Table of Content 1 E-textbook Market Definition and Overview 1.1 Objectives of the Study 1.2 Overview of E-textbook 1.3 E-textbook Market Scope and Market Size Estimation 1.4 Market Segmentation 1.4.1 Types of E-textbook 1.4.2 Applications of E-textbook 1.5 Market Exchange Rate 2 Research Method and Logic 2.1 Methodology 2.2 Research Data Source 3 Market Competition Analysis 3.1 McGraw-Hill Market Performance Analysis 3.1.1 McGraw-Hill Basic Information 3.1.2 Product and Service Analysis 3.1.3 Strategies for Company to Deal with the Impact of COVID-19 3.1.4 McGraw-Hill Sales, Value, Price, Gross Margin 2016-2021 3.2 Routledge Taylor & Francis Group Market Performance Analysis 3.2.1 Routledge Taylor & Francis Group Basic Information 3.2.2 Product and Service Analysis 3.2.3 Strategies for Company to Deal with the Impact of COVID-19 3.2.4 Routledge Taylor & Francis Group Sales, Value, Price, Gross Margin 2016-2021 3.3 MacMillan Market Performance Analysis 3.3.1 MacMillan Basic Information 3.3.2 Product and Service Analysis 3.3.3 Strategies for Company to Deal with the Impact of COVID-19 3.3.4 MacMillan Sales, Value, Price, Gross Margin 2016-2021 3.4 Wolters Kluwer Market Performance Analysis 3.4.1 Wolters Kluwer Basic Information 3.4.2 Product and Service Analysis 3.4.3 Strategies for Company to Deal with the Impact of COVID-19 3.4.4 Wolters Kluwer Sales, Value, Price, Gross Margin 2016-2021 3.5 Cengage Market Performance Analysis 3.5.1 Cengage Basic Information 3.5.2 Product and Service Analysis 3.5.3 Strategies for Company to Deal with the Impact of COVID-19 3.5.4 Cengage Sales, Value, Price, Gross Margin 2016-2021 3.6 Palgrave Market Performance Analysis 3.6.1 Palgrave Basic Information 3.6.2 Product and Service Analysis 3.6.3 Strategies for Company to Deal with the Impact of COVID-19 3.6.4 Palgrave Sales, Value, Price, Gross Margin 2016-2021 3.7 OpenStax Market Performance Analysis 3.7.1 OpenStax Basic Information 3.7.2 Product and Service Analysis 3.7.3 Strategies for Company to Deal with the Impact of COVID-19 3.7.4 OpenStax Sales, Value, Price, Gross Margin 2016-2021 3.8 Emerald Market Performance Analysis 3.8.1 Emerald Basic Information 3.8.2 Product and Service Analysis 3.8.3 Strategies for Company to Deal with the Impact of COVID-19 3.8.4 Emerald Sales, Value, Price, Gross Margin 2016-2021 3.9 Elsevier Market Performance Analysis 3.9.1 Elsevier Basic Information 3.9.2 Product and Service Analysis 3.9.3 Strategies for Company to Deal with the Impact of COVID-19 3.9.4 Elsevier Sales, Value, Price, Gross Margin 2016-2021 3.10 Oxford University Press Market Performance Analysis 3.10.1 Oxford University Press Basic Information 3.10.2 Product and Service Analysis 3.10.3 Strategies for Company to Deal with the Impact of COVID-19 3.10.4 Oxford University Press Sales, Value, Price, Gross Margin 2016-2021 3.11 Pearson Market Performance Analysis 3.11.1 Pearson Basic Information 3.11.2 Product and Service Analysis 3.11.3 Strategies for Company to Deal with the Impact of COVID-19 3.11.4 Pearson Sales, Value, Price, Gross Margin 2016-2021 3.12 KNO Market Performance Analysis 3.12.1 KNO Basic Information 3.12.2 Product and Service Analysis 3.12.3 Strategies for Company to Deal with the Impact of COVID-19 3.12.4 KNO Sales, Value, Price, Gross Margin 2016-2021 3.13 Wiley Market Performance Analysis 3.13.1 Wiley Basic Information 3.13.2 Product and Service Analysis 3.13.3 Strategies for Company to Deal with the Impact of COVID-19 3.13.4 Wiley Sales, Value, Price, Gross Margin 2016-2021 4 Market Segment by Type, Historical Data and Market Forecasts 4.1 Global E-textbook Production and Value by Type 4.1.1 Global E-textbook Production by Type 2016-2021 4.1.2 Global E-textbook Market Value by Type 2016-2021 4.2 Global E-textbook Market Production, Value and Growth Rate by Type 2016-2021 4.2.1 Web-based Market Production, Value and Growth Rate 4.2.2 Reading Software-based Market Production, Value and Growth Rate 4.2.3 Device-based Market Production, Value and Growth Rate 4.3 Global E-textbook Production and Value Forecast by Type 4.3.1 Global E-textbook Production Forecast by Type 2021-2026 4.3.2 Global E-textbook Market Value Forecast by Type 2021-2026 4.4 Global E-textbook Market Production, Value and Growth Rate by Type Forecast 2021-2026 4.4.1 Web-based Market Production, Value and Growth Rate Forecast 4.4.2 Reading Software-based Market Production, Value and Growth Rate Forecast 4.4.3 Device-based Market Production, Value and Growth Rate Forecast 5 Market Segment by Application, Historical Data and Market Forecasts 5.1 Global E-textbook Consumption and Value by Application 5.1.1 Global E-textbook Consumption by Application 2016-2021 5.1.2 Global E-textbook Market Value by Application 2016-2021 5.2 Global E-textbook Market Consumption, Value and Growth Rate by Application 2016-2021 5.2.1 Retailers Market Consumption, Value and Growth Rate 5.2.2 Publishers Market Consumption, Value and Growth Rate 5.2.3 Bookstores Market Consumption, Value and Growth Rate 5.3 Global E-textbook Consumption and Value Forecast by Application 5.3.1 Global E-textbook Consumption Forecast by Application 2021-2026 5.3.2 Global E-textbook Market Value Forecast by Application 2021-2026 5.4 Global E-textbook Market Consumption, Value and Growth Rate by Application Forecast 2021-2026 5.4.1 Retailers Market Consumption, Value and Growth Rate Forecast 5.4.2 Publishers Market Consumption, Value and Growth Rate Forecast 5.4.3 Bookstores Market Consumption, Value and Growth Rate Forecast 6 Global E-textbook by Region, Historical Data and Market Forecasts 6.1 Global E-textbook Sales by Region 2016-2021 6.2 Global E-textbook Market Value by Region 2016-2021 6.3 Global E-textbook Market Sales, Value and Growth Rate by Region 2016-2021 6.3.1 North America 6.3.2 Europe 6.3.3 Asia Pacific 6.3.4 South America 6.3.5 Middle East and Africa 6.4 Global E-textbook Sales Forecast by Region 2021-2026 6.5 Global E-textbook Market Value Forecast by Region 2021-2026 6.6 Global E-textbook Market Sales, Value and Growth Rate Forecast by Region 2021-2026 6.6.1 North America 6.6.2 Europe 6.6.3 Asia Pacific 6.6.4 South America 6.6.5 Middle East and Africa 7 United State Market Size Analysis 2016-2026 7.1 United State E-textbook Value and Market Growth 2016-2021 7.2 United State E-textbook Sales and Market Growth 2016-2021 7.3 United State E-textbook Market Value Forecast 2021-2026 8 Canada Market Size Analysis 2016-2026 8.1 Canada E-textbook Value and Market Growth 2016-2021 8.2 Canada E-textbook Sales and Market Growth 2016-2021 8.3 Canada E-textbook Market Value Forecast 2021-2026 9 Germany Market Size Analysis 2016-2026 9.1 Germany E-textbook Value and Market Growth 2016-2021 9.2 Germany E-textbook Sales and Market Growth 2016-2021 9.3 Germany E-textbook Market Value Forecast 2021-2026 10 UK Market Size Analysis 2016-2026 10.1 UK E-textbook Value and Market Growth 2016-2021 10.2 UK E-textbook Sales and Market Growth 2016-2021 10.3 UK E-textbook Market Value Forecast 2021-2026 11 France Market Size Analysis 2016-2026 11.1 France E-textbook Value and Market Growth 2016-2021 11.2 France E-textbook Sales and Market Growth 2016-2021 11.3 France E-textbook Market Value Forecast 2021-2026 12 Italy Market Size Analysis 2016-2026 12.1 Italy E-textbook Value and Market Growth 2016-2021 12.2 Italy E-textbook Sales and Market Growth 2016-2021 12.3 Italy E-textbook Market Value Forecast 2021-2026 13 Spain Market Size Analysis 2016-2026 13.1 Spain E-textbook Value and Market Growth 2016-2021 13.2 Spain E-textbook Sales and Market Growth 2016-2021 13.3 Spain E-textbook Market Value Forecast 2021-2026 14 Russia Market Size Analysis 2016-2026 14.1 Russia E-textbook Value and Market Growth 2016-2021 14.2 Russia E-textbook Sales and Market Growth 2016-2021 14.3 Russia E-textbook Market Value Forecast 2021-2026 15 China Market Size Analysis 2016-2026 15.1 China E-textbook Value and Market Growth 2016-2021 15.2 China E-textbook Sales and Market Growth 2016-2021 15.3 China E-textbook Market Value Forecast 2021-2026 16 Japan Market Size Analysis 2016-2026 16.1 Japan E-textbook Value and Market Growth 2016-2021 16.2 Japan E-textbook Sales and Market Growth 2016-2021 16.3 Japan E-textbook Market Value Forecast 2021-2026 17 South Korea Market Size Analysis 2016-2026 17.1 South Korea E-textbook Value and Market Growth 2016-2021 17.2 South Korea E-textbook Sales and Market Growth 2016-2021 17.3 South Korea E-textbook Market Value Forecast 2021-2026 18 Australia Market Size Analysis 2016-2026 18.1 Australia E-textbook Value and Market Growth 2016-2021 18.2 Australia E-textbook Sales and Market Growth 2016-2021 18.3 Australia E-textbook Market Value Forecast 2021-2026 19 Thailand Market Size Analysis 2016-2026 19.1 Thailand E-textbook Value and Market Growth 2016-2021 19.2 Thailand E-textbook Sales and Market Growth 2016-2021 19.3 Thailand E-textbook Market Value Forecast 2021-2026 20 Brazil Market Size Analysis 2016-2026 20.1 Brazil E-textbook Value and Market Growth 2016-2021 20.2 Brazil E-textbook Sales and Market Growth 2016-2021 20.3 Brazil E-textbook Market Value Forecast 2021-2026 21 Argentina Market Size Analysis 2016-2026 21.1 Argentina E-textbook Value and Market Growth 2016-2021 21.2 Argentina E-textbook Sales and Market Growth 2016-2021 21.3 Argentina E-textbook Market Value Forecast 2021-2026 22 Chile Market Size Analysis 2016-2026 22.1 Chile E-textbook Value and Market Growth 2016-2021 22.2 Chile E-textbook Sales and Market Growth 2016-2021 22.3 Chile E-textbook Market Value Forecast 2021-2026 23 South Africa Market Size Analysis 2016-2026 23.1 South Africa E-textbook Value and Market Growth 2016-2021 23.2 South Africa E-textbook Sales and Market Growth 2016-2021 23.3 South Africa E-textbook Market Value Forecast 2021-2026 24 Egypt Market Size Analysis 2016-2026 24.1 Egypt E-textbook Value and Market Growth 2016-2021 24.2 Egypt E-textbook Sales and Market Growth 2016-2021 24.3 Egypt E-textbook Market Value Forecast 2021-2026 25 UAE Market Size Analysis 2016-2026 25.1 UAE E-textbook Value and Market Growth 2016-2021 25.2 UAE E-textbook Sales and Market Growth 2016-2021 25.3 UAE E-textbook Market Value Forecast 2021-2026 26 Saudi Arabia Market Size Analysis 2016-2026 26.1 Saudi Arabia E-textbook Value and Market Growth 2016-2021 26.2 Saudi Arabia E-textbook Sales and Market Growth 2016-2021 26.3 Saudi Arabia E-textbook Market Value Forecast 2021-2026 27 Market Dynamic Analysis and Development Suggestions 27.1 Market Drivers 27.2 Market Development Constraints 27.3 PEST Analysis 27.3.1 Political Factors 27.3.2 Economic Factors 27.3.3 Social Factors 27.3.4 Technological Factors 27.4 Industry Trends Under COVID-19 27.4.1 Risk Assessment on COVID-19 27.4.2 Assessment of the Overall Impact of COVID-19 on the Industry 27.4.3 Pre COVID-19 and Post COVID-19 Market Scenario 27.5 Market Entry Strategy Analysis 27.5.1 Market Definition 27.5.2 Client 27.5.3 Distribution Model 27.5.4 Product Messaging and Positioning 27.5.5 Price 27.6 Advice on Entering the Market

List of Tables and Figures Market Size Comparison Before and After the COVID-19 Outbreak of Major Company Global E-textbook Market Size in 2020 and 2026 Market Size Comparison Before and After the COVID-19 Outbreak of Major Countries Figure Global E-textbook Value (M USD) Segment by Type from 2016-2021 Figure Global E-textbook Market (M USD) Share by Types in 2020 Table Different Applications of E-textbook Figure Global E-textbook Value (M USD) Segment by Applications from 2016-2021 Figure Global E-textbook Market Share by Applications in 2020 Table Market Exchange Rate Table McGraw-Hill Basic Information Table Product and Service Analysis Table McGraw-Hill Sales, Value, Price, Gross Margin 2016-2021 Table Routledge Taylor & Francis Group Basic Information Table Product and Service Analysis Table Routledge Taylor & Francis Group Sales, Value, Price, Gross Margin 2016-2021 Table MacMillan Basic Information Table Product and Service Analysis Table MacMillan Sales, Value, Price, Gross Margin 2016-2021 Table Wolters Kluwer Basic Information Table Product and Service Analysis Table Wolters Kluwer Sales, Value, Price, Gross Margin 2016-2021 Table Cengage Basic Information Table Product and Service Analysis Table Cengage Sales, Value, Price, Gross Margin 2016-2021 Table Palgrave Basic Information Table Product and Service Analysis Table Palgrave Sales, Value, Price, Gross Margin 2016-2021 Table OpenStax Basic Information Table Product and Service Analysis Table OpenStax Sales, Value, Price, Gross Margin 2016-2021 Table Emerald Basic Information Table Product and Service Analysis Table Emerald Sales, Value, Price, Gross Margin 2016-2021 Table Elsevier Basic Information Table Product and Service Analysis Table Elsevier Sales, Value, Price, Gross Margin 2016-2021 Table Oxford University Press Basic Information Table Product and Service Analysis Table Oxford University Press Sales, Value, Price, Gross Margin 2016-2021 Table Pearson Basic Information Table Product and Service Analysis Table Pearson Sales, Value, Price, Gross Margin 2016-2021 Table KNO Basic Information Table Product and Service Analysis Table KNO Sales, Value, Price, Gross Margin 2016-2021 Table Wiley Basic Information Table Product and Service Analysis Table Wiley Sales, Value, Price, Gross Margin 2016-2021 Table Global E-textbook Consumption by Type 2016-2021 Table Global E-textbook Consumption Share by Type 2016-2021 Table Global E-textbook Market Value (M USD) by Type 2016-2021 Table Global E-textbook Market Value Share by Type 2016-2021 Figure Global E-textbook Market Production and Growth Rate of Web-based 2016-2021 Figure Global E-textbook Market Value and Growth Rate of Web-based 2016-2021 Figure Global E-textbook Market Production and Growth Rate of Reading Software-based 2016-2021 Figure Global E-textbook Market Value and Growth Rate of Reading Software-based 2016-2021 Figure Global E-textbook Market Production and Growth Rate of Device-based 2016-2021 Figure Global E-textbook Market Value and Growth Rate of Device-based 2016-2021 Table Global E-textbook Consumption Forecast by Type 2021-2026 Table Global E-textbook Consumption Share Forecast by Type 2021-2026 Table Global E-textbook Market Value (M USD) Forecast by Type 2021-2026 Table Global E-textbook Market Value Share Forecast by Type 2021-2026 Figure Global E-textbook Market Production and Growth Rate of Web-based Forecast 2021-2026 Figure Global E-textbook Market Value and Growth Rate of Web-based Forecast 2021-2026 Figure Global E-textbook Market Production and Growth Rate of Reading Software-based Forecast 2021-2026 Figure Global E-textbook Market Value and Growth Rate of Reading Software-based Forecast 2021-2026 Figure Global E-textbook Market Production and Growth Rate of Device-based Forecast 2021-2026 Figure Global E-textbook Market Value and Growth Rate of Device-based Forecast 2021-2026 Table Global E-textbook Consumption by Application 2016-2021 Table Global E-textbook Consumption Share by Application 2016-2021 Table Global E-textbook Market Value (M USD) by Application 2016-2021 Table Global E-textbook Market Value Share by Application 2016-2021 Figure Global E-textbook Market Consumption and Growth Rate of Retailers 2016-2021 Figure Global E-textbook Market Value and Growth Rate of Retailers 2016-2021Figure Global E-textbook Market Consumption and Growth Rate of Publishers 2016-2021 Figure Global E-textbook Market Value and Growth Rate of Publishers 2016-2021Figure Global E-textbook Market Consumption and Growth Rate of Bookstores 2016-2021 Figure Global E-textbook Market Value and Growth Rate of Bookstores 2016-2021Table Global E-textbook Consumption Forecast by Application 2021-2026 Table Global E-textbook Consumption Share Forecast by Application 2021-2026 Table Global E-textbook Market Value (M USD) Forecast by Application 2021-2026 Table Global E-textbook Market Value Share Forecast by Application 2021-2026 Figure Global E-textbook Market Consumption and Growth Rate of Retailers Forecast 2021-2026 Figure Global E-textbook Market Value and Growth Rate of Retailers Forecast 2021-2026 Figure Global E-textbook Market Consumption and Growth Rate of Publishers Forecast 2021-2026 Figure Global E-textbook Market Value and Growth Rate of Publishers Forecast 2021-2026 Figure Global E-textbook Market Consumption and Growth Rate of Bookstores Forecast 2021-2026 Figure Global E-textbook Market Value and Growth Rate of Bookstores Forecast 2021-2026 Table Global E-textbook Sales by Region 2016-2021 Table Global E-textbook Sales Share by Region 2016-2021 Table Global E-textbook Market Value (M USD) by Region 2016-2021 Table Global E-textbook Market Value Share by Region 2016-2021 Figure North America E-textbook Sales and Growth Rate 2016-2021 Figure North America E-textbook Market Value (M USD) and Growth Rate 2016-2021 Figure Europe E-textbook Sales and Growth Rate 2016-2021 Figure Europe E-textbook Market Value (M USD) and Growth Rate 2016-2021 Figure Asia Pacific E-textbook Sales and Growth Rate 2016-2021 Figure Asia Pacific E-textbook Market Value (M USD) and Growth Rate 2016-2021 Figure South America E-textbook Sales and Growth Rate 2016-2021 Figure South America E-textbook Market Value (M USD) and Growth Rate 2016-2021 Figure Middle East and Africa E-textbook Sales and Growth Rate 2016-2021 Figure Middle East and Africa E-textbook Market Value (M USD) and Growth Rate 2016-2021 Table Global E-textbook Sales Forecast by Region 2021-2026 Table Global E-textbook Sales Share Forecast by Region 2021-2026 Table Global E-textbook Market Value (M USD) Forecast by Region 2021-2026 Table Global E-textbook Market Value Share Forecast by Region 2021-2026 Figure North America E-textbook Sales and Growth Rate Forecast 2021-2026 Figure North America E-textbook Market Value (M USD) and Growth Rate Forecast 2021-2026 Figure Europe E-textbook Sales and Growth Rate Forecast 2021-2026 Figure Europe E-textbook Market Value (M USD) and Growth Rate Forecast 2021-2026 Figure Asia Pacific E-textbook Sales and Growth Rate Forecast 2021-2026 Figure Asia Pacific E-textbook Market Value (M USD) and Growth Rate Forecast 2021-2026 Figure South America E-textbook Sales and Growth Rate Forecast 2021-2026 Figure South America E-textbook Market Value (M USD) and Growth Rate Forecast 2021-2026 Figure Middle East and Africa E-textbook Sales and Growth Rate Forecast 2021-2026 Figure Middle East and Africa E-textbook Market Value (M USD) and Growth Rate Forecast 2021-2026 Figure United State E-textbook Value (M USD) and Market Growth 2016-2021 Figure United State E-textbook Sales and Market Growth 2016-2021 Figure United State E-textbook Market Value and Growth Rate Forecast 2021-2026 Figure Canada E-textbook Value (M USD) and Market Growth 2016-2021 Figure Canada E-textbook Sales and Market Growth 2016-2021 Figure Canada E-textbook Market Value and Growth Rate Forecast 2021-2026 Figure Germany E-textbook Value (M USD) and Market Growth 2016-2021 Figure Germany E-textbook Sales and Market Growth 2016-2021 Figure Germany E-textbook Market Value and Growth Rate Forecast 2021-2026 Figure UK E-textbook Value (M USD) and Market Growth 2016-2021 Figure UK E-textbook Sales and Market Growth 2016-2021 Figure UK E-textbook Market Value and Growth Rate Forecast 2021-2026 Figure France E-textbook Value (M USD) and Market Growth 2016-2021 Figure France E-textbook Sales and Market Growth 2016-2021 Figure France E-textbook Market Value and Growth Rate Forecast 2021-2026 Figure Italy E-textbook Value (M USD) and Market Growth 2016-2021 Figure Italy E-textbook Sales and Market Growth 2016-2021 Figure Italy E-textbook Market Value and Growth Rate Forecast 2021-2026 Figure Spain E-textbook Value (M USD) and Market Growth 2016-2021 Figure Spain E-textbook Sales and Market Growth 2016-2021 Figure Spain E-textbook Market Value and Growth Rate Forecast 2021-2026 Figure Russia E-textbook Value (M USD) and Market Growth 2016-2021 Figure Russia E-textbook Sales and Market Growth 2016-2021 Figure Russia E-textbook Market Value and Growth Rate Forecast 2021-2026 Figure China E-textbook Value (M USD) and Market Growth 2016-2021 Figure China E-textbook Sales and Market Growth 2016-2021 Figure China E-textbook Market Value and Growth Rate Forecast 2021-2026 Figure Japan E-textbook Value (M USD) and Market Growth 2016-2021 Figure Japan E-textbook Sales and Market Growth 2016-2021 Figure Japan E-textbook Market Value and Growth Rate Forecast 2021-2026 Figure South Korea E-textbook Value (M USD) and Market Growth 2016-2021 Figure South Korea E-textbook Sales and Market Growth 2016-2021 Figure South Korea E-textbook Market Value and Growth Rate Forecast 2021-2026 Figure Australia E-textbook Value (M USD) and Market Growth 2016-2021 Figure Australia E-textbook Sales and Market Growth 2016-2021 Figure Australia E-textbook Market Value and Growth Rate Forecast 2021-2026 Figure Thailand E-textbook Value (M USD) and Market Growth 2016-2021 Figure Thailand E-textbook Sales and Market Growth 2016-2021 Figure Thailand E-textbook Market Value and Growth Rate Forecast 2021-2026 Figure Brazil E-textbook Value (M USD) and Market Growth 2016-2021 Figure Brazil E-textbook Sales and Market Growth 2016-2021 Figure Brazil E-textbook Market Value and Growth Rate Forecast 2021-2026 Figure Argentina E-textbook Value (M USD) and Market Growth 2016-2021 Figure Argentina E-textbook Sales and Market Growth 2016-2021 Figure Argentina E-textbook Market Value and Growth Rate Forecast 2021-2026 Figure Chile E-textbook Value (M USD) and Market Growth 2016-2021 Figure Chile E-textbook Sales and Market Growth 2016-2021 Figure Chile E-textbook Market Value and Growth Rate Forecast 2021-2026 Figure South Africa E-textbook Value (M USD) and Market Growth 2016-2021 Figure South Africa E-textbook Sales and Market Growth 2016-2021 Figure South Africa E-textbook Market Value and Growth Rate Forecast 2021-2026 Figure Egypt E-textbook Value (M USD) and Market Growth 2016-2021 Figure Egypt E-textbook Sales and Market Growth 2016-2021 Figure Egypt E-textbook Market Value and Growth Rate Forecast 2021-2026 Figure UAE E-textbook Value (M USD) and Market Growth 2016-2021 Figure UAE E-textbook Sales and Market Growth 2016-2021 Figure UAE E-textbook Market Value and Growth Rate Forecast 2021-2026 Figure Saudi Arabia E-textbook Value (M USD) and Market Growth 2016-2021 Figure Saudi Arabia E-textbook Sales and Market Growth 2016-2021 Figure Saudi Arabia E-textbook Market Value and Growth Rate Forecast 2021-2026 Table Market Drivers Table Market Development Constraints Table PEST Analysis