TABLE OF CONTENT 1 EXECUTIVE SUMMARY 1.1 MARKET ATTRACTIVENESS ANALYSIS 15 2 MARKET INTRODUCTION 2.1 DEFINITION 16 2.2 SCOPE OF THE STUDY 16 2.3 RESEARCH OBJECTIVE 16 2.4 MARKET STRUCTURE 16 3 RESEARCH METHODOLOGY 3.1 RESEARCH PROCESS 17 3.2 PRIMARY RESEARCH 18 3.3 SECONDARY RESEARCH 19 3.4 MARKET SIZE ESTIMATION 19 3.5 FORECAST MODEL 21 3.6 LIST OF ASSUMPTIONS 22 4 MARKET DYNAMICS 4.1 INTRODUCTION 23 4.2 DRIVERS 24 4.2.1 RAPID URBANIZATION 24 4.2.2 HIGH-QUALITY SERVICES 24 4.2.3 DRIVERS IMPACT ANALYSIS 25 4.3 RESTRAINTS 25 4.3.1 DATA PRIVACY AND SECURITY CONCERNS 25 4.3.2 RESTRAINTS IMPACT ANALYSIS 26 4.4 OPPORTUNITIES 26 4.4.1 RAPID ADOPTION OF AUTONOMOUS VEHICLE TECHNOLOGIES 26 4.5 CHALLENGES 27 4.5.1 REGULATORY CHALLENGES 27 4.6 PRICING MODEL 27 4.6.1 PAY-AS-YOU-GO 27 4.6.2 MONTHLY SUBSCRIPTION PLANS 27 4.7 BEST PRACTICE 28 4.7.1 MOBILITY AS A SERVICE (MAAS) SOLUTION FOR PUBLIC TRANSPORTATION CONSUMERS 28 5 MARKET FACTOR ANALYSIS 5.1 VALUE CHAIN ANALYSIS 29 5.2 PORTER’S FIVE FORCES MODEL 30 5.2.1 THREAT OF NEW ENTRANTS 30 5.2.2 BARGAINING POWER OF SUPPLIERS 31 5.2.3 THREAT OF SUBSTITUTES 31 5.2.4 BARGAINING POWER OF BUYERS 31 5.2.5 INTENSITY OF RIVALRY 31 6 GLOBAL MOBILITY AS A SERVICE MARKET, BY TYPE 6.1 OVERVIEW 32 6.2 PUBLIC 32 6.3 PRIVATE 32 7 GLOBAL MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE 7.1 OVERVIEW 34 7.2 CAR 34 7.3 BUS 34 7.4 BIKE 34 8 GLOBAL MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL 8.1 OVERVIEW 37 8.2 BUSINESS-TO-BUSINESS (B2B ) 37 8.3 BUSINESS-TO-CUSTOMER (B2C) 37 8.4 PEER-TO-PEER (P2P) 37 9 GLOBAL MOBILITY AS A SERVICE MARKET, BY APPLICATION PLATFORM 9.1 OVERVIEW 40 9.2 ANDROID 40 9.3 IOS 40 9.4 OTHERS 40 10 GLOBAL MOBILITY AS A SERVICE MARKET, BY REGION 10.1 OVERVIEW 43 10.2 NORTH AMERICA 45 10.2.1 US 47 10.2.2 CANADA 49 10.2.3 MEXICO 51 10.3 EUROPE 53 10.3.1 UK 56 10.3.2 GERMANY 58 10.3.3 FRANCE 60 10.3.4 REST OF EUROPE 62 10.4 ASIA-PACIFIC 64 10.4.1 CHINA 67 10.4.2 INDIA 70 10.4.3 JAPAN 73 10.4.4 REST OF ASIA-PACIFIC 76 10.5 REST OF THE WORLD 78 10.5.1 MIDDLE EAST AND AFRICA 80 10.5.2 SOUTH AMERICA 82 11 COMPETITIVE LANDSCAPE 12 COMPANY PROFILES 12.1 DAIMLER AG 86 12.1.1 COMPANY OVERVIEW 86 12.1.2 FINANCIAL OVERVIEW 87 12.1.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 87 12.1.4 KEY DEVELOPMENTS 88 12.1.5 SWOT ANALYSIS 89 12.1.6 KEY STRATEGIES 89 12.2 BAYERISCHE MOTOREN WERKE AG 90 12.2.1 COMPANY OVERVIEW 90 12.2.2 FINANCIAL OVERVIEW 91 12.2.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 91 12.2.4 KEY DEVELOPMENTS 92 12.2.5 SWOT ANALYSIS 92 12.2.6 KEY STRATEGIES 93 12.3 DEUTSCHE BAHN 94 12.3.1 COMPANY OVERVIEW 94 12.3.2 FINANCIAL OVERVIEW 95 12.3.3 PRODUCTS/ SOLUTIONS/ SERVICES OFFERED 95 12.3.4 KEY DEVELOPMENTS 96 12.3.5 SWOT ANALYSIS 96 12.3.6 KEY STRATEGIES 97 12.4 XEROX CORPORATION 98 12.4.1 COMPANY OVERVIEW 98 12.4.2 FINANCIAL OVERVIEW 99 12.4.3 PRODUCTS/ SOLUTIONS/ SERVICES OFFERED 99 12.4.4 KEY DEVELOPMENTS 100 12.4.5 SWOT ANALYSIS 100 12.4.6 KEY STRATEGIES 101 12.5 LYFT, INC 102 12.5.1 COMPANY OVERVIEW 102 12.5.2 FINANCIAL OVERVIEW 102 12.5.3 PRODUCTS/ SOLUTIONS/ SERVICES OFFERED 102 12.5.4 KEY DEVELOPMENTS 103 12.5.5 SWOT ANALYSIS 103 12.5.6 KEY STRATEGIES 104 12.6 MAAS GLOBAL OY 105 12.6.1 COMPANY OVERVIEW 105 12.6.2 FINANCIAL OVERVIEW 105 12.6.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 105 12.6.4 KEY DEVELOPMENTS 105 12.6.5 KEY STRATEGIES 105 12.7 GRABTAXI HOLDINGS PTE LTD 106 12.7.1 COMPANY OVERVIEW 106 12.7.2 FINANCIAL OVERVIEW 106 12.7.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 106 12.7.4 KEY DEVELOPMENTS 107 12.7.5 KEY STRATEGIES 107 12.8 BEIJING XIAOJU TECHNOLOGY CO., LTD (DIDI CHUXING) 108 12.8.1 COMPANY OVERVIEW 108 12.8.2 FINANCIAL OVERVIEW 108 12.8.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 108 12.8.4 KEY DEVELOPMENTS 109 12.8.5 KEY STRATEGIES 109 12.9 UBER TECHNOLOGIES INC. 110 12.9.1 COMPANY OVERVIEW 110 12.9.2 FINANCIAL OVERVIEW 110 12.9.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 110 12.9.4 KEY DEVELOPMENTS 111 12.9.5 KEY STRATEGIES 111 12.10 COMMUNAUTO 112 12.10.1 COMPANY OVERVIEW 112 12.10.2 FINANCIAL OVERVIEW 112 12.10.3 PRODUCTS/ SOLUTIONS/ SERVICES OFFERED 112 12.10.4 KEY DEVELOPMENTS 112 12.10.5 KEY STRATEGIES 112 12.11 MOOVIT INC. 113 12.11.1 COMPANY OVERVIEW 113 12.11.2 FINANCIAL OVERVIEW 113 12.11.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 113 12.11.4 KEY DEVELOPMENTS 113 12.11.5 KEY STRATEGIES 113 12.12 ANI TECHNOLOGIES PVT. LTD (OLA) 114 12.12.1 COMPANY OVERVIEW 114 12.12.2 FINANCIAL OVERVIEW 114 12.12.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 114 12.12.4 KEY DEVELOPMENTS 114 12.12.5 KEY STRATEGIES 115 12.13 BRIDJ PTY. LTD 116 12.13.1 COMPANY OVERVIEW 116 12.13.2 FINANCIAL OVERVIEW 116 12.13.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 116 12.13.4 KEY DEVELOPMENTS 116 12.13.5 KEY STRATEGIES 116 12.14 JAPANTAXI CO., LTD 117 12.14.1 COMPANY OVERVIEW 117 12.14.2 FINANCIAL OVERVIEW 117 12.14.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 117 12.14.4 KEY DEVELOPMENTS 117 12.14.5 KEY STRATEGIES 117 12.15 WIWIGO 118 12.15.1 COMPANY OVERVIEW 118 12.15.2 FINANCIAL OVERVIEW 118 12.15.3 PRODUCTS/ SOLUTIONS/ SERVICES OFFERED 118 12.15.4 KEY DEVELOPMENTS 118 12.15.5 KEY STRATEGIES 118

LIST OF TABLES TABLE 1 PRIMARY INTERVIEWS 18 TABLE 2 LIST OF ASSUMPTIONS 22 TABLE 3 GLOBAL MOBILITY AS A SERVICE MARKET, BY TYPE, 2017–2025 (USD BILLION) 33 TABLE 4 GLOBAL MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 2017–2025 (USD BILLION) 36 TABLE 5 GLOBAL MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 2017–2025 (USD BILLION) 39 TABLE 6 GLOBAL MOBILITY AS A SERVICE MARKET, BY APP PLATFORM, 2017–2025 (USD BILLION) 42 TABLE 7 GLOBAL MOBILITY AS A SERVICE MARKET, BY REGION, 2017–2025 (USD BILLION) 44 TABLE 8 NORTH AMERICA: MOBILITY AS A SERVICE MARKET, BY COUNTRY, 2017–2025 (USD BILLION) 45 TABLE 9 NORTH AMERICA: MOBILITY AS A SERVICE MARKET, BY TYPE, 2017–2025 (USD BILLION) 46 TABLE 10 NORTH AMERICA: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 2017–2025 (USD BILLION) 46 TABLE 11 NORTH AMERICA: MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 2017–2025 (USD BILLION) 46 TABLE 12 NORTH AMERICA: MOBILITY AS A SERVICE MARKET, BY APP PLATFORM, 2017–2025 (USD BILLION) 47 TABLE 13 US: MOBILITY AS A SERVICE MARKET, BY TYPE, 2017–2025 (USD BILLION) 47 TABLE 14 US: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 2017–2025 (USD BILLION) 48 TABLE 15 US: MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 2017–2025 (USD BILLION) 48 TABLE 16 US: MOBILITY AS A SERVICE MARKET, BY APP PLATFORM, 2017–2025 (USD BILLION) 48 TABLE 17 CANADA: MOBILITY AS A SERVICE MARKET, BY TYPE, 2017–2025 (USD BILLION) 49 TABLE 18 CANADA: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 2017–2025 (USD BILLION) 49 TABLE 19 CANADA: MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 2017–2025 (USD BILLION) 50 TABLE 20 CANADA: MOBILITY AS A SERVICE MARKET, BY APP PLATFORM, 2017–2025 (USD BILLION) 50 TABLE 21 MEXICO: MOBILITY AS A SERVICE MARKET, BY TYPE, 2017–2025 (USD BILLION) 51 TABLE 22 MEXICO: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 2017–2025 (USD BILLION) 51 TABLE 23 MEXICO: MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 2017–2025 (USD BILLION) 52 TABLE 24 MEXICO: MOBILITY AS A SERVICE MARKET, BY APP PLATFORM, 2017–2025 (USD BILLION) 52 TABLE 25 EUROPE: MOBILITY AS A SERVICE MARKET, BY REGION, 2017–2025 (USD BILLION) 53 TABLE 26 EUROPE: MOBILITY AS A SERVICE MARKET, BY TYPE, 2017–2025 (USD BILLION) 54 TABLE 27 EUROPE: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 2017–2025 (USD BILLION) 54 TABLE 28 EUROPE: MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 2017–2025 (USD BILLION) 54 TABLE 29 EUROPE: MOBILITY AS A SERVICE MARKET, BY APP PLATFORM, 2017–2025 (USD BILLION) 55 TABLE 30 UK: MOBILITY AS A SERVICE MARKET, BY TYPE, 2017–2025 (USD BILLION) 56 TABLE 31 UK: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 2017–2025 (USD BILLION) 57 TABLE 32 UK: MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 2017–2025 (USD BILLION) 57 TABLE 33 UK: MOBILITY AS A SERVICE MARKET, BY APP PLATFORM, 2017–2025 (USD BILLION) 57 TABLE 34 GERMANY: MOBILITY AS A SERVICE MARKET, BY TYPE, 2017–2025 (USD BILLION) 58 TABLE 35 GERMANY: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 2017–2025 (USD BILLION) 58 TABLE 36 GERMANY: MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 2017–2025 (USD BILLION) 59 TABLE 37 GERMANY: MOBILITY AS A SERVICE MARKET, BY APP PLATFORM, 2017–2025 (USD BILLION) 59 TABLE 38 FRANCE: MOBILITY AS A SERVICE MARKET, BY TYPE, 2017–2025 (USD BILLION) 60 TABLE 39 FRANCE: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 2017–2025 (USD BILLION) 60 TABLE 40 FRANCE: MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 2017–2025 (USD BILLION) 61 TABLE 41 FRANCE: MOBILITY AS A SERVICE MARKET, BY APP PLATFORM, 2017–2025 (USD BILLION) 61 TABLE 42 REST OF EUROPE: MOBILITY AS A SERVICE MARKET, BY TYPE, 2017–2025 (USD BILLION) 62 TABLE 43 REST OF EUROPE: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 2017–2025 (USD BILLION) 62 TABLE 44 REST OF EUROPE: MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 2017–2025 (USD BILLION) 63 TABLE 45 REST OF EUROPE: MOBILITY AS A SERVICE MARKET, BY APP PLATFORM, 2017–2025 (USD BILLION) 63 TABLE 46 VENTURE CAPITAL FUNDING IN MOBILITY AS A SERVICE MARKET (2017–2018) 64 TABLE 47 ASIA-PACIFIC: MOBILITY AS A SERVICE MARKET, BY COUNTRY, 2017–2025 (USD BILLION) 65 TABLE 48 ASIA-PACIFIC: MOBILITY AS A SERVICE MARKET, BY TYPE, 2017–2025 (USD BILLION) 65 TABLE 49 ASIA-PACIFIC: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 2017–2025 (USD BILLION) 65 TABLE 50 ASIA-PACIFIC: MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 2017–2025 (USD BILLION) 66 TABLE 51 ASIA-PACIFIC: MOBILITY AS A SERVICE MARKET, BY APP PLATFORM, 2017–2025 (USD BILLION) 66 TABLE 52 CAR-SHARING OVERVIEW IN CHINA (2017) 67 TABLE 53 CHINA: MOBILITY AS A SERVICE MARKET, BY TYPE, 2017–2025 (USD BILLION) 68 TABLE 54 CHINA: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 2017–2025 (USD BILLION) 68 TABLE 55 CHINA: MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 2017–2025 (USD BILLION) 68 TABLE 56 CHINA: MOBILITY AS A SERVICE MARKET, BY APP PLATFORM, 2017–2025 (USD BILLION) 69 TABLE 57 INDIA: MOBILITY AS A SERVICE MARKET, BY TYPE, 2017–2025 (USD BILLION) 71 TABLE 58 INDIA: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 2017–2025 (USD BILLION) 71 TABLE 59 INDIA: MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 2017–2025 (USD BILLION) 71 TABLE 60 INDIA: MOBILITY AS A SERVICE MARKET, BY APP PLATFORM, 2017–2025 (USD BILLION) 72 TABLE 61 FARE DIVISION IN TOKYO (2018) 73 TABLE 62 JAPAN: MOBILITY AS A SERVICE MARKET, BY TYPE, 2017–2025 (USD BILLION) 74 TABLE 63 JAPAN: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 2017–2025 (USD BILLION) 74 TABLE 64 JAPAN: MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 2017–2025 (USD BILLION) 75 TABLE 65 JAPAN: MOBILITY AS A SERVICE MARKET, BY APP PLATFORM, 2017–2025 (USD BILLION) 75 TABLE 66 REST OF ASIA-PACIFIC: MOBILITY AS A SERVICE MARKET, BY TYPE, 2017–2025 (USD BILLION) 76 TABLE 67 REST OF ASIA-PACIFIC: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 2017–2025 (USD BILLION) 76 TABLE 68 REST OF ASIA-PACIFIC: MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 2017–2025 (USD BILLION) 77 TABLE 69 REST OF ASIA-PACIFIC: MOBILITY AS A SERVICE MARKET, BY APP PLATFORM, 2017–2025 (USD BILLION) 77 TABLE 70 REST OF THE WORLD: MOBILITY AS A SERVICE MARKET, BY REGION, 2017–2025 (USD BILLION) 78 TABLE 71 REST OF THE WORLD: MOBILITY AS A SERVICE MARKET, BY TYPE, 2017–2025 (USD BILLION) 78 TABLE 72 REST OF THE WORLD: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 2017–2025 (USD BILLION) 79 TABLE 73 REST OF THE WORLD: MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 2017–2025 (USD BILLION) 79 TABLE 74 REST OF THE WORLD: MOBILITY AS A SERVICE MARKET, BY APP PLATFORM, 2017–2025 (USD BILLION) 79 TABLE 75 MIDDLE EAST AND AFRICA: MOBILITY AS A SERVICE MARKET, BY TYPE, 2017–2025 (USD BILLION) 80 TABLE 76 MIDDLE EAST AND AFRICA: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 2017–2025 (USD BILLION) 80 TABLE 77 MIDDLE EAST AND AFRICA: MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 2017–2025 (USD BILLION) 81 TABLE 78 MIDDLE EAST AND AFRICA: MOBILITY AS A SERVICE MARKET, BY APP PLATFORM, 2017–2025 (USD BILLION) 81 TABLE 79 SOUTH AMERICA: MOBILITY AS A SERVICE MARKET, BY TYPE, 2017–2025 (USD BILLION) 82 TABLE 80 SOUTH AMERICA: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 2017–2025 (USD BILLION) 82 TABLE 81 SOUTH AMERICA: MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 2017–2025 (USD BILLION) 83 TABLE 82 SOUTH AMERICA: MOBILITY AS A SERVICE MARKET, BY APP PLATFORM, 2017–2025 (USD BILLION) 83 TABLE 83 DAILMER AG: PRODUCTS/SOLUTIONS/SERVICES OFFERED 87 TABLE 84 DAILMER AG: KEY DEVELOPMENTS 88 TABLE 85 BAYERISCHE MOTOREN WERKE AG (BMW): PRODUCTS/SOLUTIONS/SERVICES OFFERED 91 TABLE 86 BAYERISCHE MOTOREN WERKE AG (BMW): KEY DEVELOPMENTS 92 TABLE 87 DEUTSCHE BAHN: PRODUCTS/ SERVICES OFFERED 95 TABLE 88 DEUTSCHE BAHN: KEY DEVELOPMENTS 96 TABLE 89 XEROX CORPORATION: PRODUCTS/ SOLUTIONS/ SERVICES OFFERED 99 TABLE 90 XEROX CORPORATION: KEY DEVELOPMENTS 100 TABLE 91 LYFT, INC: PRODUCTS OFFERED 102 TABLE 92 LYFT, INC: KEY DEVELOPMENTS 103 TABLE 93 MAAS GLOBAL OY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 105 TABLE 94 MAAS GLOBAL OY: KEY DEVELOPMENTS 105 TABLE 95 GRABTAXI HOLDINGS PTE LTD (GRAB): PRODUCTS/SOLUTIONS/SERVICES OFFERED 106 TABLE 96 GRABTAXI HOLDINGS PTE LTD (GRAB): KEY DEVELOPMENTS 107 TABLE 97 BEIJING XIAOJU TECHNOLOGY CO., LTD: PRODUCTS/SOLUTIONS/SERVICES OFFERED 108 TABLE 98 BEIJING XIAOJU TECHNOLOGY CO., LTD : KEY DEVELOPMENTS 109 TABLE 99 UBER TECHNOLOGIES, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 110 TABLE 100 UBER TECHNOLOGIES, INC.: KEY DEVELOPMENTS 111 TABLE 101 COMMUNAUTO: PRODUCTS/ SERVICES OFFERED 112 TABLE 102 COMMUNAUTO: KEY DEVELOPMENTS 112 TABLE 103 MOOVIT INC: PRODUCTS/SOLUTIONS/SERVICES OFFERED 113 TABLE 104 MOOVIT INC. : KEY DEVELOPMENTS 113 TABLE 105 OLA: PRODUCTS/SOLUTIONS/SERVICES OFFERED 114 TABLE 106 OLA : KEY DEVELOPMENTS 114 TABLE 107 BRIDJ PTY LTD: PRODUCTS/SOLUTIONS/SERVICES OFFERED 116 TABLE 108 BRIDJ PTY LTD : KEY DEVELOPMENTS 116 TABLE 109 JAPANTAXI CO., LTD: PRODUCTS/SOLUTIONS/SERVICES OFFERED 117 TABLE 110 JAPANTAXI CO., LTD: KEY DEVELOPMENTS 117 TABLE 111 WIWIGO: PRODUCTS/ SERVICES OFFERED 118 TABLE 112 WIWIGO: KEY DEVELOPMENTS 118 LIST OF FIGURES FIGURE 1 MARKET SYNOPSIS 14 FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL MOBILITY AS A SERVICE MARKET 15 FIGURE 3 GLOBAL MOBILITY AS A SERVICE MARKET: STRUCTURE 16 FIGURE 4 RESEARCH PROCESS 17 FIGURE 5 TOP-DOWN & BOTTOM-UP APPROACHES 20 FIGURE 6 MARKET DYNAMICS OVERVIEW 23 FIGURE 7 DRIVERS IMPACT ANALYSIS: MOBILITY AS A SERVICE (MAAS) MARKET 25 FIGURE 8 RESTRAINTS IMPACT ANALYSIS: MOBILITY AS A SERVICE MARKET 26 FIGURE 9 VALUE CHAIN: GLOBAL MOBILITY AS A SERVICE MARKET 29 FIGURE 10 PORTER’S FIVE FORCES MODEL: GLOBAL MOBILITY AS A SERVICE MARKET 30 FIGURE 11 GLOBAL MOBILITY AS A SERVICE MARKET, BY TYPE, 2018 (% SHARE) 32 FIGURE 12 GLOBAL MOBILITY AS A SERVICE MARKET, BY TYPE, 2018 VS 2025 (USD BILLION) 33 FIGURE 13 GLOBAL MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 2018 (% SHARE) 35 FIGURE 14 GLOBAL MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 2018 VS 2025 (USD BILLION) 35 FIGURE 15 GLOBAL MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 2018 (% SHARE) 38 FIGURE 16 GLOBAL MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 2018 VS 2025 (USD BILLION) 38 FIGURE 17 GLOBAL MOBILITY AS A SERVICE MARKET, BY APPLICATION PLATFORM, 2018 (% SHARE) 41 FIGURE 18 GLOBAL MOBILITY AS A SERVICE MARKET, BY APPLICATION PLATFORM, 2018 VS 2025 (USD BILLION) 41 FIGURE 19 GLOBAL MOBILITY AS A SERVICE MARKET, BY REGION, 2018 (% SHARE) 43 FIGURE 20 GLOBAL MOBILITY AS A SERVICE MARKET, BY REGION, 2018 VS 2025 (USD MILLION) 44 FIGURE 21 PERCENTAGE OF FARE DIVISION IN TOKYO (2018) 73

Daimler AG (Germany), Bayerische Motoren Werke AG (BMW) (Germany), Deutsche Bahn (Germany), Xerox Corporation (US), Lyft, Inc (US), MaaS Global Oy (Switzerland), GrabTaxi Holdings Pte Ltd (Singapore), Beijing Xiaoju Technology Co., Ltd (China), Uber Technologies, Inc. (US), Communauto (Canada), Moovit Inc. (Israel), ANI Technologies Private Limited (India), Bridj Pty Ltd (Australia), JapanTaxi Co., Ltd (Japan), and Wiwigo (India)