1 E-Commerce Introduction and Market Overview 1.1 Objectives of the Study 1.2 Definition of E-Commerce 1.3 E-Commerce Market Scope and Market Size Estimation 1.3.1 Market Concentration Ratio and Market Maturity Analysis 1.3.2 Europe E-Commerce Value and Growth Rate from 2014-2024 1.4 Market Segmentation 1.4.1 Types of E-Commerce 1.4.2 Applications of E-Commerce 1.4.3 Research Countries 1.5 Market Dynamics 1.5.1 Drivers 1.5.2 Limitations 1.5.3 Opportunities 1.6 Industry News and Policies by Countries 1.6.1 Industry News 1.6.2 Industry Policies 2 Industry Chain Analysis 2.1 Upstream Raw Material Suppliers of E-Commerce Analysis 2.2 Major Players of E-Commerce 2.2.1 Major Players Manufacturing Base and Market Share of E-Commerce in 2018 2.2.2 Major Players Product Types in 2018 2.3 E-Commerce Manufacturing Cost Structure Analysis 2.3.1 Consumption Process Analysis 2.3.2 Manufacturing Cost Structure of E-Commerce 2.3.3 Raw Material Cost of E-Commerce 2.3.4 Labor Cost of E-Commerce 2.4 Market Channel Analysis of E-Commerce 2.5 Major Downstream Buyers of E-Commerce Analysis 3 Europe E-Commerce Market, by Type 3.1 Europe E-Commerce Value and Market Share by Type (2014-2019E) 3.2 Europe E-Commerce Consumption and Market Share by Type (2014-2019E) 3.3 Europe E-Commerce Value and Growth Rate by Type (2014-2019E) 3.3.1 Europe E-Commerce Value and Growth Rate of B2B 3.3.2 Europe E-Commerce Value and Growth Rate of B2C 3.3.3 Europe E-Commerce Value and Growth Rate of C2C 3.3.4 Europe E-Commerce Value and Growth Rate of C2B 3.3.5 Europe E-Commerce Value and Growth Rate of Others 3.4 Europe E-Commerce Price Analysis by Type (2014-2019E) 4 E-Commerce Market, by Application 4.1 Downstream Market Overview 4.2 Europe E-Commerce Consumption and Market Share by Application (2014-2019E) 4.2.1 Europe E-Commerce Consumption and Growth Rate of Automotive (2014-2019E) 4.2.2 Europe E-Commerce Consumption and Growth Rate of Beauty and Personal Care (2014-2019E) 4.2.3 Europe E-Commerce Consumption and Growth Rate of Books & Stationery (2014-2019E) 4.2.4 Europe E-Commerce Consumption and Growth Rate of Food (2014-2019E) 4.2.5 Europe E-Commerce Consumption and Growth Rate of Consumer Electronics (2014-2019E) 4.2.6 Europe E-Commerce Consumption and Growth Rate of Clothing & Footwear (2014-2019E) 4.2.7 Europe E-Commerce Consumption and Growth Rate of Home Decoration (2014-2019E) 4.2.8 Europe E-Commerce Consumption and Growth Rate of Industrial & Science (2014-2019E) 4.2.9 Europe E-Commerce Consumption and Growth Rate of Sports & Leisure (2014-2019E) 4.2.10 Europe E-Commerce Consumption and Growth Rate of Travel & Tourism (2014-2019E) 5 Europe E-Commerce Consumption, Value ($) by Countries (2014-2019E) 5.1 Europe E-Commerce Value and Market Share by Countries (2014-2019E) 5.2 Europe E-Commerce Consumption and Market Share by Countries (2014-2019E) 5.3 Europe E-Commerce Consumption, Value, Price and Gross Margin (2014-2019E) 5.4 Germany E-Commerce Consumption, Value, Price and Gross Margin (2014-2019E) 5.5 UK E-Commerce Consumption, Value, Price and Gross Margin (2014-2019E) 5.6 France E-Commerce Consumption, Value, Price and Gross Margin (2014-2019E) 5.7 Italy E-Commerce Consumption, Value, Price and Gross Margin (2014-2019E) 5.8 Spain E-Commerce Consumption, Value, Price and Gross Margin (2014-2019E) 5.9 Russia E-Commerce Consumption, Value, Price and Gross Margin (2014-2019E) 6 Competitive Landscape 6.1 Competitive Profile 6.2 ASOS 6.2.1 Company Profiles 6.2.2 E-Commerce Product Introduction 6.2.3 ASOS Sales, Value, Price, Gross Margin 2014-2019E 6.2.4 ASOS Market Share of E-Commerce Segmented by Region in 2018 6.3 Walmart 6.3.1 Company Profiles 6.3.2 E-Commerce Product Introduction 6.3.3 Walmart Sales, Value, Price, Gross Margin 2014-2019E 6.3.4 Walmart Market Share of E-Commerce Segmented by Region in 2018 6.4 Groupon 6.4.1 Company Profiles 6.4.2 E-Commerce Product Introduction 6.4.3 Groupon Sales, Value, Price, Gross Margin 2014-2019E 6.4.4 Groupon Market Share of E-Commerce Segmented by Region in 2018 6.5 Amazon 6.5.1 Company Profiles 6.5.2 E-Commerce Product Introduction 6.5.3 Amazon Sales, Value, Price, Gross Margin 2014-2019E 6.5.4 Amazon Market Share of E-Commerce Segmented by Region in 2018 6.6 The Home Depot 6.6.1 Company Profiles 6.6.2 E-Commerce Product Introduction 6.6.3 The Home Depot Sales, Value, Price, Gross Margin 2014-2019E 6.6.4 The Home Depot Market Share of E-Commerce Segmented by Region in 2018 6.7 GameStop 6.7.1 Company Profiles 6.7.2 E-Commerce Product Introduction 6.7.3 GameStop Sales, Value, Price, Gross Margin 2014-2019E 6.7.4 GameStop Market Share of E-Commerce Segmented by Region in 2018 6.8 Apple 6.8.1 Company Profiles 6.8.2 E-Commerce Product Introduction 6.8.3 Apple Sales, Value, Price, Gross Margin 2014-2019E 6.8.4 Apple Market Share of E-Commerce Segmented by Region in 2018 6.9 Barnes & Noble 6.9.1 Company Profiles 6.9.2 E-Commerce Product Introduction 6.9.3 Barnes & Noble Sales, Value, Price, Gross Margin 2014-2019E 6.9.4 Barnes & Noble Market Share of E-Commerce Segmented by Region in 2018 6.10 Staples 6.10.1 Company Profiles 6.10.2 E-Commerce Product Introduction 6.10.3 Staples Sales, Value, Price, Gross Margin 2014-2019E 6.10.4 Staples Market Share of E-Commerce Segmented by Region in 2018 6.11 Google 6.11.1 Company Profiles 6.11.2 E-Commerce Product Introduction 6.11.3 Google Sales, Value, Price, Gross Margin 2014-2019E 6.11.4 Google Market Share of E-Commerce Segmented by Region in 2018 6.12 E-bay 6.12.1 Company Profiles 6.12.2 E-Commerce Product Introduction 6.12.3 E-bay Sales, Value, Price, Gross Margin 2014-2019E 6.12.4 E-bay Market Share of E-Commerce Segmented by Region in 2018 6.13 PayPal 6.13.1 Company Profiles 6.13.2 E-Commerce Product Introduction 6.13.3 PayPal Sales, Value, Price, Gross Margin 2014-2019E 6.13.4 PayPal Market Share of E-Commerce Segmented by Region in 2018 6.14 Liberty Interactive 6.14.1 Company Profiles 6.14.2 E-Commerce Product Introduction 6.14.3 Liberty Interactive Sales, Value, Price, Gross Margin 2014-2019E 6.14.4 Liberty Interactive Market Share of E-Commerce Segmented by Region in 2018 6.15 J. C. Penney 6.15.1 Company Profiles 6.15.2 E-Commerce Product Introduction 6.15.3 J. C. Penney Sales, Value, Price, Gross Margin 2014-2019E 6.15.4 J. C. Penney Market Share of E-Commerce Segmented by Region in 2018 6.16 Target 6.16.1 Company Profiles 6.16.2 E-Commerce Product Introduction 6.16.3 Target Sales, Value, Price, Gross Margin 2014-2019E 6.16.4 Target Market Share of E-Commerce Segmented by Region in 2018 6.17 Best Buy 6.18 Costco 6.19 Alibaba 7 Europe E-Commerce Market Analysis and Forecast by Type and Application 7.1 Europe E-Commerce Market Value & Volume Forecast, by Type (2019-2024) 7.1.1 B2B Market Value and Volume Forecast (2019-2024) 7.1.2 B2C Market Value and Volume Forecast (2019-2024) 7.1.3 C2C Market Value and Volume Forecast (2019-2024) 7.1.4 C2B Market Value and Volume Forecast (2019-2024) 7.1.5 Others Market Value and Volume Forecast (2019-2024) 7.2 Europe E-Commerce Market Value & Volume Forecast, by Application (2019-2024) 7.2.1 Automotive Market Value and Volume Forecast (2019-2024) 7.2.2 Beauty and Personal Care Market Value and Volume Forecast (2019-2024) 7.2.3 Books & Stationery Market Value and Volume Forecast (2019-2024) 7.2.4 Food Market Value and Volume Forecast (2019-2024) 7.2.5 Consumer Electronics Market Value and Volume Forecast (2019-2024) 7.2.6 Clothing & Footwear Market Value and Volume Forecast (2019-2024) 7.2.7 Home Decoration Market Value and Volume Forecast (2019-2024) 7.2.8 Industrial & Science Market Value and Volume Forecast (2019-2024) 7.2.9 Sports & Leisure Market Value and Volume Forecast (2019-2024) 7.2.10 Travel & Tourism Market Value and Volume Forecast (2019-2024) 8 E-Commerce Market Analysis and Forecast by Countries 8.1 Germany Market Value and Consumption Forecast (2019-2024) 8.2 UK Market Value and Consumption Forecast (2019-2024) 8.3 France Market Value and Consumption Forecast (2019-2024) 8.4 Italy Market Value and Consumption Forecast (2019-2024) 8.5 Spain Market Value and Consumption Forecast (2019-2024) 8.6 Russia Market Value and Consumption Forecast (2019-2024) 9 New Project Feasibility Analysis 9.1 Industry Barriers and New Entrants SWOT Analysis 9.2 Analysis and Suggestions on New Project Investment 10 Research Finding and Conclusion 11 Appendix 11.1 Methodology 11.2 Research Data Source

List of Tables and Figures Figure Product Picture of E-Commerce Table Product Specification of E-Commerce Figure Market Concentration Ratio and Market Maturity Analysis of E-Commerce Figure Europe E-Commerce Value ($) and Growth Rate from 2014-2024 Table Different Types of E-Commerce Figure Europe E-Commerce Value ($) Segment by Type from 2014-2019E Figure Europe E-Commerce Market Share by Types in 2018 Figure B2B Picture Figure B2C Picture Figure C2C Picture Figure C2B Picture Figure Others Picture Table Different Applications of E-Commerce Figure Europe E-Commerce Value ($) Segment by Applications from 2014-2019E Figure Europe E-Commerce Market Share by Applications in 2018 Figure Automotive Picture Figure Beauty and Personal Care Picture Figure Books & Stationery Picture Figure Food Picture Figure Consumer Electronics Picture Figure Clothing & Footwear Picture Figure Home Decoration Picture Figure Industrial & Science Picture Figure Sports & Leisure Picture Figure Travel & Tourism Picture Table Research Countries of E-Commerce Figure Europe E-Commerce Market Share by Countries in 2018 Figure Germany E-Commerce Consumption Value ($) and Growth Rate (2014-2019E) Figure UK E-Commerce Consumption Value ($) and Growth Rate (2014-2019E) Figure France E-Commerce Consumption Value ($) and Growth Rate (2014-2019E) Figure Italy E-Commerce Consumption Value ($) and Growth Rate (2014-2019E) Figure Spain E-Commerce Consumption Value ($) and Growth Rate (2014-2019E) Figure Russia E-Commerce Consumption Value ($) and Growth Rate (2014-2019E) Table Emerging and Growing Market of E-Commerce Table Industry News Table Industry Policies Figure Industry Chain Analysis of E-Commerce Table Upstream Raw Material Suppliers of E-Commerce with Contact Information Table Major Players Manufacturing Base and Market Share of E-Commerce in 2018 Table Major Players Consumption Value Market Share of E-Commerce in 2018 Table Major Players E-Commerce Product Types in 2018 Figure Consumption Process of E-Commerce Figure Manufacturing Cost Structure of E-Commerce Figure Channel Status of E-Commerce Table Major Distributors of E-Commerce with Contact Information Table Major Downstream Buyers of E-Commerce with Contact Information Table Europe E-Commerce Value ($) by Type (2014-2019E) Table Europe E-Commerce Value Share by Type (2014-2019E) Figure Europe E-Commerce Value Share by Type (2014-2019E) Table Europe E-Commerce Consumption by Type (2014-2019E) Table Europe E-Commerce Consumption Share by Type (2014-2019E) Figure Europe E-Commerce Consumption Share by Type (2014-2019E) Figure B2B Picture Figure B2C Picture Figure C2C Picture Figure C2B Picture Figure Others Picture Figure Europe E-Commerce Value ($) and Growth Rate of Others Table Europe E-Commerce Price by Type (2014-2019E) Figure Downstream Market Overview Table Europe E-Commerce Consumption by Application (2014-2019E) Table Europe E-Commerce Consumption Market Share by Application (2014-2019E) Figure Europe E-Commerce Consumption Market Share by Application (2014-2019E) Figure Europe E-Commerce Consumption and Growth Rate of Automotive (2014-2019) Figure Europe E-Commerce Consumption and Growth Rate of Beauty and Personal Care (2014-2019) Figure Europe E-Commerce Consumption and Growth Rate of Books & Stationery (2014-2019) Figure Europe E-Commerce Consumption and Growth Rate of Food (2014-2019) Figure Europe E-Commerce Consumption and Growth Rate of Consumer Electronics (2014-2019) Figure Europe E-Commerce Consumption and Growth Rate of Clothing & Footwear (2014-2019) Figure Europe E-Commerce Consumption and Growth Rate of Home Decoration (2014-2019) Figure Europe E-Commerce Consumption and Growth Rate of Industrial & Science (2014-2019) Figure Europe E-Commerce Consumption and Growth Rate of Sports & Leisure (2014-2019) Figure Europe E-Commerce Consumption and Growth Rate of Travel & Tourism (2014-2019) Table Europe E-Commerce Value ($) by Countries (2014-2019E) Table Europe E-Commerce Value Market Share by Countries (2014-2019E) Figure Europe E-Commerce Value Market Share by Countries (2014-2019E) Table Europe E-Commerce Consumption by Countries (2014-2019E) Table Europe E-Commerce Consumption Market Share by Countries (2014-2019E) Figure Europe E-Commerce Consumption Market Share by Countries (2014-2019E) Table Europe E-Commerce Consumption, Value, Price and Gross Margin (2014-2019E) Table Germany E-Commerce Consumption, Value, Price and Gross Margin (2014-2019E) Table UK E-Commerce Consumption, Value, Price and Gross Margin (2014-2019E) Table France E-Commerce Consumption, Value, Price and Gross Margin (2014-2019E) Table Italy E-Commerce Consumption, Value, Price and Gross Margin (2014-2019E) Table Spain E-Commerce Consumption, Value, Price and Gross Margin (2014-2019E) Table Russia E-Commerce Consumption, Value, Price and Gross Margin (2014-2019E) Figure Top 3 Market Share of E-Commerce Companies in 2018 Figure Top 6 Market Share of E-Commerce Companies in 2018 Table Major Players Value ($) Share (2014-2019E) Table Company Profiles Table Product Introduction Table ASOS Sales, Value, Price, Gross Margin 2014-2019E Figure ASOS Sales and Growth Rate Figure ASOS Value ($) Market Share 2014-2019 Figure ASOS Market Share of E-Commerce Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Walmart Sales, Value, Price, Gross Margin 2014-2019E Figure Walmart Sales and Growth Rate Figure Walmart Value ($) Market Share 2014-2019 Figure Walmart Market Share of E-Commerce Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Groupon Sales, Value, Price, Gross Margin 2014-2019E Figure Groupon Sales and Growth Rate Figure Groupon Value ($) Market Share 2014-2019 Figure Groupon Market Share of E-Commerce Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Amazon Sales, Value, Price, Gross Margin 2014-2019E Figure Amazon Sales and Growth Rate Figure Amazon Value ($) Market Share 2014-2019 Figure Amazon Market Share of E-Commerce Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table The Home Depot Sales, Value, Price, Gross Margin 2014-2019E Figure The Home Depot Sales and Growth Rate Figure The Home Depot Value ($) Market Share 2014-2019 Figure The Home Depot Market Share of E-Commerce Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table GameStop Sales, Value, Price, Gross Margin 2014-2019E Figure GameStop Sales and Growth Rate Figure GameStop Value ($) Market Share 2014-2019 Figure GameStop Market Share of E-Commerce Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Apple Sales, Value, Price, Gross Margin 2014-2019E Figure Apple Sales and Growth Rate Figure Apple Value ($) Market Share 2014-2019 Figure Apple Market Share of E-Commerce Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Barnes & Noble Sales, Value, Price, Gross Margin 2014-2019E Figure Barnes & Noble Sales and Growth Rate Figure Barnes & Noble Value ($) Market Share 2014-2019 Figure Barnes & Noble Market Share of E-Commerce Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Staples Sales, Value, Price, Gross Margin 2014-2019E Figure Staples Sales and Growth Rate Figure Staples Value ($) Market Share 2014-2019 Figure Staples Market Share of E-Commerce Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Google Sales, Value, Price, Gross Margin 2014-2019E Figure Google Sales and Growth Rate Figure Google Value ($) Market Share 2014-2019 Figure Google Market Share of E-Commerce Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table E-bay Sales, Value, Price, Gross Margin 2014-2019E Figure E-bay Sales and Growth Rate Figure E-bay Value ($) Market Share 2014-2019 Figure E-bay Market Share of E-Commerce Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table PayPal Sales, Value, Price, Gross Margin 2014-2019E Figure PayPal Sales and Growth Rate Figure PayPal Value ($) Market Share 2014-2019 Figure PayPal Market Share of E-Commerce Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Liberty Interactive Sales, Value, Price, Gross Margin 2014-2019E Figure Liberty Interactive Sales and Growth Rate Figure Liberty Interactive Value ($) Market Share 2014-2019 Figure Liberty Interactive Market Share of E-Commerce Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table J. C. Penney Sales, Value, Price, Gross Margin 2014-2019E Figure J. C. Penney Sales and Growth Rate Figure J. C. Penney Value ($) Market Share 2014-2019 Figure J. C. Penney Market Share of E-Commerce Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Target Sales, Value, Price, Gross Margin 2014-2019E Figure Target Sales and Growth Rate Figure Target Value ($) Market Share 2014-2019 Figure Target Market Share of E-Commerce Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Best Buy Sales, Value, Price, Gross Margin 2014-2019E Figure Best Buy Sales and Growth Rate Figure Best Buy Value ($) Market Share 2014-2019 Figure Best Buy Market Share of E-Commerce Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Costco Sales, Value, Price, Gross Margin 2014-2019E Figure Costco Sales and Growth Rate Figure Costco Value ($) Market Share 2014-2019 Figure Costco Market Share of E-Commerce Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Alibaba Sales, Value, Price, Gross Margin 2014-2019E Figure Alibaba Sales and Growth Rate Figure Alibaba Value ($) Market Share 2014-2019 Figure Alibaba Market Share of E-Commerce Segmented by Region in 2018 Table Europe E-Commerce Market Value ($) Forecast, by Type Table Europe E-Commerce Market Volume Forecast, by Type Table Europe Market Value ($) Forecast by Application (2019-2024) Table Europe Market Volume Forecast by Application (2019-2024) Figure Germany Market Value ($) and Growth Rate Forecast (2019-2024) Figure Germany Consumption and Growth Rate Forecast (2019-2024) Figure UK Market Value ($) and Growth Rate Forecast (2019-2024) Figure UK Consumption and Growth Rate Forecast (2019-2024) Figure France Market Value ($) and Growth Rate Forecast (2019-2024) Figure France Consumption and Growth Rate Forecast (2019-2024) Figure Italy Market Value ($) and Growth Rate Forecast (2019-2024) Figure Italy Consumption and Growth Rate Forecast (2019-2024) Figure Spain Market Value ($) and Growth Rate Forecast (2019-2024) Figure Spain Consumption and Growth Rate Forecast (2019-2024) Figure Russia Market Value ($) and Growth Rate Forecast (2019-2024) Figure Russia Consumption and Growth Rate Forecast (2019-2024) Figure Industry Resource/Technology/Labor Importance Analysis Table New Entrants SWOT Analysis Table New Project Analysis of Investment Recovery