1 Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Players Covered: Ranking by Real-time Bidding Revenue 1.4 Market Analysis by Type 1.4.1 Global Real-time Bidding Market Size Growth Rate by Type: 2020 VS 2026 1.4.2 Open Auction 1.4.3 Invited Auction 1.5 Market by Application 1.5.1 Global Real-time Bidding Market Share by Application: 2020 VS 2026 1.5.2 Media and Entertainment 1.5.3 Games 1.5.4 Retail and eCommerce 1.5.5 Travel and Luxury 1.5.6 Mobile Apps 1.5.7 Others 1.6 Coronavirus Disease 2019 (Covid-19): Real-time Bidding Industry Impact 1.6.1 How the Covid-19 is Affecting the Real-time Bidding Industry 1.6.1.1 Real-time Bidding Business Impact Assessment - Covid-19 1.6.1.2 Supply Chain Challenges 1.6.1.3 COVID-19’s Impact On Crude Oil and Refined Products 1.6.2 Market Trends and Real-time Bidding Potential Opportunities in the COVID-19 Landscape 1.6.3 Measures / Proposal against Covid-19 1.6.3.1 Government Measures to Combat Covid-19 Impact 1.6.3.2 Proposal for Real-time Bidding Players to Combat Covid-19 Impact 1.7 Study Objectives 1.8 Years Considered 2 Global Growth Trends by Regions 2.1 Real-time Bidding Market Perspective (2015-2026) 2.2 Real-time Bidding Growth Trends by Regions 2.2.1 Real-time Bidding Market Size by Regions: 2015 VS 2020 VS 2026 2.2.2 Real-time Bidding Historic Market Share by Regions (2015-2020) 2.2.3 Real-time Bidding Forecasted Market Size by Regions (2021-2026) 2.3 Industry Trends and Growth Strategy 2.3.1 Market Top Trends 2.3.2 Market Drivers 2.3.3 Market Challenges 2.3.4 Porter’s Five Forces Analysis 2.3.5 Real-time Bidding Market Growth Strategy 2.3.6 Primary Interviews with Key Real-time Bidding Players (Opinion Leaders) 3 Competition Landscape by Key Players 3.1 Global Top Real-time Bidding Players by Market Size 3.1.1 Global Top Real-time Bidding Players by Revenue (2015-2020) 3.1.2 Global Real-time Bidding Revenue Market Share by Players (2015-2020) 3.1.3 Global Real-time Bidding Market Share by Company Type (Tier 1, Tier 2 and Tier 3) 3.2 Global Real-time Bidding Market Concentration Ratio 3.2.1 Global Real-time Bidding Market Concentration Ratio (CR5 and HHI) 3.2.2 Global Top 10 and Top 5 Companies by Real-time Bidding Revenue in 2019 3.3 Real-time Bidding Key Players Head office and Area Served 3.4 Key Players Real-time Bidding Product Solution and Service 3.5 Date of Enter into Real-time Bidding Market 3.6 Mergers & Acquisitions, Expansion Plans 4 Breakdown Data by Type (2015-2026) 4.1 Global Real-time Bidding Historic Market Size by Type (2015-2020) 4.2 Global Real-time Bidding Forecasted Market Size by Type (2021-2026) 5 Real-time Bidding Breakdown Data by Application (2015-2026) 5.1 Global Real-time Bidding Market Size by Application (2015-2020) 5.2 Global Real-time Bidding Forecasted Market Size by Application (2021-2026) 6 North America 6.1 North America Real-time Bidding Market Size (2015-2020) 6.2 Real-time Bidding Key Players in North America (2019-2020) 6.3 North America Real-time Bidding Market Size by Type (2015-2020) 6.4 North America Real-time Bidding Market Size by Application (2015-2020) 7 Europe 7.1 Europe Real-time Bidding Market Size (2015-2020) 7.2 Real-time Bidding Key Players in Europe (2019-2020) 7.3 Europe Real-time Bidding Market Size by Type (2015-2020) 7.4 Europe Real-time Bidding Market Size by Application (2015-2020) 8 China 8.1 China Real-time Bidding Market Size (2015-2020) 8.2 Real-time Bidding Key Players in China (2019-2020) 8.3 China Real-time Bidding Market Size by Type (2015-2020) 8.4 China Real-time Bidding Market Size by Application (2015-2020) 9 Japan 9.1 Japan Real-time Bidding Market Size (2015-2020) 9.2 Real-time Bidding Key Players in Japan (2019-2020) 9.3 Japan Real-time Bidding Market Size by Type (2015-2020) 9.4 Japan Real-time Bidding Market Size by Application (2015-2020) 10 Southeast Asia 10.1 Southeast Asia Real-time Bidding Market Size (2015-2020) 10.2 Real-time Bidding Key Players in Southeast Asia (2019-2020) 10.3 Southeast Asia Real-time Bidding Market Size by Type (2015-2020) 10.4 Southeast Asia Real-time Bidding Market Size by Application (2015-2020) 11 India 11.1 India Real-time Bidding Market Size (2015-2020) 11.2 Real-time Bidding Key Players in India (2019-2020) 11.3 India Real-time Bidding Market Size by Type (2015-2020) 11.4 India Real-time Bidding Market Size by Application (2015-2020) 12 Central & South America 12.1 Central & South America Real-time Bidding Market Size (2015-2020) 12.2 Real-time Bidding Key Players in Central & South America (2019-2020) 12.3 Central & South America Real-time Bidding Market Size by Type (2015-2020) 12.4 Central & South America Real-time Bidding Market Size by Application (2015-2020) 13 Key Players Profiles 13.1 Google (US) 13.1.1 Google (US) Company Details 13.1.2 Google (US) Business Overview and Its Total Revenue 13.1.3 Google (US) Real-time Bidding Introduction 13.1.4 Google (US) Revenue in Real-time Bidding Business (2015-2020)) 13.1.5 Google (US) Recent Development 13.2 WPP (UK) 13.2.1 WPP (UK) Company Details 13.2.2 WPP (UK) Business Overview and Its Total Revenue 13.2.3 WPP (UK) Real-time Bidding Introduction 13.2.4 WPP (UK) Revenue in Real-time Bidding Business (2015-2020) 13.2.5 WPP (UK) Recent Development 13.3 Adobe (US) 13.3.1 Adobe (US) Company Details 13.3.2 Adobe (US) Business Overview and Its Total Revenue 13.3.3 Adobe (US) Real-time Bidding Introduction 13.3.4 Adobe (US) Revenue in Real-time Bidding Business (2015-2020) 13.3.5 Adobe (US) Recent Development 13.4 Criteo (France) 13.4.1 Criteo (France) Company Details 13.4.2 Criteo (France) Business Overview and Its Total Revenue 13.4.3 Criteo (France) Real-time Bidding Introduction 13.4.4 Criteo (France) Revenue in Real-time Bidding Business (2015-2020) 13.4.5 Criteo (France) Recent Development 13.5 Facebook (US) 13.5.1 Facebook (US) Company Details 13.5.2 Facebook (US) Business Overview and Its Total Revenue 13.5.3 Facebook (US) Real-time Bidding Introduction 13.5.4 Facebook (US) Revenue in Real-time Bidding Business (2015-2020) 13.5.5 Facebook (US) Recent Development 13.6 Smaato (US) 13.6.1 Smaato (US) Company Details 13.6.2 Smaato (US) Business Overview and Its Total Revenue 13.6.3 Smaato (US) Real-time Bidding Introduction 13.6.4 Smaato (US) Revenue in Real-time Bidding Business (2015-2020) 13.6.5 Smaato (US) Recent Development 13.7 Yandex (Russia) 13.7.1 Yandex (Russia) Company Details 13.7.2 Yandex (Russia) Business Overview and Its Total Revenue 13.7.3 Yandex (Russia) Real-time Bidding Introduction 13.7.4 Yandex (Russia) Revenue in Real-time Bidding Business (2015-2020) 13.7.5 Yandex (Russia) Recent Development 13.8 PubMatic (US) 13.8.1 PubMatic (US) Company Details 13.8.2 PubMatic (US) Business Overview and Its Total Revenue 13.8.3 PubMatic (US) Real-time Bidding Introduction 13.8.4 PubMatic (US) Revenue in Real-time Bidding Business (2015-2020) 13.8.5 PubMatic (US) Recent Development 13.9 Salesforce (US) 13.9.1 Salesforce (US) Company Details 13.9.2 Salesforce (US) Business Overview and Its Total Revenue 13.9.3 Salesforce (US) Real-time Bidding Introduction 13.9.4 Salesforce (US) Revenue in Real-time Bidding Business (2015-2020) 13.9.5 Salesforce (US) Recent Development 13.10 Rubicon Project (US) 13.10.1 Rubicon Project (US) Company Details 13.10.2 Rubicon Project (US) Business Overview and Its Total Revenue 13.10.3 Rubicon Project (US) Real-time Bidding Introduction 13.10.4 Rubicon Project (US) Revenue in Real-time Bidding Business (2015-2020) 13.10.5 Rubicon Project (US) Recent Development 13.11 MediaMath (US) 10.11.1 MediaMath (US) Company Details 10.11.2 MediaMath (US) Business Overview and Its Total Revenue 10.11.3 MediaMath (US) Real-time Bidding Introduction 10.11.4 MediaMath (US) Revenue in Real-time Bidding Business (2015-2020) 10.11.5 MediaMath (US) Recent Development 13.12 MoPub (US) 10.12.1 MoPub (US) Company Details 10.12.2 MoPub (US) Business Overview and Its Total Revenue 10.12.3 MoPub (US) Real-time Bidding Introduction 10.12.4 MoPub (US) Revenue in Real-time Bidding Business (2015-2020) 10.12.5 MoPub (US) Recent Development 13.13 AppNexus (US) 10.13.1 AppNexus (US) Company Details 10.13.2 AppNexus (US) Business Overview and Its Total Revenue 10.13.3 AppNexus (US) Real-time Bidding Introduction 10.13.4 AppNexus (US) Revenue in Real-time Bidding Business (2015-2020) 10.13.5 AppNexus (US) Recent Development 13.14 Platform One (Japan) 10.14.1 Platform One (Japan) Company Details 10.14.2 Platform One (Japan) Business Overview and Its Total Revenue 10.14.3 Platform One (Japan) Real-time Bidding Introduction 10.14.4 Platform One (Japan) Revenue in Real-time Bidding Business (2015-2020) 10.14.5 Platform One (Japan) Recent Development 13.15 Verizon Media (US) 10.15.1 Verizon Media (US) Company Details 10.15.2 Verizon Media (US) Business Overview and Its Total Revenue 10.15.3 Verizon Media (US) Real-time Bidding Introduction 10.15.4 Verizon Media (US) Revenue in Real-time Bidding Business (2015-2020) 10.15.5 Verizon Media (US) Recent Development 14 Analyst's Viewpoints/Conclusions 15 Appendix 15.1 Research Methodology 15.1.1 Methodology/Research Approach 15.1.2 Data Source 15.2 Disclaimer 15.3 Author Details

List of Tables Table 1. Real-time Bidding Key Market Segments Table 2. Key Players Covered: Ranking by Real-time Bidding Revenue Table 3. Ranking of Global Top Real-time Bidding Manufacturers by Revenue (US$ Million) in 2019 Table 4. Global Real-time Bidding Market Size Growth Rate by Type (US$ Million): 2020 VS 2026 Table 5. Key Players of Open Auction Table 6. Key Players of Invited Auction Table 7. COVID-19 Impact Global Market: (Four Real-time Bidding Market Size Forecast Scenarios) Table 8. Opportunities and Trends for Real-time Bidding Players in the COVID-19 Landscape Table 9. Present Opportunities in China & Elsewhere Due to the Coronavirus Crisis Table 10. Key Regions/Countries Measures against Covid-19 Impact Table 11. Proposal for Real-time Bidding Players to Combat Covid-19 Impact Table 12. Global Real-time Bidding Market Size Growth by Application (US$ Million): 2020 VS 2026 Table 13. Global Real-time Bidding Market Size by Regions (US$ Million): 2020 VS 2026 Table 14. Global Real-time Bidding Market Size by Regions (2015-2020) (US$ Million) Table 15. Global Real-time Bidding Market Share by Regions (2015-2020) Table 16. Global Real-time Bidding Forecasted Market Size by Regions (2021-2026) (US$ Million) Table 17. Global Real-time Bidding Market Share by Regions (2021-2026) Table 18. Market Top Trends Table 19. Key Drivers: Impact Analysis Table 20. Key Challenges Table 21. Real-time Bidding Market Growth Strategy Table 22. Main Points Interviewed from Key Real-time Bidding Players Table 23. Global Real-time Bidding Revenue by Players (2015-2020) (Million US$) Table 24. Global Real-time Bidding Market Share by Players (2015-2020) Table 25. Global Top Real-time Bidding Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Real-time Bidding as of 2019) Table 26. Global Real-time Bidding by Players Market Concentration Ratio (CR5 and HHI) Table 27. Key Players Headquarters and Area Served Table 28. Key Players Real-time Bidding Product Solution and Service Table 29. Date of Enter into Real-time Bidding Market Table 30. Mergers & Acquisitions, Expansion Plans Table 31. Global Real-time Bidding Market Size by Type (2015-2020) (Million US$) Table 32. Global Real-time Bidding Market Size Share by Type (2015-2020) Table 33. Global Real-time Bidding Revenue Market Share by Type (2021-2026) Table 34. Global Real-time Bidding Market Size Share by Application (2015-2020) Table 35. Global Real-time Bidding Market Size by Application (2015-2020) (Million US$) Table 36. Global Real-time Bidding Market Size Share by Application (2021-2026) Table 37. North America Key Players Real-time Bidding Revenue (2019-2020) (Million US$) Table 38. North America Key Players Real-time Bidding Market Share (2019-2020) Table 39. North America Real-time Bidding Market Size by Type (2015-2020) (Million US$) Table 40. North America Real-time Bidding Market Share by Type (2015-2020) Table 41. North America Real-time Bidding Market Size by Application (2015-2020) (Million US$) Table 42. North America Real-time Bidding Market Share by Application (2015-2020) Table 43. Europe Key Players Real-time Bidding Revenue (2019-2020) (Million US$) Table 44. Europe Key Players Real-time Bidding Market Share (2019-2020) Table 45. Europe Real-time Bidding Market Size by Type (2015-2020) (Million US$) Table 46. Europe Real-time Bidding Market Share by Type (2015-2020) Table 47. Europe Real-time Bidding Market Size by Application (2015-2020) (Million US$) Table 48. Europe Real-time Bidding Market Share by Application (2015-2020) Table 49. China Key Players Real-time Bidding Revenue (2019-2020) (Million US$) Table 50. China Key Players Real-time Bidding Market Share (2019-2020) Table 51. China Real-time Bidding Market Size by Type (2015-2020) (Million US$) Table 52. China Real-time Bidding Market Share by Type (2015-2020) Table 53. China Real-time Bidding Market Size by Application (2015-2020) (Million US$) Table 54. China Real-time Bidding Market Share by Application (2015-2020) Table 55. Japan Key Players Real-time Bidding Revenue (2019-2020) (Million US$) Table 56. Japan Key Players Real-time Bidding Market Share (2019-2020) Table 57. Japan Real-time Bidding Market Size by Type (2015-2020) (Million US$) Table 58. Japan Real-time Bidding Market Share by Type (2015-2020) Table 59. Japan Real-time Bidding Market Size by Application (2015-2020) (Million US$) Table 60. Japan Real-time Bidding Market Share by Application (2015-2020) Table 61. Southeast Asia Key Players Real-time Bidding Revenue (2019-2020) (Million US$) Table 62. Southeast Asia Key Players Real-time Bidding Market Share (2019-2020) Table 63. Southeast Asia Real-time Bidding Market Size by Type (2015-2020) (Million US$) Table 64. Southeast Asia Real-time Bidding Market Share by Type (2015-2020) Table 65. Southeast Asia Real-time Bidding Market Size by Application (2015-2020) (Million US$) Table 66. Southeast Asia Real-time Bidding Market Share by Application (2015-2020) Table 67. India Key Players Real-time Bidding Revenue (2019-2020) (Million US$) Table 68. India Key Players Real-time Bidding Market Share (2019-2020) Table 69. India Real-time Bidding Market Size by Type (2015-2020) (Million US$) Table 70. India Real-time Bidding Market Share by Type (2015-2020) Table 71. India Real-time Bidding Market Size by Application (2015-2020) (Million US$) Table 72. India Real-time Bidding Market Share by Application (2015-2020) Table 73. Central & South America Key Players Real-time Bidding Revenue (2019-2020) (Million US$) Table 74. Central & South America Key Players Real-time Bidding Market Share (2019-2020) Table 75. Central & South America Real-time Bidding Market Size by Type (2015-2020) (Million US$) Table 76. Central & South America Real-time Bidding Market Share by Type (2015-2020) Table 77. Central & South America Real-time Bidding Market Size by Application (2015-2020) (Million US$) Table 78. Central & South America Real-time Bidding Market Share by Application (2015-2020) Table 79. Google (US) Company Details Table 80. Google (US) Business Overview Table 81. Google (US) Product Table 82. Google (US) Revenue in Real-time Bidding Business (2015-2020) (Million US$) Table 83. Google (US) Recent Development Table 84. WPP (UK) Company Details Table 85. WPP (UK) Business Overview Table 86. WPP (UK) Product Table 87. WPP (UK) Revenue in Real-time Bidding Business (2015-2020) (Million US$) Table 88. WPP (UK) Recent Development Table 89. Adobe (US) Company Details Table 90. Adobe (US) Business Overview Table 91. Adobe (US) Product Table 92. Adobe (US) Revenue in Real-time Bidding Business (2015-2020) (Million US$) Table 93. Adobe (US) Recent Development Table 94. Criteo (France) Company Details Table 95. Criteo (France) Business Overview Table 96. Criteo (France) Product Table 97. Criteo (France) Revenue in Real-time Bidding Business (2015-2020) (Million US$) Table 98. Criteo (France) Recent Development Table 99. Facebook (US) Company Details Table 100. Facebook (US) Business Overview Table 101. Facebook (US) Product Table 102. Facebook (US) Revenue in Real-time Bidding Business (2015-2020) (Million US$) Table 103. Facebook (US) Recent Development Table 104. Smaato (US) Company Details Table 105. Smaato (US) Business Overview Table 106. Smaato (US) Product Table 107. Smaato (US) Revenue in Real-time Bidding Business (2015-2020) (Million US$) Table 108. Smaato (US) Recent Development Table 109. Yandex (Russia) Company Details Table 110. Yandex (Russia) Business Overview Table 111. Yandex (Russia) Product Table 112. Yandex (Russia) Revenue in Real-time Bidding Business (2015-2020) (Million US$) Table 113. Yandex (Russia) Recent Development Table 114. PubMatic (US) Business Overview Table 115. PubMatic (US) Product Table 116. PubMatic (US) Company Details Table 117. PubMatic (US) Revenue in Real-time Bidding Business (2015-2020) (Million US$) Table 118. PubMatic (US) Recent Development Table 119. Salesforce (US) Company Details Table 120. Salesforce (US) Business Overview Table 121. Salesforce (US) Product Table 122. Salesforce (US) Revenue in Real-time Bidding Business (2015-2020) (Million US$) Table 123. Salesforce (US) Recent Development Table 124. Rubicon Project (US) Company Details Table 125. Rubicon Project (US) Business Overview Table 126. Rubicon Project (US) Product Table 127. Rubicon Project (US) Revenue in Real-time Bidding Business (2015-2020) (Million US$) Table 128. Rubicon Project (US) Recent Development Table 129. MediaMath (US) Company Details Table 130. MediaMath (US) Business Overview Table 131. MediaMath (US) Product Table 132. MediaMath (US) Revenue in Real-time Bidding Business (2015-2020) (Million US$) Table 133. MediaMath (US) Recent Development Table 134. MoPub (US) Company Details Table 135. MoPub (US) Business Overview Table 136. MoPub (US) Product Table 137. MoPub (US) Revenue in Real-time Bidding Business (2015-2020) (Million US$) Table 138. MoPub (US) Recent Development Table 139. AppNexus (US) Company Details Table 140. AppNexus (US) Business Overview Table 141. AppNexus (US) Product Table 142. AppNexus (US) Revenue in Real-time Bidding Business (2015-2020) (Million US$) Table 143. AppNexus (US) Recent Development Table 144. Platform One (Japan) Company Details Table 145. Platform One (Japan) Business Overview Table 146. Platform One (Japan) Product Table 147. Platform One (Japan) Revenue in Real-time Bidding Business (2015-2020) (Million US$) Table 148. Platform One (Japan) Recent Development Table 149. Verizon Media (US) Company Details Table 150. Verizon Media (US) Business Overview Table 151. Verizon Media (US) Product Table 152. Verizon Media (US) Revenue in Real-time Bidding Business (2015-2020) (Million US$) Table 153. Verizon Media (US) Recent Development Table 154. Research Programs/Design for This Report Table 155. Key Data Information from Secondary Sources Table 156. Key Data Information from Primary Sources List of Figures Figure 1. Global Real-time Bidding Market Share by Type: 2020 VS 2026 Figure 2. Open Auction Features Figure 3. Invited Auction Features Figure 4. Global Real-time Bidding Market Share by Application: 2020 VS 2026 Figure 5. Media and Entertainment Case Studies Figure 6. Games Case Studies Figure 7. Retail and eCommerce Case Studies Figure 8. Travel and Luxury Case Studies Figure 9. Mobile Apps Case Studies Figure 10. Others Case Studies Figure 11. Real-time Bidding Report Years Considered Figure 12. Global Real-time Bidding Market Size YoY Growth 2015-2026 (US$ Million) Figure 13. Global Real-time Bidding Market Share by Regions: 2020 VS 2026 Figure 14. Global Real-time Bidding Market Share by Regions (2021-2026) Figure 15. Porter's Five Forces Analysis Figure 16. Global Real-time Bidding Market Share by Players in 2019 Figure 17. Global Top Real-time Bidding Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Real-time Bidding as of 2019 Figure 18. The Top 10 and 5 Players Market Share by Real-time Bidding Revenue in 2019 Figure 19. North America Real-time Bidding Market Size YoY Growth (2015-2020) (Million US$) Figure 20. Europe Real-time Bidding Market Size YoY Growth (2015-2020) (Million US$) Figure 21. China Real-time Bidding Market Size YoY Growth (2015-2020) (Million US$) Figure 22. Japan Real-time Bidding Market Size YoY Growth (2015-2020) (Million US$) Figure 23. Southeast Asia Real-time Bidding Market Size YoY Growth (2015-2020) (Million US$) Figure 24. India Real-time Bidding Market Size YoY Growth (2015-2020) (Million US$) Figure 25. Central & South America Real-time Bidding Market Size YoY Growth (2015-2020) (Million US$) Figure 26. Google (US) Total Revenue (US$ Million): 2019 Compared with 2018 Figure 27. Google (US) Revenue Growth Rate in Real-time Bidding Business (2015-2020) Figure 28. WPP (UK) Total Revenue (US$ Million): 2019 Compared with 2018 Figure 29. WPP (UK) Revenue Growth Rate in Real-time Bidding Business (2015-2020) Figure 30. Adobe (US) Total Revenue (US$ Million): 2019 Compared with 2018 Figure 31. Adobe (US) Revenue Growth Rate in Real-time Bidding Business (2015-2020) Figure 32. Criteo (France) Total Revenue (US$ Million): 2019 Compared with 2018 Figure 33. Criteo (France) Revenue Growth Rate in Real-time Bidding Business (2015-2020) Figure 34. Facebook (US) Total Revenue (US$ Million): 2019 Compared with 2018 Figure 35. Facebook (US) Revenue Growth Rate in Real-time Bidding Business (2015-2020) Figure 36. Smaato (US) Total Revenue (US$ Million): 2019 Compared with 2018 Figure 37. Smaato (US) Revenue Growth Rate in Real-time Bidding Business (2015-2020) Figure 38. Yandex (Russia) Total Revenue (US$ Million): 2019 Compared with 2018 Figure 39. Yandex (Russia) Revenue Growth Rate in Real-time Bidding Business (2015-2020) Figure 40. PubMatic (US) Total Revenue (US$ Million): 2019 Compared with 2018 Figure 41. PubMatic (US) Revenue Growth Rate in Real-time Bidding Business (2015-2020) Figure 42. Salesforce (US) Total Revenue (US$ Million): 2019 Compared with 2018 Figure 43. Salesforce (US) Revenue Growth Rate in Real-time Bidding Business (2015-2020) Figure 44. Rubicon Project (US) Total Revenue (US$ Million): 2019 Compared with 2018 Figure 45. Rubicon Project (US) Revenue Growth Rate in Real-time Bidding Business (2015-2020) Figure 46. MediaMath (US) Total Revenue (US$ Million): 2019 Compared with 2018 Figure 47. MediaMath (US) Revenue Growth Rate in Real-time Bidding Business (2015-2020) Figure 48. MoPub (US) Total Revenue (US$ Million): 2019 Compared with 2018 Figure 49. MoPub (US) Revenue Growth Rate in Real-time Bidding Business (2015-2020) Figure 50. AppNexus (US) Total Revenue (US$ Million): 2019 Compared with 2018 Figure 51. AppNexus (US) Revenue Growth Rate in Real-time Bidding Business (2015-2020) Figure 52. Platform One (Japan) Total Revenue (US$ Million): 2019 Compared with 2018 Figure 53. Platform One (Japan) Revenue Growth Rate in Real-time Bidding Business (2015-2020) Figure 54. Verizon Media (US) Total Revenue (US$ Million): 2019 Compared with 2018 Figure 55. Verizon Media (US) Revenue Growth Rate in Real-time Bidding Business (2015-2020) Figure 56. Bottom-up and Top-down Approaches for This Report Figure 57. Data Triangulation Figure 58. Key Executives Interviewed

Google (US) WPP (UK) Adobe (US) Criteo (France) Facebook (US) Smaato (US) Yandex (Russia) PubMatic (US) Salesforce (US) Rubicon Project (US) MediaMath (US) MoPub (US) AppNexus (US) Platform One (Japan) Verizon Media (US)