• Executive Summary o Market Overview • Market Landscape o Market ecosystem o Value chain analysis • Market Sizing o Market definition o Market segment analysis o Market size 2019 o Market outlook: Forecast for 2019 - 2024 • Five Forces Analysis o Five forces summary o Bargaining power of buyers o Bargaining power of suppliers o Threat of new entrants o Threat of substitutes o Threat of rivalry o Market condition • Market Segmentation by Product o Market segments o Comparison by Product o Beer - Market size and forecast 2019-2024 o Spirits - Market size and forecast 2019-2024 o Wine - Market size and forecast 2019-2024 o Market opportunity by Product • Market Segmentation by Distribution channel o Market segments o Comparison by Distribution channel o Off-trade - Market size and forecast 2019-2024 o On-trade - Market size and forecast 2019-2024 o Market opportunity by Distribution channel • Market Segmentation by Packaging • Glass bottles • Metal beverage cans • Other packaging materials • Customer landscape • Customer landscape • Market drivers • Volume driver – External factors • Market challenges • Market trends • Vendor Landscape  Vendor landscape  Landscape disruption • Vendor Analysis  Vendors covered  Market positioning of vendors  Anheuser Busch InBev SA/NV  Bacardi Ltd. o Beam Suntory Inc. o Brown-Forman Corp. o Carlsberg Breweries AS o Constellation Brands Inc. o Diageo Plc o Heineken NV o Molson Coors Beverage Co. o Pernod Ricard SA • Appendix o Scope of the report o Currency conversion rates for US$ o Research methodology o List of abbreviations Exhibit • 1: Key Finding 1 • 2: Key Finding 2 • 3: Key Finding 5 • 4: Key Finding 6 • 5: Key Finding 7 • 6: Key Finding 8 • 7: Parent market • 8: Market characteristics • 9: Offerings of vendors included in the market definition • 10: Market segments • 11: Global - Market size and forecast 2019 - 2024 ($ billion) • 12: Global market: Year-over-year growth 2019 - 2024 (%) • 13: Five forces analysis 2019 & 2024 • 14: Bargaining power of buyers • 15: Bargaining power of suppliers • 16: Threat of new entrants • 17: Threat of substitutes • 18: Threat of rivalry • 19: Market condition - Five forces 2019 • 20: Product - Market share 2019-2024 (%) • 21: Comparison by Product • 22: Beer - Market size and forecast 2019-2024 ($ billion) • 23: Beer - Year-over-year growth 2019-2024 (%) • 24: Spirits - Market size and forecast 2019-2024 ($ billion) • 25: Spirits - Year-over-year growth 2019-2024 (%) • 26: Wine - Market size and forecast 2019-2024 ($ billion) • 27: Wine - Year-over-year growth 2019-2024 (%) • 28: Market opportunity by Product • 29: Distribution channel - Market share 2019-2024 (%) • 30: Comparison by Distribution channel • 31: Off-trade - Market size and forecast 2019-2024 ($ billion) • 32: Off-trade - Year-over-year growth 2019-2024 (%) • 33: On-trade - Market size and forecast 2019-2024 ($ billion) • 34: On-trade - Year-over-year growth 2019-2024 (%) • 35: Market opportunity by Distribution channel • 36: Packaging - Market share 2019-2024 (%) • 37: Comparison by Packaging • 38: Glass bottles - Market size and forecast 2019-2024 ($ billion) • 39: Glass bottles - Year-over-year growth 2019-2024 (%) • 40: Metal beverage cans - Market size and forecast 2019-2024 ($ billion) • 41: Metal beverage cans - Year-over-year growth 2019-2024 (%) • 42: Other packaging materials - Market size and forecast 2019-2024 ($ billion) • 43: Other packaging materials - Year-over-year growth 2019-2024 (%) • 44: Market opportunity by Packaging • 45: Customer landscape • 46: Impact of drivers and challenges • 47: Vendor landscape • 48: Landscape disruption • 49: Industry risks • 50: Vendors covered • 51: Market positioning of vendors • 52: Anheuser Busch InBev SA/NV - Overview • 53: Anheuser Busch InBev SA/NV - Business segments • 54: Anheuser Busch InBev SA/NV - Key offerings • 55: Anheuser Busch InBev SA/NV - Key customers • 56: Anheuser Busch InBev SA/NV - Segment focus • 57: Bacardi Ltd. - Overview • 58: Bacardi Ltd. - Product and service • 59: Bacardi Ltd. - Key offerings • 60: Bacardi Ltd. - Key customers • 61: Bacardi Ltd. - Segment focus • 62: Beam Suntory Inc. - Overview • 63: Beam Suntory Inc. - Product and service • 64: Beam Suntory Inc. - Key offerings • 65: Beam Suntory Inc. - Key customers • 66: Beam Suntory Inc. - Segment focus • 67: Brown-Forman Corp. - Overview • 68: Brown-Forman Corp. - Product and service • 69: Brown-Forman Corp. - Key offerings • 70: Brown-Forman Corp. - Key customers • 71: Brown-Forman Corp. - Segment focus • 72: Carlsberg Breweries AS - Overview • 73: Carlsberg Breweries AS - Business segments • 74: Carlsberg Breweries AS - Key offerings • 75: Carlsberg Breweries AS - Key customers • 76: Carlsberg Breweries AS - Segment focus • 77: Constellation Brands Inc. - Overview • 78: Constellation Brands Inc. - Business segments • 79: Constellation Brands Inc. - Key offerings • 80: Constellation Brands Inc. - Key customers • 81: Constellation Brands Inc. - Segment focus • 82: Diageo Plc - Overview • 83: Diageo Plc - Business segments • 84: Diageo Plc - Key offerings • 85: Diageo Plc - Key customers • 86: Diageo Plc - Segment focus • 87: Heineken NV - Overview • 88: Heineken NV - Business segments • 89: Heineken NV - Key offerings • 90: Heineken NV - Key customers • 91: Heineken NV - Segment focus • 92: Molson Coors Beverage Co. - Overview • 93: Molson Coors Beverage Co. - Business segments • 94: Molson Coors Beverage Co. - Key offerings • 95: Molson Coors Beverage Co. - Key customers • 96: Molson Coors Beverage Co. - Segment focus • 97: Pernod Ricard SA - Overview • 98: Pernod Ricard SA - Product and service • 99: Pernod Ricard SA - Key offerings • 100: Pernod Ricard SA - Key customers • 101: Pernod Ricard SA - Segment focus • 102: Currency conversion rates for US$ • 103: Research Methodology • 104: Validation techniques employed for market sizing • 105: Information sources • 106: List of abbreviations

Anheuser Busch InBev SA/NV, Bacardi Ltd., Beam Suntory Inc., Brown-Forman Corp., Carlsberg Breweries AS, Constellation Brands Inc., Diageo Plc, Heineken NV, Molson Coors Beverage Co., Pernod Ricard SA