• Executive Summary o Market Overview • Market Landscape o Market ecosystem o Value chain analysis • Market Sizing o Market definition o Market segment analysis o Market size 2019 o Market outlook: Forecast for 2019 - 2024 • Five Forces Analysis o Five Force Summary o Bargaining power of buyers o Bargaining power of suppliers o Threat of new entrants o Threat of substitutes o Threat of rivalry o Market condition • Market Segmentation by Product o Market segments o Comparison by Product o Paper products - Market size and forecast 2019-2024 o Computer and daily use - Market size and forecast 2019-2024 o Writing instruments - Market size and forecast 2019-2024 o Market opportunity by product • Customer Landscape • Geographic Landscape o Geographic segmentation o Geographic comparison o APAC - Market size and forecast 2019-2024 o Europe - Market size and forecast 2019-2024 o North America - Market size and forecast 2019-2024 o South America - Market size and forecast 2019-2024 o MEA - Market size and forecast 2019-2024 o Key leading countries o Market opportunity by geography o Volume driver - Demand led growth o Market challenges o Market trends • Vendor Landscape o Competitive scenario o Vendor landscape o Landscape disruption o Industry risks • Vendor Analysis o Vendors covered o Market positioning of vendors o ACCO Brands Corp. o ADVEO France SAS o BIC Group o ITC Ltd. o Kokuyo Camlin Ltd. o Newell Brands Inc. o Pelikan International Corp. Berhad o PILOT Corp. o STAEDTLER Mars GmbH & Co. KG o WH Smith Plc • Appendix o Scope of the report o Currency conversion rates for US$ o Research methodology o List of abbreviations Exhibit • 1: Key Finding 1 • 2: Key Finding 2 • 3: Key Finding 3 • 4: Key Finding 5 • 5: Key Finding 6 • 6: Key Finding 7 • 7: Key Finding 8 • 8: Parent market • 9: Market characteristics • 10: Offerings of vendors included in the market definition • 11: Market segments • 12: Global - Market size and forecast 2019 - 2024 ($ billion) • 13: Global market: Year-over-year growth 2019 - 2024 (%) • 14: Five forces analysis 2019 & 2024 • 15: Bargaining power of buyers • 16: Bargaining power of suppliers • 17: Threat of new entrants • 18: Threat of substitutes • 19: Threat of rivalry • 20: Market condition - Five forces 2019 • 21: Product - Market share 2019-2024 (%) • 22: Comparison by Product • 23: Paper products - Market size and forecast 2019-2024 ($ billion) • 24: Paper products - Year-over-year growth 2019-2024 (%) • 25: Computer and daily use - Market size and forecast 2019-2024 ($ billion) • 26: Computer and daily use - Year-over-year growth 2019-2024 (%) • 27: Writing instruments - Market size and forecast 2019-2024 ($ billion) • 28: Writing instruments - Year-over-year growth 2019-2024 (%) • 29: Market opportunity by Product • 30: Customer landscape • 31: Market share by geography 2019-2024 (%) • 32: Geographic comparison • 33: APAC - Market size and forecast 2019-2024 ($ billion) • 34: APAC - Year-over-year growth 2019-2024 (%) • 35: Europe - Market size and forecast 2019-2024 ($ billion) • 36: Europe - Year-over-year growth 2019-2024 (%) • 37: North America - Market size and forecast 2019-2024 ($ billion) • 38: North America - Year-over-year growth 2019-2024 (%) • 39: South America - Market size and forecast 2019-2024 ($ billion) • 40: South America - Year-over-year growth 2019-2024 (%) • 41: MEA - Market size and forecast 2019-2024 ($ billion) • 42: MEA - Year-over-year growth 2019-2024 (%) • 43: Key leading countries • 44: Market opportunity by geography ($ billion) • 45: Impact of drivers and challenges • 46: Vendor landscape • 47: Landscape disruption • 48: Industry risks • 49: Vendors covered • 50: Market positioning of vendors • 51: ACCO Brands Corp. - Overview • 52: ACCO Brands Corp. - Business segments • 53: ACCO Brands Corp. - Key offerings • 54: ACCO Brands Corp. - Key customers • 55: ACCO Brands Corp. - Segment focus • 56: ADVEO France SAS - Overview • 57: ADVEO France SAS - Business segments • 58: ADVEO France SAS - Key offerings • 59: ADVEO France SAS - Key customers • 60: ADVEO France SAS - Segment focus • 61: BIC Group - Overview • 62: BIC Group - Product and service • 63: BIC Group - Key offerings • 64: BIC Group - Key customers • 65: BIC Group - Segment focus • 66: ITC Ltd. - Overview • 67: ITC Ltd. - Business segments • 68: ITC Ltd. - Key offerings • 69: ITC Ltd. - Key customers • 70: ITC Ltd. - Segment focus • 71: Kokuyo Camlin Ltd. - Overview • 72: Kokuyo Camlin Ltd. - Business segments • 73: Kokuyo Camlin Ltd. - Key offerings • 74: Kokuyo Camlin Ltd. - Key customers • 75: Kokuyo Camlin Ltd. - Segment focus • 76: Newell Brands Inc. - Overview • 77: Newell Brands Inc. - Business segments • 78: Newell Brands Inc. - Key offerings • 79: Newell Brands Inc. - Key customers • 80: Newell Brands Inc. - Segment focus • 81: Pelikan International Corp. Berhad - Overview • 82: Pelikan International Corp. Berhad - Business segments • 83: Pelikan International Corp. Berhad - Key offerings • 84: Pelikan International Corp. Berhad - Key customers • 85: Pelikan International Corp. Berhad - Segment focus • 86: PILOT Corp. - Overview • 87: PILOT Corp. - Product and service • 88: PILOT Corp. - Key offerings • 89: PILOT Corp. - Key customers • 90: PILOT Corp. - Segment focus • 91: STAEDTLER Mars GmbH & Co. KG - Overview • 92: STAEDTLER Mars GmbH & Co. KG - Business segments • 93: STAEDTLER Mars GmbH & Co. KG - Key offerings • 94: STAEDTLER Mars GmbH & Co. KG - Key customers • 95: STAEDTLER Mars GmbH & Co. KG - Segment focus • 96: WH Smith Plc - Overview • 97: WH Smith Plc - Business segments • 98: WH Smith Plc - Key offerings • 99: WH Smith Plc - Key customers • 100: WH Smith Plc - Segment focus • 101: Currency conversion rates for US$ • 102: Research Methodology • 103: Validation techniques employed for market sizing • 104: Information sources • 105: List of abbreviations

ACCO Brands Corp., ADVEO France SAS, BIC Group, ITC Ltd., Kokuyo Camlin Ltd., Newell Brands Inc., Pelikan International Corp. Berhad, PILOT Corp., STAEDTLER Mars GmbH & Co. KG, WH Smith Plc