1 Market Overview of Television Advertising 1.1 Television Advertising Market Overview 1.1.1 Television Advertising Product Scope 1.1.2 Television Advertising Market Status and Outlook 1.2 Global Television Advertising Market Size Overview by Region 2016 VS 2021VS 2027 1.3 Global Television Advertising Market Size by Region (2016-2027) 1.4 Global Television Advertising Historic Market Size by Region (2016-2021) 1.5 Global Television Advertising Market Size Forecast by Region (2022-2027) 1.6 Key Regions, Television Advertising Market Size (2016-2027) 1.6.1 North America Television Advertising Market Size (2016-2027) 1.6.2 Europe Television Advertising Market Size (2016-2027) 1.6.3 Asia-Pacific Television Advertising Market Size (2016-2027) 1.6.4 Latin America Television Advertising Market Size (2016-2027) 1.6.5 Middle East & Africa Television Advertising Market Size (2016-2027) 2 Television Advertising Market Overview by Type 2.1 Global Television Advertising Market Size by Type: 2016 VS 2021 VS 2027 2.2 Global Television Advertising Historic Market Size by Type (2016-2021) 2.3 Global Television Advertising Forecasted Market Size by Type (2022-2027) 2.4 Terrestrial Advertisement 2.5 Multichannel Advertisement 2.6 Online Advertisement 3 Television Advertising Market Overview by Application 3.1 Global Television Advertising Market Size by Application: 2016 VS 2021 VS 2027 3.2 Global Television Advertising Historic Market Size by Application (2016-2021) 3.3 Global Television Advertising Forecasted Market Size by Application (2022-2027) 3.4 Companies 3.5 Government 3.6 Other 4 Television Advertising Competition Analysis by Players 4.1 Global Television Advertising Market Size by Players (2016-2021) 4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Television Advertising as of 2020) 4.3 Date of Key Players Enter into Television Advertising Market 4.4 Global Top Players Television Advertising Headquarters and Area Served 4.5 Key Players Television Advertising Product Solution and Service 4.6 Competitive Status 4.6.1 Television Advertising Market Concentration Rate 4.6.2 Mergers & Acquisitions, Expansion Plans 5 Company (Top Players) Profiles and Key Data 5.1 British Broadcasting Corporation 5.1.1 British Broadcasting Corporation Profile 5.1.2 British Broadcasting Corporation Main Business 5.1.3 British Broadcasting Corporation Television Advertising Products, Services and Solutions 5.1.4 British Broadcasting Corporation Television Advertising Revenue (US$ Million) & (2016-2021) 5.1.5 British Broadcasting Corporation Recent Developments 5.2 CBS 5.2.1 CBS Profile 5.2.2 CBS Main Business 5.2.3 CBS Television Advertising Products, Services and Solutions 5.2.4 CBS Television Advertising Revenue (US$ Million) & (2016-2021) 5.2.5 CBS Recent Developments 5.3 Comcast Corporation 5.5.1 Comcast Corporation Profile 5.3.2 Comcast Corporation Main Business 5.3.3 Comcast Corporation Television Advertising Products, Services and Solutions 5.3.4 Comcast Corporation Television Advertising Revenue (US$ Million) & (2016-2021) 5.3.5 Viacom Inc. Recent Developments 5.4 Viacom Inc. 5.4.1 Viacom Inc. Profile 5.4.2 Viacom Inc. Main Business 5.4.3 Viacom Inc. Television Advertising Products, Services and Solutions 5.4.4 Viacom Inc. Television Advertising Revenue (US$ Million) & (2016-2021) 5.4.5 Viacom Inc. Recent Developments 5.5 Cox Communication 5.5.1 Cox Communication Profile 5.5.2 Cox Communication Main Business 5.5.3 Cox Communication Television Advertising Products, Services and Solutions 5.5.4 Cox Communication Television Advertising Revenue (US$ Million) & (2016-2021) 5.5.5 Cox Communication Recent Developments 5.6 Gray Television Inc. 5.6.1 Gray Television Inc. Profile 5.6.2 Gray Television Inc. Main Business 5.6.3 Gray Television Inc. Television Advertising Products, Services and Solutions 5.6.4 Gray Television Inc. Television Advertising Revenue (US$ Million) & (2016-2021) 5.6.5 Gray Television Inc. Recent Developments 5.7 Sinclair Broadcast Group 5.7.1 Sinclair Broadcast Group Profile 5.7.2 Sinclair Broadcast Group Main Business 5.7.3 Sinclair Broadcast Group Television Advertising Products, Services and Solutions 5.7.4 Sinclair Broadcast Group Television Advertising Revenue (US$ Million) & (2016-2021) 5.7.5 Sinclair Broadcast Group Recent Developments 5.8 Sun TV Network 5.8.1 Sun TV Network Profile 5.8.2 Sun TV Network Main Business 5.8.3 Sun TV Network Television Advertising Products, Services and Solutions 5.8.4 Sun TV Network Television Advertising Revenue (US$ Million) & (2016-2021) 5.8.5 Sun TV Network Recent Developments 5.9 The Walt Disney Company 5.9.1 The Walt Disney Company Profile 5.9.2 The Walt Disney Company Main Business 5.9.3 The Walt Disney Company Television Advertising Products, Services and Solutions 5.9.4 The Walt Disney Company Television Advertising Revenue (US$ Million) & (2016-2021) 5.9.5 The Walt Disney Company Recent Developments 5.10 Charter Communications 5.10.1 Charter Communications Profile 5.10.2 Charter Communications Main Business 5.10.3 Charter Communications Television Advertising Products, Services and Solutions 5.10.4 Charter Communications Television Advertising Revenue (US$ Million) & (2016-2021) 5.10.5 Charter Communications Recent Developments 5.11 Discovery Communications Inc. 5.11.1 Discovery Communications Inc. Profile 5.11.2 Discovery Communications Inc. Main Business 5.11.3 Discovery Communications Inc. Television Advertising Products, Services and Solutions 5.11.4 Discovery Communications Inc. Television Advertising Revenue (US$ Million) & (2016-2021) 5.11.5 Discovery Communications Inc. Recent Developments 5.12 TV Today Network 5.12.1 TV Today Network Profile 5.12.2 TV Today Network Main Business 5.12.3 TV Today Network Television Advertising Products, Services and Solutions 5.12.4 TV Today Network Television Advertising Revenue (US$ Million) & (2016-2021) 5.12.5 TV Today Network Recent Developments 5.13 Vivendi SA. 5.13.1 Vivendi SA. Profile 5.13.2 Vivendi SA. Main Business 5.13.3 Vivendi SA. Television Advertising Products, Services and Solutions 5.13.4 Vivendi SA. Television Advertising Revenue (US$ Million) & (2016-2021) 5.13.5 Vivendi SA. Recent Developments 5.14 Comcast Corporation 5.14.1 Comcast Corporation Profile 5.14.2 Comcast Corporation Main Business 5.14.3 Comcast Corporation Television Advertising Products, Services and Solutions 5.14.4 Comcast Corporation Television Advertising Revenue (US$ Million) & (2016-2021) 5.14.5 Comcast Corporation Recent Developments 6 North America 6.1 North America Television Advertising Market Size by Country (2016-2027) 6.2 United States 6.3 Canada 7 Europe 7.1 Europe Television Advertising Market Size by Country (2016-2027) 7.2 Germany 7.3 France 7.4 U.K. 7.5 Italy 7.6 Russia 7.7 Nordic 7.8 Rest of Europe 8 Asia-Pacific 8.1 Asia-Pacific Television Advertising Market Size by Region (2016-2027) 8.2 China 8.3 Japan 8.4 South Korea 8.5 Southeast Asia 8.6 India 8.7 Australia 8.8 Rest of Asia-Pacific 9 Latin America 9.1 Latin America Television Advertising Market Size by Country (2016-2027) 9.2 Mexico 9.3 Brazil 9.4 Rest of Latin America 10 Middle East & Africa 10.1 Middle East & Africa Television Advertising Market Size by Country (2016-2027) 10.2 Turkey 10.3 Saudi Arabia 10.4 UAE 10.5 Rest of Middle East & Africa 11 Television Advertising Market Dynamics 11.1 Television Advertising Industry Trends 11.2 Television Advertising Market Drivers 11.3 Television Advertising Market Challenges 11.4 Television Advertising Market Restraints 12 Research Finding /Conclusion 13 Methodology and Data Source 13.1 Methodology/Research Approach 13.1.1 Research Programs/Design 13.1.2 Market Size Estimation 13.1.3 Market Breakdown and Data Triangulation 13.2 Data Source 13.2.1 Secondary Sources 13.2.2 Primary Sources 13.3 Disclaimer 13.4 Author List

List of Tables Table 1. Global Market Television Advertising Market Size (US$ Million) Comparison by Region 2016 VS 2021 VS 2027 Table 2. Global Television Advertising Market Size by Region (2016-2021) & (US$ Million) Table 3. Global Television Advertising Market Size Share by Region (2016-2021) Table 4. Global Television Advertising Forecasted Market Size by Region (2022-2027) & (US$ Million) Table 5. Global Television Advertising Forecasted Market Size Share by Region (2022-2027) Table 6. Global Television Advertising Market Size (US$ Million) by Type: 2016 VS 2021 VS 2027 Table 7. Global Television Advertising Market Size by Type (2016-2021) & (US$ Million) Table 8. Global Television Advertising Revenue Market Share by Type (2016-2021) Table 9. Global Television Advertising Forecasted Market Size by Type (2022-2027) & (US$ Million) Table 10. Global Television Advertising Revenue Market Share by Type (2022-2027) Table 11. Global Television Advertising Market Size (US$ Million) by Application: 2016 VS 2021 VS 2027 Table 12. Global Television Advertising Market Size by Application (2016-2021) & (US$ Million) Table 13. Global Television Advertising Revenue Market Share by Application (2016-2021) Table 14. Global Television Advertising Forecasted Market Size by Application (2022-2027) & (US$ Million) Table 15. Global Television Advertising Revenue Market Share by Application (2022-2027) Table 16. Global Television Advertising Revenue (US$ Million) by Players (2016-2021) Table 17. Global Television Advertising Revenue Market Share by Players (2016-2021) Table 18. Global Top Manufacturers Market Share by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Television Advertising as of 2020) Table 19. Date of Key Manufacturers Enter into Television Advertising Market Table 20. Global Television Advertising Top Players Headquarters and Area Served Table 21. Television Advertising Product Solution and Service Table 22. Global Television Advertising Players Market Concentration Ratio (CR5 and HHI) Table 23. Mergers & Acquisitions, Expansion Plans Table 24. British Broadcasting Corporation Basic Information List Table 25. British Broadcasting Corporation Description and Business Overview Table 26. British Broadcasting Corporation Television Advertising Products, Services and Solutions Table 27. Revenue (US$ Million) in Television Advertising Business of British Broadcasting Corporation (2016-2021) Table 28. British Broadcasting Corporation Recent Developments Table 29. CBS Basic Information List Table 30. CBS Description and Business Overview Table 31. CBS Television Advertising Products, Services and Solutions Table 32. Revenue (US$ Million) in Television Advertising Business of CBS (2016-2021) Table 33. CBS Recent Developments Table 34. Comcast Corporation Basic Information List Table 35. Comcast Corporation Description and Business Overview Table 36. Comcast Corporation Television Advertising Products, Services and Solutions Table 37. Revenue (US$ Million) in Television Advertising Business of Comcast Corporation (2016-2021) Table 38. Comcast Corporation Recent Developments Table 39. Viacom Inc. Basic Information List Table 40. Viacom Inc. Description and Business Overview Table 41. Viacom Inc. Television Advertising Products, Services and Solutions Table 42. Revenue (US$ Million) in Television Advertising Business of Viacom Inc. (2016-2021) Table 43. Viacom Inc. Recent Developments Table 44. Cox Communication Basic Information List Table 45. Cox Communication Description and Business Overview Table 46. Cox Communication Television Advertising Products, Services and Solutions Table 47. Revenue (US$ Million) in Television Advertising Business of Cox Communication (2016-2021) Table 48. Cox Communication Recent Developments Table 49. Gray Television Inc. Basic Information List Table 50. Gray Television Inc. Description and Business Overview Table 51. Gray Television Inc. Television Advertising Products, Services and Solutions Table 52. Revenue (US$ Million) in Television Advertising Business of Gray Television Inc. (2016-2021) Table 53. Gray Television Inc. Recent Developments Table 54. Sinclair Broadcast Group Basic Information List Table 55. Sinclair Broadcast Group Description and Business Overview Table 56. Sinclair Broadcast Group Television Advertising Products, Services and Solutions Table 57. Revenue (US$ Million) in Television Advertising Business of Sinclair Broadcast Group (2016-2021) Table 58. Sinclair Broadcast Group Recent Developments Table 59. Sun TV Network Basic Information List Table 60. Sun TV Network Description and Business Overview Table 61. Sun TV Network Television Advertising Products, Services and Solutions Table 62. Revenue (US$ Million) in Television Advertising Business of Sun TV Network (2016-2021) Table 63. Sun TV Network Recent Developments Table 64. The Walt Disney Company Basic Information List Table 65. The Walt Disney Company Description and Business Overview Table 66. The Walt Disney Company Television Advertising Products, Services and Solutions Table 67. Revenue (US$ Million) in Television Advertising Business of The Walt Disney Company (2016-2021) Table 68. The Walt Disney Company Recent Developments Table 69. Charter Communications Basic Information List Table 70. Charter Communications Description and Business Overview Table 71. Charter Communications Television Advertising Products, Services and Solutions Table 72. Revenue (US$ Million) in Television Advertising Business of Charter Communications (2016-2021) Table 73. Charter Communications Recent Developments Table 74. Discovery Communications Inc. Basic Information List Table 75. Discovery Communications Inc. Description and Business Overview Table 76. Discovery Communications Inc. Television Advertising Products, Services and Solutions Table 77. Revenue (US$ Million) in Television Advertising Business of Discovery Communications Inc. (2016-2021) Table 78. Discovery Communications Inc. Recent Developments Table 79. TV Today Network Basic Information List Table 80. TV Today Network Description and Business Overview Table 81. TV Today Network Television Advertising Products, Services and Solutions Table 82. Revenue (US$ Million) in Television Advertising Business of TV Today Network (2016-2021) Table 83. TV Today Network Recent Developments Table 84. Vivendi SA. Basic Information List Table 85. Vivendi SA. Description and Business Overview Table 86. Vivendi SA. Television Advertising Products, Services and Solutions Table 87. Revenue (US$ Million) in Television Advertising Business of Vivendi SA. (2016-2021) Table 88. Vivendi SA. Recent Developments Table 89. Comcast Corporation Basic Information List Table 90. Comcast Corporation Description and Business Overview Table 91. Comcast Corporation Television Advertising Products, Services and Solutions Table 92. Revenue (US$ Million) in Television Advertising Business of Comcast Corporation (2016-2021) Table 93. Comcast Corporation Recent Developments Table 94. North America Television Advertising Market Size by Country (2016-2021) & (US$ Million) Table 95. North America Television Advertising Market Size by Country (2022-2027) & (US$ Million) Table 96. Europe Television Advertising Market Size by Country (2016-2021) & (US$ Million) Table 97. Europe Television Advertising Market Size by Country (2022-2027) & (US$ Million) Table 98. Asia-Pacific Television Advertising Market Size by Region (2016-2021) & (US$ Million) Table 99. Asia-Pacific Television Advertising Market Size by Region (2022-2027) & (US$ Million) Table 100. Asia-Pacific Television Advertising Market Share by Region (2016-2021) Table 101. Asia-Pacific Television Advertising Market Share by Region (2022-2027) Table 102. Latin America Television Advertising Market Size by Country (2016-2021) & (US$ Million) Table 103. Latin America Television Advertising Market Size by Country (2022-2027) & (US$ Million) Table 104. Middle East & Africa Television Advertising Market Size by Players (2016-2021) & (US$ Million) Table 105. Middle East & Africa Television Advertising Market Size by Country (2022-2027) & (US$ Million) Table 106. Television Advertising Market Trends Table 107. Television Advertising Market Drivers Table 108. Television Advertising Market Challenges Table 109. Television Advertising Market Restraints Table 110. Research Programs/Design for This Report Table 111. Key Data Information from Secondary Sources Table 112. Key Data Information from Primary Sources List of Figures Figure 1. Global Television Advertising Market Size Year-over-Year 2016-2027 & (US$ Million) Figure 2. Global Television Advertising Market Size (US$ Million), 2016 VS 2021 VS 2027 Figure 3. Global Television Advertising Market Share by Regions: 2021 VS 2027 Figure 4. Global Television Advertising Forecasted Market Size Share by Region (2022-2027) Figure 5. North America Television Advertising Market Size (US$ Million) Growth Rate (2016-2027) Figure 6. Europe Television Advertising Market Size (US$ Million) and Growth Rate (2016-2027) Figure 7. Asia-Pacific Television Advertising Market Size (US$ Million) and Growth Rate (2016-2027) Figure 8. Latin America Television Advertising Market Size (US$ Million) and Growth Rate (2016-2027) Figure 9. Middle East & Africa Television Advertising Market Size (US$ Million) and Growth Rate (2016-2027) Figure 10. Global Television Advertising Market Size Share by Type in 2021 & 2027 Figure 11. Terrestrial Advertisement Market Size (US$ Million) YoY Growth (2016-2027) Figure 12. Multichannel Advertisement Market Size (US$ Million) YoY Growth (2016-2027) Figure 13. Online Advertisement Market Size (US$ Million) YoY Growth (2016-2027) Figure 14. Global Television Advertising Market Size Share by Application in 2021 & 2027 Figure 15. Companies Market Size (US$ Million) YoY Growth (2016-2027) Figure 16. Government Market Size (US$ Million) YoY Growth (2016-2027) Figure 17. Other Market Size (US$ Million) YoY Growth (2016-2027) Figure 18. Television Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2016 VS 2020 Figure 19. Global Top 5 and Top 10 Players Television Advertising Market Share in 2020 Figure 20. North America Television Advertising Market Share by Country (2016-2027) Figure 21. United States Television Advertising Market Size (2016-2027) & (US$ Million) Figure 22. Canada Television Advertising Market Size (2016-2027) & (US$ Million) Figure 23. Germany Television Advertising Market Size (2016-2027) & (US$ Million) Figure 24. France Television Advertising Market Size (2016-2027) & (US$ Million) Figure 25. U.K. Television Advertising Market Size (2016-2027) & (US$ Million) Figure 26. Italy Television Advertising Market Size (2016-2027) & (US$ Million) Figure 27. Russia Television Advertising Market Size (2016-2027) & (US$ Million) Figure 28. Nordic Television Advertising Market Size (2016-2027) & (US$ Million) Figure 29. Rest of Europe Television Advertising Market Size (2016-2027) & (US$ Million) Figure 30. Asia-Pacific Television Advertising Market Share by Region (2016-2027) Figure 31. China Television Advertising Market Size (2016-2027) & (US$ Million) Figure 32. Japan Television Advertising Market Size (2016-2027) & (US$ Million) Figure 33. South Korea Television Advertising Market Size (2016-2027) & (US$ Million) Figure 34. Southeast Asia Television Advertising Market Size (2016-2027) & (US$ Million) Figure 35. India Television Advertising Market Size (2016-2027) & (US$ Million) Figure 36. Australia Television Advertising Market Size (2016-2027) & (US$ Million) Figure 37. Rest of Asia-Pacific Television Advertising Market Size (2016-2027) & (US$ Million) Figure 38. Latin America Television Advertising Market Share by Country (2016-2027) Figure 39. Mexico Television Advertising Market Size (2016-2027) & (US$ Million) Figure 40. Brazil Television Advertising Market Size (2016-2027) & (US$ Million) Figure 41. Rest of Latin America Television Advertising Market Size (2016-2027) & (US$ Million) Figure 42. Middle East & Africa Television Advertising Market Share by Country (2016-2027) Figure 43. Turkey Television Advertising Market Size (2016-2027) & (US$ Million) Figure 44. Saudi Arabia Television Advertising Market Size (2016-2027) & (US$ Million) Figure 45. UAE Television Advertising Market Size (2016-2027) & (US$ Million) Figure 46. Rest of Middle East & Africa Television Advertising Market Size (2016-2027) & (US$ Million) Figure 47. Bottom-up and Top-down Approaches for This Report Figure 48. Data Triangulation

British Broadcasting Corporation CBS Comcast Corporation Viacom Inc. Cox Communication Gray Television Inc. Sinclair Broadcast Group Sun TV Network The Walt Disney Company Charter Communications Discovery Communications Inc. TV Today Network Vivendi SA. Comcast Corporation