1 Report Overview 1.1 Study Scope 1.2 Market Analysis by Type 1.2.1 Global Programmatic Marketing/Advertising Market Size Growth Rate by Type: 2020 VS 2026 1.2.2 Programmatic RTB 1.2.3 Programmatic Direct 1.3 Market by Application 1.3.1 Global Programmatic Marketing/Advertising Market Share by Application: 2020 VS 2026 1.3.2 Marketing and Advertising 1.3.3 Health, Wellness and Fitness 1.3.4 Construction 1.3.5 Others 1.4 Study Objectives 1.5 Years Considered 2 Global Growth Trends 2.1 Global Programmatic Marketing/Advertising Market Perspective (2015-2026) 2.2 Global Programmatic Marketing/Advertising Growth Trends by Regions 2.2.1 Programmatic Marketing/Advertising Market Size by Regions: 2015 VS 2020 VS 2026 2.2.2 Programmatic Marketing/Advertising Historic Market Share by Regions (2015-2020) 2.2.3 Programmatic Marketing/Advertising Forecasted Market Size by Regions (2021-2026) 2.3 Industry Trends and Growth Strategy 2.3.1 Market Trends 2.3.2 Market Drivers 2.3.3 Market Challenges 2.3.4 Market Restraints 3 Competition Landscape by Key Players 3.1 Global Top Programmatic Marketing/Advertising Players by Market Size 3.1.1 Global Top Programmatic Marketing/Advertising Players by Revenue (2015-2020) 3.1.2 Global Programmatic Marketing/Advertising Revenue Market Share by Players (2015-2020) 3.2 Global Programmatic Marketing/Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3) 3.3 Players Covered: Ranking by Programmatic Marketing/Advertising Revenue 3.4 Global Programmatic Marketing/Advertising Market Concentration Ratio 3.4.1 Global Programmatic Marketing/Advertising Market Concentration Ratio (CR5 and HHI) 3.4.2 Global Top 10 and Top 5 Companies by Programmatic Marketing/Advertising Revenue in 2019 3.5 Key Players Programmatic Marketing/Advertising Area Served 3.6 Key Players Programmatic Marketing/Advertising Product Solution and Service 3.7 Date of Enter into Programmatic Marketing/Advertising Market 3.8 Mergers & Acquisitions, Expansion Plans 4 Programmatic Marketing/Advertising Breakdown Data by Type (2015-2026) 4.1 Global Programmatic Marketing/Advertising Historic Market Size by Type (2015-2020) 4.2 Global Programmatic Marketing/Advertising Forecasted Market Size by Type (2021-2026) 5 Programmatic Marketing/Advertising Breakdown Data by Application (2015-2026) 5.1 Global Programmatic Marketing/Advertising Historic Market Size by Application (2015-2020) 5.2 Global Programmatic Marketing/Advertising Forecasted Market Size by Application (2021-2026) 6 North America 6.1 North America Programmatic Marketing/Advertising Market Size (2015-2026) 6.2 North America Programmatic Marketing/Advertising Market Size by Type (2015-2020) 6.3 North America Programmatic Marketing/Advertising Market Size by Application (2015-2020) 6.4 North America Programmatic Marketing/Advertising Market Size by Country (2015-2020) 6.4.1 United States 6.4.2 Canada 7 Europe 7.1 Europe Programmatic Marketing/Advertising Market Size (2015-2026) 7.2 Europe Programmatic Marketing/Advertising Market Size by Type (2015-2020) 7.3 Europe Programmatic Marketing/Advertising Market Size by Application (2015-2020) 7.4 Europe Programmatic Marketing/Advertising Market Size by Country (2015-2020) 7.4.1 Germany 7.4.2 France 7.4.3 U.K. 7.4.4 Italy 7.4.5 Russia 7.4.6 Nordic 7.4.7 Rest of Europe 8 China 8.1 China Programmatic Marketing/Advertising Market Size (2015-2026) 8.2 China Programmatic Marketing/Advertising Market Size by Type (2015-2020) 8.3 China Programmatic Marketing/Advertising Market Size by Application (2015-2020) 8.4 China Programmatic Marketing/Advertising Market Size by Region (2015-2020) 8.4.1 China 8.4.2 Japan 8.4.3 South Korea 8.4.4 Southeast Asia 8.4.5 India 8.4.6 Australia 8.4.7 Rest of Asia-Pacific 9 Japan 9.1 Japan Programmatic Marketing/Advertising Market Size (2015-2026) 9.2 Japan Programmatic Marketing/Advertising Market Size by Type (2015-2020) 9.3 Japan Programmatic Marketing/Advertising Market Size by Application (2015-2020) 9.4 Japan Programmatic Marketing/Advertising Market Size by Country (2015-2020) 9.4.1 Mexico 9.4.2 Brazil 10 Southeast Asia 10.1 Southeast Asia Programmatic Marketing/Advertising Market Size (2015-2026) 10.2 Southeast Asia Programmatic Marketing/Advertising Market Size by Type (2015-2020) 10.3 Southeast Asia Programmatic Marketing/Advertising Market Size by Application (2015-2020) 10.4 Southeast Asia Programmatic Marketing/Advertising Market Size by Country (2015-2020) 10.4.1 Turkey 10.4.2 Saudi Arabia 10.4.3 UAE 10.4.4 Rest of Middle East & Africa 11 Key Players Profiles 11.1 FACEBOOK BUSINESS 11.1.1 FACEBOOK BUSINESS Company Details 11.1.2 FACEBOOK BUSINESS Business Overview 11.1.3 FACEBOOK BUSINESS Programmatic Marketing/Advertising Introduction 11.1.4 FACEBOOK BUSINESS Revenue in Programmatic Marketing/Advertising Business (2015-2020)) 11.1.5 FACEBOOK BUSINESS Recent Development 11.2 ADWORDS 11.2.1 ADWORDS Company Details 11.2.2 ADWORDS Business Overview 11.2.3 ADWORDS Programmatic Marketing/Advertising Introduction 11.2.4 ADWORDS Revenue in Programmatic Marketing/Advertising Business (2015-2020) 11.2.5 ADWORDS Recent Development 11.3 WORDSTREAM 11.3.1 WORDSTREAM Company Details 11.3.2 WORDSTREAM Business Overview 11.3.3 WORDSTREAM Programmatic Marketing/Advertising Introduction 11.3.4 WORDSTREAM Revenue in Programmatic Marketing/Advertising Business (2015-2020) 11.3.5 WORDSTREAM Recent Development 11.4 SIZMEK 11.4.1 SIZMEK Company Details 11.4.2 SIZMEK Business Overview 11.4.3 SIZMEK Programmatic Marketing/Advertising Introduction 11.4.4 SIZMEK Revenue in Programmatic Marketing/Advertising Business (2015-2020) 11.4.5 SIZMEK Recent Development 11.5 MARIN SOFTWARE 11.5.1 MARIN SOFTWARE Company Details 11.5.2 MARIN SOFTWARE Business Overview 11.5.3 MARIN SOFTWARE Programmatic Marketing/Advertising Introduction 11.5.4 MARIN SOFTWARE Revenue in Programmatic Marketing/Advertising Business (2015-2020) 11.5.5 MARIN SOFTWARE Recent Development 11.6 DATAXU 11.6.1 DATAXU Company Details 11.6.2 DATAXU Business Overview 11.6.3 DATAXU Programmatic Marketing/Advertising Introduction 11.6.4 DATAXU Revenue in Programmatic Marketing/Advertising Business (2015-2020) 11.6.5 DATAXU Recent Development 11.7 Yahoo Gemini 11.7.1 Yahoo Gemini Company Details 11.7.2 Yahoo Gemini Business Overview 11.7.3 Yahoo Gemini Programmatic Marketing/Advertising Introduction 11.7.4 Yahoo Gemini Revenue in Programmatic Marketing/Advertising Business (2015-2020) 11.7.5 Yahoo Gemini Recent Development 11.8 MediaMath 11.8.1 MediaMath Company Details 11.8.2 MediaMath Business Overview 11.8.3 MediaMath Programmatic Marketing/Advertising Introduction 11.8.4 MediaMath Revenue in Programmatic Marketing/Advertising Business (2015-2020) 11.8.5 MediaMath Recent Development 11.9 Adobe Media Optimizer 11.9.1 Adobe Media Optimizer Company Details 11.9.2 Adobe Media Optimizer Business Overview 11.9.3 Adobe Media Optimizer Programmatic Marketing/Advertising Introduction 11.9.4 Adobe Media Optimizer Revenue in Programmatic Marketing/Advertising Business (2015-2020) 11.9.5 Adobe Media Optimizer Recent Development 11.10 Quantcast Advertise 11.10.1 Quantcast Advertise Company Details 11.10.2 Quantcast Advertise Business Overview 11.10.3 Quantcast Advertise Programmatic Marketing/Advertising Introduction 11.10.4 Quantcast Advertise Revenue in Programmatic Marketing/Advertising Business (2015-2020) 11.10.5 Quantcast Advertise Recent Development 11.11 Choozle 10.11.1 Choozle Company Details 10.11.2 Choozle Business Overview 10.11.3 Choozle Programmatic Marketing/Advertising Introduction 10.11.4 Choozle Revenue in Programmatic Marketing/Advertising Business (2015-2020) 10.11.5 Choozle Recent Development 11.12 Acquisio 10.12.1 Acquisio Company Details 10.12.2 Acquisio Business Overview 10.12.3 Acquisio Programmatic Marketing/Advertising Introduction 10.12.4 Acquisio Revenue in Programmatic Marketing/Advertising Business (2015-2020) 10.12.5 Acquisio Recent Development 11.13 The Trade Desk 10.13.1 The Trade Desk Company Details 10.13.2 The Trade Desk Business Overview 10.13.3 The Trade Desk Programmatic Marketing/Advertising Introduction 10.13.4 The Trade Desk Revenue in Programmatic Marketing/Advertising Business (2015-2020) 10.13.5 The Trade Desk Recent Development 11.14 Flashtalking 10.14.1 Flashtalking Company Details 10.14.2 Flashtalking Business Overview 10.14.3 Flashtalking Programmatic Marketing/Advertising Introduction 10.14.4 Flashtalking Revenue in Programmatic Marketing/Advertising Business (2015-2020) 10.14.5 Flashtalking Recent Development 12 Analyst's Viewpoints/Conclusions 13 Appendix 13.1 Research Methodology 13.1.1 Methodology/Research Approach 13.1.2 Data Source 13.2 Disclaimer 13.3 Author Details

List of Tables Table 1. Global Programmatic Marketing/Advertising Market Size Growth Rate by Type (US$ Million): 2020 VS 2026 Table 3. Key Players of Programmatic RTB Table 4. Key Players of Programmatic Direct Table 5. Global Programmatic Marketing/Advertising Market Size Growth by Application (US$ Million): 2020 VS 2026 Table 6. Global Programmatic Marketing/Advertising Market Size by Regions (US$ Million): 2020 VS 2026 Table 7. Global Programmatic Marketing/Advertising Market Size by Regions (2015-2020) (US$ Million) Table 8. Global Programmatic Marketing/Advertising Market Share by Regions (2015-2020) Table 9. Global Programmatic Marketing/Advertising Forecasted Market Size by Regions (2021-2026) (US$ Million) Table 10. Global Programmatic Marketing/Advertising Market Share by Regions (2021-2026) Table 11. Programmatic Marketing/Advertising Market Market Trends Table 12. Programmatic Marketing/Advertising Market Drivers Table 13. Programmatic Marketing/Advertising Market Challenges Table 14. Programmatic Marketing/Advertising Market Restraints Table 15. Global Programmatic Marketing/Advertising Revenue by Players (2015-2020) (US$ Million) Table 16. Global Programmatic Marketing/Advertising Market Share by Players (2015-2020) Table 17. Global Top Programmatic Marketing/Advertising Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Programmatic Marketing/Advertising as of 2019) Table 18. Global Programmatic Marketing/Advertising by Players Market Concentration Ratio (CR5 and HHI) Table 19. Key Players Headquarters and Area Served Table 20. Key Players Programmatic Marketing/Advertising Product Solution and Service Table 21. Mergers & Acquisitions, Expansion Plans Table 22. Global Programmatic Marketing/Advertising Market Size by Type (2015-2020) (US$ Million) Table 23. Global Programmatic Marketing/Advertising Market Size Share by Type (2015-2020) Table 24. Global Programmatic Marketing/Advertising Revenue Market Share by Type (2021-2026) Table 25. Global Programmatic Marketing/Advertising Market Size Share by Application (2015-2020) Table 26. Global Programmatic Marketing/Advertising Market Size by Application (2015-2020) (US$ Million) Table 27. Global Programmatic Marketing/Advertising Market Size Share by Application (2021-2026) Table 28. North America Programmatic Marketing/Advertising Market Size by Type (2015-2020) (US$ Million) Table 29. North America Programmatic Marketing/Advertising Market Share by Type (2015-2020) Table 30. North America Programmatic Marketing/Advertising Market Size by Application (2015-2020) (US$ Million) Table 31. North America Programmatic Marketing/Advertising Market Share by Application (2015-2020) Table 32. North America Programmatic Marketing/Advertising Market Size by Country (US$ Million) (2015-2020) Table 33. North America Programmatic Marketing/Advertising Market Share by Country (2015-2020) Table 34. Europe Programmatic Marketing/Advertising Market Size by Type (2015-2020) (US$ Million) Table 35. Europe Programmatic Marketing/Advertising Market Share by Type (2015-2020) Table 36. Europe Programmatic Marketing/Advertising Market Size by Application (2015-2020) (US$ Million) Table 37. Europe Programmatic Marketing/Advertising Market Share by Application (2015-2020) Table 38. Europe Programmatic Marketing/Advertising Market Size by Country (US$ Million) (2015-2020) Table 39. Europe Programmatic Marketing/Advertising Market Share by Country (2015-2020) Table 40. China Programmatic Marketing/Advertising Market Size by Type (2015-2020) (US$ Million) Table 41. China Programmatic Marketing/Advertising Market Share by Type (2015-2020) Table 42. China Programmatic Marketing/Advertising Market Size by Application (2015-2020) (US$ Million) Table 43. China Programmatic Marketing/Advertising Market Share by Application (2015-2020) Table 44. China Programmatic Marketing/Advertising Market Size by Region (US$ Million) (2015-2020) Table 45. China Programmatic Marketing/Advertising Market Share by Region (2015-2020) Table 46. Japan Programmatic Marketing/Advertising Market Size by Type (2015-2020) (US$ Million) Table 47. Japan Programmatic Marketing/Advertising Market Share by Type (2015-2020) Table 48. Japan Programmatic Marketing/Advertising Market Size by Application (2015-2020) (US$ Million) Table 49. Japan Programmatic Marketing/Advertising Market Share by Application (2015-2020) Table 50. Japan Programmatic Marketing/Advertising Market Size by Country (US$ Million) (2015-2020) Table 51. Japan Programmatic Marketing/Advertising Market Share by Country (2015-2020) Table 52. Southeast Asia Programmatic Marketing/Advertising Market Size by Type (2015-2020) (US$ Million) Table 53. Southeast Asia Programmatic Marketing/Advertising Market Share by Type (2015-2020) Table 54. Southeast Asia Programmatic Marketing/Advertising Market Size by Application (2015-2020) (US$ Million) Table 55. Southeast Asia Programmatic Marketing/Advertising Market Share by Application (2015-2020) Table 56. Southeast Asia Programmatic Marketing/Advertising Market Size by Country (US$ Million) (2015-2020) Table 57. Southeast Asia Programmatic Marketing/Advertising Market Share by Country (2015-2020) Table 58. FACEBOOK BUSINESS Company Details Table 59. FACEBOOK BUSINESS Business Overview Table 60. FACEBOOK BUSINESS Product Table 61. FACEBOOK BUSINESS Revenue in Programmatic Marketing/Advertising Business (2015-2020) (US$ Million) Table 62. FACEBOOK BUSINESS Recent Development Table 63. ADWORDS Company Details Table 64. ADWORDS Business Overview Table 65. ADWORDS Product Table 66. ADWORDS Revenue in Programmatic Marketing/Advertising Business (2015-2020) (US$ Million) Table 67. ADWORDS Recent Development Table 68. WORDSTREAM Company Details Table 69. WORDSTREAM Business Overview Table 70. WORDSTREAM Product Table 71. WORDSTREAM Revenue in Programmatic Marketing/Advertising Business (2015-2020) (US$ Million) Table 72. WORDSTREAM Recent Development Table 73. SIZMEK Company Details Table 74. SIZMEK Business Overview Table 75. SIZMEK Product Table 76. SIZMEK Revenue in Programmatic Marketing/Advertising Business (2015-2020) (US$ Million) Table 77. SIZMEK Recent Development Table 78. MARIN SOFTWARE Company Details Table 79. MARIN SOFTWARE Business Overview Table 80. MARIN SOFTWARE Product Table 81. MARIN SOFTWARE Revenue in Programmatic Marketing/Advertising Business (2015-2020) (US$ Million) Table 82. MARIN SOFTWARE Recent Development Table 83. DATAXU Company Details Table 84. DATAXU Business Overview Table 85. DATAXU Product Table 86. DATAXU Revenue in Programmatic Marketing/Advertising Business (2015-2020) (US$ Million) Table 87. DATAXU Recent Development Table 88. Yahoo Gemini Company Details Table 89. Yahoo Gemini Business Overview Table 90. Yahoo Gemini Product Table 91. Yahoo Gemini Revenue in Programmatic Marketing/Advertising Business (2015-2020) (US$ Million) Table 92. Yahoo Gemini Recent Development Table 93. MediaMath Business Overview Table 94. MediaMath Product Table 95. MediaMath Company Details Table 96. MediaMath Revenue in Programmatic Marketing/Advertising Business (2015-2020) (US$ Million) Table 97. MediaMath Recent Development Table 98. Adobe Media Optimizer Company Details Table 99. Adobe Media Optimizer Business Overview Table 100. Adobe Media Optimizer Product Table 101. Adobe Media Optimizer Revenue in Programmatic Marketing/Advertising Business (2015-2020) (US$ Million) Table 102. Adobe Media Optimizer Recent Development Table 103. Quantcast Advertise Company Details Table 104. Quantcast Advertise Business Overview Table 105. Quantcast Advertise Product Table 106. Quantcast Advertise Revenue in Programmatic Marketing/Advertising Business (2015-2020) (US$ Million) Table 107. Quantcast Advertise Recent Development Table 108. Choozle Company Details Table 109. Choozle Business Overview Table 110. Choozle Product Table 111. Choozle Revenue in Programmatic Marketing/Advertising Business (2015-2020) (US$ Million) Table 112. Choozle Recent Development Table 113. Acquisio Company Details Table 114. Acquisio Business Overview Table 115. Acquisio Product Table 116. Acquisio Revenue in Programmatic Marketing/Advertising Business (2015-2020) (US$ Million) Table 117. Acquisio Recent Development Table 118. The Trade Desk Company Details Table 119. The Trade Desk Business Overview Table 120. The Trade Desk Product Table 121. The Trade Desk Revenue in Programmatic Marketing/Advertising Business (2015-2020) (US$ Million) Table 122. The Trade Desk Recent Development Table 123. Flashtalking Company Details Table 124. Flashtalking Business Overview Table 125. Flashtalking Product Table 126. Flashtalking Revenue in Programmatic Marketing/Advertising Business (2015-2020) (US$ Million) Table 127. Flashtalking Recent Development Table 128. Research Programs/Design for This Report Table 129. Key Data Information from Secondary Sources Table 130. Key Data Information from Primary Sources List of Figures Figure 1. Global Programmatic Marketing/Advertising Market Share by Type: 2020 VS 2026 Figure 2. Programmatic RTB Features Figure 3. Programmatic Direct Features Figure 4. Global Programmatic Marketing/Advertising Market Share by Application: 2020 VS 2026 Figure 5. Marketing and Advertising Case Studies Figure 6. Health, Wellness and Fitness Case Studies Figure 7. Construction Case Studies Figure 8. Others Case Studies Figure 9. Programmatic Marketing/Advertising Report Years Considered Figure 10. Global Programmatic Marketing/Advertising Market Size (US$ Million), YoY Growth 2015-2026 Figure 11. Global Programmatic Marketing/Advertising Market Share by Regions: 2020 VS 2026 Figure 12. Global Programmatic Marketing/Advertising Market Share by Regions (2021-2026) Figure 13. Global Programmatic Marketing/Advertising Market Share by Players in 2019 Figure 14. Global Top Programmatic Marketing/Advertising Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Programmatic Marketing/Advertising as of 2019 Figure 15. The Top 10 and 5 Players Market Share by Programmatic Marketing/Advertising Revenue in 2019 Figure 16. North America Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 17. United States Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 18. Canada Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 19. Europe Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 20. Germany Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 21. France Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 22. U.K. Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 23. Italy Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 24. Russia Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 25. Nordic Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 26. Rest of Europe Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 27. Asia-Pacific Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 28. China Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 29. Japan Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 30. South Korea Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 31. Southeast Asia Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 32. India Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 33. Australia Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 34. Rest of Asia-Pacific Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 35. Latin America Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 36. Mexico Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 37. Brazil Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 38. Middle East & Africa Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 39. Turkey Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 40. Saudi Arabia Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 41. UAE Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 42. Rest of Middle East & Africa Programmatic Marketing/Advertising Market Size YoY Growth (2015-2026) & (US$ Million) Figure 43. FACEBOOK BUSINESS Revenue Growth Rate in Programmatic Marketing/Advertising Business (2015-2020) Figure 44. ADWORDS Revenue Growth Rate in Programmatic Marketing/Advertising Business (2015-2020) Figure 45. WORDSTREAM Revenue Growth Rate in Programmatic Marketing/Advertising Business (2015-2020) Figure 46. SIZMEK Revenue Growth Rate in Programmatic Marketing/Advertising Business (2015-2020) Figure 47. MARIN SOFTWARE Revenue Growth Rate in Programmatic Marketing/Advertising Business (2015-2020) Figure 48. DATAXU Revenue Growth Rate in Programmatic Marketing/Advertising Business (2015-2020) Figure 49. Yahoo Gemini Revenue Growth Rate in Programmatic Marketing/Advertising Business (2015-2020) Figure 50. MediaMath Revenue Growth Rate in Programmatic Marketing/Advertising Business (2015-2020) Figure 51. Adobe Media Optimizer Revenue Growth Rate in Programmatic Marketing/Advertising Business (2015-2020) Figure 52. Quantcast Advertise Revenue Growth Rate in Programmatic Marketing/Advertising Business (2015-2020) Figure 53. Choozle Revenue Growth Rate in Programmatic Marketing/Advertising Business (2015-2020) Figure 54. Acquisio Revenue Growth Rate in Programmatic Marketing/Advertising Business (2015-2020) Figure 55. The Trade Desk Revenue Growth Rate in Programmatic Marketing/Advertising Business (2015-2020) Figure 56. Flashtalking Revenue Growth Rate in Programmatic Marketing/Advertising Business (2015-2020) Figure 57. Bottom-up and Top-down Approaches for This Report Figure 58. Data Triangulation Figure 59. Key Executives Interviewed

FACEBOOK BUSINESS ADWORDS WORDSTREAM SIZMEK MARIN SOFTWARE DATAXU Yahoo Gemini MediaMath Adobe Media Optimizer Quantcast Advertise Choozle Acquisio The Trade Desk Flashtalking