1 Market Overview of Programmatic AD Spending 1.1 Programmatic AD Spending Market Overview 1.1.1 Programmatic AD Spending Product Scope 1.1.2 Programmatic AD Spending Market Status and Outlook 1.2 Global Programmatic AD Spending Market Size Overview by Region 2016 VS 2021VS 2027 1.3 Global Programmatic AD Spending Market Size by Region (2016-2027) 1.4 Global Programmatic AD Spending Historic Market Size by Region (2016-2021) 1.5 Global Programmatic AD Spending Market Size Forecast by Region (2022-2027) 1.6 Key Regions, Programmatic AD Spending Market Size (2016-2027) 1.6.1 North America Programmatic AD Spending Market Size (2016-2027) 1.6.2 Europe Programmatic AD Spending Market Size (2016-2027) 1.6.3 Asia-Pacific Programmatic AD Spending Market Size (2016-2027) 1.6.4 Latin America Programmatic AD Spending Market Size (2016-2027) 1.6.5 Middle East & Africa Programmatic AD Spending Market Size (2016-2027) 2 Programmatic AD Spending Market Overview by Type 2.1 Global Programmatic AD Spending Market Size by Type: 2016 VS 2021 VS 2027 2.2 Global Programmatic AD Spending Historic Market Size by Type (2016-2021) 2.3 Global Programmatic AD Spending Forecasted Market Size by Type (2022-2027) 2.4 Mobile Ad 2.5 Over-the-top (ott) Ad 2.6 Connected TV Ad 3 Programmatic AD Spending Market Overview by Application 3.1 Global Programmatic AD Spending Market Size by Application: 2016 VS 2021 VS 2027 3.2 Global Programmatic AD Spending Historic Market Size by Application (2016-2021) 3.3 Global Programmatic AD Spending Forecasted Market Size by Application (2022-2027) 3.4 Small and Medium-sized Enterprises 3.5 Large Enterprises 4 Programmatic AD Spending Competition Analysis by Players 4.1 Global Programmatic AD Spending Market Size by Players (2016-2021) 4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Programmatic AD Spending as of 2020) 4.3 Date of Key Players Enter into Programmatic AD Spending Market 4.4 Global Top Players Programmatic AD Spending Headquarters and Area Served 4.5 Key Players Programmatic AD Spending Product Solution and Service 4.6 Competitive Status 4.6.1 Programmatic AD Spending Market Concentration Rate 4.6.2 Mergers & Acquisitions, Expansion Plans 5 Company (Top Players) Profiles and Key Data 5.1 Facebook 5.1.1 Facebook Profile 5.1.2 Facebook Main Business 5.1.3 Facebook Programmatic AD Spending Products, Services and Solutions 5.1.4 Facebook Programmatic AD Spending Revenue (US$ Million) & (2016-2021) 5.1.5 Facebook Recent Developments 5.2 Google 5.2.1 Google Profile 5.2.2 Google Main Business 5.2.3 Google Programmatic AD Spending Products, Services and Solutions 5.2.4 Google Programmatic AD Spending Revenue (US$ Million) & (2016-2021) 5.2.5 Google Recent Developments 5.3 ONE by AOL 5.5.1 ONE by AOL Profile 5.3.2 ONE by AOL Main Business 5.3.3 ONE by AOL Programmatic AD Spending Products, Services and Solutions 5.3.4 ONE by AOL Programmatic AD Spending Revenue (US$ Million) & (2016-2021) 5.3.5 BrightRoll Recent Developments 5.4 BrightRoll 5.4.1 BrightRoll Profile 5.4.2 BrightRoll Main Business 5.4.3 BrightRoll Programmatic AD Spending Products, Services and Solutions 5.4.4 BrightRoll Programmatic AD Spending Revenue (US$ Million) & (2016-2021) 5.4.5 BrightRoll Recent Developments 5.5 SpotX 5.5.1 SpotX Profile 5.5.2 SpotX Main Business 5.5.3 SpotX Programmatic AD Spending Products, Services and Solutions 5.5.4 SpotX Programmatic AD Spending Revenue (US$ Million) & (2016-2021) 5.5.5 SpotX Recent Developments 5.6 Tremor Video 5.6.1 Tremor Video Profile 5.6.2 Tremor Video Main Business 5.6.3 Tremor Video Programmatic AD Spending Products, Services and Solutions 5.6.4 Tremor Video Programmatic AD Spending Revenue (US$ Million) & (2016-2021) 5.6.5 Tremor Video Recent Developments 5.7 Alibaba 5.7.1 Alibaba Profile 5.7.2 Alibaba Main Business 5.7.3 Alibaba Programmatic AD Spending Products, Services and Solutions 5.7.4 Alibaba Programmatic AD Spending Revenue (US$ Million) & (2016-2021) 5.7.5 Alibaba Recent Developments 5.8 Baidu 5.8.1 Baidu Profile 5.8.2 Baidu Main Business 5.8.3 Baidu Programmatic AD Spending Products, Services and Solutions 5.8.4 Baidu Programmatic AD Spending Revenue (US$ Million) & (2016-2021) 5.8.5 Baidu Recent Developments 5.9 Tencent 5.9.1 Tencent Profile 5.9.2 Tencent Main Business 5.9.3 Tencent Programmatic AD Spending Products, Services and Solutions 5.9.4 Tencent Programmatic AD Spending Revenue (US$ Million) & (2016-2021) 5.9.5 Tencent Recent Developments 5.10 Kantar Media 5.10.1 Kantar Media Profile 5.10.2 Kantar Media Main Business 5.10.3 Kantar Media Programmatic AD Spending Products, Services and Solutions 5.10.4 Kantar Media Programmatic AD Spending Revenue (US$ Million) & (2016-2021) 5.10.5 Kantar Media Recent Developments 6 North America 6.1 North America Programmatic AD Spending Market Size by Country (2016-2027) 6.2 United States 6.3 Canada 7 Europe 7.1 Europe Programmatic AD Spending Market Size by Country (2016-2027) 7.2 Germany 7.3 France 7.4 U.K. 7.5 Italy 7.6 Russia 7.7 Nordic 7.8 Rest of Europe 8 Asia-Pacific 8.1 Asia-Pacific Programmatic AD Spending Market Size by Region (2016-2027) 8.2 China 8.3 Japan 8.4 South Korea 8.5 Southeast Asia 8.6 India 8.7 Australia 8.8 Rest of Asia-Pacific 9 Latin America 9.1 Latin America Programmatic AD Spending Market Size by Country (2016-2027) 9.2 Mexico 9.3 Brazil 9.4 Rest of Latin America 10 Middle East & Africa 10.1 Middle East & Africa Programmatic AD Spending Market Size by Country (2016-2027) 10.2 Turkey 10.3 Saudi Arabia 10.4 UAE 10.5 Rest of Middle East & Africa 11 Programmatic AD Spending Market Dynamics 11.1 Programmatic AD Spending Industry Trends 11.2 Programmatic AD Spending Market Drivers 11.3 Programmatic AD Spending Market Challenges 11.4 Programmatic AD Spending Market Restraints 12 Research Finding /Conclusion 13 Methodology and Data Source 13.1 Methodology/Research Approach 13.1.1 Research Programs/Design 13.1.2 Market Size Estimation 13.1.3 Market Breakdown and Data Triangulation 13.2 Data Source 13.2.1 Secondary Sources 13.2.2 Primary Sources 13.3 Disclaimer 13.4 Author List

List of Tables Table 1. Global Market Programmatic AD Spending Market Size (US$ Million) Comparison by Region 2016 VS 2021 VS 2027 Table 2. Global Programmatic AD Spending Market Size by Region (2016-2021) & (US$ Million) Table 3. Global Programmatic AD Spending Market Size Share by Region (2016-2021) Table 4. Global Programmatic AD Spending Forecasted Market Size by Region (2022-2027) & (US$ Million) Table 5. Global Programmatic AD Spending Forecasted Market Size Share by Region (2022-2027) Table 6. Global Programmatic AD Spending Market Size (US$ Million) by Type: 2016 VS 2021 VS 2027 Table 7. Global Programmatic AD Spending Market Size by Type (2016-2021) & (US$ Million) Table 8. Global Programmatic AD Spending Revenue Market Share by Type (2016-2021) Table 9. Global Programmatic AD Spending Forecasted Market Size by Type (2022-2027) & (US$ Million) Table 10. Global Programmatic AD Spending Revenue Market Share by Type (2022-2027) Table 11. Global Programmatic AD Spending Market Size (US$ Million) by Application: 2016 VS 2021 VS 2027 Table 12. Global Programmatic AD Spending Market Size by Application (2016-2021) & (US$ Million) Table 13. Global Programmatic AD Spending Revenue Market Share by Application (2016-2021) Table 14. Global Programmatic AD Spending Forecasted Market Size by Application (2022-2027) & (US$ Million) Table 15. Global Programmatic AD Spending Revenue Market Share by Application (2022-2027) Table 16. Global Programmatic AD Spending Revenue (US$ Million) by Players (2016-2021) Table 17. Global Programmatic AD Spending Revenue Market Share by Players (2016-2021) Table 18. Global Top Manufacturers Market Share by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Programmatic AD Spending as of 2020) Table 19. Date of Key Manufacturers Enter into Programmatic AD Spending Market Table 20. Global Programmatic AD Spending Top Players Headquarters and Area Served Table 21. Programmatic AD Spending Product Solution and Service Table 22. Global Programmatic AD Spending Players Market Concentration Ratio (CR5 and HHI) Table 23. Mergers & Acquisitions, Expansion Plans Table 24. Facebook Basic Information List Table 25. Facebook Description and Business Overview Table 26. Facebook Programmatic AD Spending Products, Services and Solutions Table 27. Revenue (US$ Million) in Programmatic AD Spending Business of Facebook (2016-2021) Table 28. Facebook Recent Developments Table 29. Google Basic Information List Table 30. Google Description and Business Overview Table 31. Google Programmatic AD Spending Products, Services and Solutions Table 32. Revenue (US$ Million) in Programmatic AD Spending Business of Google (2016-2021) Table 33. Google Recent Developments Table 34. ONE by AOL Basic Information List Table 35. ONE by AOL Description and Business Overview Table 36. ONE by AOL Programmatic AD Spending Products, Services and Solutions Table 37. Revenue (US$ Million) in Programmatic AD Spending Business of ONE by AOL (2016-2021) Table 38. ONE by AOL Recent Developments Table 39. BrightRoll Basic Information List Table 40. BrightRoll Description and Business Overview Table 41. BrightRoll Programmatic AD Spending Products, Services and Solutions Table 42. Revenue (US$ Million) in Programmatic AD Spending Business of BrightRoll (2016-2021) Table 43. BrightRoll Recent Developments Table 44. SpotX Basic Information List Table 45. SpotX Description and Business Overview Table 46. SpotX Programmatic AD Spending Products, Services and Solutions Table 47. Revenue (US$ Million) in Programmatic AD Spending Business of SpotX (2016-2021) Table 48. SpotX Recent Developments Table 49. Tremor Video Basic Information List Table 50. Tremor Video Description and Business Overview Table 51. Tremor Video Programmatic AD Spending Products, Services and Solutions Table 52. Revenue (US$ Million) in Programmatic AD Spending Business of Tremor Video (2016-2021) Table 53. Tremor Video Recent Developments Table 54. Alibaba Basic Information List Table 55. Alibaba Description and Business Overview Table 56. Alibaba Programmatic AD Spending Products, Services and Solutions Table 57. Revenue (US$ Million) in Programmatic AD Spending Business of Alibaba (2016-2021) Table 58. Alibaba Recent Developments Table 59. Baidu Basic Information List Table 60. Baidu Description and Business Overview Table 61. Baidu Programmatic AD Spending Products, Services and Solutions Table 62. Revenue (US$ Million) in Programmatic AD Spending Business of Baidu (2016-2021) Table 63. Baidu Recent Developments Table 64. Tencent Basic Information List Table 65. Tencent Description and Business Overview Table 66. Tencent Programmatic AD Spending Products, Services and Solutions Table 67. Revenue (US$ Million) in Programmatic AD Spending Business of Tencent (2016-2021) Table 68. Tencent Recent Developments Table 69. Kantar Media Basic Information List Table 70. Kantar Media Description and Business Overview Table 71. Kantar Media Programmatic AD Spending Products, Services and Solutions Table 72. Revenue (US$ Million) in Programmatic AD Spending Business of Kantar Media (2016-2021) Table 73. Kantar Media Recent Developments Table 74. North America Programmatic AD Spending Market Size by Country (2016-2021) & (US$ Million) Table 75. North America Programmatic AD Spending Market Size by Country (2022-2027) & (US$ Million) Table 76. Europe Programmatic AD Spending Market Size by Country (2016-2021) & (US$ Million) Table 77. Europe Programmatic AD Spending Market Size by Country (2022-2027) & (US$ Million) Table 78. Asia-Pacific Programmatic AD Spending Market Size by Region (2016-2021) & (US$ Million) Table 79. Asia-Pacific Programmatic AD Spending Market Size by Region (2022-2027) & (US$ Million) Table 80. Asia-Pacific Programmatic AD Spending Market Share by Region (2016-2021) Table 81. Asia-Pacific Programmatic AD Spending Market Share by Region (2022-2027) Table 82. Latin America Programmatic AD Spending Market Size by Country (2016-2021) & (US$ Million) Table 83. Latin America Programmatic AD Spending Market Size by Country (2022-2027) & (US$ Million) Table 84. Middle East & Africa Programmatic AD Spending Market Size by Players (2016-2021) & (US$ Million) Table 85. Middle East & Africa Programmatic AD Spending Market Size by Country (2022-2027) & (US$ Million) Table 86. Programmatic AD Spending Market Trends Table 87. Programmatic AD Spending Market Drivers Table 88. Programmatic AD Spending Market Challenges Table 89. Programmatic AD Spending Market Restraints Table 90. Research Programs/Design for This Report Table 91. Key Data Information from Secondary Sources Table 92. Key Data Information from Primary Sources List of Figures Figure 1. Global Programmatic AD Spending Market Size Year-over-Year 2016-2027 & (US$ Million) Figure 2. Global Programmatic AD Spending Market Size (US$ Million), 2016 VS 2021 VS 2027 Figure 3. Global Programmatic AD Spending Market Share by Regions: 2021 VS 2027 Figure 4. Global Programmatic AD Spending Forecasted Market Size Share by Region (2022-2027) Figure 5. North America Programmatic AD Spending Market Size (US$ Million) Growth Rate (2016-2027) Figure 6. Europe Programmatic AD Spending Market Size (US$ Million) and Growth Rate (2016-2027) Figure 7. Asia-Pacific Programmatic AD Spending Market Size (US$ Million) and Growth Rate (2016-2027) Figure 8. Latin America Programmatic AD Spending Market Size (US$ Million) and Growth Rate (2016-2027) Figure 9. Middle East & Africa Programmatic AD Spending Market Size (US$ Million) and Growth Rate (2016-2027) Figure 10. Global Programmatic AD Spending Market Size Share by Type in 2021 & 2027 Figure 11. Mobile Ad Market Size (US$ Million) YoY Growth (2016-2027) Figure 12. Over-the-top (ott) Ad Market Size (US$ Million) YoY Growth (2016-2027) Figure 13. Connected TV Ad Market Size (US$ Million) YoY Growth (2016-2027) Figure 14. Global Programmatic AD Spending Market Size Share by Application in 2021 & 2027 Figure 15. Small and Medium-sized Enterprises Market Size (US$ Million) YoY Growth (2016-2027) Figure 16. Large Enterprises Market Size (US$ Million) YoY Growth (2016-2027) Figure 17. Programmatic AD Spending Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2016 VS 2020 Figure 18. Global Top 5 and Top 10 Players Programmatic AD Spending Market Share in 2020 Figure 19. North America Programmatic AD Spending Market Share by Country (2016-2027) Figure 20. United States Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 21. Canada Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 22. Germany Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 23. France Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 24. U.K. Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 25. Italy Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 26. Russia Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 27. Nordic Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 28. Rest of Europe Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 29. Asia-Pacific Programmatic AD Spending Market Share by Region (2016-2027) Figure 30. China Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 31. Japan Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 32. South Korea Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 33. Southeast Asia Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 34. India Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 35. Australia Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 36. Rest of Asia-Pacific Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 37. Latin America Programmatic AD Spending Market Share by Country (2016-2027) Figure 38. Mexico Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 39. Brazil Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 40. Rest of Latin America Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 41. Middle East & Africa Programmatic AD Spending Market Share by Country (2016-2027) Figure 42. Turkey Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 43. Saudi Arabia Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 44. UAE Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 45. Rest of Middle East & Africa Programmatic AD Spending Market Size (2016-2027) & (US$ Million) Figure 46. Bottom-up and Top-down Approaches for This Report Figure 47. Data Triangulation

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