Table of Contents 1 Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Players Covered: Ranking by Mobile A/B Testing Revenue 1.4 Market Analysis by Type 1.4.1 Global Mobile A/B Testing Market Size Growth Rate by Type: 2020 VS 2026 1.4.2 Mobile Terminal 1.4.3 Web Side 1.5 Market by Application 1.5.1 Global Mobile A/B Testing Market Share by Application: 2020 VS 2026 1.5.2 APPs 1.5.3 Webs 1.6 Study Objectives 1.7 Years Considered 2 Global Growth Trends by Regions 2.1 Mobile A/B Testing Market Perspective (2015-2026) 2.2 Mobile A/B Testing Growth Trends by Regions 2.2.1 Mobile A/B Testing Market Size by Regions: 2015 VS 2020 VS 2026 2.2.2 Mobile A/B Testing Historic Market Share by Regions (2015-2020) 2.2.3 Mobile A/B Testing Forecasted Market Size by Regions (2021-2026) 2.3 Industry Trends and Growth Strategy 2.3.1 Market Top Trends 2.3.2 Market Drivers 2.3.3 Market Challenges 2.3.4 Porter’s Five Forces Analysis 2.3.5 Mobile A/B Testing Market Growth Strategy 2.3.6 Primary Interviews with Key Mobile A/B Testing Players (Opinion Leaders) 3 Competition Landscape by Key Players 3.1 Global Top Mobile A/B Testing Players by Market Size 3.1.1 Global Top Mobile A/B Testing Players by Revenue (2015-2020) 3.1.2 Global Mobile A/B Testing Revenue Market Share by Players (2015-2020) 3.1.3 Global Mobile A/B Testing Market Share by Company Type (Tier 1, Tier 2 and Tier 3) 3.2 Global Mobile A/B Testing Market Concentration Ratio 3.2.1 Global Mobile A/B Testing Market Concentration Ratio (CR5 and HHI) 3.2.2 Global Top 10 and Top 5 Companies by Mobile A/B Testing Revenue in 2019 3.3 Mobile A/B Testing Key Players Head office and Area Served 3.4 Key Players Mobile A/B Testing Product Solution and Service 3.5 Date of Enter into Mobile A/B Testing Market 3.6 Mergers & Acquisitions, Expansion Plans 4 Breakdown Data by Type (2015-2026) 4.1 Global Mobile A/B Testing Historic Market Size by Type (2015-2020) 4.2 Global Mobile A/B Testing Forecasted Market Size by Type (2021-2026) 5 Mobile A/B Testing Breakdown Data by Application (2015-2026) 5.1 Global Mobile A/B Testing Market Size by Application (2015-2020) 5.2 Global Mobile A/B Testing Forecasted Market Size by Application (2021-2026) 6 North America 6.1 North America Mobile A/B Testing Market Size (2015-2020) 6.2 Mobile A/B Testing Key Players in North America (2019-2020) 6.3 North America Mobile A/B Testing Market Size by Type (2015-2020) 6.4 North America Mobile A/B Testing Market Size by Application (2015-2020) 7 Europe 7.1 Europe Mobile A/B Testing Market Size (2015-2020) 7.2 Mobile A/B Testing Key Players in Europe (2019-2020) 7.3 Europe Mobile A/B Testing Market Size by Type (2015-2020) 7.4 Europe Mobile A/B Testing Market Size by Application (2015-2020) 8 China 8.1 China Mobile A/B Testing Market Size (2015-2020) 8.2 Mobile A/B Testing Key Players in China (2019-2020) 8.3 China Mobile A/B Testing Market Size by Type (2015-2020) 8.4 China Mobile A/B Testing Market Size by Application (2015-2020) 9 Japan 9.1 Japan Mobile A/B Testing Market Size (2015-2020) 9.2 Mobile A/B Testing Key Players in Japan (2019-2020) 9.3 Japan Mobile A/B Testing Market Size by Type (2015-2020) 9.4 Japan Mobile A/B Testing Market Size by Application (2015-2020) 10 Southeast Asia 10.1 Southeast Asia Mobile A/B Testing Market Size (2015-2020) 10.2 Mobile A/B Testing Key Players in Southeast Asia (2019-2020) 10.3 Southeast Asia Mobile A/B Testing Market Size by Type (2015-2020) 10.4 Southeast Asia Mobile A/B Testing Market Size by Application (2015-2020) 11 India 11.1 India Mobile A/B Testing Market Size (2015-2020) 11.2 Mobile A/B Testing Key Players in India (2019-2020) 11.3 India Mobile A/B Testing Market Size by Type (2015-2020) 11.4 India Mobile A/B Testing Market Size by Application (2015-2020) 12 Central & South America 12.1 Central & South America Mobile A/B Testing Market Size (2015-2020) 12.2 Mobile A/B Testing Key Players in Central & South America (2019-2020) 12.3 Central & South America Mobile A/B Testing Market Size by Type (2015-2020) 12.4 Central & South America Mobile A/B Testing Market Size by Application (2015-2020) 13 Key Players Profiles 13.1 Mixpanel 13.1.1 Mixpanel Company Details 13.1.2 Mixpanel Business Overview and Its Total Revenue 13.1.3 Mixpanel Mobile A/B Testing Introduction 13.1.4 Mixpanel Revenue in Mobile A/B Testing Business (2015-2020)) 13.1.5 Mixpanel Recent Development 13.2 Splitforce 13.2.1 Splitforce Company Details 13.2.2 Splitforce Business Overview and Its Total Revenue 13.2.3 Splitforce Mobile A/B Testing Introduction 13.2.4 Splitforce Revenue in Mobile A/B Testing Business (2015-2020) 13.2.5 Splitforce Recent Development 13.3 Leanplum 13.3.1 Leanplum Company Details 13.3.2 Leanplum Business Overview and Its Total Revenue 13.3.3 Leanplum Mobile A/B Testing Introduction 13.3.4 Leanplum Revenue in Mobile A/B Testing Business (2015-2020) 13.3.5 Leanplum Recent Development 13.4 Apptimize 13.4.1 Apptimize Company Details 13.4.2 Apptimize Business Overview and Its Total Revenue 13.4.3 Apptimize Mobile A/B Testing Introduction 13.4.4 Apptimize Revenue in Mobile A/B Testing Business (2015-2020) 13.4.5 Apptimize Recent Development 13.5 Taplytics 13.5.1 Taplytics Company Details 13.5.2 Taplytics Business Overview and Its Total Revenue 13.5.3 Taplytics Mobile A/B Testing Introduction 13.5.4 Taplytics Revenue in Mobile A/B Testing Business (2015-2020) 13.5.5 Taplytics Recent Development 13.6 Azetone 13.6.1 Azetone Company Details 13.6.2 Azetone Business Overview and Its Total Revenue 13.6.3 Azetone Mobile A/B Testing Introduction 13.6.4 Azetone Revenue in Mobile A/B Testing Business (2015-2020) 13.6.5 Azetone Recent Development 13.7 ShepHertz Technologies 13.7.1 ShepHertz Technologies Company Details 13.7.2 ShepHertz Technologies Business Overview and Its Total Revenue 13.7.3 ShepHertz Technologies Mobile A/B Testing Introduction 13.7.4 ShepHertz Technologies Revenue in Mobile A/B Testing Business (2015-2020) 13.7.5 ShepHertz Technologies Recent Development 13.8 Google 13.8.1 Google Company Details 13.8.2 Google Business Overview and Its Total Revenue 13.8.3 Google Mobile A/B Testing Introduction 13.8.4 Google Revenue in Mobile A/B Testing Business (2015-2020) 13.8.5 Google Recent Development 13.9 Optimizely 13.9.1 Optimizely Company Details 13.9.2 Optimizely Business Overview and Its Total Revenue 13.9.3 Optimizely Mobile A/B Testing Introduction 13.9.4 Optimizely Revenue in Mobile A/B Testing Business (2015-2020) 13.9.5 Optimizely Recent Development 13.10 App Samurai 13.10.1 App Samurai Company Details 13.10.2 App Samurai Business Overview and Its Total Revenue 13.10.3 App Samurai Mobile A/B Testing Introduction 13.10.4 App Samurai Revenue in Mobile A/B Testing Business (2015-2020) 13.10.5 App Samurai Recent Development 13.11 Apptentive 10.11.1 Apptentive Company Details 10.11.2 Apptentive Business Overview and Its Total Revenue 10.11.3 Apptentive Mobile A/B Testing Introduction 10.11.4 Apptentive Revenue in Mobile A/B Testing Business (2015-2020) 10.11.5 Apptentive Recent Development 14 Analyst's Viewpoints/Conclusions 15 Appendix 15.1 Research Methodology 15.1.1 Methodology/Research Approach 15.1.2 Data Source 15.2 Disclaimer 15.3 Author Details

List of Tables Table 1. Mobile A/B Testing Key Market Segments Table 2. Key Players Covered: Ranking by Mobile A/B Testing Revenue Table 3. Ranking of Global Top Mobile A/B Testing Manufacturers by Revenue (US$ Million) in 2019 Table 4. Global Mobile A/B Testing Market Size Growth Rate by Type (US$ Million): 2020 VS 2026 Table 5. Key Players of Mobile Terminal Table 6. Key Players of Web Side Table 7. Global Mobile A/B Testing Market Size Growth by Application (US$ Million): 2020 VS 2026 Table 8. Global Mobile A/B Testing Market Size by Regions (US$ Million): 2020 VS 2026 Table 9. Global Mobile A/B Testing Market Size by Regions (2015-2020) (US$ Million) Table 10. Global Mobile A/B Testing Market Share by Regions (2015-2020) Table 11. Global Mobile A/B Testing Forecasted Market Size by Regions (2021-2026) (US$ Million) Table 12. Global Mobile A/B Testing Market Share by Regions (2021-2026) Table 13. Market Top Trends Table 14. Key Drivers: Impact Analysis Table 15. Key Challenges Table 16. Mobile A/B Testing Market Growth Strategy Table 17. Main Points Interviewed from Key Mobile A/B Testing Players Table 18. Global Mobile A/B Testing Revenue by Players (2015-2020) (Million US$) Table 19. Global Mobile A/B Testing Market Share by Players (2015-2020) Table 20. Global Top Mobile A/B Testing Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Mobile A/B Testing as of 2019) Table 21. Global Mobile A/B Testing by Players Market Concentration Ratio (CR5 and HHI) Table 22. Key Players Headquarters and Area Served Table 23. Key Players Mobile A/B Testing Product Solution and Service Table 24. Date of Enter into Mobile A/B Testing Market Table 25. Mergers & Acquisitions, Expansion Plans Table 26. Global Mobile A/B Testing Market Size by Type (2015-2020) (Million US$) Table 27. Global Mobile A/B Testing Market Size Share by Type (2015-2020) Table 28. Global Mobile A/B Testing Revenue Market Share by Type (2021-2026) Table 29. Global Mobile A/B Testing Market Size Share by Application (2015-2020) Table 30. Global Mobile A/B Testing Market Size by Application (2015-2020) (Million US$) Table 31. Global Mobile A/B Testing Market Size Share by Application (2021-2026) Table 32. North America Key Players Mobile A/B Testing Revenue (2019-2020) (Million US$) Table 33. North America Key Players Mobile A/B Testing Market Share (2019-2020) Table 34. North America Mobile A/B Testing Market Size by Type (2015-2020) (Million US$) Table 35. North America Mobile A/B Testing Market Share by Type (2015-2020) Table 36. North America Mobile A/B Testing Market Size by Application (2015-2020) (Million US$) Table 37. North America Mobile A/B Testing Market Share by Application (2015-2020) Table 38. Europe Key Players Mobile A/B Testing Revenue (2019-2020) (Million US$) Table 39. Europe Key Players Mobile A/B Testing Market Share (2019-2020) Table 40. Europe Mobile A/B Testing Market Size by Type (2015-2020) (Million US$) Table 41. Europe Mobile A/B Testing Market Share by Type (2015-2020) Table 42. Europe Mobile A/B Testing Market Size by Application (2015-2020) (Million US$) Table 43. Europe Mobile A/B Testing Market Share by Application (2015-2020) Table 44. China Key Players Mobile A/B Testing Revenue (2019-2020) (Million US$) Table 45. China Key Players Mobile A/B Testing Market Share (2019-2020) Table 46. China Mobile A/B Testing Market Size by Type (2015-2020) (Million US$) Table 47. China Mobile A/B Testing Market Share by Type (2015-2020) Table 48. China Mobile A/B Testing Market Size by Application (2015-2020) (Million US$) Table 49. China Mobile A/B Testing Market Share by Application (2015-2020) Table 50. Japan Key Players Mobile A/B Testing Revenue (2019-2020) (Million US$) Table 51. Japan Key Players Mobile A/B Testing Market Share (2019-2020) Table 52. Japan Mobile A/B Testing Market Size by Type (2015-2020) (Million US$) Table 53. Japan Mobile A/B Testing Market Share by Type (2015-2020) Table 54. Japan Mobile A/B Testing Market Size by Application (2015-2020) (Million US$) Table 55. Japan Mobile A/B Testing Market Share by Application (2015-2020) Table 56. Southeast Asia Key Players Mobile A/B Testing Revenue (2019-2020) (Million US$) Table 57. Southeast Asia Key Players Mobile A/B Testing Market Share (2019-2020) Table 58. Southeast Asia Mobile A/B Testing Market Size by Type (2015-2020) (Million US$) Table 59. Southeast Asia Mobile A/B Testing Market Share by Type (2015-2020) Table 60. Southeast Asia Mobile A/B Testing Market Size by Application (2015-2020) (Million US$) Table 61. Southeast Asia Mobile A/B Testing Market Share by Application (2015-2020) Table 62. India Key Players Mobile A/B Testing Revenue (2019-2020) (Million US$) Table 63. India Key Players Mobile A/B Testing Market Share (2019-2020) Table 64. India Mobile A/B Testing Market Size by Type (2015-2020) (Million US$) Table 65. India Mobile A/B Testing Market Share by Type (2015-2020) Table 66. India Mobile A/B Testing Market Size by Application (2015-2020) (Million US$) Table 67. India Mobile A/B Testing Market Share by Application (2015-2020) Table 68. Central & South America Key Players Mobile A/B Testing Revenue (2019-2020) (Million US$) Table 69. Central & South America Key Players Mobile A/B Testing Market Share (2019-2020) Table 70. Central & South America Mobile A/B Testing Market Size by Type (2015-2020) (Million US$) Table 71. Central & South America Mobile A/B Testing Market Share by Type (2015-2020) Table 72. Central & South America Mobile A/B Testing Market Size by Application (2015-2020) (Million US$) Table 73. Central & South America Mobile A/B Testing Market Share by Application (2015-2020) Table 74. Mixpanel Company Details Table 75. Mixpanel Business Overview Table 76. Mixpanel Product Table 77. Mixpanel Revenue in Mobile A/B Testing Business (2015-2020) (Million US$) Table 78. Mixpanel Recent Development Table 79. Splitforce Company Details Table 80. Splitforce Business Overview Table 81. Splitforce Product Table 82. Splitforce Revenue in Mobile A/B Testing Business (2015-2020) (Million US$) Table 83. Splitforce Recent Development Table 84. Leanplum Company Details Table 85. Leanplum Business Overview Table 86. Leanplum Product Table 87. Leanplum Revenue in Mobile A/B Testing Business (2015-2020) (Million US$) Table 88. Leanplum Recent Development Table 89. Apptimize Company Details Table 90. Apptimize Business Overview Table 91. Apptimize Product Table 92. Apptimize Revenue in Mobile A/B Testing Business (2015-2020) (Million US$) Table 93. Apptimize Recent Development Table 94. Taplytics Company Details Table 95. Taplytics Business Overview Table 96. Taplytics Product Table 97. Taplytics Revenue in Mobile A/B Testing Business (2015-2020) (Million US$) Table 98. Taplytics Recent Development Table 99. Azetone Company Details Table 100. Azetone Business Overview Table 101. Azetone Product Table 102. Azetone Revenue in Mobile A/B Testing Business (2015-2020) (Million US$) Table 103. Azetone Recent Development Table 104. ShepHertz Technologies Company Details Table 105. ShepHertz Technologies Business Overview Table 106. ShepHertz Technologies Product Table 107. ShepHertz Technologies Revenue in Mobile A/B Testing Business (2015-2020) (Million US$) Table 108. ShepHertz Technologies Recent Development Table 109. Google Business Overview Table 110. Google Product Table 111. Google Company Details Table 112. Google Revenue in Mobile A/B Testing Business (2015-2020) (Million US$) Table 113. Google Recent Development Table 114. Optimizely Company Details Table 115. Optimizely Business Overview Table 116. Optimizely Product Table 117. Optimizely Revenue in Mobile A/B Testing Business (2015-2020) (Million US$) Table 118. Optimizely Recent Development Table 119. App Samurai Company Details Table 120. App Samurai Business Overview Table 121. App Samurai Product Table 122. App Samurai Revenue in Mobile A/B Testing Business (2015-2020) (Million US$) Table 123. App Samurai Recent Development Table 124. Apptentive Company Details Table 125. Apptentive Business Overview Table 126. Apptentive Product Table 127. Apptentive Revenue in Mobile A/B Testing Business (2015-2020) (Million US$) Table 128. Apptentive Recent Development Table 129. Research Programs/Design for This Report Table 130. Key Data Information from Secondary Sources Table 131. Key Data Information from Primary Sources List of Figures Figure 1. Global Mobile A/B Testing Market Share by Type: 2020 VS 2026 Figure 2. Mobile Terminal Features Figure 3. Web Side Features Figure 4. Global Mobile A/B Testing Market Share by Application: 2020 VS 2026 Figure 5. APPs Case Studies Figure 6. Webs Case Studies Figure 7. Mobile A/B Testing Report Years Considered Figure 8. Global Mobile A/B Testing Market Size YoY Growth 2015-2026 (US$ Million) Figure 9. Global Mobile A/B Testing Market Share by Regions: 2020 VS 2026 Figure 10. Global Mobile A/B Testing Market Share by Regions (2021-2026) Figure 11. Porter's Five Forces Analysis Figure 12. Global Mobile A/B Testing Market Share by Players in 2019 Figure 13. Global Top Mobile A/B Testing Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Mobile A/B Testing as of 2019 Figure 14. The Top 10 and 5 Players Market Share by Mobile A/B Testing Revenue in 2019 Figure 15. North America Mobile A/B Testing Market Size YoY Growth (2015-2020) (Million US$) Figure 16. Europe Mobile A/B Testing Market Size YoY Growth (2015-2020) (Million US$) Figure 17. China Mobile A/B Testing Market Size YoY Growth (2015-2020) (Million US$) Figure 18. Japan Mobile A/B Testing Market Size YoY Growth (2015-2020) (Million US$) Figure 19. Southeast Asia Mobile A/B Testing Market Size YoY Growth (2015-2020) (Million US$) Figure 20. India Mobile A/B Testing Market Size YoY Growth (2015-2020) (Million US$) Figure 21. Central & South America Mobile A/B Testing Market Size YoY Growth (2015-2020) (Million US$) Figure 22. Mixpanel Total Revenue (US$ Million): 2019 Compared with 2018 Figure 23. Mixpanel Revenue Growth Rate in Mobile A/B Testing Business (2015-2020) Figure 24. Splitforce Total Revenue (US$ Million): 2019 Compared with 2018 Figure 25. Splitforce Revenue Growth Rate in Mobile A/B Testing Business (2015-2020) Figure 26. Leanplum Total Revenue (US$ Million): 2019 Compared with 2018 Figure 27. Leanplum Revenue Growth Rate in Mobile A/B Testing Business (2015-2020) Figure 28. Apptimize Total Revenue (US$ Million): 2019 Compared with 2018 Figure 29. Apptimize Revenue Growth Rate in Mobile A/B Testing Business (2015-2020) Figure 30. Taplytics Total Revenue (US$ Million): 2019 Compared with 2018 Figure 31. Taplytics Revenue Growth Rate in Mobile A/B Testing Business (2015-2020) Figure 32. Azetone Total Revenue (US$ Million): 2019 Compared with 2018 Figure 33. Azetone Revenue Growth Rate in Mobile A/B Testing Business (2015-2020) Figure 34. ShepHertz Technologies Total Revenue (US$ Million): 2019 Compared with 2018 Figure 35. ShepHertz Technologies Revenue Growth Rate in Mobile A/B Testing Business (2015-2020) Figure 36. Google Total Revenue (US$ Million): 2019 Compared with 2018 Figure 37. Google Revenue Growth Rate in Mobile A/B Testing Business (2015-2020) Figure 38. Optimizely Total Revenue (US$ Million): 2019 Compared with 2018 Figure 39. Optimizely Revenue Growth Rate in Mobile A/B Testing Business (2015-2020) Figure 40. App Samurai Total Revenue (US$ Million): 2019 Compared with 2018 Figure 41. App Samurai Revenue Growth Rate in Mobile A/B Testing Business (2015-2020) Figure 42. Apptentive Total Revenue (US$ Million): 2019 Compared with 2018 Figure 43. Apptentive Revenue Growth Rate in Mobile A/B Testing Business (2015-2020) Figure 44. Bottom-up and Top-down Approaches for This Report Figure 45. Data Triangulation Figure 46. Key Executives Interviewed

Mixpanel Splitforce Leanplum Apptimize Taplytics Azetone ShepHertz Technologies Google Optimizely App Samurai Apptentive