Executive Summary o Market Overview • Market Landscape o Market ecosystem o Value chain analysis • Market Sizing o Market definition o Market segment analysis o Market size 2019 o Market outlook: Forecast for 2019 - 2024 • Five Forces Analysis o Five Forces Summary o Bargaining power of buyers o Bargaining power of suppliers o Threat of new entrants o Threat of substitutes o Threat of rivalry o Market condition • Market Segmentation by Type o Market segments o Comparison by Type placement o Alkaline battery - Market size and forecast 2019-2024 o Lithium battery - Market size and forecast 2019-2024 o Others - Market size and forecast 2019-2024 o Market opportunity by Type • Customer landscape o Overview • Geographic Landscape o Geographic segmentation o Geographic comparison o APAC - Market size and forecast 2019-2024 o North America - Market size and forecast 2019-2024 o Europe - Market size and forecast 2019-2024 o South America - Market size and forecast 2019-2024 o MEA - Market size and forecast 2019-2024 o Key leading countries o Market opportunity by geography • Drivers, Challenges, and Trends o Market drivers o Volume driver - Demand led growth o Volume driver - Supply led growth o Volume driver - External factors o Volume driver - Demand shift in adjacent markets o Price driver - Inflation o Price driver - Shift from lower to higher priced units o Market challenges o Market trends • Vendor Landscape o Overview o Vendor landscape o Landscape disruption • Vendor Analysis o Vendors covered o Market positioning of vendors o Duracell Inc. o Energizer Holdings Inc. o Enersys o FDK Corp. o Maxell Holdings Ltd. o Panasonic Corp. o Saft Groupe SA o Sony Corp. o Toshiba International Corp. o Zhejiang Mustang Battery Co. Ltd. • Appendix o Scope of the report o Currency conversion rates for US$ o Research methodology o List of abbreviations Exhibits • 1.Key Finding 1 • 2.Key Finding 2 • 3.Key Finding 3 • 4.Key Finding 4 • 5.Key Finding 5 • 6.Key Finding 6 • 7.Key Finding 7 • 8.Market in focus • 9.Parent market • 10.Market characteristics • 11.Product / Service portfolio of key vendors included in the market definition • 12.Market segments • 13.Global - Market size and forecast 2019 - 2024 ($ billion) • 14.Global market: Year-over-year growth 2019 - 2024 (%) • 15.Five forces analysis 2019 & 2024 • 16.Bargaining power of buyers • 17.Bargaining power of suppliers • 18.Threat of new entrants • 19.Threat of substitutes • 20.Threat of rivalry • 21.Market condition - Five forces 2019 • 22.Type placement - Market share 2019-2024 (%) • 23.Comparison by Type placement • 24.Alkaline battery - Market size and forecast 2019-2024 ($ billion) • 25.Alkaline battery - Year-over-year growth 2019-2024 (%) • 26.Lithium battery - Market size and forecast 2019-2024 ($ billion) • 27.Lithium battery - Year-over-year growth 2019-2024 (%) • 28.Others - Market size and forecast 2019-2024 ($ billion) • 29.Others - Year-over-year growth 2019-2024 (%) • 30. Market opportunity by Type • 31.Customer landscape • 32.Market share by geography 2019-2024 (%) • 33.Geographic comparison • 34.APAC - Market size and forecast 2019-2024 ($ billion) • 35.APAC - Year-over-year growth 2019-2024 (%) • 36.North America - Market size and forecast 2019-2024 ($ billion) • 37.North America - Year-over-year growth 2019-2024 (%) • 38.Europe - Market size and forecast 2019-2024 ($ billion) • 39.Europe - Year-over-year growth 2019-2024 (%) • 40.South America - Market size and forecast 2019-2024 ($ billion) • 41.South America - Year-over-year growth 2019-2024 (%) • 42.MEA - Market size and forecast 2019-2024 ($ billion) • 43.MEA - Year-over-year growth 2019-2024 (%) • 44.Key leading countries • 45.Market opportunity by geography ($ billion) • 46.Impact of drivers • 47.Impact of challenges • 48.Landscape disruption • 49.Industry risks • 50.Vendors covered • 51.Market positioning of vendors • 52.Duracell Inc. - Overview (1/3) • 53.Duracell Inc. - Overview (2/3) • 54.Duracell Inc. - Overview (3/3) • 55.Duracell Inc. - Product and service • 56.Duracell Inc. - Key offerings • 57.Duracell Inc. - Key customers • 58.Duracell Inc. - Segment focus • 59.Energizer Holdings Inc. - Overview (1/3) • 60.Energizer Holdings Inc. - Overview (2/3) • 61.Energizer Holdings Inc. - Overview (3/3) • 62.Energizer Holdings Inc. - Business segments • 63.Energizer Holdings Inc. - Key offerings • 64.Energizer Holdings Inc. - Key customers • 65.Energizer Holdings Inc. - Segment focus • 66.Enersys - Overview (1/3) • 67.Enersys - Overview (2/3) • 68.Enersys - Overview (3/3) • 69.Enersys - Business segments • 70.Enersys - Key offerings • 71.Enersys - Key customers • 72.Enersys - Segment focus • 73.FDK Corp. - Overview (1/3) • 74.FDK Corp. - Overview (2/3) • 75.FDK Corp. - Overview (3/3) • 76.FDK Corp. - Product and service • 77.FDK Corp. - Key offerings • 78.FDK Corp. - Key customers • 79.FDK Corp. - Segment focus • 80.Maxell Holdings Ltd. - Overview (1/3) • 81.Maxell Holdings Ltd. - Overview (2/3) • 82.Maxell Holdings Ltd. - Overview (3/3) • 83.Maxell Holdings Ltd. - Business segments • 84.Maxell Holdings Ltd. - Key offerings • 85.Maxell Holdings Ltd. - Key customers • 86.Maxell Holdings Ltd. - Segment focus • 87.Panasonic Corp. - Overview (1/3) • 88.Panasonic Corp. - Overview (2/3) • 89.Panasonic Corp. - Overview (3/3) • 90.Panasonic Corp. - Business segments • 91.Panasonic Corp. - Key offerings • 92.Panasonic Corp. - Key customers • 93.Panasonic Corp. - Segment focus • 94.Saft Groupe SA - Overview (1/3) • 95.Saft Groupe SA - Overview (2/3) • 96.Saft Groupe SA - Overview (3/3) • 97.Saft Groupe SA - Business segments • 98.Saft Groupe SA - Key offerings • 99.Saft Groupe SA - Key customers • 100.Saft Groupe SA - Segment focus • 101.Sony Corp. - Overview (1/3) • 102.Sony Corp. - Overview (2/3) • 103.Sony Corp. - Overview (3/3) • 104.Sony Corp. - Business segments • 105.Sony Corp. - Key offerings • 106.Sony Corp. - Key customers • 107.Sony Corp. - Segment focus • 108.Toshiba International Corp. - Overview (1/3) • 109.Toshiba International Corp. - Overview (2/3) • 110.Toshiba International Corp. - Overview (3/3) • 111.Toshiba International Corp. - Product and service • 112.Toshiba International Corp. - Key offerings • 113.Toshiba International Corp. - Key customers • 114.Toshiba International Corp. - Segment focus • 115.Zhejiang Mustang Battery Co. Ltd. - Overview (1/3) • 116.Zhejiang Mustang Battery Co. Ltd. - Overview (2/3) • 117.Zhejiang Mustang Battery Co. Ltd. - Overview (3/3) • 118.Zhejiang Mustang Battery Co. Ltd. - Product and service • 119.Zhejiang Mustang Battery Co. Ltd. - Key offerings • 120.Zhejiang Mustang Battery Co. Ltd. - Key customers • 121.Zhejiang Mustang Battery Co. Ltd. - Segment focus • 122.Currency conversion rates for US$ • 123.Research Methodology • 124.Validation techniques employed for market sizing • 125.Information sources • 126.List of abbreviations

Duracell Inc. Energizer Holdings Inc. Enersys FDK Corp. Maxell Holdings Ltd. Panasonic Corp. Saft Groupe SA Sony Corp. Toshiba International Corp. Zhejiang Mustang Battery Co. Ltd.