Table of Content 1 Introduction 1.1 Objective of the Study 1.2 Definition of the Market 1.3 Market Scope 1.3.1 Market Segment by Type, Application and Marketing Channel 1.3.2 Major Regions Covered (North America, Europe, Asia Pacific, Mid East & Africa) 1.4 Years Considered for the Study (2014-2026) 1.5 Currency Considered (U.S. Dollar) 1.6 Stakeholders 2 Key Findings of the Study 3 Market Dynamics 3.1 Driving Factors for this Market 3.2 Factors Challenging the Market 3.3 Opportunities of the Global Liquor Market (Regions, Growing/Emerging Downstream Market Analysis) 3.4 Technological and Market Developments in the Liquor Market 3.5 Industry News by Region 3.6 Regulatory Scenario by Region/Country 3.7 Market Investment Scenario Strategic Recommendations Analysis 4 Value Chain of the Liquor Market 4.1 Value Chain Status 4.2 Upstream Raw Material Analysis 4.3 Midstream Major Company Analysis (by Manufacturing Base, by Product Type) 4.4 Distributors/Traders 4.5 Downstream Major Customer Analysis (by Region) 5 Global Liquor Market-Segmentation by Type 5.1 38\xb0 5.2 42\xb0 5.3 45\xb0 6 Global Liquor Market-Segmentation by Application 6.1 Supermarkets and Hypermarkets 6.2 Specialty Stores 6.3 Online Stores 7 Global Liquor Market-Segmentation by Marketing Channel 7.1 Traditional Marketing Channel (Offline) 7.2 Online Channel 8 Competitive Intelligence – Company Profiles 8.1 Brandy 8.1.1 Brandy Profile 8.1.2 Brandy Sales, Growth Rate and Global Market Share from 2014-2019E 8.1.3 Brandy Product/Solution Launches and Enhancements Analysis 8.1.4 Brandy Business Overview/Recent Development/Acquisitions 8.2 Rum 8.2.1 Rum Profile 8.2.2 Rum Sales, Growth Rate and Global Market Share from 2014-2019E 8.2.3 Rum Product/Solution Launches and Enhancements Analysis 8.2.4 Rum Business Overview/Recent Development/Acquisitions 8.3 Fenjiu 8.3.1 Fenjiu Profile 8.3.2 Fenjiu Sales, Growth Rate and Global Market Share from 2014-2019E 8.3.3 Fenjiu Product/Solution Launches and Enhancements Analysis 8.3.4 Fenjiu Business Overview/Recent Development/Acquisitions 8.4 Whisky 8.4.1 Whisky Profile 8.4.2 Whisky Sales, Growth Rate and Global Market Share from 2014-2019E 8.4.3 Whisky Product/Solution Launches and Enhancements Analysis 8.4.4 Whisky Business Overview/Recent Development/Acquisitions 8.5 Vodka 8.5.1 Vodka Profile 8.5.2 Vodka Sales, Growth Rate and Global Market Share from 2014-2019E 8.5.3 Vodka Product/Solution Launches and Enhancements Analysis 8.5.4 Vodka Business Overview/Recent Development/Acquisitions 8.6 Moutai 8.6.1 Moutai Profile 8.6.2 Moutai Sales, Growth Rate and Global Market Share from 2014-2019E 8.6.3 Moutai Product/Solution Launches and Enhancements Analysis 8.6.4 Moutai Business Overview/Recent Development/Acquisitions 8.7 Yanghe 8.7.1 Yanghe Profile 8.7.2 Yanghe Sales, Growth Rate and Global Market Share from 2014-2019E 8.7.3 Yanghe Product/Solution Launches and Enhancements Analysis 8.7.4 Yanghe Business Overview/Recent Development/Acquisitions 8.8 Luzhoulaojiao 8.8.1 Luzhoulaojiao Profile 8.8.2 Luzhoulaojiao Sales, Growth Rate and Global Market Share from 2014-2019E 8.8.3 Luzhoulaojiao Product/Solution Launches and Enhancements Analysis 8.8.4 Luzhoulaojiao Business Overview/Recent Development/Acquisitions 8.9 Wuliangye 8.9.1 Wuliangye Profile 8.9.2 Wuliangye Sales, Growth Rate and Global Market Share from 2014-2019E 8.9.3 Wuliangye Product/Solution Launches and Enhancements Analysis 8.9.4 Wuliangye Business Overview/Recent Development/Acquisitions 9 Global Liquor Market-Segmentation by Geography 10 North America 10.1 North America Liquor Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 10.2 North America Liquor Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 10.3 North America Liquor Production Analysis from 2014-2019E 10.4 North America Liquor Consumption Analysis from 2014-2019E 10.5 North America Liquor Import and Export from 2014-2019E 10.6 North America Liquor Value, Production and Market Share by Type (2014-2019E) 10.7 North America Liquor Consumption, Value and Market Share by Application (2014-2019E) 10.8 North America Liquor by Country (United States, Canada) 10.8.1 North America Liquor Sales by Country (2014-2019E) 10.8.2 North America Liquor Consumption Value by Country (2014-2019E) 10.9 North America Liquor Market PEST Analysis 11 Europe 11.1 Europe Liquor Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 11.2 Europe Liquor Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 11.3 Europe Liquor Production Analysis from 2014-2019E 11.4 Europe Liquor Consumption Analysis from 2014-2019E 11.5 Europe Liquor Import and Export from 2014-2019E 11.6 Europe Liquor Value, Production and Market Share by Type (2014-2019E) 11.7 Europe Liquor Consumption, Value and Market Share by Application (2014-2019E) 11.8 Europe Liquor by Country (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden, Poland, Belgium) 11.8.1 Europe Liquor Sales by Country (2014-2019E) 11.8.2 Europe Liquor Consumption Value by Country (2014-2019E) 11.9 Europe Liquor Market PEST Analysis 12 Asia-Pacific 12.1 Asia-Pacific Liquor Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 12.2 Asia-Pacific Liquor Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 12.3 Asia-Pacific Liquor Production Analysis from 2014-2019E 12.4 Asia-Pacific Liquor Consumption Analysis from 2014-2019E 12.5 Asia-Pacific Liquor Import and Export from 2014-2019E 12.6 Asia-Pacific Liquor Value, Production and Market Share by Type (2014-2019E) 12.7 Asia-Pacific Liquor Consumption, Value and Market Share by Application (2014-2019E) 12.8 Asia-Pacific Liquor by Country (China, Japan, South Korea, Australia, India, Taiwan, Indonesia, Thailand, Philippines, Malaysia) 12.8.1 Asia-Pacific Liquor Sales by Country (2014-2019E) 12.8.2 Asia-Pacific Liquor Consumption Value by Country (2014-2019E) 12.9 Asia-Pacific Liquor Market PEST Analysis 13 Latin America 13.1 Latin America Liquor Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 13.2 Latin America Liquor Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 13.3 Latin America Liquor Production Analysis from 2014-2019E 13.4 Latin America Liquor Consumption Analysis from 2014-2019E 13.5 Latin America Liquor Import and Export from 2014-2019E 13.6 Latin America Liquor Value, Production and Market Share by Type (2014-2019E) 13.7 Latin America Liquor Consumption, Value and Market Share by Application (2014-2019E) 13.8 Latin America Liquor by Country (Brazil, Mexico, Argentina, Columbia, Chile) 13.8.1 Latin America Liquor Sales by Country (2014-2019E) 13.8.2 Latin America Liquor Consumption Value by Country (2014-2019E) 13.9 Latin America Liquor Market PEST Analysis 14 Middle East & Africa 14.1 Middle East & Africa Liquor Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 14.2 Middle East & Africa Liquor Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 14.3 Middle East & Africa Liquor Production Analysis from 2014-2019E 14.4 Middle East & Africa Liquor Consumption Analysis from 2014-2019E 14.5 Middle East & Africa Liquor Import and Export from 2014-2019E 14.6 Middle East & Africa Liquor Value, Production and Market Share by Type (2014-2019E) 14.7 Middle East & Africa Liquor Consumption, Value and Market Share by Application (2014-2019E) 14.8 Middle East & Africa Liquor by Country (Saudi Arabia, UAE, Egypt, Nigeria, South Africa) 14.8.1 Middle East & Africa Liquor Sales by Country (2014-2019E) 14.8.2 Middle East & Africa Liquor Consumption Value by Country (2014-2019E) 14.9 Middle East & Africa Liquor Market PEST Analysis 15 Future Forecast of the Global Liquor Market from 2018-2026 15.1 Future Forecast of the Global Liquor Market from 2019-2026 Segment by Region 15.2 Global Liquor Production and Growth Rate Forecast by Type (2019-2026) 15.3 Global Liquor Consumption and Growth Rate Forecast by Application (2019-2026) 16 Appendix 16.1 Methodology 16.2 Research Data Source

List of Tables and Figures Global Liquor Market Value ($) and Growth Rate of Liquor from 2014-2026 Global Liquor Production and Growth Rate Segment by Product Type from 2014-2026F Global Liquor Consumption and Growth Rate Segment by Application from 2014-2019E Figure Liquor Picture Table Product Specifications of Liquor Table Driving Factors for this Market Table Industry News of Liquor Market Figure Value Chain Status of Liquor Table Midstream Major Company Analysis (by Manufacturing Base, by Product Type) Table Distributors/Traders Table Downstream Major Customer Analysis (by Region, by Preference) Table Global Liquor Production and Growth Rate Segment by Product Type from 2014-2019E Table Global Liquor Value ($) and Growth Rate Segment by Product Type from 2014-2019E Figure 38\xb0 of Liquor Figure 42\xb0 of Liquor Figure 45\xb0 of Liquor Table Global Liquor Consumption and Growth Rate Segment by Application from 2014-2019E Table Global Liquor Value ($) and Growth Rate Segment by Application from 2014-2019E Figure Supermarkets and Hypermarkets of Liquor Figure Specialty Stores of Liquor Figure Online Stores of Liquor Table Global Liquor Consumption and Growth Rate Segment by Marketing Channel from 2014-2019E Table Global Liquor Value ($) and Growth Rate Segment by Marketing Channel from 2014-2019E Figure Traditional Marketing Channel (Offline) of Liquor Figure Online Channel of Liquor Table Brandy Profile (Company Name, Plants Distribution, Sales Region) Figure Brandy Sales and Growth Rate from 2014-2019E Figure Brandy Revenue ($) and Global Market Share from 2014-2019E Table Brandy Liquor Sales, Price, Revenue, Gross Margin (2014-2019E) Table Rum Profile (Company Name, Plants Distribution, Sales Region) Figure Rum Sales and Growth Rate from 2014-2019E Figure Rum Revenue ($) and Global Market Share from 2014-2019E Table Rum Liquor Sales, Price, Revenue, Gross Margin (2014-2019E) Table Fenjiu Profile (Company Name, Plants Distribution, Sales Region) Figure Fenjiu Sales and Growth Rate from 2014-2019E Figure Fenjiu Revenue ($) and Global Market Share from 2014-2019E Table Fenjiu Liquor Sales, Price, Revenue, Gross Margin (2014-2019E) Table Whisky Profile (Company Name, Plants Distribution, Sales Region) Figure Whisky Sales and Growth Rate from 2014-2019E Figure Whisky Revenue ($) and Global Market Share from 2014-2019E Table Whisky Liquor Sales, Price, Revenue, Gross Margin (2014-2019E) Table Vodka Profile (Company Name, Plants Distribution, Sales Region) Figure Vodka Sales and Growth Rate from 2014-2019E Figure Vodka Revenue ($) and Global Market Share from 2014-2019E Table Vodka Liquor Sales, Price, Revenue, Gross Margin (2014-2019E) Table Moutai Profile (Company Name, Plants Distribution, Sales Region) Figure Moutai Sales and Growth Rate from 2014-2019E Figure Moutai Revenue ($) and Global Market Share from 2014-2019E Table Moutai Liquor Sales, Price, Revenue, Gross Margin (2014-2019E) Table Yanghe Profile (Company Name, Plants Distribution, Sales Region) Figure Yanghe Sales and Growth Rate from 2014-2019E Figure Yanghe Revenue ($) and Global Market Share from 2014-2019E Table Yanghe Liquor Sales, Price, Revenue, Gross Margin (2014-2019E) Table Luzhoulaojiao Profile (Company Name, Plants Distribution, Sales Region) Figure Luzhoulaojiao Sales and Growth Rate from 2014-2019E Figure Luzhoulaojiao Revenue ($) and Global Market Share from 2014-2019E Table Luzhoulaojiao Liquor Sales, Price, Revenue, Gross Margin (2014-2019E) Table Wuliangye Profile (Company Name, Plants Distribution, Sales Region) Figure Wuliangye Sales and Growth Rate from 2014-2019E Figure Wuliangye Revenue ($) and Global Market Share from 2014-2019E Table Wuliangye Liquor Sales, Price, Revenue, Gross Margin (2014-2019E) Table Global Liquor Production Value ($) by Region from 2014-2019E Table Global Liquor Production Value Share by Region from 2014-2019E Table Global Liquor Production by Region from 2014-2019E Table Global Liquor Consumption Value ($) by Region from 2014-2019E Table Global Liquor Consumption by Region from 2014-2019E Table North America Liquor Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table North America Liquor Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table North America Liquor Import and Export from 2014-2019E Table North America Liquor Value ($) by Type (2014-2019E) Table North America Liquor Production by Type (2014-2019E) Table North America Liquor Consumption by Application (2014-2019E) Table North America Liquor Consumption by Country (2014-2019E) Table North America Liquor Consumption Value ($) by Country (2014-2019E) Figure North America Liquor Market PEST Analysis Table Europe Liquor Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Europe Liquor Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Europe Liquor Import and Export from 2014-2019E Table Europe Liquor Value ($) by Type (2014-2019E) Table Europe Liquor Production by Type (2014-2019E) Table Europe Liquor Consumption by Application (2014-2019E) Table Europe Liquor Consumption by Country (2014-2019E) Table Europe Liquor Consumption Value ($) by Country (2014-2019E) Figure Europe Liquor Market PEST Analysis Table Asia-Pacific Liquor Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Asia-Pacific Liquor Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Asia-Pacific Liquor Import and Export from 2014-2019E Table Asia-Pacific Liquor Value ($) by Type (2014-2019E) Table Asia-Pacific Liquor Production by Type (2014-2019E) Table Asia-Pacific Liquor Consumption by Application (2014-2019E) Table Asia-Pacific Liquor Consumption by Country (2014-2019E) Table Asia-Pacific Liquor Consumption Value ($) by Country (2014-2019E) Figure Asia-Pacific Liquor Market PEST Analysis Table Latin America Liquor Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Latin America Liquor Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Latin America Liquor Import and Export from 2014-2019E Table Latin America Liquor Value ($) by Type (2014-2019E) Table Latin America Liquor Production by Type (2014-2019E) Table Latin America Liquor Consumption by Application (2014-2019E) Table Latin America Liquor Consumption by Country (2014-2019E) Table Latin America Liquor Consumption Value ($) by Country (2014-2019E) Figure Latin America Liquor Market PEST Analysis Table Middle East & Africa Liquor Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Middle East & Africa Liquor Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Middle East & Africa Liquor Import and Export from 2014-2019E Table Middle East & Africa Liquor Value ($) by Type (2014-2019E) Table Middle East & Africa Liquor Production by Type (2014-2019E) Table Middle East & Africa Liquor Consumption by Application (2014-2019E) Table Middle East & Africa Liquor Consumption by Country (2014-2019E) Table Middle East & Africa Liquor Consumption Value ($) by Country (2014-2019E) Figure Middle East & Africa Liquor Market PEST Analysis Table Global Liquor Value ($) and Growth Rate Forecast by Region (2018-2026) Table Global Liquor Production and Growth Rate Forecast by Region (2019-2026) Table Global Liquor Consumption and Growth Rate Forecast by Region (2019-2026) Table Global Liquor Production and Growth Rate Forecast by Type (2019-2026) Table Global Liquor Consumption and Growth Rate Forecast by Application (2019-2026)