Table of Content 1 Introduction 1.1 Objective of the Study 1.2 Definition of the Market 1.3 Market Scope 1.3.1 Market Segment by Type, Application and Marketing Channel 1.3.2 Major Regions Covered (North America, Europe, Asia Pacific, Mid East & Africa) 1.4 Years Considered for the Study (2014-2026) 1.5 Currency Considered (U.S. Dollar) 1.6 Stakeholders 2 Key Findings of the Study 3 Market Dynamics 3.1 Driving Factors for this Market 3.2 Factors Challenging the Market 3.3 Opportunities of the Global Online Advertising Market (Regions, Growing/Emerging Downstream Market Analysis) 3.4 Technological and Market Developments in the Online Advertising Market 3.5 Industry News by Region 3.6 Regulatory Scenario by Region/Country 3.7 Market Investment Scenario Strategic Recommendations Analysis 4 Value Chain of the Online Advertising Market 4.1 Value Chain Status 4.2 Upstream Raw Material Analysis 4.3 Midstream Major Company Analysis (by Manufacturing Base, by Product Type) 4.4 Distributors/Traders 4.5 Downstream Major Customer Analysis (by Region) 5 Global Online Advertising Market-Segmentation by Type 5.1 Display Advertising 5.2 Classifieds 5.3 Mobile Advertising 5.4 Digital Video Advertising 5.5 Lead Generation 5.6 Rich Media 5.7 Search Engine Marketing 6 Global Online Advertising Market-Segmentation by Application 6.1 automotive 6.2 BFSI 6.3 Consumer Packaged Goods (CPG) 6.4 education 6.5 healthcare 6.6 others 7 Global Online Advertising Market-Segmentation by Marketing Channel 7.1 Traditional Marketing Channel (Offline) 7.2 Online Channel 8 Competitive Intelligence – Company Profiles 8.1 Attensity Corp. 8.1.1 Attensity Corp. Profile 8.1.2 Attensity Corp. Sales, Growth Rate and Global Market Share from 2014-2019E 8.1.3 Attensity Corp. Product/Solution Launches and Enhancements Analysis 8.1.4 Attensity Corp. Business Overview/Recent Development/Acquisitions 8.2 Aplicor LLC 8.2.1 Aplicor LLC Profile 8.2.2 Aplicor LLC Sales, Growth Rate and Global Market Share from 2014-2019E 8.2.3 Aplicor LLC Product/Solution Launches and Enhancements Analysis 8.2.4 Aplicor LLC Business Overview/Recent Development/Acquisitions 8.3 Inmobi 8.3.1 Inmobi Profile 8.3.2 Inmobi Sales, Growth Rate and Global Market Share from 2014-2019E 8.3.3 Inmobi Product/Solution Launches and Enhancements Analysis 8.3.4 Inmobi Business Overview/Recent Development/Acquisitions 8.4 Microsoft Corp. 8.4.1 Microsoft Corp. Profile 8.4.2 Microsoft Corp. Sales, Growth Rate and Global Market Share from 2014-2019E 8.4.3 Microsoft Corp. Product/Solution Launches and Enhancements Analysis 8.4.4 Microsoft Corp. Business Overview/Recent Development/Acquisitions 8.5 Flurry Analytics 8.5.1 Flurry Analytics Profile 8.5.2 Flurry Analytics Sales, Growth Rate and Global Market Share from 2014-2019E 8.5.3 Flurry Analytics Product/Solution Launches and Enhancements Analysis 8.5.4 Flurry Analytics Business Overview/Recent Development/Acquisitions 8.6 Crib Content 8.6.1 Crib Content Profile 8.6.2 Crib Content Sales, Growth Rate and Global Market Share from 2014-2019E 8.6.3 Crib Content Product/Solution Launches and Enhancements Analysis 8.6.4 Crib Content Business Overview/Recent Development/Acquisitions 8.7 SAP AG 8.7.1 SAP AG Profile 8.7.2 SAP AG Sales, Growth Rate and Global Market Share from 2014-2019E 8.7.3 SAP AG Product/Solution Launches and Enhancements Analysis 8.7.4 SAP AG Business Overview/Recent Development/Acquisitions 8.8 Salesforce.com Inc 8.8.1 Salesforce.com Inc Profile 8.8.2 Salesforce.com Inc Sales, Growth Rate and Global Market Share from 2014-2019E 8.8.3 Salesforce.com Inc Product/Solution Launches and Enhancements Analysis 8.8.4 Salesforce.com Inc Business Overview/Recent Development/Acquisitions 8.9 Adobe Systems Inc. 8.9.1 Adobe Systems Inc. Profile 8.9.2 Adobe Systems Inc. Sales, Growth Rate and Global Market Share from 2014-2019E 8.9.3 Adobe Systems Inc. Product/Solution Launches and Enhancements Analysis 8.9.4 Adobe Systems Inc. Business Overview/Recent Development/Acquisitions 8.10 Demandware Inc. 8.10.1 Demandware Inc. Profile 8.10.2 Demandware Inc. Sales, Growth Rate and Global Market Share from 2014-2019E 8.10.3 Demandware Inc. Product/Solution Launches and Enhancements Analysis 8.10.4 Demandware Inc. Business Overview/Recent Development/Acquisitions 8.11 ComScore Networks Inc. 8.11.1 ComScore Networks Inc. Profile 8.11.2 ComScore Networks Inc. Sales, Growth Rate and Global Market Share from 2014-2019E 8.11.3 ComScore Networks Inc. Product/Solution Launches and Enhancements Analysis 8.11.4 ComScore Networks Inc. Business Overview/Recent Development/Acquisitions 8.12 Mixpanel etc. 8.12.1 Mixpanel etc. Profile 8.12.2 Mixpanel etc. Sales, Growth Rate and Global Market Share from 2014-2019E 8.12.3 Mixpanel etc. Product/Solution Launches and Enhancements Analysis 8.12.4 Mixpanel etc. Business Overview/Recent Development/Acquisitions 8.13 Oracle Corp 8.13.1 Oracle Corp Profile 8.13.2 Oracle Corp Sales, Growth Rate and Global Market Share from 2014-2019E 8.13.3 Oracle Corp Product/Solution Launches and Enhancements Analysis 8.13.4 Oracle Corp Business Overview/Recent Development/Acquisitions 8.14 Lithium Technologies Inc. 8.14.1 Lithium Technologies Inc. Profile 8.14.2 Lithium Technologies Inc. Sales, Growth Rate and Global Market Share from 2014-2019E 8.14.3 Lithium Technologies Inc. Product/Solution Launches and Enhancements Analysis 8.14.4 Lithium Technologies Inc. Business Overview/Recent Development/Acquisitions 8.15 IBM Corp. 8.15.1 IBM Corp. Profile 8.15.2 IBM Corp. Sales, Growth Rate and Global Market Share from 2014-2019E 8.15.3 IBM Corp. Product/Solution Launches and Enhancements Analysis 8.15.4 IBM Corp. Business Overview/Recent Development/Acquisitions 9 Global Online Advertising Market-Segmentation by Geography 10 North America 10.1 North America Online Advertising Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 10.2 North America Online Advertising Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 10.3 North America Online Advertising Production Analysis from 2014-2019E 10.4 North America Online Advertising Consumption Analysis from 2014-2019E 10.5 North America Online Advertising Import and Export from 2014-2019E 10.6 North America Online Advertising Value, Production and Market Share by Type (2014-2019E) 10.7 North America Online Advertising Consumption, Value and Market Share by Application (2014-2019E) 10.8 North America Online Advertising by Country (United States, Canada) 10.8.1 North America Online Advertising Sales by Country (2014-2019E) 10.8.2 North America Online Advertising Consumption Value by Country (2014-2019E) 10.9 North America Online Advertising Market PEST Analysis 11 Europe 11.1 Europe Online Advertising Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 11.2 Europe Online Advertising Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 11.3 Europe Online Advertising Production Analysis from 2014-2019E 11.4 Europe Online Advertising Consumption Analysis from 2014-2019E 11.5 Europe Online Advertising Import and Export from 2014-2019E 11.6 Europe Online Advertising Value, Production and Market Share by Type (2014-2019E) 11.7 Europe Online Advertising Consumption, Value and Market Share by Application (2014-2019E) 11.8 Europe Online Advertising by Country (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden, Poland, Belgium) 11.8.1 Europe Online Advertising Sales by Country (2014-2019E) 11.8.2 Europe Online Advertising Consumption Value by Country (2014-2019E) 11.9 Europe Online Advertising Market PEST Analysis 12 Asia-Pacific 12.1 Asia-Pacific Online Advertising Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 12.2 Asia-Pacific Online Advertising Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 12.3 Asia-Pacific Online Advertising Production Analysis from 2014-2019E 12.4 Asia-Pacific Online Advertising Consumption Analysis from 2014-2019E 12.5 Asia-Pacific Online Advertising Import and Export from 2014-2019E 12.6 Asia-Pacific Online Advertising Value, Production and Market Share by Type (2014-2019E) 12.7 Asia-Pacific Online Advertising Consumption, Value and Market Share by Application (2014-2019E) 12.8 Asia-Pacific Online Advertising by Country (China, Japan, South Korea, Australia, India, Taiwan, Indonesia, Thailand, Philippines, Malaysia) 12.8.1 Asia-Pacific Online Advertising Sales by Country (2014-2019E) 12.8.2 Asia-Pacific Online Advertising Consumption Value by Country (2014-2019E) 12.9 Asia-Pacific Online Advertising Market PEST Analysis 13 Latin America 13.1 Latin America Online Advertising Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 13.2 Latin America Online Advertising Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 13.3 Latin America Online Advertising Production Analysis from 2014-2019E 13.4 Latin America Online Advertising Consumption Analysis from 2014-2019E 13.5 Latin America Online Advertising Import and Export from 2014-2019E 13.6 Latin America Online Advertising Value, Production and Market Share by Type (2014-2019E) 13.7 Latin America Online Advertising Consumption, Value and Market Share by Application (2014-2019E) 13.8 Latin America Online Advertising by Country (Brazil, Mexico, Argentina, Columbia, Chile) 13.8.1 Latin America Online Advertising Sales by Country (2014-2019E) 13.8.2 Latin America Online Advertising Consumption Value by Country (2014-2019E) 13.9 Latin America Online Advertising Market PEST Analysis 14 Middle East & Africa 14.1 Middle East & Africa Online Advertising Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 14.2 Middle East & Africa Online Advertising Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 14.3 Middle East & Africa Online Advertising Production Analysis from 2014-2019E 14.4 Middle East & Africa Online Advertising Consumption Analysis from 2014-2019E 14.5 Middle East & Africa Online Advertising Import and Export from 2014-2019E 14.6 Middle East & Africa Online Advertising Value, Production and Market Share by Type (2014-2019E) 14.7 Middle East & Africa Online Advertising Consumption, Value and Market Share by Application (2014-2019E) 14.8 Middle East & Africa Online Advertising by Country (Saudi Arabia, UAE, Egypt, Nigeria, South Africa) 14.8.1 Middle East & Africa Online Advertising Sales by Country (2014-2019E) 14.8.2 Middle East & Africa Online Advertising Consumption Value by Country (2014-2019E) 14.9 Middle East & Africa Online Advertising Market PEST Analysis 15 Future Forecast of the Global Online Advertising Market from 2018-2026 15.1 Future Forecast of the Global Online Advertising Market from 2019-2026 Segment by Region 15.2 Global Online Advertising Production and Growth Rate Forecast by Type (2019-2026) 15.3 Global Online Advertising Consumption and Growth Rate Forecast by Application (2019-2026) 16 Appendix 16.1 Methodology 16.2 Research Data Source

List of Tables and Figures Global Online Advertising Market Value ($) and Growth Rate of Online Advertising from 2014-2026 Global Online Advertising Production and Growth Rate Segment by Product Type from 2014-2026F Global Online Advertising Consumption and Growth Rate Segment by Application from 2014-2019E Figure Online Advertising Picture Table Product Specifications of Online Advertising Table Driving Factors for this Market Table Industry News of Online Advertising Market Figure Value Chain Status of Online Advertising Table Midstream Major Company Analysis (by Manufacturing Base, by Product Type) Table Distributors/Traders Table Downstream Major Customer Analysis (by Region, by Preference) Table Global Online Advertising Production and Growth Rate Segment by Product Type from 2014-2019E Table Global Online Advertising Value ($) and Growth Rate Segment by Product Type from 2014-2019E Figure Display Advertising of Online Advertising Figure Classifieds of Online Advertising Figure Mobile Advertising of Online Advertising Figure Digital Video Advertising of Online Advertising Figure Lead Generation of Online Advertising Figure Rich Media of Online Advertising Figure Search Engine Marketing of Online Advertising Table Global Online Advertising Consumption and Growth Rate Segment by Application from 2014-2019E Table Global Online Advertising Value ($) and Growth Rate Segment by Application from 2014-2019E Figure automotive of Online Advertising Figure BFSI of Online Advertising Figure Consumer Packaged Goods (CPG) of Online Advertising Figure education of Online Advertising Figure healthcare of Online Advertising Figure others of Online Advertising Table Global Online Advertising Consumption and Growth Rate Segment by Marketing Channel from 2014-2019E Table Global Online Advertising Value ($) and Growth Rate Segment by Marketing Channel from 2014-2019E Figure Traditional Marketing Channel (Offline) of Online Advertising Figure Online Channel of Online Advertising Table Attensity Corp. Profile (Company Name, Plants Distribution, Sales Region) Figure Attensity Corp. Sales and Growth Rate from 2014-2019E Figure Attensity Corp. Revenue ($) and Global Market Share from 2014-2019E Table Attensity Corp. Online Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table Aplicor LLC Profile (Company Name, Plants Distribution, Sales Region) Figure Aplicor LLC Sales and Growth Rate from 2014-2019E Figure Aplicor LLC Revenue ($) and Global Market Share from 2014-2019E Table Aplicor LLC Online Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table Inmobi Profile (Company Name, Plants Distribution, Sales Region) Figure Inmobi Sales and Growth Rate from 2014-2019E Figure Inmobi Revenue ($) and Global Market Share from 2014-2019E Table Inmobi Online Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table Microsoft Corp. Profile (Company Name, Plants Distribution, Sales Region) Figure Microsoft Corp. Sales and Growth Rate from 2014-2019E Figure Microsoft Corp. Revenue ($) and Global Market Share from 2014-2019E Table Microsoft Corp. Online Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table Flurry Analytics Profile (Company Name, Plants Distribution, Sales Region) Figure Flurry Analytics Sales and Growth Rate from 2014-2019E Figure Flurry Analytics Revenue ($) and Global Market Share from 2014-2019E Table Flurry Analytics Online Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table Crib Content Profile (Company Name, Plants Distribution, Sales Region) Figure Crib Content Sales and Growth Rate from 2014-2019E Figure Crib Content Revenue ($) and Global Market Share from 2014-2019E Table Crib Content Online Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table SAP AG Profile (Company Name, Plants Distribution, Sales Region) Figure SAP AG Sales and Growth Rate from 2014-2019E Figure SAP AG Revenue ($) and Global Market Share from 2014-2019E Table SAP AG Online Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table Salesforce.com Inc Profile (Company Name, Plants Distribution, Sales Region) Figure Salesforce.com Inc Sales and Growth Rate from 2014-2019E Figure Salesforce.com Inc Revenue ($) and Global Market Share from 2014-2019E Table Salesforce.com Inc Online Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table Adobe Systems Inc. Profile (Company Name, Plants Distribution, Sales Region) Figure Adobe Systems Inc. Sales and Growth Rate from 2014-2019E Figure Adobe Systems Inc. Revenue ($) and Global Market Share from 2014-2019E Table Adobe Systems Inc. Online Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table Demandware Inc. Profile (Company Name, Plants Distribution, Sales Region) Figure Demandware Inc. Sales and Growth Rate from 2014-2019E Figure Demandware Inc. Revenue ($) and Global Market Share from 2014-2019E Table Demandware Inc. Online Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table ComScore Networks Inc. Profile (Company Name, Plants Distribution, Sales Region) Figure ComScore Networks Inc. Sales and Growth Rate from 2014-2019E Figure ComScore Networks Inc. Revenue ($) and Global Market Share from 2014-2019E Table ComScore Networks Inc. Online Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table Mixpanel etc. Profile (Company Name, Plants Distribution, Sales Region) Figure Mixpanel etc. Sales and Growth Rate from 2014-2019E Figure Mixpanel etc. Revenue ($) and Global Market Share from 2014-2019E Table Mixpanel etc. Online Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table Oracle Corp Profile (Company Name, Plants Distribution, Sales Region) Figure Oracle Corp Sales and Growth Rate from 2014-2019E Figure Oracle Corp Revenue ($) and Global Market Share from 2014-2019E Table Oracle Corp Online Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table Lithium Technologies Inc. Profile (Company Name, Plants Distribution, Sales Region) Figure Lithium Technologies Inc. Sales and Growth Rate from 2014-2019E Figure Lithium Technologies Inc. Revenue ($) and Global Market Share from 2014-2019E Table Lithium Technologies Inc. Online Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table IBM Corp. Profile (Company Name, Plants Distribution, Sales Region) Figure IBM Corp. Sales and Growth Rate from 2014-2019E Figure IBM Corp. Revenue ($) and Global Market Share from 2014-2019E Table IBM Corp. Online Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table Global Online Advertising Production Value ($) by Region from 2014-2019E Table Global Online Advertising Production Value Share by Region from 2014-2019E Table Global Online Advertising Production by Region from 2014-2019E Table Global Online Advertising Consumption Value ($) by Region from 2014-2019E Table Global Online Advertising Consumption by Region from 2014-2019E Table North America Online Advertising Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table North America Online Advertising Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table North America Online Advertising Import and Export from 2014-2019E Table North America Online Advertising Value ($) by Type (2014-2019E) Table North America Online Advertising Production by Type (2014-2019E) Table North America Online Advertising Consumption by Application (2014-2019E) Table North America Online Advertising Consumption by Country (2014-2019E) Table North America Online Advertising Consumption Value ($) by Country (2014-2019E) Figure North America Online Advertising Market PEST Analysis Table Europe Online Advertising Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Europe Online Advertising Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Europe Online Advertising Import and Export from 2014-2019E Table Europe Online Advertising Value ($) by Type (2014-2019E) Table Europe Online Advertising Production by Type (2014-2019E) Table Europe Online Advertising Consumption by Application (2014-2019E) Table Europe Online Advertising Consumption by Country (2014-2019E) Table Europe Online Advertising Consumption Value ($) by Country (2014-2019E) Figure Europe Online Advertising Market PEST Analysis Table Asia-Pacific Online Advertising Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Asia-Pacific Online Advertising Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Asia-Pacific Online Advertising Import and Export from 2014-2019E Table Asia-Pacific Online Advertising Value ($) by Type (2014-2019E) Table Asia-Pacific Online Advertising Production by Type (2014-2019E) Table Asia-Pacific Online Advertising Consumption by Application (2014-2019E) Table Asia-Pacific Online Advertising Consumption by Country (2014-2019E) Table Asia-Pacific Online Advertising Consumption Value ($) by Country (2014-2019E) Figure Asia-Pacific Online Advertising Market PEST Analysis Table Latin America Online Advertising Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Latin America Online Advertising Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Latin America Online Advertising Import and Export from 2014-2019E Table Latin America Online Advertising Value ($) by Type (2014-2019E) Table Latin America Online Advertising Production by Type (2014-2019E) Table Latin America Online Advertising Consumption by Application (2014-2019E) Table Latin America Online Advertising Consumption by Country (2014-2019E) Table Latin America Online Advertising Consumption Value ($) by Country (2014-2019E) Figure Latin America Online Advertising Market PEST Analysis Table Middle East & Africa Online Advertising Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Middle East & Africa Online Advertising Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Middle East & Africa Online Advertising Import and Export from 2014-2019E Table Middle East & Africa Online Advertising Value ($) by Type (2014-2019E) Table Middle East & Africa Online Advertising Production by Type (2014-2019E) Table Middle East & Africa Online Advertising Consumption by Application (2014-2019E) Table Middle East & Africa Online Advertising Consumption by Country (2014-2019E) Table Middle East & Africa Online Advertising Consumption Value ($) by Country (2014-2019E) Figure Middle East & Africa Online Advertising Market PEST Analysis Table Global Online Advertising Value ($) and Growth Rate Forecast by Region (2018-2026) Table Global Online Advertising Production and Growth Rate Forecast by Region (2019-2026) Table Global Online Advertising Consumption and Growth Rate Forecast by Region (2019-2026) Table Global Online Advertising Production and Growth Rate Forecast by Type (2019-2026) Table Global Online Advertising Consumption and Growth Rate Forecast by Application (2019-2026)