1. Introduction

1.1 Key Deliverables of the Study

1.2 Study Assumptions

1.3 Market Definition

2. Research Approach & Methodology

2.1 Introduction

2.2 Research Designs

2.3 Study Timeline

2.4 Study Phases

2.4.1 Secondary Research

2.4.2 Discussion Guide

2.4.3 Market Engineering and Econometric Modelling

2.4.4 Expert Validation

3. Key Findings of the Study

4. Market Dynamics

4.1 Drivers

4.1.1 Change in Consumer Preferences

4.1.2 Increase in Disposable Incomes

4.2 Constraints

4.2.1 Healthy Alternatives to Butter

4.2.2 Government Regulations

4.3 Opportunities

4.3.1 Product Innovation

4.3.2 Growing Demand in Developing Countries

4.4 Porter's Five Forces Analysis

4.4.1 Bargaining Power of Suppliers

4.4.2 Bargaining Power of Buyers

4.4.3 Threat of New Entrants

4.4.4 Threat of Substitute Products and Services

4.4.5 Degree of Competition

4.5 Consumer Behavior Analysis

4.5.1 Consumer demand analysis

4.5.2 Target market identification

4.5.2.1 Purchasing power

4.5.2.2 Demographic Strengths & Weaknesses

4.5.2.3 Spending patterns

5. Market Segmentation

5.1 By Processing

5.1.1 Processed Butter

5.1.2 Non-Processed Butter

5.2 By Type

5.2.1 Cultured Butter

5.2.2 Uncultured Butter

5.2.3 Cream and Whipped Butter

5.2.4 Whey Butter

5.2.5 Salted Butter

5.3 By Usage

5.3.1 Spreadable

5.3.2 Non-Spreadable

5.4 By Distribution Channel

5.4.1 Super Markets/ Hyper Markets

5.4.2 Convenience Stores

5.4.3 Grocery Stores

5.4.4 Others

5.5 By Geography

5.5.1 North America

5.5.1.1 U.S.

5.5.1.2 Canada

5.5.1.3 Mexico

5.5.1.4 Others

5.5.2 Europe

5.5.2.1 Germany

5.5.2.2 U.K.

5.5.2.3 France

5.5.2.4 Spain

5.5.2.5 Italy

5.5.2.6 Russia

5.5.2.7 Others

5.5.3 Asia-Pacific

5.5.3.1 China

5.5.3.2 Japan

5.5.3.3 India

5.5.3.4 Australia

5.5.3.5 Others

5.5.4 South America

5.5.4.1 Brazil

5.5.4.2 Argentina

5.5.4.3 Others

5.5.5 Africa

5.5.5.1 South Africa

5.5.5.2 Others

6. Competitive Landscape

6.1 Most Adopted Strategies

6.2 Most Active Companies

6.3 Market Share Analysis

7. Company Profiles

7.1 Amul

7.2 Arla Foods UK Plc.

7.3 Crystal Farms

7.4 Danone

7.5 Dean Foods Company

7.6 Farmers Cooperative Creamery

7.7 FrieslandCampina

7.8 Great Value

7.9 Horizon Organic

7.10 I Can't Believe It's Not Butter!

7.11 Kraft Foods, Inc.

7.12 Land O Lakes

7.13 Nestle SA

7.14 OJSC creative group

7.15 Organic Valley

Amul
Arla Foods UK Plc.
Kraft Foods
Inc.
FrieslandCampina
Dean Foods Company
Danone
Farmers Cooperative Creamery
Land O Lakes
Nestle SA