1 Online Advertising Introduction and Market Overview 1.1 Objectives of the Study 1.2 Definition of Online Advertising 1.3 Online Advertising Market Scope and Market Size Estimation 1.3.1 Market Concentration Ratio and Market Maturity Analysis 1.3.2 Europe Online Advertising Value and Growth Rate from 2014-2024 1.4 Market Segmentation 1.4.1 Types of Online Advertising 1.4.2 Applications of Online Advertising 1.4.3 Research Countries 1.5 Market Dynamics 1.5.1 Drivers 1.5.2 Limitations 1.5.3 Opportunities 1.6 Industry News and Policies by Countries 1.6.1 Industry News 1.6.2 Industry Policies 2 Industry Chain Analysis 2.1 Upstream Raw Material Suppliers of Online Advertising Analysis 2.2 Major Players of Online Advertising 2.2.1 Major Players Manufacturing Base and Market Share of Online Advertising in 2018 2.2.2 Major Players Product Types in 2018 2.3 Online Advertising Manufacturing Cost Structure Analysis 2.3.1 Consumption Process Analysis 2.3.2 Manufacturing Cost Structure of Online Advertising 2.3.3 Raw Material Cost of Online Advertising 2.3.4 Labor Cost of Online Advertising 2.4 Market Channel Analysis of Online Advertising 2.5 Major Downstream Buyers of Online Advertising Analysis 3 Europe Online Advertising Market, by Type 3.1 Europe Online Advertising Value and Market Share by Type (2014-2019E) 3.2 Europe Online Advertising Consumption and Market Share by Type (2014-2019E) 3.3 Europe Online Advertising Value and Growth Rate by Type (2014-2019E) 3.3.1 Europe Online Advertising Value and Growth Rate of Display Advertising 3.3.2 Europe Online Advertising Value and Growth Rate of Classifieds 3.3.3 Europe Online Advertising Value and Growth Rate of Mobile Advertising 3.3.4 Europe Online Advertising Value and Growth Rate of Digital Video Advertising 3.3.5 Europe Online Advertising Value and Growth Rate of Lead Generation 3.3.6 Europe Online Advertising Value and Growth Rate of Rich Media 3.3.7 Europe Online Advertising Value and Growth Rate of Search Engine Marketing 3.4 Europe Online Advertising Price Analysis by Type (2014-2019E) 4 Online Advertising Market, by Application 4.1 Downstream Market Overview 4.2 Europe Online Advertising Consumption and Market Share by Application (2014-2019E) 4.2.1 Europe Online Advertising Consumption and Growth Rate of automotive (2014-2019E) 4.2.2 Europe Online Advertising Consumption and Growth Rate of BFSI (2014-2019E) 4.2.3 Europe Online Advertising Consumption and Growth Rate of Consumer Packaged Goods (CPG) (2014-2019E) 4.2.4 Europe Online Advertising Consumption and Growth Rate of education (2014-2019E) 4.2.5 Europe Online Advertising Consumption and Growth Rate of healthcare (2014-2019E) 4.2.6 Europe Online Advertising Consumption and Growth Rate of others (2014-2019E) 5 Europe Online Advertising Consumption, Value ($) by Countries (2014-2019E) 5.1 Europe Online Advertising Value and Market Share by Countries (2014-2019E) 5.2 Europe Online Advertising Consumption and Market Share by Countries (2014-2019E) 5.3 Europe Online Advertising Consumption, Value, Price and Gross Margin (2014-2019E) 5.4 Germany Online Advertising Consumption, Value, Price and Gross Margin (2014-2019E) 5.5 UK Online Advertising Consumption, Value, Price and Gross Margin (2014-2019E) 5.6 France Online Advertising Consumption, Value, Price and Gross Margin (2014-2019E) 5.7 Italy Online Advertising Consumption, Value, Price and Gross Margin (2014-2019E) 5.8 Spain Online Advertising Consumption, Value, Price and Gross Margin (2014-2019E) 5.9 Russia Online Advertising Consumption, Value, Price and Gross Margin (2014-2019E) 6 Competitive Landscape 6.1 Competitive Profile 6.2 Oracle Corp 6.2.1 Company Profiles 6.2.2 Online Advertising Product Introduction 6.2.3 Oracle Corp Sales, Value, Price, Gross Margin 2014-2019E 6.2.4 Oracle Corp Market Share of Online Advertising Segmented by Region in 2018 6.3 Attensity Corp. 6.3.1 Company Profiles 6.3.2 Online Advertising Product Introduction 6.3.3 Attensity Corp. Sales, Value, Price, Gross Margin 2014-2019E 6.3.4 Attensity Corp. Market Share of Online Advertising Segmented by Region in 2018 6.4 SAP AG 6.4.1 Company Profiles 6.4.2 Online Advertising Product Introduction 6.4.3 SAP AG Sales, Value, Price, Gross Margin 2014-2019E 6.4.4 SAP AG Market Share of Online Advertising Segmented by Region in 2018 6.5 Inmobi 6.5.1 Company Profiles 6.5.2 Online Advertising Product Introduction 6.5.3 Inmobi Sales, Value, Price, Gross Margin 2014-2019E 6.5.4 Inmobi Market Share of Online Advertising Segmented by Region in 2018 6.6 Mixpanel etc. 6.6.1 Company Profiles 6.6.2 Online Advertising Product Introduction 6.6.3 Mixpanel etc. Sales, Value, Price, Gross Margin 2014-2019E 6.6.4 Mixpanel etc. Market Share of Online Advertising Segmented by Region in 2018 6.7 Microsoft Corp. 6.7.1 Company Profiles 6.7.2 Online Advertising Product Introduction 6.7.3 Microsoft Corp. Sales, Value, Price, Gross Margin 2014-2019E 6.7.4 Microsoft Corp. Market Share of Online Advertising Segmented by Region in 2018 6.8 IBM Corp. 6.8.1 Company Profiles 6.8.2 Online Advertising Product Introduction 6.8.3 IBM Corp. Sales, Value, Price, Gross Margin 2014-2019E 6.8.4 IBM Corp. Market Share of Online Advertising Segmented by Region in 2018 6.9 Aplicor LLC 6.9.1 Company Profiles 6.9.2 Online Advertising Product Introduction 6.9.3 Aplicor LLC Sales, Value, Price, Gross Margin 2014-2019E 6.9.4 Aplicor LLC Market Share of Online Advertising Segmented by Region in 2018 6.10 Crib Content 6.10.1 Company Profiles 6.10.2 Online Advertising Product Introduction 6.10.3 Crib Content Sales, Value, Price, Gross Margin 2014-2019E 6.10.4 Crib Content Market Share of Online Advertising Segmented by Region in 2018 6.11 Flurry Analytics 6.11.1 Company Profiles 6.11.2 Online Advertising Product Introduction 6.11.3 Flurry Analytics Sales, Value, Price, Gross Margin 2014-2019E 6.11.4 Flurry Analytics Market Share of Online Advertising Segmented by Region in 2018 6.12 Adobe Systems Inc. 6.12.1 Company Profiles 6.12.2 Online Advertising Product Introduction 6.12.3 Adobe Systems Inc. Sales, Value, Price, Gross Margin 2014-2019E 6.12.4 Adobe Systems Inc. Market Share of Online Advertising Segmented by Region in 2018 6.13 Demandware Inc. 6.13.1 Company Profiles 6.13.2 Online Advertising Product Introduction 6.13.3 Demandware Inc. Sales, Value, Price, Gross Margin 2014-2019E 6.13.4 Demandware Inc. Market Share of Online Advertising Segmented by Region in 2018 6.14 Lithium Technologies Inc. 6.14.1 Company Profiles 6.14.2 Online Advertising Product Introduction 6.14.3 Lithium Technologies Inc. Sales, Value, Price, Gross Margin 2014-2019E 6.14.4 Lithium Technologies Inc. Market Share of Online Advertising Segmented by Region in 2018 6.15 Salesforce.com Inc 6.15.1 Company Profiles 6.15.2 Online Advertising Product Introduction 6.15.3 Salesforce.com Inc Sales, Value, Price, Gross Margin 2014-2019E 6.15.4 Salesforce.com Inc Market Share of Online Advertising Segmented by Region in 2018 6.16 ComScore Networks Inc. 6.16.1 Company Profiles 6.16.2 Online Advertising Product Introduction 6.16.3 ComScore Networks Inc. Sales, Value, Price, Gross Margin 2014-2019E 6.16.4 ComScore Networks Inc. Market Share of Online Advertising Segmented by Region in 2018 7 Europe Online Advertising Market Analysis and Forecast by Type and Application 7.1 Europe Online Advertising Market Value & Volume Forecast, by Type (2019-2024) 7.1.1 Display Advertising Market Value and Volume Forecast (2019-2024) 7.1.2 Classifieds Market Value and Volume Forecast (2019-2024) 7.1.3 Mobile Advertising Market Value and Volume Forecast (2019-2024) 7.1.4 Digital Video Advertising Market Value and Volume Forecast (2019-2024) 7.1.5 Lead Generation Market Value and Volume Forecast (2019-2024) 7.1.6 Rich Media Market Value and Volume Forecast (2019-2024) 7.1.7 Search Engine Marketing Market Value and Volume Forecast (2019-2024) 7.2 Europe Online Advertising Market Value & Volume Forecast, by Application (2019-2024) 7.2.1 automotive Market Value and Volume Forecast (2019-2024) 7.2.2 BFSI Market Value and Volume Forecast (2019-2024) 7.2.3 Consumer Packaged Goods (CPG) Market Value and Volume Forecast (2019-2024) 7.2.4 education Market Value and Volume Forecast (2019-2024) 7.2.5 healthcare Market Value and Volume Forecast (2019-2024) 7.2.6 others Market Value and Volume Forecast (2019-2024) 8 Online Advertising Market Analysis and Forecast by Countries 8.1 Germany Market Value and Consumption Forecast (2019-2024) 8.2 UK Market Value and Consumption Forecast (2019-2024) 8.3 France Market Value and Consumption Forecast (2019-2024) 8.4 Italy Market Value and Consumption Forecast (2019-2024) 8.5 Spain Market Value and Consumption Forecast (2019-2024) 8.6 Russia Market Value and Consumption Forecast (2019-2024) 9 New Project Feasibility Analysis 9.1 Industry Barriers and New Entrants SWOT Analysis 9.2 Analysis and Suggestions on New Project Investment 10 Research Finding and Conclusion 11 Appendix 11.1 Methodology 11.2 Research Data Source

List of Tables and Figures Figure Product Picture of Online Advertising Table Product Specification of Online Advertising Figure Market Concentration Ratio and Market Maturity Analysis of Online Advertising Figure Europe Online Advertising Value ($) and Growth Rate from 2014-2024 Table Different Types of Online Advertising Figure Europe Online Advertising Value ($) Segment by Type from 2014-2019E Figure Europe Online Advertising Market Share by Types in 2018 Figure Display Advertising Picture Figure Classifieds Picture Figure Mobile Advertising Picture Figure Digital Video Advertising Picture Figure Lead Generation Picture Figure Rich Media Picture Figure Search Engine Marketing Picture Table Different Applications of Online Advertising Figure Europe Online Advertising Value ($) Segment by Applications from 2014-2019E Figure Europe Online Advertising Market Share by Applications in 2018 Figure automotive Picture Figure BFSI Picture Figure Consumer Packaged Goods (CPG) Picture Figure education Picture Figure healthcare Picture Figure others Picture Table Research Countries of Online Advertising Figure Europe Online Advertising Market Share by Countries in 2018 Figure Germany Online Advertising Consumption Value ($) and Growth Rate (2014-2019E) Figure UK Online Advertising Consumption Value ($) and Growth Rate (2014-2019E) Figure France Online Advertising Consumption Value ($) and Growth Rate (2014-2019E) Figure Italy Online Advertising Consumption Value ($) and Growth Rate (2014-2019E) Figure Spain Online Advertising Consumption Value ($) and Growth Rate (2014-2019E) Figure Russia Online Advertising Consumption Value ($) and Growth Rate (2014-2019E) Table Emerging and Growing Market of Online Advertising Table Industry News Table Industry Policies Figure Industry Chain Analysis of Online Advertising Table Upstream Raw Material Suppliers of Online Advertising with Contact Information Table Major Players Manufacturing Base and Market Share of Online Advertising in 2018 Table Major Players Consumption Value Market Share of Online Advertising in 2018 Table Major Players Online Advertising Product Types in 2018 Figure Consumption Process of Online Advertising Figure Manufacturing Cost Structure of Online Advertising Figure Channel Status of Online Advertising Table Major Distributors of Online Advertising with Contact Information Table Major Downstream Buyers of Online Advertising with Contact Information Table Europe Online Advertising Value ($) by Type (2014-2019E) Table Europe Online Advertising Value Share by Type (2014-2019E) Figure Europe Online Advertising Value Share by Type (2014-2019E) Table Europe Online Advertising Consumption by Type (2014-2019E) Table Europe Online Advertising Consumption Share by Type (2014-2019E) Figure Europe Online Advertising Consumption Share by Type (2014-2019E) Figure Display Advertising Picture Figure Classifieds Picture Figure Mobile Advertising Picture Figure Digital Video Advertising Picture Figure Lead Generation Picture Figure Rich Media Picture Figure Search Engine Marketing Picture Figure Europe Online Advertising Value ($) and Growth Rate of Search Engine Marketing Table Europe Online Advertising Price by Type (2014-2019E) Figure Downstream Market Overview Table Europe Online Advertising Consumption by Application (2014-2019E) Table Europe Online Advertising Consumption Market Share by Application (2014-2019E) Figure Europe Online Advertising Consumption Market Share by Application (2014-2019E) Figure Europe Online Advertising Consumption and Growth Rate of automotive (2014-2019) Figure Europe Online Advertising Consumption and Growth Rate of BFSI (2014-2019) Figure Europe Online Advertising Consumption and Growth Rate of Consumer Packaged Goods (CPG) (2014-2019) Figure Europe Online Advertising Consumption and Growth Rate of education (2014-2019) Figure Europe Online Advertising Consumption and Growth Rate of healthcare (2014-2019) Figure Europe Online Advertising Consumption and Growth Rate of others (2014-2019) Table Europe Online Advertising Value ($) by Countries (2014-2019E) Table Europe Online Advertising Value Market Share by Countries (2014-2019E) Figure Europe Online Advertising Value Market Share by Countries (2014-2019E) Table Europe Online Advertising Consumption by Countries (2014-2019E) Table Europe Online Advertising Consumption Market Share by Countries (2014-2019E) Figure Europe Online Advertising Consumption Market Share by Countries (2014-2019E) Table Europe Online Advertising Consumption, Value, Price and Gross Margin (2014-2019E) Table Germany Online Advertising Consumption, Value, Price and Gross Margin (2014-2019E) Table UK Online Advertising Consumption, Value, Price and Gross Margin (2014-2019E) Table France Online Advertising Consumption, Value, Price and Gross Margin (2014-2019E) Table Italy Online Advertising Consumption, Value, Price and Gross Margin (2014-2019E) Table Spain Online Advertising Consumption, Value, Price and Gross Margin (2014-2019E) Table Russia Online Advertising Consumption, Value, Price and Gross Margin (2014-2019E) Figure Top 3 Market Share of Online Advertising Companies in 2018 Figure Top 6 Market Share of Online Advertising Companies in 2018 Table Major Players Value ($) Share (2014-2019E) Table Company Profiles Table Product Introduction Table Oracle Corp Sales, Value, Price, Gross Margin 2014-2019E Figure Oracle Corp Sales and Growth Rate Figure Oracle Corp Value ($) Market Share 2014-2019 Figure Oracle Corp Market Share of Online Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Attensity Corp. Sales, Value, Price, Gross Margin 2014-2019E Figure Attensity Corp. Sales and Growth Rate Figure Attensity Corp. Value ($) Market Share 2014-2019 Figure Attensity Corp. Market Share of Online Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table SAP AG Sales, Value, Price, Gross Margin 2014-2019E Figure SAP AG Sales and Growth Rate Figure SAP AG Value ($) Market Share 2014-2019 Figure SAP AG Market Share of Online Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Inmobi Sales, Value, Price, Gross Margin 2014-2019E Figure Inmobi Sales and Growth Rate Figure Inmobi Value ($) Market Share 2014-2019 Figure Inmobi Market Share of Online Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Mixpanel etc. Sales, Value, Price, Gross Margin 2014-2019E Figure Mixpanel etc. Sales and Growth Rate Figure Mixpanel etc. Value ($) Market Share 2014-2019 Figure Mixpanel etc. Market Share of Online Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Microsoft Corp. Sales, Value, Price, Gross Margin 2014-2019E Figure Microsoft Corp. Sales and Growth Rate Figure Microsoft Corp. Value ($) Market Share 2014-2019 Figure Microsoft Corp. Market Share of Online Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table IBM Corp. Sales, Value, Price, Gross Margin 2014-2019E Figure IBM Corp. Sales and Growth Rate Figure IBM Corp. Value ($) Market Share 2014-2019 Figure IBM Corp. Market Share of Online Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Aplicor LLC Sales, Value, Price, Gross Margin 2014-2019E Figure Aplicor LLC Sales and Growth Rate Figure Aplicor LLC Value ($) Market Share 2014-2019 Figure Aplicor LLC Market Share of Online Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Crib Content Sales, Value, Price, Gross Margin 2014-2019E Figure Crib Content Sales and Growth Rate Figure Crib Content Value ($) Market Share 2014-2019 Figure Crib Content Market Share of Online Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Flurry Analytics Sales, Value, Price, Gross Margin 2014-2019E Figure Flurry Analytics Sales and Growth Rate Figure Flurry Analytics Value ($) Market Share 2014-2019 Figure Flurry Analytics Market Share of Online Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Adobe Systems Inc. Sales, Value, Price, Gross Margin 2014-2019E Figure Adobe Systems Inc. Sales and Growth Rate Figure Adobe Systems Inc. Value ($) Market Share 2014-2019 Figure Adobe Systems Inc. Market Share of Online Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Demandware Inc. Sales, Value, Price, Gross Margin 2014-2019E Figure Demandware Inc. Sales and Growth Rate Figure Demandware Inc. Value ($) Market Share 2014-2019 Figure Demandware Inc. Market Share of Online Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Lithium Technologies Inc. Sales, Value, Price, Gross Margin 2014-2019E Figure Lithium Technologies Inc. Sales and Growth Rate Figure Lithium Technologies Inc. Value ($) Market Share 2014-2019 Figure Lithium Technologies Inc. Market Share of Online Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Salesforce.com Inc Sales, Value, Price, Gross Margin 2014-2019E Figure Salesforce.com Inc Sales and Growth Rate Figure Salesforce.com Inc Value ($) Market Share 2014-2019 Figure Salesforce.com Inc Market Share of Online Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table ComScore Networks Inc. Sales, Value, Price, Gross Margin 2014-2019E Figure ComScore Networks Inc. Sales and Growth Rate Figure ComScore Networks Inc. Value ($) Market Share 2014-2019 Figure ComScore Networks Inc. Market Share of Online Advertising Segmented by Region in 2018 Table Europe Online Advertising Market Value ($) Forecast, by Type Table Europe Online Advertising Market Volume Forecast, by Type Table Europe Market Value ($) Forecast by Application (2019-2024) Table Europe Market Volume Forecast by Application (2019-2024) Figure Germany Market Value ($) and Growth Rate Forecast (2019-2024) Figure Germany Consumption and Growth Rate Forecast (2019-2024) Figure UK Market Value ($) and Growth Rate Forecast (2019-2024) Figure UK Consumption and Growth Rate Forecast (2019-2024) Figure France Market Value ($) and Growth Rate Forecast (2019-2024) Figure France Consumption and Growth Rate Forecast (2019-2024) Figure Italy Market Value ($) and Growth Rate Forecast (2019-2024) Figure Italy Consumption and Growth Rate Forecast (2019-2024) Figure Spain Market Value ($) and Growth Rate Forecast (2019-2024) Figure Spain Consumption and Growth Rate Forecast (2019-2024) Figure Russia Market Value ($) and Growth Rate Forecast (2019-2024) Figure Russia Consumption and Growth Rate Forecast (2019-2024) Figure Industry Resource/Technology/Labor Importance Analysis Table New Entrants SWOT Analysis Table New Project Analysis of Investment Recovery