY Recent Development 11.4 FCB Mexico 11.4.1 FCB Mexico Company Detail 11.4.2 FCB Mexico Business Overview 11.4.3 FCB Mexico Smart TV Ads Introduction 11.4.4 FCB Mexico Revenue in Smart TV Ads Business (2017-2022) 11.4.5 FCB Mexico Recent Development 11.5 Ganem Group 11.5.1 Ganem Group Company Detail 11.5.2 Ganem Group Business Overview 11.5.3 Ganem Group Smart TV Ads Introduction 11.5.4 Ganem Group Revenue in Smart TV Ads Business (2017-2022) 11.5.5 Ganem Group Recent Development 11.6 VMLY&R 11.6.1 VMLY&R Company Detail 11.6.2 VMLY&R Business Overview 11.6.3 VMLY&R Smart TV Ads Introduction 11.6.4 VMLY&R Revenue in Smart TV Ads Business (2017-2022) 11.6.5 VMLY&R Recent Development 11.7 ANóNIMO 11.7.1 ANóNIMO Company Detail 11.7.2 ANóNIMO Business Overview 11.7.3 ANóNIMO Smart TV Ads Introduction 11.7.4 ANóNIMO Revenue in Smart TV Ads Business (2017-2022) 11.7.5 ANóNIMO Recent Development 11.8 Vale Network 11.8.1 Vale Network Company Detail 11.8.2 Vale Network Business Overview 11.8.3 Vale Network Smart TV Ads Introduction 11.8.4 Vale Network Revenue in Smart TV Ads Business (2017-2022) 11.8.5 Vale Network Recent Development 11.9 1N PRIMER NIVEL Group 11.9.1 1N PRIMER NIVEL Group Company Detail 11.9.2 1N PRIMER NIVEL Group Business Overview 11.9.3 1N PRIMER NIVEL Group Smart TV Ads Introduction 11.9.4 1N PRIMER NIVEL Group Revenue in Smart TV Ads Business (2017-2022) 11.9.5 1N PRIMER NIVEL Group Recent Development 11.10 Alquimia 11.10.1 Alquimia Company Detail 11.10.2 Alquimia Business Overview 11.10.3 Alquimia Smart TV Ads Introduction 11.10.4 Alquimia Revenue in Smart TV Ads Business (2017-2022) 11.10.5 Alquimia Recent Development 11.11 Basis Technologies 11.11.1 Basis Technologies Company Detail 11.11.2 Basis Technologies Business Overview 11.11.3 Basis Technologies Smart TV Ads Introduction 11.11.4 Basis Technologies Revenue in Smart TV Ads Business (2017-2022) 11.11.5 Basis Technologies Recent Development 12 Analyst's Viewpoints/Conclusions 13 Appendix 13.1 Research Methodology 13.1.1 Methodology/Research Approach 13.1.2 Data Source 13.2 Disclaimer 13.3 Author Details

List of Tables Table 1. Global Smart TV Ads Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028 Table 2. Key Players of Commercial Advertising Table 3. Key Players of Public Service Advertisement Table 4. Global Smart TV Ads Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028 Table 5. Global Smart TV Ads Market Size by Region (US$ Million): 2017 VS 2021 VS 2028 Table 6. Global Smart TV Ads Market Size by Region (2017-2022) & (US$ Million) Table 7. Global Smart TV Ads Market Share by Region (2017-2022) Table 8. Global Smart TV Ads Forecasted Market Size by Region (2023-2028) & (US$ Million) Table 9. Global Smart TV Ads Market Share by Region (2023-2028) Table 10. Smart TV Ads Market Trends Table 11. Smart TV Ads Market Drivers Table 12. Smart TV Ads Market Challenges Table 13. Smart TV Ads Market Restraints Table 14. Global Smart TV Ads Revenue by Players (2017-2022) & (US$ Million) Table 15. Global Smart TV Ads Market Share by Players (2017-2022) Table 16. Global Top Smart TV Ads Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Smart TV Ads as of 2021) Table 17. Ranking of Global Top Smart TV Ads Companies by Revenue (US$ Million) in 2021 Table 18. Global 5 Largest Players Market Share by Smart TV Ads Revenue (CR5 and HHI) & (2017-2022) Table 19. Key Players Headquarters and Area Served Table 20. Key Players Smart TV Ads Product Solution and Service Table 21. Date of Enter into Smart TV Ads Market Table 22. Mergers & Acquisitions, Expansion Plans Table 23. Global Smart TV Ads Market Size by Type (2017-2022) & (US$ Million) Table 24. Global Smart TV Ads Revenue Market Share by Type (2017-2022) Table 25. Global Smart TV Ads Forecasted Market Size by Type (2023-2028) & (US$ Million) Table 26. Global Smart TV Ads Revenue Market Share by Type (2023-2028) Table 27. Global Smart TV Ads Market Size by Application (2017-2022) & (US$ Million) Table 28. Global Smart TV Ads Revenue Market Share by Application (2017-2022) Table 29. Global Smart TV Ads Forecasted Market Size by Application (2023-2028) & (US$ Million) Table 30. Global Smart TV Ads Revenue Market Share by Application (2023-2028) Table 31. North America Smart TV Ads Market Size by Country (2017-2022) & (US$ Million) Table 32. North America Smart TV Ads Market Size by Country (2023-2028) & (US$ Million) Table 33. Europe Smart TV Ads Market Size by Country (2017-2022) & (US$ Million) Table 34. Europe Smart TV Ads Market Size by Country (2023-2028) & (US$ Million) Table 35. Asia-Pacific Smart TV Ads Market Size by Region (2017-2022) & (US$ Million) Table 36. Asia-Pacific Smart TV Ads Market Size by Region (2023-2028) & (US$ Million) Table 37. Latin America Smart TV Ads Market Size by Country (2017-2022) & (US$ Million) Table 38. Latin America Smart TV Ads Market Size by Country (2023-2028) & (US$ Million) Table 39. Middle East & Africa Smart TV Ads Market Size by Country (2017-2022) & (US$ Million) Table 40. Middle East & Africa Smart TV Ads Market Size by Country (2023-2028) & (US$ Million) Table 41. Mccann World Group Company Detail Table 42. Mccann World Group Business Overview Table 43. Mccann World Group Smart TV Ads Product Table 44. Mccann World Group Revenue in Smart TV Ads Business (2017-2022) & (US$ Million) Table 45. Mccann World Group Recent Development Table 46. TERAN TBWA Company Detail Table 47. TERAN TBWA Business Overview Table 48. TERAN TBWA Smart TV Ads Product Table 49. TERAN TBWA Revenue in Smart TV Ads Business (2017-2022) & (US$ Million) Table 50. TERAN TBWA Recent Development Table 51. OGILVY Company Detail Table 52. OGILVY Business Overview Table 53. OGILVY Smart TV Ads Product Table 54. OGILVY Revenue in Smart TV Ads Business (2017-2022) & (US$ Million) Table 55. OGILVY Recent Development Table 56. FCB Mexico Company Detail Table 57. FCB Mexico Business Overview Table 58. FCB Mexico Smart TV Ads Product Table 59. FCB Mexico Revenue in Smart TV Ads Business (2017-2022) & (US$ Million) Table 60. FCB Mexico Recent Development Table 61. Ganem Group Company Detail Table 62. Ganem Group Business Overview Table 63. Ganem Group Smart TV Ads Product Table 64. Ganem Group Revenue in Smart TV Ads Business (2017-2022) & (US$ Million) Table 65. Ganem Group Recent Development Table 66. VMLY&R Company Detail Table 67. VMLY&R Business Overview Table 68. VMLY&R Smart TV Ads Product Table 69. VMLY&R Revenue in Smart TV Ads Business (2017-2022) & (US$ Million) Table 70. VMLY&R Recent Development Table 71. ANóNIMO Company Detail Table 72. ANóNIMO Business Overview Table 73. ANóNIMO Smart TV Ads Product Table 74. ANóNIMO Revenue in Smart TV Ads Business (2017-2022) & (US$ Million) Table 75. ANóNIMO Recent Development Table 76. Vale Network Company Detail Table 77. Vale Network Business Overview Table 78. Vale Network Smart TV Ads Product Table 79. Vale Network Revenue in Smart TV Ads Business (2017-2022) & (US$ Million) Table 80. Vale Network Recent Development Table 81. 1N PRIMER NIVEL Group Company Detail Table 82. 1N PRIMER NIVEL Group Business Overview Table 83. 1N PRIMER NIVEL Group Smart TV Ads Product Table 84. 1N PRIMER NIVEL Group Revenue in Smart TV Ads Business (2017-2022) & (US$ Million) Table 85. 1N PRIMER NIVEL Group Recent Development Table 86. Alquimia Company Detail Table 87. Alquimia Business Overview Table 88. Alquimia Smart TV Ads Product Table 89. Alquimia Revenue in Smart TV Ads Business (2017-2022) & (US$ Million) Table 90. Alquimia Recent Development Table 91. Basis Technologies Company Detail Table 92. Basis Technologies Business Overview Table 93. Basis Technologies Smart TV AdsProduct Table 94. Basis Technologies Revenue in Smart TV Ads Business (2017-2022) & (US$ Million) Table 95. Basis Technologies Recent Development Table 96. Research Programs/Design for This Report Table 97. Key Data Information from Secondary Sources Table 98. Key Data Information from Primary Sources List of Figures Figure 1. Global Smart TV Ads Market Share by Type: 2021 VS 2028 Figure 2. Commercial Advertising Features Figure 3. Public Service Advertisement Features Figure 4. Global Smart TV Ads Market Share by Application in 2021 & 2028 Figure 5. Home-use TV Case Studies Figure 6. Commercial-use TV Case Studies Figure 7. Smart TV Ads Report Years Considered Figure 8. Global Smart TV Ads Market Size (US$ Million), Year-over-Year: 2017-2028 Figure 9. Global Smart TV Ads Market Size, (US$ Million), 2017 VS 2021 VS 2028 Figure 10. Global Smart TV Ads Market Share by Region: 2021 VS 2028 Figure 11. Global Smart TV Ads Market Share by Players in 2021 Figure 12. Global Top Smart TV Ads Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Smart TV Ads as of 2021) Figure 13. The Top 10 and 5 Players Market Share by Smart TV Ads Revenue in 2021 Figure 14. North America Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 15. North America Smart TV Ads Market Share by Country (2017-2028) Figure 16. United States Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 17. Canada Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 18. Europe Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 19. Europe Smart TV Ads Market Share by Country (2017-2028) Figure 20. Germany Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 21. France Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 22. U.K. Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 23. Italy Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 24. Russia Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 25. Nordic Countries Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 26. Asia-Pacific Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 27. Asia-Pacific Smart TV Ads Market Share by Region (2017-2028) Figure 28. China Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 29. Japan Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 30. South Korea Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 31. Southeast Asia Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 32. India Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 33. Australia Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 34. Latin America Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 35. Latin America Smart TV Ads Market Share by Country (2017-2028) Figure 36. Mexico Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 37. Brazil Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 38. Middle East & Africa Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 39. Middle East & Africa Smart TV Ads Market Share by Country (2017-2028) Figure 40. Turkey Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 41. Saudi Arabia Smart TV Ads Market Size YoY Growth (2017-2028) & (US$ Million) Figure 42. Mccann World Group Revenue Growth Rate in Smart TV Ads Business (2017-2022) Figure 43. TERAN TBWA Revenue Growth Rate in Smart TV Ads Business (2017-2022) Figure 44. OGILVY Revenue Growth Rate in Smart TV Ads Business (2017-2022) Figure 45. FCB Mexico Revenue Growth Rate in Smart TV Ads Business (2017-2022) Figure 46. Ganem Group Revenue Growth Rate in Smart TV Ads Business (2017-2022) Figure 47. VMLY&R Revenue Growth Rate in Smart TV Ads Business (2017-2022) Figure 48. ANóNIMO Revenue Growth Rate in Smart TV Ads Business (2017-2022) Figure 49. Vale Network Revenue Growth Rate in Smart TV Ads Business (2017-2022) Figure 50. 1N PRIMER NIVEL Group Revenue Growth Rate in Smart TV Ads Business (2017-2022) Figure 51. Alquimia Revenue Growth Rate in Smart TV Ads Business (2017-2022) Figure 52. Basis Technologies Revenue Growth Rate in Smart TV Ads Business (2017-2022) Figure 53. Bottom-up and Top-down Approaches for This Report Figure 54. Data Triangulation Figure 55. Key Executives Interviewed

Mccann World Group TERAN TBWA OGILVY FCB Mexico Ganem Group VMLY&R ANóNIMO Vale Network 1N PRIMER NIVEL Group Alquimia Basis Technologies