TABLE OF CONTENT 1 EXECUTIVE SUMMARY 1.1 MARKET ATTRACTIVENESS ANALYSIS 15 1.1.1 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE 16 1.1.2 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE 17 1.1.3 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL 18 1.1.4 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET, BY REGION 19 2 MARKET INTRODUCTION 2.1 DEFINITION 20 2.2 SCOPE OF THE STUDY 20 2.3 RESEARCH OBJECTIVE 20 2.4 MARKET STRUCTURE 21 2.5 KEY BUYING CRITERIA 21 3 RESEARCH METHODOLOGY 3.1 RESEARCH PROCESS 22 3.2 PRIMARY RESEARCH 23 3.3 SECONDARY RESEARCH 24 3.4 MARKET SIZE ESTIMATION 24 3.5 FORECAST MODEL 26 3.6 LIST OF ASSUMPTIONS 27 4 MARKET DYNAMICS DRIVERS 29 4.2.1 RISING ASSOCIATION OF RTD BEVERAGES WITH CONVENIENCE 29 4.2.2 CONSUMER PREFERENCE FOR LOW ALCOHOLIC BEVERAGES 29 4.2.3 DRIVERS IMPACT ANALYSIS 30 4.3 RESTRAINT 30 4.3.1 SURGING DEMAND FOR NON-ALCOHOLIC BEVERAGES 30 4.3.2 RESTRAINT IMPACT ANALYSIS 31 4.4 OPPORTUNITIES 31 4.4.1 PRODUCT INNOVATION 31 4.4.2 ADOPTION OF GROWTH STRATEGIES 31 4.4.3 GROWTH OF THE ORGANIZED RETAIL SECTOR 32 5 MARKET FACTOR ANALYSIS 5.1 VALUE CHAIN ANALYSIS 33 5.1.1 RAW MATERIAL PROCUREMENT 34 5.1.2 PROCESSING 35 5.1.3 PACKAGING 35 5.2 SUPPLY CHAIN ANALYSIS 35 5.3 PORTER’S FIVE FORCES MODEL 36 5.3.1 THREAT OF NEW ENTRANTS 37 5.3.2 BARGAINING POWER OF SUPPLIERS 37 5.3.3 THREAT OF SUBSTITUTES 37 5.3.4 BARGAINING POWER OF BUYERS 37 5.3.5 INTENSITY OF RIVALRY 37 6 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE 6.1 OVERVIEW 38 6.1.1 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ESTIMATES & FORECAST, BY TYPE, 2017–2025 39 6.2 ALCOPOP 40 6.2.1 ALCOPOP: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 40 6.3 COCKTAIL PRE-MIXES 40 6.3.1 COCKTAIL PRE-MIXES: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 41 6.4 BOTTLED COCKTAILS 41 6.4.1 BOTTLED COCKTAILS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 41 7 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE 7.1 OVERVIEW 42 7.1.1 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2017–2025 43 7.2 BOTTLES 43 7.2.1 BOTTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 43 7.3 CANS 44 7.3.1 CANS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 44 7.4 OTHERS 45 7.4.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 45 8 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL 8.1 OVERVIEW 46 8.1.1 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2017–2025 47 8.2 STORE-BASED 47 8.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 47   8.3 NON-STORE-BASED 48 8.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 48 9 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET, BY REGION 9.1 OVERVIEW 49 9.2 NORTH AMERICA 51 9.2.1 US 53 9.2.2 CANADA 55 9.2.3 MEXICO 56 9.3 EUROPE 58 9.3.1 UK 60 9.3.2 GERMANY 62 9.3.3 FRANCE 63 9.3.4 ITALY 65 9.3.5 SPAIN 66 9.3.6 REST OF EUROPE 68 9.4 ASIA-PACIFIC 70 9.4.1 CHINA 72 9.4.2 INDIA 74 9.4.3 JAPAN 75 9.4.4 AUSTRALIA & NEW ZEALAND 77 9.4.5 REST OF ASIA-PACIFIC 78 9.5 REST OF THE WORLD 80 9.5.1 SOUTH AMERICA 82 9.5.2 MIDDLE EAST 84 9.5.3 AFRICA 85 10 COMPETITIVE LANDSCAPE 10.1 INTRODUCTION 87 10.1.1 MARKET STRATEGY ANALYSIS 87 10.2 COMPETITIVE BENCHMARKING 88 10.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 89 10.3.1 PRODUCT LAUNCH 89 10.3.2 PARTNERSHIP 89 10.3.3 ACQUISITIONS 90 10.3.4 EXPANSIONS 90 11 COMPANY PROFILES 11.1 ASAHI GROUP HOLDINGS, LTD. 91 11.1.1 COMPANY OVERVIEW 91 11.1.2 FINANCIAL OVERVIEW 91 11.1.3 PRODUCTS OFFERED 92 11.1.4 KEY DEVELOPMENTS 92 11.1.5 SWOT ANALYSIS 93 11.1.6 KEY STRATEGIES 93 11.2 HALEWOOD INTERNATIONAL LIMITED 94 11.2.1 COMPANY OVERVIEW 94 11.2.2 FINANCIAL OVERVIEW 94 11.2.3 PRODUCTS OFFERED 94 11.2.4 KEY DEVELOPMENTS 94 11.2.5 KEY STRATEGIES 95 11.3 MIKE’S HARD LEMONADE CO. 96 11.3.1 COMPANY OVERVIEW 96 11.3.2 FINANCIAL OVERVIEW 96 11.3.3 PRODUCTS OFFERED 96 11.3.4 KEY DEVELOPMENTS 96 11.3.5 KEY STRATEGIES 97 11.4 BACARDI LIMITED 98 11.4.1 COMPANY OVERVIEW 98 11.4.2 FINANCIAL OVERVIEW 98 11.4.3 PRODUCTS OFFERED 98 11.4.4 KEY DEVELOPMENTS 98 11.4.5 KEY STRATEGIES 98 11.5 THE BROWN-FORMAN CORPORATION 99 11.5.1 COMPANY OVERVIEW 99 11.5.2 FINANCIAL OVERVIEW 99 11.5.3 PRODUCTS OFFERED 100 11.5.4 KEY DEVELOPMENTS 100 11.5.5 SWOT ANALYSIS 101 11.5.6 KEY STRATEGIES 101 11.6 ANHEUSER-BUSCH INBEV SA/NV 102 11.6.1 COMPANY OVERVIEW 102 11.6.2 FINANCIAL OVERVIEW 102 11.6.3 PRODUCTS OFFERED 102 11.6.4 KEY DEVELOPMENTS 103 11.6.5 KEY STRATEGIES 103 11.7 PERNOD RICARD 104 11.7.1 COMPANY OVERVIEW 104 11.7.2 FINANCIAL OVERVIEW 104 11.7.3 PRODUCTS OFFERED 105 11.7.4 KEY DEVELOPMENTS 105 11.7.5 SWOT ANALYSIS 106 11.7.6 KEY STRATEGIES 106 11.8 DIAGEO PLC 107 11.8.1 COMPANY OVERVIEW 107 11.8.2 FINANCIAL OVERVIEW 107 11.8.3 PRODUCTS OFFERED 108 11.8.4 KEY DEVELOPMENTS 108 11.8.5 SWOT ANALYSIS 109 11.8.6 KEY STRATEGIES 109 11.9 BEAM SUNTORY, INC. 110 11.9.1 COMPANY OVERVIEW 110 11.9.2 FINANCIAL OVERVIEW 110 11.9.3 PRODUCTS OFFERED 110 11.9.4 KEY DEVELOPMENTS 111 11.9.5 KEY STRATEGIES 111 11.10 THE SHS GROUP 112 11.10.1 COMPANY OVERVIEW 112 11.10.2 FINANCIAL OVERVIEW 112 11.10.3 PRODUCTS OFFERED 112 11.10.4 KEY DEVELOPMENTS 112 11.10.5 KEY STRATEGIES 112 12 REFERENCES

LIST OF TABLES TABLE 1 PRIMARY INTERVIEWS 23 TABLE 2 LIST OF ASSUMPTIONS 27 TABLE 3 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ESTIMATES & FORECAST, BY TYPE, 2017–2025 (USD MILLION) 39 TABLE 4 ALCOPOP: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 40 TABLE 5 COCKTAIL PRE-MIXES: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 41 TABLE 6 BOTTLED COCKTAILS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 41 TABLE 7 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 43 TABLE 8 BOTTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 43 TABLE 9 CANS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 44 TABLE 10 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 45 TABLE 11 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 47 TABLE 12 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 47 TABLE 13 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 48 TABLE 14 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 50 TABLE 15 NORTH AMERICA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2017–2025 (USD MILLION) 51 TABLE 16 NORTH AMERICA: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2017–2025 (USD MILLION) 52 TABLE 17 NORTH AMERICA: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 52 TABLE 18 NORTH AMERICA: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 53 TABLE 19 US: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2017–2025 (USD MILLION) 53 TABLE 20 US: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 54 TABLE 21 US: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 54 TABLE 22 CANADA: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2017–2025 (USD MILLION) 55 TABLE 23 CANADA: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 55 TABLE 24 CANADA: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 56 TABLE 25 MEXICO: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2017–2025 (USD MILLION) 56 TABLE 26 MEXICO: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 57 TABLE 27 MEXICO: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 57 TABLE 28 EUROPE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2017–2025 (USD MILLION) 58 TABLE 29 EUROPE: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2017–2025 (USD MILLION) 59 TABLE 30 EUROPE: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 59 TABLE 31 EUROPE: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 60 TABLE 32 UK: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2017–2025 (USD MILLION) 60 TABLE 33 UK: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 61 TABLE 34 UK: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 61 TABLE 35 GERMANY: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2017–2025 (USD MILLION) 62 TABLE 36 GERMANY: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 62 TABLE 37 GERMANY: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 63 TABLE 38 FRANCE: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2017–2025 (USD MILLION) 63 TABLE 39 FRANCE: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 64 TABLE 40 FRANCE: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 64 TABLE 41 ITALY: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2017–2025 (USD MILLION) 65 TABLE 42 ITALY: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 65 TABLE 43 ITALY: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 66 TABLE 44 SPAIN: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2017–2025 (USD MILLION) 66 TABLE 45 SPAIN: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 67 TABLE 46 SPAIN: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 67 TABLE 47 REST OF EUROPE: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2017–2025 (USD MILLION) 68 TABLE 48 REST OF EUROPE: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 68 TABLE 49 REST OF EUROPE: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 69 TABLE 50 ASIA-PACIFIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2017–2025 (USD MILLION) 70 TABLE 51 ASIA-PACIFIC: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2017–2025 (USD MILLION) 71 TABLE 52 ASIA-PACIFIC: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 71 TABLE 53 ASIA-PACIFIC: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 72 TABLE 54 CHINA: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2017–2025 (USD MILLION) 72 TABLE 55 CHINA: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 73 TABLE 56 CHINA: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 73 TABLE 57 INDIA: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2017–2025 (USD MILLION) 74 TABLE 58 INDIA: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 74 TABLE 59 INDIA: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 75 TABLE 60 JAPAN: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2017–2025 (USD MILLION) 75 TABLE 61 APAN: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 76 TABLE 62 JAPAN: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 76 TABLE 63 AUSTRALIA & NEW ZEALAND: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2017–2025 (USD MILLION) 77 TABLE 64 AUSTRALIA & NEW ZEALAND: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 77 TABLE 65 AUSTRALIA & NEW ZEALAND: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 78 TABLE 66 REST OF ASIA-PACIFIC: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2017–2025 (USD MILLION) 78 TABLE 67 REST OF ASIA-PACIFIC: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 79 TABLE 68 REST OF ASIA-PACIFIC: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 79 TABLE 69 REST OF THE WORLD: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 80 TABLE 70 REST OF THE WORLD: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2017–2025 (USD MILLION) 81 TABLE 71 REST OF THE WORLD: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 81 TABLE 72 REST OF THE WORLD: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 82 TABLE 73 SOUTH AMERICA: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2017–2025 (USD MILLION) 82 TABLE 74 SOUTH AMERICA: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 83 TABLE 75 SOUTH AMERICA: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 83 TABLE 76 MIDDLE EAST: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2017–2025 (USD MILLION) 84 TABLE 77 MIDDLE EAST: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 84 TABLE 78 MIDDLE EAST: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 85 TABLE 79 AFRICA: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2017–2025 (USD MILLION) 85 TABLE 80 AFRIICA: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2017–2025 (USD MILLION) 86 TABLE 81 AFRICA: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 86 TABLE 82 PRODUCT LAUNCH 89 TABLE 83 PARTNERSHIP 89 TABLE 84 ACQUISITIONS 90 TABLE 85 EXPANSIONS 90 TABLE 86 ASAHI GROUP HOLDINGS, LTD.: PRODUCTS OFFERED 92 TABLE 87 ASAHI GROUP HOLDINGS, LTD.: KEY DEVELOPMENTS 92 TABLE 88 HALEWOOD INTERNATIONAL LIMITED: PRODUCTS OFFERED 94 TABLE 89 HALEWOOD INTERNATIONAL LIMITED: KEY DEVELOPMENTS 94 TABLE 90 MIKE’S HARD LEMONADE CO.: PRODUCTS OFFERED 96 TABLE 91 BACARDI LIMITED: PRODUCTS OFFERED 98 TABLE 92 THE BROWN-FORMAN CORPORATION: PRODUCTS OFFERED 100 TABLE 93 THE BROWN-FORMAN CORPORATION: KEY DEVELOPMENTS 100 TABLE 94 ANHEUSER-BUSCH INBEV SA/NV: PRODUCTS OFFERED 102 TABLE 95 ANHEUSER-BUSCH INBEV SA/NV: KEY DEVELOPMENTS 103 TABLE 96 PERNOD RICARD: PRODUCTS OFFERED 105 TABLE 97 PERNOD RICARD: PRODUCTS OFFERED 105 TABLE 98 DIAGEO PLC: PRODUCTS OFFERED 108 TABLE 99 DIAGEO PLC: PRODUCTS OFFERED 108 TABLE 100 BEAM SUNTORY, INC.: PRODUCTS OFFERED 110 TABLE 101 BEAM SUNTORY, INC.: PRODUCTS OFFERED 111 TABLE 102 THE SHS GROUP: PRODUCTS OFFERED 112

Asahi Group Holdings, Ltd. (Japan), Halewood International Limited (UK), Mike’s Hard Lemonade Co. (US), Bacardi Limited (Bermuda), The Brown-Forman Corporation (France), Anheuser-Busch InBev SA/NV (Belgium), Pernod Richard (France), Diageo PLC (UK), Beam Suntory Inc.(US), and The SHS Group (UK)