1 Report Overview 1.1 Study Scope 1.2 Market Analysis by Type 1.2.1 Global Search Advertising Software Market Size Growth Rate by Type: 2020 VS 2026 1.2.2 Cloud-Based 1.2.3 On-Premises 1.3 Market by Application 1.3.1 Global Search Advertising Software Market Share by Application: 2020 VS 2026 1.3.2 Small Business 1.3.3 Medium Business 1.3.4 Large Enterprises 1.4 Study Objectives 1.5 Years Considered 2 Global Growth Trends 2.1 Global Search Advertising Software Market Perspective (2015-2026) 2.2 Global Search Advertising Software Growth Trends by Regions 2.2.1 Search Advertising Software Market Size by Regions: 2015 VS 2020 VS 2026 2.2.2 Search Advertising Software Historic Market Share by Regions (2015-2020) 2.2.3 Search Advertising Software Forecasted Market Size by Regions (2021-2026) 2.3 Industry Trends and Growth Strategy 2.3.1 Market Trends 2.3.2 Market Drivers 2.3.3 Market Challenges 2.3.4 Market Restraints 3 Competition Landscape by Key Players 3.1 Global Top Search Advertising Software Players by Market Size 3.1.1 Global Top Search Advertising Software Players by Revenue (2015-2020) 3.1.2 Global Search Advertising Software Revenue Market Share by Players (2015-2020) 3.2 Global Search Advertising Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3) 3.3 Players Covered: Ranking by Search Advertising Software Revenue 3.4 Global Search Advertising Software Market Concentration Ratio 3.4.1 Global Search Advertising Software Market Concentration Ratio (CR5 and HHI) 3.4.2 Global Top 10 and Top 5 Companies by Search Advertising Software Revenue in 2019 3.5 Key Players Search Advertising Software Area Served 3.6 Key Players Search Advertising Software Product Solution and Service 3.7 Date of Enter into Search Advertising Software Market 3.8 Mergers & Acquisitions, Expansion Plans 4 Search Advertising Software Breakdown Data by Type (2015-2026) 4.1 Global Search Advertising Software Historic Market Size by Type (2015-2020) 4.2 Global Search Advertising Software Forecasted Market Size by Type (2021-2026) 5 Search Advertising Software Breakdown Data by Application (2015-2026) 5.1 Global Search Advertising Software Historic Market Size by Application (2015-2020) 5.2 Global Search Advertising Software Forecasted Market Size by Application (2021-2026) 6 North America 6.1 North America Search Advertising Software Market Size (2015-2026) 6.2 North America Search Advertising Software Market Size by Type (2015-2020) 6.3 North America Search Advertising Software Market Size by Application (2015-2020) 6.4 North America Search Advertising Software Market Size by Country (2015-2020) 6.4.1 United States 6.4.2 Canada 7 Europe 7.1 Europe Search Advertising Software Market Size (2015-2026) 7.2 Europe Search Advertising Software Market Size by Type (2015-2020) 7.3 Europe Search Advertising Software Market Size by Application (2015-2020) 7.4 Europe Search Advertising Software Market Size by Country (2015-2020) 7.4.1 Germany 7.4.2 France 7.4.3 U.K. 7.4.4 Italy 7.4.5 Russia 7.4.6 Nordic 7.4.7 Rest of Europe 8 China 8.1 China Search Advertising Software Market Size (2015-2026) 8.2 China Search Advertising Software Market Size by Type (2015-2020) 8.3 China Search Advertising Software Market Size by Application (2015-2020) 8.4 China Search Advertising Software Market Size by Region (2015-2020) 8.4.1 China 8.4.2 Japan 8.4.3 South Korea 8.4.4 Southeast Asia 8.4.5 India 8.4.6 Australia 8.4.7 Rest of Asia-Pacific 9 Japan 9.1 Japan Search Advertising Software Market Size (2015-2026) 9.2 Japan Search Advertising Software Market Size by Type (2015-2020) 9.3 Japan Search Advertising Software Market Size by Application (2015-2020) 9.4 Japan Search Advertising Software Market Size by Country (2015-2020) 9.4.1 Mexico 9.4.2 Brazil 10 Southeast Asia 10.1 Southeast Asia Search Advertising Software Market Size (2015-2026) 10.2 Southeast Asia Search Advertising Software Market Size by Type (2015-2020) 10.3 Southeast Asia Search Advertising Software Market Size by Application (2015-2020) 10.4 Southeast Asia Search Advertising Software Market Size by Country (2015-2020) 10.4.1 Turkey 10.4.2 Saudi Arabia 10.4.3 UAE 10.4.4 Rest of Middle East & Africa 11 Key Players Profiles 11.1 WordStream 11.1.1 WordStream Company Details 11.1.2 WordStream Business Overview 11.1.3 WordStream Search Advertising Software Introduction 11.1.4 WordStream Revenue in Search Advertising Software Business (2015-2020)) 11.1.5 WordStream Recent Development 11.2 AdWords 11.2.1 AdWords Company Details 11.2.2 AdWords Business Overview 11.2.3 AdWords Search Advertising Software Introduction 11.2.4 AdWords Revenue in Search Advertising Software Business (2015-2020) 11.2.5 AdWords Recent Development 11.3 Kenshoo Infinity Suite 11.3.1 Kenshoo Infinity Suite Company Details 11.3.2 Kenshoo Infinity Suite Business Overview 11.3.3 Kenshoo Infinity Suite Search Advertising Software Introduction 11.3.4 Kenshoo Infinity Suite Revenue in Search Advertising Software Business (2015-2020) 11.3.5 Kenshoo Infinity Suite Recent Development 11.4 Marin Software 11.4.1 Marin Software Company Details 11.4.2 Marin Software Business Overview 11.4.3 Marin Software Search Advertising Software Introduction 11.4.4 Marin Software Revenue in Search Advertising Software Business (2015-2020) 11.4.5 Marin Software Recent Development 11.5 DoubleClick Digital Marketing 11.5.1 DoubleClick Digital Marketing Company Details 11.5.2 DoubleClick Digital Marketing Business Overview 11.5.3 DoubleClick Digital Marketing Search Advertising Software Introduction 11.5.4 DoubleClick Digital Marketing Revenue in Search Advertising Software Business (2015-2020) 11.5.5 DoubleClick Digital Marketing Recent Development 11.6 Acquisio 11.6.1 Acquisio Company Details 11.6.2 Acquisio Business Overview 11.6.3 Acquisio Search Advertising Software Introduction 11.6.4 Acquisio Revenue in Search Advertising Software Business (2015-2020) 11.6.5 Acquisio Recent Development 11.7 Bing Ads 11.7.1 Bing Ads Company Details 11.7.2 Bing Ads Business Overview 11.7.3 Bing Ads Search Advertising Software Introduction 11.7.4 Bing Ads Revenue in Search Advertising Software Business (2015-2020) 11.7.5 Bing Ads Recent Development 11.8 Adobe Media Optimizer 11.8.1 Adobe Media Optimizer Company Details 11.8.2 Adobe Media Optimizer Business Overview 11.8.3 Adobe Media Optimizer Search Advertising Software Introduction 11.8.4 Adobe Media Optimizer Revenue in Search Advertising Software Business (2015-2020) 11.8.5 Adobe Media Optimizer Recent Development 11.9 Sizmek 11.9.1 Sizmek Company Details 11.9.2 Sizmek Business Overview 11.9.3 Sizmek Search Advertising Software Introduction 11.9.4 Sizmek Revenue in Search Advertising Software Business (2015-2020) 11.9.5 Sizmek Recent Development 11.10 Yahoo! 11.10.1 Yahoo! Company Details 11.10.2 Yahoo! Business Overview 11.10.3 Yahoo! Search Advertising Software Introduction 11.10.4 Yahoo! Revenue in Search Advertising Software Business (2015-2020) 11.10.5 Yahoo! Recent Development 11.11 IgnitionOne Platform 10.11.1 IgnitionOne Platform Company Details 10.11.2 IgnitionOne Platform Business Overview 10.11.3 IgnitionOne Platform Search Advertising Software Introduction 10.11.4 IgnitionOne Platform Revenue in Search Advertising Software Business (2015-2020) 10.11.5 IgnitionOne Platform Recent Development 12 Analyst's Viewpoints/Conclusions 13 Appendix 13.1 Research Methodology 13.1.1 Methodology/Research Approach 13.1.2 Data Source 13.2 Disclaimer 13.3 Author Details

List of Tables Table 1. Global Search Advertising Software Market Size Growth Rate by Type (US$ Million): 2020 VS 2026 Table 3. Key Players of Cloud-Based Table 4. Key Players of On-Premises Table 5. Global Search Advertising Software Market Size Growth by Application (US$ Million): 2020 VS 2026 Table 6. Global Search Advertising Software Market Size by Regions (US$ Million): 2020 VS 2026 Table 7. Global Search Advertising Software Market Size by Regions (2015-2020) (US$ Million) Table 8. Global Search Advertising Software Market Share by Regions (2015-2020) Table 9. Global Search Advertising Software Forecasted Market Size by Regions (2021-2026) (US$ Million) Table 10. Global Search Advertising Software Market Share by Regions (2021-2026) Table 11. Search Advertising Software Market Market Trends Table 12. Search Advertising Software Market Drivers Table 13. Search Advertising Software Market Challenges Table 14. Search Advertising Software Market Restraints Table 15. Global Search Advertising Software Revenue by Players (2015-2020) (US$ Million) Table 16. Global Search Advertising Software Market Share by Players (2015-2020) Table 17. Global Top Search Advertising Software Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Search Advertising Software as of 2019) Table 18. Global Search Advertising Software by Players Market Concentration Ratio (CR5 and HHI) Table 19. Key Players Headquarters and Area Served Table 20. Key Players Search Advertising Software Product Solution and Service Table 21. Mergers & Acquisitions, Expansion Plans Table 22. Global Search Advertising Software Market Size by Type (2015-2020) (US$ Million) Table 23. Global Search Advertising Software Market Size Share by Type (2015-2020) Table 24. Global Search Advertising Software Revenue Market Share by Type (2021-2026) Table 25. Global Search Advertising Software Market Size Share by Application (2015-2020) Table 26. Global Search Advertising Software Market Size by Application (2015-2020) (US$ Million) Table 27. Global Search Advertising Software Market Size Share by Application (2021-2026) Table 28. North America Search Advertising Software Market Size by Type (2015-2020) (US$ Million) Table 29. North America Search Advertising Software Market Share by Type (2015-2020) Table 30. North America Search Advertising Software Market Size by Application (2015-2020) (US$ Million) Table 31. North America Search Advertising Software Market Share by Application (2015-2020) Table 32. North America Search Advertising Software Market Size by Country (US$ Million) (2015-2020) Table 33. North America Search Advertising Software Market Share by Country (2015-2020) Table 34. Europe Search Advertising Software Market Size by Type (2015-2020) (US$ Million) Table 35. Europe Search Advertising Software Market Share by Type (2015-2020) Table 36. Europe Search Advertising Software Market Size by Application (2015-2020) (US$ Million) Table 37. Europe Search Advertising Software Market Share by Application (2015-2020) Table 38. Europe Search Advertising Software Market Size by Country (US$ Million) (2015-2020) Table 39. Europe Search Advertising Software Market Share by Country (2015-2020) Table 40. China Search Advertising Software Market Size by Type (2015-2020) (US$ Million) Table 41. China Search Advertising Software Market Share by Type (2015-2020) Table 42. China Search Advertising Software Market Size by Application (2015-2020) (US$ Million) Table 43. China Search Advertising Software Market Share by Application (2015-2020) Table 44. China Search Advertising Software Market Size by Region (US$ Million) (2015-2020) Table 45. China Search Advertising Software Market Share by Region (2015-2020) Table 46. Japan Search Advertising Software Market Size by Type (2015-2020) (US$ Million) Table 47. Japan Search Advertising Software Market Share by Type (2015-2020) Table 48. Japan Search Advertising Software Market Size by Application (2015-2020) (US$ Million) Table 49. Japan Search Advertising Software Market Share by Application (2015-2020) Table 50. Japan Search Advertising Software Market Size by Country (US$ Million) (2015-2020) Table 51. Japan Search Advertising Software Market Share by Country (2015-2020) Table 52. Southeast Asia Search Advertising Software Market Size by Type (2015-2020) (US$ Million) Table 53. Southeast Asia Search Advertising Software Market Share by Type (2015-2020) Table 54. Southeast Asia Search Advertising Software Market Size by Application (2015-2020) (US$ Million) Table 55. Southeast Asia Search Advertising Software Market Share by Application (2015-2020) Table 56. Southeast Asia Search Advertising Software Market Size by Country (US$ Million) (2015-2020) Table 57. Southeast Asia Search Advertising Software Market Share by Country (2015-2020) Table 58. WordStream Company Details Table 59. WordStream Business Overview Table 60. WordStream Product Table 61. WordStream Revenue in Search Advertising Software Business (2015-2020) (US$ Million) Table 62. WordStream Recent Development Table 63. AdWords Company Details Table 64. AdWords Business Overview Table 65. AdWords Product Table 66. AdWords Revenue in Search Advertising Software Business (2015-2020) (US$ Million) Table 67. AdWords Recent Development Table 68. Kenshoo Infinity Suite Company Details Table 69. Kenshoo Infinity Suite Business Overview Table 70. Kenshoo Infinity Suite Product Table 71. Kenshoo Infinity Suite Revenue in Search Advertising Software Business (2015-2020) (US$ Million) Table 72. Kenshoo Infinity Suite Recent Development Table 73. Marin Software Company Details Table 74. Marin Software Business Overview Table 75. Marin Software Product Table 76. Marin Software Revenue in Search Advertising Software Business (2015-2020) (US$ Million) Table 77. Marin Software Recent Development Table 78. DoubleClick Digital Marketing Company Details Table 79. DoubleClick Digital Marketing Business Overview Table 80. DoubleClick Digital Marketing Product Table 81. DoubleClick Digital Marketing Revenue in Search Advertising Software Business (2015-2020) (US$ Million) Table 82. DoubleClick Digital Marketing Recent Development Table 83. Acquisio Company Details Table 84. Acquisio Business Overview Table 85. Acquisio Product Table 86. Acquisio Revenue in Search Advertising Software Business (2015-2020) (US$ Million) Table 87. Acquisio Recent Development Table 88. Bing Ads Company Details Table 89. Bing Ads Business Overview Table 90. Bing Ads Product Table 91. Bing Ads Revenue in Search Advertising Software Business (2015-2020) (US$ Million) Table 92. Bing Ads Recent Development Table 93. Adobe Media Optimizer Business Overview Table 94. Adobe Media Optimizer Product Table 95. Adobe Media Optimizer Company Details Table 96. Adobe Media Optimizer Revenue in Search Advertising Software Business (2015-2020) (US$ Million) Table 97. Adobe Media Optimizer Recent Development Table 98. Sizmek Company Details Table 99. Sizmek Business Overview Table 100. Sizmek Product Table 101. Sizmek Revenue in Search Advertising Software Business (2015-2020) (US$ Million) Table 102. Sizmek Recent Development Table 103. Yahoo! Company Details Table 104. Yahoo! Business Overview Table 105. Yahoo! Product Table 106. Yahoo! Revenue in Search Advertising Software Business (2015-2020) (US$ Million) Table 107. Yahoo! Recent Development Table 108. IgnitionOne Platform Company Details Table 109. IgnitionOne Platform Business Overview Table 110. IgnitionOne Platform Product Table 111. IgnitionOne Platform Revenue in Search Advertising Software Business (2015-2020) (US$ Million) Table 112. IgnitionOne Platform Recent Development Table 113. Research Programs/Design for This Report Table 114. Key Data Information from Secondary Sources Table 115. Key Data Information from Primary Sources List of Figures Figure 1. Global Search Advertising Software Market Share by Type: 2020 VS 2026 Figure 2. Cloud-Based Features Figure 3. On-Premises Features Figure 4. Global Search Advertising Software Market Share by Application: 2020 VS 2026 Figure 5. Small Business Case Studies Figure 6. Medium Business Case Studies Figure 7. Large Enterprises Case Studies Figure 8. Search Advertising Software Report Years Considered Figure 9. Global Search Advertising Software Market Size (US$ Million), YoY Growth 2015-2026 Figure 10. Global Search Advertising Software Market Share by Regions: 2020 VS 2026 Figure 11. Global Search Advertising Software Market Share by Regions (2021-2026) Figure 12. Global Search Advertising Software Market Share by Players in 2019 Figure 13. Global Top Search Advertising Software Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Search Advertising Software as of 2019 Figure 14. The Top 10 and 5 Players Market Share by Search Advertising Software Revenue in 2019 Figure 15. North America Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 16. United States Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 17. Canada Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 18. Europe Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 19. Germany Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 20. France Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 21. U.K. Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 22. Italy Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 23. Russia Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 24. Nordic Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 25. Rest of Europe Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 26. Asia-Pacific Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 27. China Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 28. Japan Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 29. South Korea Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 30. Southeast Asia Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 31. India Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 32. Australia Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 33. Rest of Asia-Pacific Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 34. Latin America Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 35. Mexico Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 36. Brazil Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 37. Middle East & Africa Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 38. Turkey Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 39. Saudi Arabia Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 40. UAE Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 41. Rest of Middle East & Africa Search Advertising Software Market Size YoY Growth (2015-2026) & (US$ Million) Figure 42. WordStream Revenue Growth Rate in Search Advertising Software Business (2015-2020) Figure 43. AdWords Revenue Growth Rate in Search Advertising Software Business (2015-2020) Figure 44. Kenshoo Infinity Suite Revenue Growth Rate in Search Advertising Software Business (2015-2020) Figure 45. Marin Software Revenue Growth Rate in Search Advertising Software Business (2015-2020) Figure 46. DoubleClick Digital Marketing Revenue Growth Rate in Search Advertising Software Business (2015-2020) Figure 47. Acquisio Revenue Growth Rate in Search Advertising Software Business (2015-2020) Figure 48. Bing Ads Revenue Growth Rate in Search Advertising Software Business (2015-2020) Figure 49. Adobe Media Optimizer Revenue Growth Rate in Search Advertising Software Business (2015-2020) Figure 50. Sizmek Revenue Growth Rate in Search Advertising Software Business (2015-2020) Figure 51. Yahoo! Revenue Growth Rate in Search Advertising Software Business (2015-2020) Figure 52. IgnitionOne Platform Revenue Growth Rate in Search Advertising Software Business (2015-2020) Figure 53. Bottom-up and Top-down Approaches for This Report Figure 54. Data Triangulation Figure 55. Key Executives Interviewed

WordStream AdWords Kenshoo Infinity Suite Marin Software DoubleClick Digital Marketing Acquisio Bing Ads Adobe Media Optimizer Sizmek Yahoo! IgnitionOne Platform