1 Mug Introduction and Market Overview 1.1 Objectives of the Study 1.2 Definition of Mug 1.3 Mug Market Scope and Market Size Estimation 1.3.1 Market Concentration Ratio and Market Maturity Analysis 1.3.2 Europe Mug Value and Growth Rate from 2014-2024 1.4 Market Segmentation 1.4.1 Types of Mug 1.4.2 Applications of Mug 1.4.3 Research Countries 1.5 Market Dynamics 1.5.1 Drivers 1.5.2 Limitations 1.5.3 Opportunities 1.6 Industry News and Policies by Countries 1.6.1 Industry News 1.6.2 Industry Policies 2 Industry Chain Analysis 2.1 Upstream Raw Material Suppliers of Mug Analysis 2.2 Major Players of Mug 2.2.1 Major Players Manufacturing Base and Market Share of Mug in 2018 2.2.2 Major Players Product Types in 2018 2.3 Mug Manufacturing Cost Structure Analysis 2.3.1 Consumption Process Analysis 2.3.2 Manufacturing Cost Structure of Mug 2.3.3 Raw Material Cost of Mug 2.3.4 Labor Cost of Mug 2.4 Market Channel Analysis of Mug 2.5 Major Downstream Buyers of Mug Analysis 3 Europe Mug Market, by Type 3.1 Europe Mug Value and Market Share by Type (2014-2019E) 3.2 Europe Mug Consumption and Market Share by Type (2014-2019E) 3.3 Europe Mug Value and Growth Rate by Type (2014-2019E) 3.3.1 Europe Mug Value and Growth Rate of Strengthened Glass 3.3.2 Europe Mug Value and Growth Rate of True Porcelain 3.3.3 Europe Mug Value and Growth Rate of Vitreous Enamel 3.3.4 Europe Mug Value and Growth Rate of Stainless Steel 3.3.5 Europe Mug Value and Growth Rate of Plastic 3.3.6 Europe Mug Value and Growth Rate of Others 3.4 Europe Mug Price Analysis by Type (2014-2019E) 4 Mug Market, by Application 4.1 Downstream Market Overview 4.2 Europe Mug Consumption and Market Share by Application (2014-2019E) 4.2.1 Europe Mug Consumption and Growth Rate of Shaving Mugs (2014-2019E) 4.2.2 Europe Mug Consumption and Growth Rate of Tiki Mugs (2014-2019E) 4.2.3 Europe Mug Consumption and Growth Rate of Travel Mugs (2014-2019E) 4.2.4 Europe Mug Consumption and Growth Rate of Thermochromic Mugs (2014-2019E) 4.2.5 Europe Mug Consumption and Growth Rate of Puzzle Mugs (2014-2019E) 4.2.6 Europe Mug Consumption and Growth Rate of Amusement Mugs (2014-2019E) 4.2.7 Europe Mug Consumption and Growth Rate of Others (2014-2019E) 5 Europe Mug Consumption, Value ($) by Countries (2014-2019E) 5.1 Europe Mug Value and Market Share by Countries (2014-2019E) 5.2 Europe Mug Consumption and Market Share by Countries (2014-2019E) 5.3 Europe Mug Consumption, Value, Price and Gross Margin (2014-2019E) 5.4 Germany Mug Consumption, Value, Price and Gross Margin (2014-2019E) 5.5 UK Mug Consumption, Value, Price and Gross Margin (2014-2019E) 5.6 France Mug Consumption, Value, Price and Gross Margin (2014-2019E) 5.7 Italy Mug Consumption, Value, Price and Gross Margin (2014-2019E) 5.8 Spain Mug Consumption, Value, Price and Gross Margin (2014-2019E) 5.9 Russia Mug Consumption, Value, Price and Gross Margin (2014-2019E) 6 Competitive Landscape 6.1 Competitive Profile 6.2 Contigo 6.2.1 Company Profiles 6.2.2 Mug Product Introduction 6.2.3 Contigo Sales, Value, Price, Gross Margin 2014-2019E 6.2.4 Contigo Market Share of Mug Segmented by Region in 2018 6.3 Tervis 6.3.1 Company Profiles 6.3.2 Mug Product Introduction 6.3.3 Tervis Sales, Value, Price, Gross Margin 2014-2019E 6.3.4 Tervis Market Share of Mug Segmented by Region in 2018 6.4 Zojirushi 6.4.1 Company Profiles 6.4.2 Mug Product Introduction 6.4.3 Zojirushi Sales, Value, Price, Gross Margin 2014-2019E 6.4.4 Zojirushi Market Share of Mug Segmented by Region in 2018 6.5 Oxo 6.5.1 Company Profiles 6.5.2 Mug Product Introduction 6.5.3 Oxo Sales, Value, Price, Gross Margin 2014-2019E 6.5.4 Oxo Market Share of Mug Segmented by Region in 2018 6.6 Tomato 6.6.1 Company Profiles 6.6.2 Mug Product Introduction 6.6.3 Tomato Sales, Value, Price, Gross Margin 2014-2019E 6.6.4 Tomato Market Share of Mug Segmented by Region in 2018 6.7 LANG 6.7.1 Company Profiles 6.7.2 Mug Product Introduction 6.7.3 LANG Sales, Value, Price, Gross Margin 2014-2019E 6.7.4 LANG Market Share of Mug Segmented by Region in 2018 6.8 Starbucks 6.8.1 Company Profiles 6.8.2 Mug Product Introduction 6.8.3 Starbucks Sales, Value, Price, Gross Margin 2014-2019E 6.8.4 Starbucks Market Share of Mug Segmented by Region in 2018 6.9 Disney 6.9.1 Company Profiles 6.9.2 Mug Product Introduction 6.9.3 Disney Sales, Value, Price, Gross Margin 2014-2019E 6.9.4 Disney Market Share of Mug Segmented by Region in 2018 6.10 Pfaltzgraff 6.10.1 Company Profiles 6.10.2 Mug Product Introduction 6.10.3 Pfaltzgraff Sales, Value, Price, Gross Margin 2014-2019E 6.10.4 Pfaltzgraff Market Share of Mug Segmented by Region in 2018 6.11 Thermos 6.11.1 Company Profiles 6.11.2 Mug Product Introduction 6.11.3 Thermos Sales, Value, Price, Gross Margin 2014-2019E 6.11.4 Thermos Market Share of Mug Segmented by Region in 2018 7 Europe Mug Market Analysis and Forecast by Type and Application 7.1 Europe Mug Market Value & Volume Forecast, by Type (2019-2024) 7.1.1 Strengthened Glass Market Value and Volume Forecast (2019-2024) 7.1.2 True Porcelain Market Value and Volume Forecast (2019-2024) 7.1.3 Vitreous Enamel Market Value and Volume Forecast (2019-2024) 7.1.4 Stainless Steel Market Value and Volume Forecast (2019-2024) 7.1.5 Plastic Market Value and Volume Forecast (2019-2024) 7.1.6 Others Market Value and Volume Forecast (2019-2024) 7.2 Europe Mug Market Value & Volume Forecast, by Application (2019-2024) 7.2.1 Shaving Mugs Market Value and Volume Forecast (2019-2024) 7.2.2 Tiki Mugs Market Value and Volume Forecast (2019-2024) 7.2.3 Travel Mugs Market Value and Volume Forecast (2019-2024) 7.2.4 Thermochromic Mugs Market Value and Volume Forecast (2019-2024) 7.2.5 Puzzle Mugs Market Value and Volume Forecast (2019-2024) 7.2.6 Amusement Mugs Market Value and Volume Forecast (2019-2024) 7.2.7 Others Market Value and Volume Forecast (2019-2024) 8 Mug Market Analysis and Forecast by Countries 8.1 Germany Market Value and Consumption Forecast (2019-2024) 8.2 UK Market Value and Consumption Forecast (2019-2024) 8.3 France Market Value and Consumption Forecast (2019-2024) 8.4 Italy Market Value and Consumption Forecast (2019-2024) 8.5 Spain Market Value and Consumption Forecast (2019-2024) 8.6 Russia Market Value and Consumption Forecast (2019-2024) 9 New Project Feasibility Analysis 9.1 Industry Barriers and New Entrants SWOT Analysis 9.2 Analysis and Suggestions on New Project Investment 10 Research Finding and Conclusion 11 Appendix 11.1 Methodology 11.2 Research Data Source

List of Tables and Figures Figure Product Picture of Mug Table Product Specification of Mug Figure Market Concentration Ratio and Market Maturity Analysis of Mug Figure Europe Mug Value ($) and Growth Rate from 2014-2024 Table Different Types of Mug Figure Europe Mug Value ($) Segment by Type from 2014-2019E Figure Europe Mug Market Share by Types in 2018 Figure Strengthened Glass Picture Figure True Porcelain Picture Figure Vitreous Enamel Picture Figure Stainless Steel Picture Figure Plastic Picture Figure Others Picture Table Different Applications of Mug Figure Europe Mug Value ($) Segment by Applications from 2014-2019E Figure Europe Mug Market Share by Applications in 2018 Figure Shaving Mugs Picture Figure Tiki Mugs Picture Figure Travel Mugs Picture Figure Thermochromic Mugs Picture Figure Puzzle Mugs Picture Figure Amusement Mugs Picture Figure Others Picture Table Research Countries of Mug Figure Europe Mug Market Share by Countries in 2018 Figure Germany Mug Consumption Value ($) and Growth Rate (2014-2019E) Figure UK Mug Consumption Value ($) and Growth Rate (2014-2019E) Figure France Mug Consumption Value ($) and Growth Rate (2014-2019E) Figure Italy Mug Consumption Value ($) and Growth Rate (2014-2019E) Figure Spain Mug Consumption Value ($) and Growth Rate (2014-2019E) Figure Russia Mug Consumption Value ($) and Growth Rate (2014-2019E) Table Emerging and Growing Market of Mug Table Industry News Table Industry Policies Figure Industry Chain Analysis of Mug Table Upstream Raw Material Suppliers of Mug with Contact Information Table Major Players Manufacturing Base and Market Share of Mug in 2018 Table Major Players Consumption Value Market Share of Mug in 2018 Table Major Players Mug Product Types in 2018 Figure Consumption Process of Mug Figure Manufacturing Cost Structure of Mug Figure Channel Status of Mug Table Major Distributors of Mug with Contact Information Table Major Downstream Buyers of Mug with Contact Information Table Europe Mug Value ($) by Type (2014-2019E) Table Europe Mug Value Share by Type (2014-2019E) Figure Europe Mug Value Share by Type (2014-2019E) Table Europe Mug Consumption by Type (2014-2019E) Table Europe Mug Consumption Share by Type (2014-2019E) Figure Europe Mug Consumption Share by Type (2014-2019E) Figure Strengthened Glass Picture Figure True Porcelain Picture Figure Vitreous Enamel Picture Figure Stainless Steel Picture Figure Plastic Picture Figure Others Picture Figure Europe Mug Value ($) and Growth Rate of Others Table Europe Mug Price by Type (2014-2019E) Figure Downstream Market Overview Table Europe Mug Consumption by Application (2014-2019E) Table Europe Mug Consumption Market Share by Application (2014-2019E) Figure Europe Mug Consumption Market Share by Application (2014-2019E) Figure Europe Mug Consumption and Growth Rate of Shaving Mugs (2014-2019) Figure Europe Mug Consumption and Growth Rate of Tiki Mugs (2014-2019) Figure Europe Mug Consumption and Growth Rate of Travel Mugs (2014-2019) Figure Europe Mug Consumption and Growth Rate of Thermochromic Mugs (2014-2019) Figure Europe Mug Consumption and Growth Rate of Puzzle Mugs (2014-2019) Figure Europe Mug Consumption and Growth Rate of Amusement Mugs (2014-2019) Figure Europe Mug Consumption and Growth Rate of Others (2014-2019) Table Europe Mug Value ($) by Countries (2014-2019E) Table Europe Mug Value Market Share by Countries (2014-2019E) Figure Europe Mug Value Market Share by Countries (2014-2019E) Table Europe Mug Consumption by Countries (2014-2019E) Table Europe Mug Consumption Market Share by Countries (2014-2019E) Figure Europe Mug Consumption Market Share by Countries (2014-2019E) Table Europe Mug Consumption, Value, Price and Gross Margin (2014-2019E) Table Germany Mug Consumption, Value, Price and Gross Margin (2014-2019E) Table UK Mug Consumption, Value, Price and Gross Margin (2014-2019E) Table France Mug Consumption, Value, Price and Gross Margin (2014-2019E) Table Italy Mug Consumption, Value, Price and Gross Margin (2014-2019E) Table Spain Mug Consumption, Value, Price and Gross Margin (2014-2019E) Table Russia Mug Consumption, Value, Price and Gross Margin (2014-2019E) Figure Top 3 Market Share of Mug Companies in 2018 Figure Top 6 Market Share of Mug Companies in 2018 Table Major Players Value ($) Share (2014-2019E) Table Company Profiles Table Product Introduction Table Contigo Sales, Value, Price, Gross Margin 2014-2019E Figure Contigo Sales and Growth Rate Figure Contigo Value ($) Market Share 2014-2019 Figure Contigo Market Share of Mug Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Tervis Sales, Value, Price, Gross Margin 2014-2019E Figure Tervis Sales and Growth Rate Figure Tervis Value ($) Market Share 2014-2019 Figure Tervis Market Share of Mug Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Zojirushi Sales, Value, Price, Gross Margin 2014-2019E Figure Zojirushi Sales and Growth Rate Figure Zojirushi Value ($) Market Share 2014-2019 Figure Zojirushi Market Share of Mug Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Oxo Sales, Value, Price, Gross Margin 2014-2019E Figure Oxo Sales and Growth Rate Figure Oxo Value ($) Market Share 2014-2019 Figure Oxo Market Share of Mug Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Tomato Sales, Value, Price, Gross Margin 2014-2019E Figure Tomato Sales and Growth Rate Figure Tomato Value ($) Market Share 2014-2019 Figure Tomato Market Share of Mug Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table LANG Sales, Value, Price, Gross Margin 2014-2019E Figure LANG Sales and Growth Rate Figure LANG Value ($) Market Share 2014-2019 Figure LANG Market Share of Mug Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Starbucks Sales, Value, Price, Gross Margin 2014-2019E Figure Starbucks Sales and Growth Rate Figure Starbucks Value ($) Market Share 2014-2019 Figure Starbucks Market Share of Mug Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Disney Sales, Value, Price, Gross Margin 2014-2019E Figure Disney Sales and Growth Rate Figure Disney Value ($) Market Share 2014-2019 Figure Disney Market Share of Mug Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Pfaltzgraff Sales, Value, Price, Gross Margin 2014-2019E Figure Pfaltzgraff Sales and Growth Rate Figure Pfaltzgraff Value ($) Market Share 2014-2019 Figure Pfaltzgraff Market Share of Mug Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Thermos Sales, Value, Price, Gross Margin 2014-2019E Figure Thermos Sales and Growth Rate Figure Thermos Value ($) Market Share 2014-2019 Figure Thermos Market Share of Mug Segmented by Region in 2018 Table Europe Mug Market Value ($) Forecast, by Type Table Europe Mug Market Volume Forecast, by Type Table Europe Market Value ($) Forecast by Application (2019-2024) Table Europe Market Volume Forecast by Application (2019-2024) Figure Germany Market Value ($) and Growth Rate Forecast (2019-2024) Figure Germany Consumption and Growth Rate Forecast (2019-2024) Figure UK Market Value ($) and Growth Rate Forecast (2019-2024) Figure UK Consumption and Growth Rate Forecast (2019-2024) Figure France Market Value ($) and Growth Rate Forecast (2019-2024) Figure France Consumption and Growth Rate Forecast (2019-2024) Figure Italy Market Value ($) and Growth Rate Forecast (2019-2024) Figure Italy Consumption and Growth Rate Forecast (2019-2024) Figure Spain Market Value ($) and Growth Rate Forecast (2019-2024) Figure Spain Consumption and Growth Rate Forecast (2019-2024) Figure Russia Market Value ($) and Growth Rate Forecast (2019-2024) Figure Russia Consumption and Growth Rate Forecast (2019-2024) Figure Industry Resource/Technology/Labor Importance Analysis Table New Entrants SWOT Analysis Table New Project Analysis of Investment Recovery