1 Market Overview of Programmatic Advertising Platform 1.1 Programmatic Advertising Platform Market Overview 1.1.1 Programmatic Advertising Platform Product Scope 1.1.2 Market Status and Outlook 1.2 Global Programmatic Advertising Platform Market Size Overview by Region 2015 VS 2020 VS 2026 1.3 Global Programmatic Advertising Platform Market Size by Region (2015-2026) 1.4 Global Programmatic Advertising Platform Historic Market Size by Region (2015-2020) 1.5 Global Programmatic Advertising Platform Market Size Forecast by Region (2021-2026) 1.6 Key Regions, Programmatic Advertising Platform Market Size YoY Growth (2015-2026) 1.6.1 North America Programmatic Advertising Platform Market Size YoY Growth (2015-2026) 1.6.2 Europe Programmatic Advertising Platform Market Size YoY Growth (2015-2026) 1.6.3 Asia-Pacific Programmatic Advertising Platform Market Size YoY Growth (2015-2026) 1.6.4 Latin America Programmatic Advertising Platform Market Size YoY Growth (2015-2026) 1.6.5 Middle East & Africa Programmatic Advertising Platform Market Size YoY Growth (2015-2026) 2 Programmatic Advertising Platform Market Overview by Type 2.1 Global Programmatic Advertising Platform Market Size by Type: 2015 VS 2020 VS 2026 2.2 Global Programmatic Advertising Platform Historic Market Size by Type (2015-2020) 2.3 Global Programmatic Advertising Platform Forecasted Market Size by Type (2021-2026) 2.4 Desktop Display 2.5 Desktop Video 2.6 Mobile Display 2.7 Mobile Video 3 Programmatic Advertising Platform Market Overview by Application 3.1 Global Programmatic Advertising Platform Market Size by Application: 2015 VS 2020 VS 2026 3.2 Global Programmatic Advertising Platform Historic Market Size by Application (2015-2020) 3.3 Global Programmatic Advertising Platform Forecasted Market Size by Application (2021-2026) 3.4 Governance 3.5 Commerical 3.6 Others 4 Global Programmatic Advertising Platform Competition Analysis by Players 4.1 Global Programmatic Advertising Platform Market Size by Players (2015-2020) 4.2 Global Top Manufacturers by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Programmatic Advertising Platform as of 2019) 4.3 Date of Key Manufacturers Enter into Programmatic Advertising Platform Market 4.4 Global Top Players Programmatic Advertising Platform Headquarters and Area Served 4.5 Key Players Programmatic Advertising Platform Product Solution and Service 4.6 Competitive Status 4.6.1 Programmatic Advertising Platform Market Concentration Rate 4.6.2 Mergers & Acquisitions, Expansion Plans 5 Company (Top Players) Profiles and Key Data 5.1 AppNexus Inc. 5.1.1 AppNexus Inc. Profile 5.1.2 AppNexus Inc. Main Business 5.1.3 AppNexus Inc. Programmatic Advertising Platform Products, Services and Solutions 5.1.4 AppNexus Inc. Programmatic Advertising Platform Revenue (US$ Million) & (2015-2020) 5.1.5 AppNexus Inc. Recent Developments 5.2 AOL Inc. (Verizon Communications Inc.) 5.2.1 AOL Inc. (Verizon Communications Inc.) Profile 5.2.2 AOL Inc. (Verizon Communications Inc.) Main Business 5.2.3 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Products, Services and Solutions 5.2.4 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Revenue (US$ Million) & (2015-2020) 5.2.5 AOL Inc. (Verizon Communications Inc.) Recent Developments 5.3 Yahoo! Inc. 5.5.1 Yahoo! Inc. Profile 5.3.2 Yahoo! Inc. Main Business 5.3.3 Yahoo! Inc. Programmatic Advertising Platform Products, Services and Solutions 5.3.4 Yahoo! Inc. Programmatic Advertising Platform Revenue (US$ Million) & (2015-2020) 5.3.5 DataXu Inc. Recent Developments 5.4 DataXu Inc. 5.4.1 DataXu Inc. Profile 5.4.2 DataXu Inc. Main Business 5.4.3 DataXu Inc. Programmatic Advertising Platform Products, Services and Solutions 5.4.4 DataXu Inc. Programmatic Advertising Platform Revenue (US$ Million) & (2015-2020) 5.4.5 DataXu Inc. Recent Developments 5.5 Adroll.com 5.5.1 Adroll.com Profile 5.5.2 Adroll.com Main Business 5.5.3 Adroll.com Programmatic Advertising Platform Products, Services and Solutions 5.5.4 Adroll.com Programmatic Advertising Platform Revenue (US$ Million) & (2015-2020) 5.5.5 Adroll.com Recent Developments 5.6 Google Inc. (Doubleclick) 5.6.1 Google Inc. (Doubleclick) Profile 5.6.2 Google Inc. (Doubleclick) Main Business 5.6.3 Google Inc. (Doubleclick) Programmatic Advertising Platform Products, Services and Solutions 5.6.4 Google Inc. (Doubleclick) Programmatic Advertising Platform Revenue (US$ Million) & (2015-2020) 5.6.5 Google Inc. (Doubleclick) Recent Developments 5.7 Adobe Systems Incorporated 5.7.1 Adobe Systems Incorporated Profile 5.7.2 Adobe Systems Incorporated Main Business 5.7.3 Adobe Systems Incorporated Programmatic Advertising Platform Products, Services and Solutions 5.7.4 Adobe Systems Incorporated Programmatic Advertising Platform Revenue (US$ Million) & (2015-2020) 5.7.5 Adobe Systems Incorporated Recent Developments 5.8 Rubicon Project Inc. 5.8.1 Rubicon Project Inc. Profile 5.8.2 Rubicon Project Inc. Main Business 5.8.3 Rubicon Project Inc. Programmatic Advertising Platform Products, Services and Solutions 5.8.4 Rubicon Project Inc. Programmatic Advertising Platform Revenue (US$ Million) & (2015-2020) 5.8.5 Rubicon Project Inc. Recent Developments 5.9 Rocket Fuel Inc. 5.9.1 Rocket Fuel Inc. Profile 5.9.2 Rocket Fuel Inc. Main Business 5.9.3 Rocket Fuel Inc. Programmatic Advertising Platform Products, Services and Solutions 5.9.4 Rocket Fuel Inc. Programmatic Advertising Platform Revenue (US$ Million) & (2015-2020) 5.9.5 Rocket Fuel Inc. Recent Developments 5.10 MediaMath Inc. 5.10.1 MediaMath Inc. Profile 5.10.2 MediaMath Inc. Main Business 5.10.3 MediaMath Inc. Programmatic Advertising Platform Products, Services and Solutions 5.10.4 MediaMath Inc. Programmatic Advertising Platform Revenue (US$ Million) & (2015-2020) 5.10.5 MediaMath Inc. Recent Developments 5.11 IPONWEB Holding Limited (BidSwitch) 5.11.1 IPONWEB Holding Limited (BidSwitch) Profile 5.11.2 IPONWEB Holding Limited (BidSwitch) Main Business 5.11.3 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Products, Services and Solutions 5.11.4 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Revenue (US$ Million) & (2015-2020) 5.11.5 IPONWEB Holding Limited (BidSwitch) Recent Developments 5.12 Between Digital 5.12.1 Between Digital Profile 5.12.2 Between Digital Main Business 5.12.3 Between Digital Programmatic Advertising Platform Products, Services and Solutions 5.12.4 Between Digital Programmatic Advertising Platform Revenue (US$ Million) & (2015-2020) 5.12.5 Between Digital Recent Developments 5.13 Fluct 5.13.1 Fluct Profile 5.13.2 Fluct Main Business 5.13.3 Fluct Programmatic Advertising Platform Products, Services and Solutions 5.13.4 Fluct Programmatic Advertising Platform Revenue (US$ Million) & (2015-2020) 5.13.5 Fluct Recent Developments 5.14 Adform 5.14.1 Adform Profile 5.14.2 Adform Main Business 5.14.3 Adform Programmatic Advertising Platform Products, Services and Solutions 5.14.4 Adform Programmatic Advertising Platform Revenue (US$ Million) & (2015-2020) 5.14.5 Adform Recent Developments 5.15 The Trade Desk 5.15.1 The Trade Desk Profile 5.15.2 The Trade Desk Main Business 5.15.3 The Trade Desk Programmatic Advertising Platform Products, Services and Solutions 5.15.4 The Trade Desk Programmatic Advertising Platform Revenue (US$ Million) & (2015-2020) 5.15.5 The Trade Desk Recent Developments 5.16 Turn Inc. 5.16.1 Turn Inc. Profile 5.16.2 Turn Inc. Main Business 5.16.3 Turn Inc. Programmatic Advertising Platform Products, Services and Solutions 5.16.4 Turn Inc. Programmatic Advertising Platform Revenue (US$ Million) & (2015-2020) 5.16.5 Turn Inc. Recent Developments 5.17 Beeswax 5.17.1 Beeswax Profile 5.17.2 Beeswax Main Business 5.17.3 Beeswax Programmatic Advertising Platform Products, Services and Solutions 5.17.4 Beeswax Programmatic Advertising Platform Revenue (US$ Million) & (2015-2020) 5.17.5 Beeswax Recent Developments 5.18 Connexity, Inc. 5.18.1 Connexity, Inc. Profile 5.18.2 Connexity, Inc. Main Business 5.18.3 Connexity, Inc. Programmatic Advertising Platform Products, Services and Solutions 5.18.4 Connexity, Inc. Programmatic Advertising Platform Revenue (US$ Million) & (2015-2020) 5.18.5 Connexity, Inc. Recent Developments 5.19 Centro, Inc. 5.19.1 Centro, Inc. Profile 5.19.2 Centro, Inc. Main Business 5.19.3 Centro, Inc. Programmatic Advertising Platform Products, Services and Solutions 5.19.4 Centro, Inc. Programmatic Advertising Platform Revenue (US$ Million) & (2015-2020) 5.19.5 Centro, Inc. Recent Developments 5.20 RadiumOne, Inc. 5.20.1 RadiumOne, Inc. Profile 5.20.2 RadiumOne, Inc. Main Business 5.20.3 RadiumOne, Inc. Programmatic Advertising Platform Products, Services and Solutions 5.20.4 RadiumOne, Inc. Programmatic Advertising Platform Revenue (US$ Million) & (2015-2020) 5.20.5 RadiumOne, Inc. Recent Developments 6 North America 6.1 North America Programmatic Advertising Platform Market Size by Country 6.2 United States 6.3 Canada 7 Europe 7.1 Europe Programmatic Advertising Platform Market Size by Country 7.2 Germany 7.3 France 7.4 U.K. 7.5 Italy 7.6 Russia 7.7 Nordic 7.8 Rest of Europe 8 Asia-Pacific 8.1 Asia-Pacific Programmatic Advertising Platform Market Size by Region 8.2 China 8.3 Japan 8.4 South Korea 8.5 Southeast Asia 8.6 India 8.7 Australia 8.8 Rest of Asia-Pacific 9 Latin America 9.1 Latin America Programmatic Advertising Platform Market Size by Country 9.2 Mexico 9.3 Brazil 9.4 Rest of Latin America 10 Middle East & Africa 10.1 Middle East & Africa Programmatic Advertising Platform Market Size by Country 10.2 Turkey 10.3 Saudi Arabia 10.4 UAE 10.5 Rest of Middle East & Africa 11 Programmatic Advertising Platform Market Dynamics 11.1 Industry Trends 11.2 Market Drivers 11.3 Market Challenges 11.4 Market Restraints 12 Research Finding /Conclusion 13 Methodology and Data Source 13.1 Methodology/Research Approach 13.1.1 Research Programs/Design 13.1.2 Market Size Estimation 13.1.3 Market Breakdown and Data Triangulation 13.2 Data Source 13.2.1 Secondary Sources 13.2.2 Primary Sources 13.3 Disclaimer 13.4 Author List

List of Tables Table 1. Global Market Programmatic Advertising Platform Market Size (US$ Million) Comparison by Region 2015 VS 2020 VS 2026 Table 2. Global Programmatic Advertising Platform Market Size by Region (2015-2020) (US$ Million) Table 3. Global Programmatic Advertising Platform Market Size Share by Region (2015-2020) Table 4. Global Programmatic Advertising Platform Forecasted Market Size by Region (2021-2026) (US$ Million) Table 5. Global Programmatic Advertising Platform Forecasted Market Size Share by Region (2021-2026) Table 6. Global Programmatic Advertising Platform Market Size (US$ Million) by Type: 2015 VS 2020 VS 2026 Table 7. Global Programmatic Advertising Platform Market Size by Type (2015-2020) (US$ Million) Table 8. Global Programmatic Advertising Platform Revenue Market Share by Type (2015-2020) Table 9. Global Programmatic Advertising Platform Forecasted Market Size by Type (2021-2026) (US$ Million) Table 10. Global Programmatic Advertising Platform Revenue Market Share by Type (2021-2026) Table 11. Global Programmatic Advertising Platform Market Size (US$ Million) by Application: 2015 VS 2020 VS 2026 Table 12. Global Programmatic Advertising Platform Market Size by Application (2015-2020) (US$ Million) Table 13. Global Programmatic Advertising Platform Revenue Market Share by Application (2015-2020) Table 14. Global Programmatic Advertising Platform Forecasted Market Size by Application (2021-2026) (US$ Million) Table 15. Global Programmatic Advertising Platform Revenue Market Share by Application (2021-2026) Table 16. Global Programmatic Advertising Platform Revenue (US$ Million) by Players (2015-2020) Table 17. Global Programmatic Advertising Platform Revenue Market Share by Players (2015-2020) Table 18. Global Top Manufacturers Market Share by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Programmatic Advertising Platform as of 2019) Table 19. Date of Key Manufacturers Enter into Programmatic Advertising Platform Market Table 20. Global Programmatic Advertising Platform Top Players Headquarters and Area Served Table 21. Programmatic Advertising Platform Product Solution and Service Table 22. Global Programmatic Advertising Platform Manufacturers Market Concentration Ratio (CR5 and HHI) Table 23. Mergers & Acquisitions, Expansion Plans Table 24. AppNexus Inc. Basic Information List Table 25. AppNexus Inc. Description and Business Overview Table 26. AppNexus Inc. Programmatic Advertising Platform Products, Services and Solutions Table 27. Revenue (Million US$) in Programmatic Advertising Platform Business of AppNexus Inc. (2015-2020) Table 28. AppNexus Inc. Recent Developments Table 29. AOL Inc. (Verizon Communications Inc.) Basic Information List Table 30. AOL Inc. (Verizon Communications Inc.) Description and Business Overview Table 31. AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Products, Services and Solutions Table 32. Revenue (Million US$) in Programmatic Advertising Platform Business of AOL Inc. (Verizon Communications Inc.) (2015-2020) Table 33. AOL Inc. (Verizon Communications Inc.) Recent Developments Table 34. Yahoo! Inc. Basic Information List Table 35. Yahoo! Inc. Description and Business Overview Table 36. Yahoo! Inc. Programmatic Advertising Platform Products, Services and Solutions Table 37. Revenue (Million US$) in Programmatic Advertising Platform Business of Yahoo! Inc. (2015-2020) Table 38. Yahoo! Inc. Recent Developments Table 39. DataXu Inc. Basic Information List Table 40. DataXu Inc. Description and Business Overview Table 41. DataXu Inc. Programmatic Advertising Platform Products, Services and Solutions Table 42. Revenue (Million US$) in Programmatic Advertising Platform Business of DataXu Inc. (2015-2020) Table 43. DataXu Inc. Recent Developments Table 44. Adroll.com Basic Information List Table 45. Adroll.com Description and Business Overview Table 46. Adroll.com Programmatic Advertising Platform Products, Services and Solutions Table 47. Revenue (Million US$) in Programmatic Advertising Platform Business of Adroll.com (2015-2020) Table 48. Adroll.com Recent Developments Table 49. Google Inc. (Doubleclick) Basic Information List Table 50. Google Inc. (Doubleclick) Description and Business Overview Table 51. Google Inc. (Doubleclick) Programmatic Advertising Platform Products, Services and Solutions Table 52. Revenue (Million US$) in Programmatic Advertising Platform Business of Google Inc. (Doubleclick) (2015-2020) Table 53. Google Inc. (Doubleclick) Recent Developments Table 54. Adobe Systems Incorporated Basic Information List Table 55. Adobe Systems Incorporated Description and Business Overview Table 56. Adobe Systems Incorporated Programmatic Advertising Platform Products, Services and Solutions Table 57. Revenue (Million US$) in Programmatic Advertising Platform Business of Adobe Systems Incorporated (2015-2020) Table 58. Adobe Systems Incorporated Recent Developments Table 59. Rubicon Project Inc. Basic Information List Table 60. Rubicon Project Inc. Description and Business Overview Table 61. Rubicon Project Inc. Programmatic Advertising Platform Products, Services and Solutions Table 62. Revenue (Million US$) in Programmatic Advertising Platform Business of Rubicon Project Inc. (2015-2020) Table 63. Rubicon Project Inc. Recent Developments Table 64. Rocket Fuel Inc. Basic Information List Table 65. Rocket Fuel Inc. Description and Business Overview Table 66. Rocket Fuel Inc. Programmatic Advertising Platform Products, Services and Solutions Table 67. Revenue (Million US$) in Programmatic Advertising Platform Business of Rocket Fuel Inc. (2015-2020) Table 68. Rocket Fuel Inc. Recent Developments Table 69. MediaMath Inc. Basic Information List Table 70. MediaMath Inc. Description and Business Overview Table 71. MediaMath Inc. Programmatic Advertising Platform Products, Services and Solutions Table 72. Revenue (Million US$) in Programmatic Advertising Platform Business of MediaMath Inc. (2015-2020) Table 73. MediaMath Inc. Recent Developments Table 74. IPONWEB Holding Limited (BidSwitch) Basic Information List Table 75. IPONWEB Holding Limited (BidSwitch) Description and Business Overview Table 76. IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Products, Services and Solutions Table 77. Revenue (Million US$) in Programmatic Advertising Platform Business of IPONWEB Holding Limited (BidSwitch) (2015-2020) Table 78. IPONWEB Holding Limited (BidSwitch) Recent Developments Table 79. Between Digital Basic Information List Table 80. Between Digital Description and Business Overview Table 81. Between Digital Programmatic Advertising Platform Products, Services and Solutions Table 82. Revenue (Million US$) in Programmatic Advertising Platform Business of Between Digital (2015-2020) Table 83. Between Digital Recent Developments Table 84. Fluct Basic Information List Table 85. Fluct Description and Business Overview Table 86. Fluct Programmatic Advertising Platform Products, Services and Solutions Table 87. Revenue (Million US$) in Programmatic Advertising Platform Business of Fluct (2015-2020) Table 88. Fluct Recent Developments Table 89. Adform Basic Information List Table 90. Adform Description and Business Overview Table 91. Adform Programmatic Advertising Platform Products, Services and Solutions Table 92. Revenue (Million US$) in Programmatic Advertising Platform Business of Adform (2015-2020) Table 93. Adform Recent Developments Table 94. The Trade Desk Basic Information List Table 95. The Trade Desk Description and Business Overview Table 96. The Trade Desk Programmatic Advertising Platform Products, Services and Solutions Table 97. Revenue (Million US$) in Programmatic Advertising Platform Business of The Trade Desk (2015-2020) Table 98. The Trade Desk Recent Developments Table 99. Turn Inc. Basic Information List Table 100. Turn Inc. Description and Business Overview Table 101. Turn Inc. Programmatic Advertising Platform Products, Services and Solutions Table 102. Revenue (Million US$) in Programmatic Advertising Platform Business of Turn Inc. (2015-2020) Table 103. Turn Inc. Recent Developments Table 104. Beeswax Basic Information List Table 105. Beeswax Description and Business Overview Table 106. Beeswax Programmatic Advertising Platform Products, Services and Solutions Table 107. Revenue (Million US$) in Programmatic Advertising Platform Business of Beeswax (2015-2020) Table 108. Beeswax Recent Developments Table 109. Connexity, Inc. Basic Information List Table 110. Connexity, Inc. Description and Business Overview Table 111. Connexity, Inc. Programmatic Advertising Platform Products, Services and Solutions Table 112. Revenue (Million US$) in Programmatic Advertising Platform Business of Connexity, Inc. (2015-2020) Table 113. Connexity, Inc. Recent Developments Table 114. Centro, Inc. Basic Information List Table 115. Centro, Inc. Description and Business Overview Table 116. Centro, Inc. Programmatic Advertising Platform Products, Services and Solutions Table 117. Revenue (Million US$) in Programmatic Advertising Platform Business of Centro, Inc. (2015-2020) Table 118. Centro, Inc. Recent Developments Table 119. RadiumOne, Inc. Basic Information List Table 120. RadiumOne, Inc. Description and Business Overview Table 121. RadiumOne, Inc. Programmatic Advertising Platform Products, Services and Solutions Table 122. Revenue (Million US$) in Programmatic Advertising Platform Business of RadiumOne, Inc. (2015-2020) Table 123. RadiumOne, Inc. Recent Developments Table 124. North America Programmatic Advertising Platform Market Size by Country (2015-2020) & (US$ Million) Table 125. North America Programmatic Advertising Platform Market Size Share by Country (2015-2020) Table 126. Europe Programmatic Advertising Platform Market Size by Country (2015-2020) & (US$ Million) Table 127. Europe Programmatic Advertising Platform Market Size Share by Country (2015-2020) Table 128. Asia-Pacific Programmatic Advertising Platform Market Size by Region (2015-2020) & (US$ Million) Table 129. Asia-Pacific Programmatic Advertising Platform Market Size Share by Region (2015-2020) (US$ Million) Table 130. Latin America Programmatic Advertising Platform Market Size by Country (2015-2020) & (US$ Million) Table 131. Latin America Programmatic Advertising Platform Market Size Share by Country (2015-2020) (US$ Million) Table 132. Middle East & Africa Programmatic Advertising Platform Market Size by Players (2015-2020) (US$ Million) Table 133. Middle East & Africa Programmatic Advertising Platform Market Size Share by Players (2015-2020) (US$ Million) Table 134. Programmatic Advertising Platform Market Trends Table 135. Programmatic Advertising Platform Market Drivers Table 136. Programmatic Advertising Platform Market Challenges Table 137. Programmatic Advertising Platform Market Restriants Table 138. Research Programs/Design for This Report Table 139. Key Data Information from Secondary Sources Table 140. Key Data Information from Primary Sources List of Figures Figure 1. Global Programmatic Advertising Platform Market Size Year-over-Year 2015-2026 & (US$ Million) Figure 2. Global Programmatic Advertising Platform Market Size (US$ Million), 2015 VS 2020VS 2026 Figure 3. Global Programmatic Advertising Platform Market Share by Regions: 2020 VS 2026 Figure 4. North America Programmatic Advertising Platform Market Size (US$ Million) Growth Rate (2015-2026) Figure 5. Europe Programmatic Advertising Platform Market Size (US$ Million) and Growth Rate (2015-2026) Figure 6. Asia-Pacific Programmatic Advertising Platform Market Size (US$ Million) and Growth Rate (2015-2026) Figure 7. Latin America Programmatic Advertising Platform Market Size (US$ Million) and Growth Rate (2015-2026) Figure 8. Middle East & Africa Programmatic Advertising Platform Market Size (US$ Million) and Growth Rate (2015-2026) Figure 9. Global Programmatic Advertising Platform Market Share by Type in 2020 & 2026 Figure 10. Desktop Display Market Size (US$ Million) YoY Growth (2015-2026) Figure 11. Desktop Video Market Size (US$ Million) YoY Growth (2015-2026) Figure 12. Mobile Display Market Size (US$ Million) YoY Growth (2015-2026) Figure 13. Mobile Video Market Size (US$ Million) YoY Growth (2015-2026) Figure 14. Global Programmatic Advertising Platform Market Size Share by Application in 2020 & 2026 Figure 15. Governance Market Size (US$ Million) YoY Growth (2015-2026) Figure 16. Commerical Market Size (US$ Million) YoY Growth (2015-2026) Figure 17. Others Market Size (US$ Million) YoY Growth (2015-2026) Figure 18. Programmatic Advertising Platform Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2015 VS 2019 Figure 19. Global Top 5 and Top 10 Players Programmatic Advertising Platform Market Share in 2019 Figure 20. United States Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 21. Canada Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 22. Germany Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 23. France Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 24. U.K. Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 25. Italy Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 26. Russia Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 27. Nordic Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 28. Rest of Europe Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 29. China Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 30. Japan Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 31. South Korea Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 32. Southeast Asia Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 33. India Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 34. Australia Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 35. Rest of Asia-Pacific Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 36. Mexico Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 37. Brazil Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 38. Rest of Latin America Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 39. Turkey Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 40. Saudi Arabia Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 41. UAE Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 42. Rest of Middle East & Africa Programmatic Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 43. Bottom-up and Top-down Approaches for This Report Figure 44. Data Triangulation

AppNexus Inc. AOL Inc. (Verizon Communications Inc.) Yahoo! Inc. DataXu Inc. Adroll.com Google Inc. (Doubleclick) Adobe Systems Incorporated Rubicon Project Inc. Rocket Fuel Inc. MediaMath Inc. IPONWEB Holding Limited (BidSwitch) Between Digital Fluct Adform The Trade Desk Turn Inc. Beeswax Connexity, Inc. Centro, Inc. RadiumOne, Inc.