Table of Content 1 Introduction 1.1 Objective of the Study 1.2 Definition of the Market 1.3 Market Scope 1.3.1 Market Segment by Type, Application and Marketing Channel 1.3.2 Major Regions Covered (North America, Europe, Asia Pacific, Mid East & Africa) 1.4 Years Considered for the Study (2014-2026) 1.5 Currency Considered (U.S. Dollar) 1.6 Stakeholders 2 Key Findings of the Study 3 Market Dynamics 3.1 Driving Factors for this Market 3.2 Factors Challenging the Market 3.3 Opportunities of the Global Marketing Analytics Market (Regions, Growing/Emerging Downstream Market Analysis) 3.4 Technological and Market Developments in the Marketing Analytics Market 3.5 Industry News by Region 3.6 Regulatory Scenario by Region/Country 3.7 Market Investment Scenario Strategic Recommendations Analysis 4 Value Chain of the Marketing Analytics Market 4.1 Value Chain Status 4.2 Upstream Raw Material Analysis 4.3 Midstream Major Company Analysis (by Manufacturing Base, by Product Type) 4.4 Distributors/Traders 4.5 Downstream Major Customer Analysis (by Region) 5 Global Marketing Analytics Market-Segmentation by Type 5.1 SaaS 5.2 On-Premise 6 Global Marketing Analytics Market-Segmentation by Application 6.1 Online Marketing 6.2 E-mail Marketing 6.3 Content Marketing 6.4 Social-media Marketing 7 Global Marketing Analytics Market-Segmentation by Marketing Channel 7.1 Traditional Marketing Channel (Offline) 7.2 Online Channel 8 Competitive Intelligence – Company Profiles 8.1 Precis Digital 8.1.1 Precis Digital Profile 8.1.2 Precis Digital Sales, Growth Rate and Global Market Share from 2014-2019E 8.1.3 Precis Digital Product/Solution Launches and Enhancements Analysis 8.1.4 Precis Digital Business Overview/Recent Development/Acquisitions 8.2 Docklin Digital 8.2.1 Docklin Digital Profile 8.2.2 Docklin Digital Sales, Growth Rate and Global Market Share from 2014-2019E 8.2.3 Docklin Digital Product/Solution Launches and Enhancements Analysis 8.2.4 Docklin Digital Business Overview/Recent Development/Acquisitions 8.3 Wipro Limited 8.3.1 Wipro Limited Profile 8.3.2 Wipro Limited Sales, Growth Rate and Global Market Share from 2014-2019E 8.3.3 Wipro Limited Product/Solution Launches and Enhancements Analysis 8.3.4 Wipro Limited Business Overview/Recent Development/Acquisitions 8.4 Experian PLC 8.4.1 Experian PLC Profile 8.4.2 Experian PLC Sales, Growth Rate and Global Market Share from 2014-2019E 8.4.3 Experian PLC Product/Solution Launches and Enhancements Analysis 8.4.4 Experian PLC Business Overview/Recent Development/Acquisitions 8.5 McKinsey & Company 8.5.1 McKinsey & Company Profile 8.5.2 McKinsey & Company Sales, Growth Rate and Global Market Share from 2014-2019E 8.5.3 McKinsey & Company Product/Solution Launches and Enhancements Analysis 8.5.4 McKinsey & Company Business Overview/Recent Development/Acquisitions 8.6 IBM Corporation 8.6.1 IBM Corporation Profile 8.6.2 IBM Corporation Sales, Growth Rate and Global Market Share from 2014-2019E 8.6.3 IBM Corporation Product/Solution Launches and Enhancements Analysis 8.6.4 IBM Corporation Business Overview/Recent Development/Acquisitions 8.7 Accenture PLC 8.7.1 Accenture PLC Profile 8.7.2 Accenture PLC Sales, Growth Rate and Global Market Share from 2014-2019E 8.7.3 Accenture PLC Product/Solution Launches and Enhancements Analysis 8.7.4 Accenture PLC Business Overview/Recent Development/Acquisitions 8.8 Adobe Systems Incorporated 8.8.1 Adobe Systems Incorporated Profile 8.8.2 Adobe Systems Incorporated Sales, Growth Rate and Global Market Share from 2014-2019E 8.8.3 Adobe Systems Incorporated Product/Solution Launches and Enhancements Analysis 8.8.4 Adobe Systems Incorporated Business Overview/Recent Development/Acquisitions 8.9 SAS Institute Inc. 8.9.1 SAS Institute Inc. Profile 8.9.2 SAS Institute Inc. Sales, Growth Rate and Global Market Share from 2014-2019E 8.9.3 SAS Institute Inc. Product/Solution Launches and Enhancements Analysis 8.9.4 SAS Institute Inc. Business Overview/Recent Development/Acquisitions 8.10 Oracle Corporation 8.10.1 Oracle Corporation Profile 8.10.2 Oracle Corporation Sales, Growth Rate and Global Market Share from 2014-2019E 8.10.3 Oracle Corporation Product/Solution Launches and Enhancements Analysis 8.10.4 Oracle Corporation Business Overview/Recent Development/Acquisitions 8.11 Pegasystems Inc. 8.11.1 Pegasystems Inc. Profile 8.11.2 Pegasystems Inc. Sales, Growth Rate and Global Market Share from 2014-2019E 8.11.3 Pegasystems Inc. Product/Solution Launches and Enhancements Analysis 8.11.4 Pegasystems Inc. Business Overview/Recent Development/Acquisitions 8.12 Teradata Corporation 8.12.1 Teradata Corporation Profile 8.12.2 Teradata Corporation Sales, Growth Rate and Global Market Share from 2014-2019E 8.12.3 Teradata Corporation Product/Solution Launches and Enhancements Analysis 8.12.4 Teradata Corporation Business Overview/Recent Development/Acquisitions 8.13 Microsoft Corporation 8.13.1 Microsoft Corporation Profile 8.13.2 Microsoft Corporation Sales, Growth Rate and Global Market Share from 2014-2019E 8.13.3 Microsoft Corporation Product/Solution Launches and Enhancements Analysis 8.13.4 Microsoft Corporation Business Overview/Recent Development/Acquisitions 8.14 NGData and CMG (Customer Marketing Group) 8.14.1 NGData and CMG (Customer Marketing Group) Profile 8.14.2 NGData and CMG (Customer Marketing Group) Sales, Growth Rate and Global Market Share from 2014-2019E 8.14.3 NGData and CMG (Customer Marketing Group) Product/Solution Launches and Enhancements Analysis 8.14.4 NGData and CMG (Customer Marketing Group) Business Overview/Recent Development/Acquisitions 9 Global Marketing Analytics Market-Segmentation by Geography 10 North America 10.1 North America Marketing Analytics Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 10.2 North America Marketing Analytics Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 10.3 North America Marketing Analytics Production Analysis from 2014-2019E 10.4 North America Marketing Analytics Consumption Analysis from 2014-2019E 10.5 North America Marketing Analytics Import and Export from 2014-2019E 10.6 North America Marketing Analytics Value, Production and Market Share by Type (2014-2019E) 10.7 North America Marketing Analytics Consumption, Value and Market Share by Application (2014-2019E) 10.8 North America Marketing Analytics by Country (United States, Canada) 10.8.1 North America Marketing Analytics Sales by Country (2014-2019E) 10.8.2 North America Marketing Analytics Consumption Value by Country (2014-2019E) 10.9 North America Marketing Analytics Market PEST Analysis 11 Europe 11.1 Europe Marketing Analytics Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 11.2 Europe Marketing Analytics Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 11.3 Europe Marketing Analytics Production Analysis from 2014-2019E 11.4 Europe Marketing Analytics Consumption Analysis from 2014-2019E 11.5 Europe Marketing Analytics Import and Export from 2014-2019E 11.6 Europe Marketing Analytics Value, Production and Market Share by Type (2014-2019E) 11.7 Europe Marketing Analytics Consumption, Value and Market Share by Application (2014-2019E) 11.8 Europe Marketing Analytics by Country (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden, Poland, Belgium) 11.8.1 Europe Marketing Analytics Sales by Country (2014-2019E) 11.8.2 Europe Marketing Analytics Consumption Value by Country (2014-2019E) 11.9 Europe Marketing Analytics Market PEST Analysis 12 Asia-Pacific 12.1 Asia-Pacific Marketing Analytics Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 12.2 Asia-Pacific Marketing Analytics Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 12.3 Asia-Pacific Marketing Analytics Production Analysis from 2014-2019E 12.4 Asia-Pacific Marketing Analytics Consumption Analysis from 2014-2019E 12.5 Asia-Pacific Marketing Analytics Import and Export from 2014-2019E 12.6 Asia-Pacific Marketing Analytics Value, Production and Market Share by Type (2014-2019E) 12.7 Asia-Pacific Marketing Analytics Consumption, Value and Market Share by Application (2014-2019E) 12.8 Asia-Pacific Marketing Analytics by Country (China, Japan, South Korea, Australia, India, Taiwan, Indonesia, Thailand, Philippines, Malaysia) 12.8.1 Asia-Pacific Marketing Analytics Sales by Country (2014-2019E) 12.8.2 Asia-Pacific Marketing Analytics Consumption Value by Country (2014-2019E) 12.9 Asia-Pacific Marketing Analytics Market PEST Analysis 13 Latin America 13.1 Latin America Marketing Analytics Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 13.2 Latin America Marketing Analytics Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 13.3 Latin America Marketing Analytics Production Analysis from 2014-2019E 13.4 Latin America Marketing Analytics Consumption Analysis from 2014-2019E 13.5 Latin America Marketing Analytics Import and Export from 2014-2019E 13.6 Latin America Marketing Analytics Value, Production and Market Share by Type (2014-2019E) 13.7 Latin America Marketing Analytics Consumption, Value and Market Share by Application (2014-2019E) 13.8 Latin America Marketing Analytics by Country (Brazil, Mexico, Argentina, Columbia, Chile) 13.8.1 Latin America Marketing Analytics Sales by Country (2014-2019E) 13.8.2 Latin America Marketing Analytics Consumption Value by Country (2014-2019E) 13.9 Latin America Marketing Analytics Market PEST Analysis 14 Middle East & Africa 14.1 Middle East & Africa Marketing Analytics Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 14.2 Middle East & Africa Marketing Analytics Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 14.3 Middle East & Africa Marketing Analytics Production Analysis from 2014-2019E 14.4 Middle East & Africa Marketing Analytics Consumption Analysis from 2014-2019E 14.5 Middle East & Africa Marketing Analytics Import and Export from 2014-2019E 14.6 Middle East & Africa Marketing Analytics Value, Production and Market Share by Type (2014-2019E) 14.7 Middle East & Africa Marketing Analytics Consumption, Value and Market Share by Application (2014-2019E) 14.8 Middle East & Africa Marketing Analytics by Country (Saudi Arabia, UAE, Egypt, Nigeria, South Africa) 14.8.1 Middle East & Africa Marketing Analytics Sales by Country (2014-2019E) 14.8.2 Middle East & Africa Marketing Analytics Consumption Value by Country (2014-2019E) 14.9 Middle East & Africa Marketing Analytics Market PEST Analysis 15 Future Forecast of the Global Marketing Analytics Market from 2018-2026 15.1 Future Forecast of the Global Marketing Analytics Market from 2019-2026 Segment by Region 15.2 Global Marketing Analytics Production and Growth Rate Forecast by Type (2019-2026) 15.3 Global Marketing Analytics Consumption and Growth Rate Forecast by Application (2019-2026) 16 Appendix 16.1 Methodology 16.2 Research Data Source

List of Tables and Figures Global Marketing Analytics Market Value ($) and Growth Rate of Marketing Analytics from 2014-2026 Global Marketing Analytics Production and Growth Rate Segment by Product Type from 2014-2026F Global Marketing Analytics Consumption and Growth Rate Segment by Application from 2014-2019E Figure Marketing Analytics Picture Table Product Specifications of Marketing Analytics Table Driving Factors for this Market Table Industry News of Marketing Analytics Market Figure Value Chain Status of Marketing Analytics Table Midstream Major Company Analysis (by Manufacturing Base, by Product Type) Table Distributors/Traders Table Downstream Major Customer Analysis (by Region, by Preference) Table Global Marketing Analytics Production and Growth Rate Segment by Product Type from 2014-2019E Table Global Marketing Analytics Value ($) and Growth Rate Segment by Product Type from 2014-2019E Figure SaaS of Marketing Analytics Figure On-Premise of Marketing Analytics Table Global Marketing Analytics Consumption and Growth Rate Segment by Application from 2014-2019E Table Global Marketing Analytics Value ($) and Growth Rate Segment by Application from 2014-2019E Figure Online Marketing of Marketing Analytics Figure E-mail Marketing of Marketing Analytics Figure Content Marketing of Marketing Analytics Figure Social-media Marketing of Marketing Analytics Table Global Marketing Analytics Consumption and Growth Rate Segment by Marketing Channel from 2014-2019E Table Global Marketing Analytics Value ($) and Growth Rate Segment by Marketing Channel from 2014-2019E Figure Traditional Marketing Channel (Offline) of Marketing Analytics Figure Online Channel of Marketing Analytics Table Precis Digital Profile (Company Name, Plants Distribution, Sales Region) Figure Precis Digital Sales and Growth Rate from 2014-2019E Figure Precis Digital Revenue ($) and Global Market Share from 2014-2019E Table Precis Digital Marketing Analytics Sales, Price, Revenue, Gross Margin (2014-2019E) Table Docklin Digital Profile (Company Name, Plants Distribution, Sales Region) Figure Docklin Digital Sales and Growth Rate from 2014-2019E Figure Docklin Digital Revenue ($) and Global Market Share from 2014-2019E Table Docklin Digital Marketing Analytics Sales, Price, Revenue, Gross Margin (2014-2019E) Table Wipro Limited Profile (Company Name, Plants Distribution, Sales Region) Figure Wipro Limited Sales and Growth Rate from 2014-2019E Figure Wipro Limited Revenue ($) and Global Market Share from 2014-2019E Table Wipro Limited Marketing Analytics Sales, Price, Revenue, Gross Margin (2014-2019E) Table Experian PLC Profile (Company Name, Plants Distribution, Sales Region) Figure Experian PLC Sales and Growth Rate from 2014-2019E Figure Experian PLC Revenue ($) and Global Market Share from 2014-2019E Table Experian PLC Marketing Analytics Sales, Price, Revenue, Gross Margin (2014-2019E) Table McKinsey & Company Profile (Company Name, Plants Distribution, Sales Region) Figure McKinsey & Company Sales and Growth Rate from 2014-2019E Figure McKinsey & Company Revenue ($) and Global Market Share from 2014-2019E Table McKinsey & Company Marketing Analytics Sales, Price, Revenue, Gross Margin (2014-2019E) Table IBM Corporation Profile (Company Name, Plants Distribution, Sales Region) Figure IBM Corporation Sales and Growth Rate from 2014-2019E Figure IBM Corporation Revenue ($) and Global Market Share from 2014-2019E Table IBM Corporation Marketing Analytics Sales, Price, Revenue, Gross Margin (2014-2019E) Table Accenture PLC Profile (Company Name, Plants Distribution, Sales Region) Figure Accenture PLC Sales and Growth Rate from 2014-2019E Figure Accenture PLC Revenue ($) and Global Market Share from 2014-2019E Table Accenture PLC Marketing Analytics Sales, Price, Revenue, Gross Margin (2014-2019E) Table Adobe Systems Incorporated Profile (Company Name, Plants Distribution, Sales Region) Figure Adobe Systems Incorporated Sales and Growth Rate from 2014-2019E Figure Adobe Systems Incorporated Revenue ($) and Global Market Share from 2014-2019E Table Adobe Systems Incorporated Marketing Analytics Sales, Price, Revenue, Gross Margin (2014-2019E) Table SAS Institute Inc. Profile (Company Name, Plants Distribution, Sales Region) Figure SAS Institute Inc. Sales and Growth Rate from 2014-2019E Figure SAS Institute Inc. Revenue ($) and Global Market Share from 2014-2019E Table SAS Institute Inc. Marketing Analytics Sales, Price, Revenue, Gross Margin (2014-2019E) Table Oracle Corporation Profile (Company Name, Plants Distribution, Sales Region) Figure Oracle Corporation Sales and Growth Rate from 2014-2019E Figure Oracle Corporation Revenue ($) and Global Market Share from 2014-2019E Table Oracle Corporation Marketing Analytics Sales, Price, Revenue, Gross Margin (2014-2019E) Table Pegasystems Inc. Profile (Company Name, Plants Distribution, Sales Region) Figure Pegasystems Inc. Sales and Growth Rate from 2014-2019E Figure Pegasystems Inc. Revenue ($) and Global Market Share from 2014-2019E Table Pegasystems Inc. Marketing Analytics Sales, Price, Revenue, Gross Margin (2014-2019E) Table Teradata Corporation Profile (Company Name, Plants Distribution, Sales Region) Figure Teradata Corporation Sales and Growth Rate from 2014-2019E Figure Teradata Corporation Revenue ($) and Global Market Share from 2014-2019E Table Teradata Corporation Marketing Analytics Sales, Price, Revenue, Gross Margin (2014-2019E) Table Microsoft Corporation Profile (Company Name, Plants Distribution, Sales Region) Figure Microsoft Corporation Sales and Growth Rate from 2014-2019E Figure Microsoft Corporation Revenue ($) and Global Market Share from 2014-2019E Table Microsoft Corporation Marketing Analytics Sales, Price, Revenue, Gross Margin (2014-2019E) Table NGData and CMG (Customer Marketing Group) Profile (Company Name, Plants Distribution, Sales Region) Figure NGData and CMG (Customer Marketing Group) Sales and Growth Rate from 2014-2019E Figure NGData and CMG (Customer Marketing Group) Revenue ($) and Global Market Share from 2014-2019E Table NGData and CMG (Customer Marketing Group) Marketing Analytics Sales, Price, Revenue, Gross Margin (2014-2019E) Table Global Marketing Analytics Production Value ($) by Region from 2014-2019E Table Global Marketing Analytics Production Value Share by Region from 2014-2019E Table Global Marketing Analytics Production by Region from 2014-2019E Table Global Marketing Analytics Consumption Value ($) by Region from 2014-2019E Table Global Marketing Analytics Consumption by Region from 2014-2019E Table North America Marketing Analytics Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table North America Marketing Analytics Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table North America Marketing Analytics Import and Export from 2014-2019E Table North America Marketing Analytics Value ($) by Type (2014-2019E) Table North America Marketing Analytics Production by Type (2014-2019E) Table North America Marketing Analytics Consumption by Application (2014-2019E) Table North America Marketing Analytics Consumption by Country (2014-2019E) Table North America Marketing Analytics Consumption Value ($) by Country (2014-2019E) Figure North America Marketing Analytics Market PEST Analysis Table Europe Marketing Analytics Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Europe Marketing Analytics Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Europe Marketing Analytics Import and Export from 2014-2019E Table Europe Marketing Analytics Value ($) by Type (2014-2019E) Table Europe Marketing Analytics Production by Type (2014-2019E) Table Europe Marketing Analytics Consumption by Application (2014-2019E) Table Europe Marketing Analytics Consumption by Country (2014-2019E) Table Europe Marketing Analytics Consumption Value ($) by Country (2014-2019E) Figure Europe Marketing Analytics Market PEST Analysis Table Asia-Pacific Marketing Analytics Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Asia-Pacific Marketing Analytics Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Asia-Pacific Marketing Analytics Import and Export from 2014-2019E Table Asia-Pacific Marketing Analytics Value ($) by Type (2014-2019E) Table Asia-Pacific Marketing Analytics Production by Type (2014-2019E) Table Asia-Pacific Marketing Analytics Consumption by Application (2014-2019E) Table Asia-Pacific Marketing Analytics Consumption by Country (2014-2019E) Table Asia-Pacific Marketing Analytics Consumption Value ($) by Country (2014-2019E) Figure Asia-Pacific Marketing Analytics Market PEST Analysis Table Latin America Marketing Analytics Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Latin America Marketing Analytics Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Latin America Marketing Analytics Import and Export from 2014-2019E Table Latin America Marketing Analytics Value ($) by Type (2014-2019E) Table Latin America Marketing Analytics Production by Type (2014-2019E) Table Latin America Marketing Analytics Consumption by Application (2014-2019E) Table Latin America Marketing Analytics Consumption by Country (2014-2019E) Table Latin America Marketing Analytics Consumption Value ($) by Country (2014-2019E) Figure Latin America Marketing Analytics Market PEST Analysis Table Middle East & Africa Marketing Analytics Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Middle East & Africa Marketing Analytics Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Middle East & Africa Marketing Analytics Import and Export from 2014-2019E Table Middle East & Africa Marketing Analytics Value ($) by Type (2014-2019E) Table Middle East & Africa Marketing Analytics Production by Type (2014-2019E) Table Middle East & Africa Marketing Analytics Consumption by Application (2014-2019E) Table Middle East & Africa Marketing Analytics Consumption by Country (2014-2019E) Table Middle East & Africa Marketing Analytics Consumption Value ($) by Country (2014-2019E) Figure Middle East & Africa Marketing Analytics Market PEST Analysis Table Global Marketing Analytics Value ($) and Growth Rate Forecast by Region (2018-2026) Table Global Marketing Analytics Production and Growth Rate Forecast by Region (2019-2026) Table Global Marketing Analytics Consumption and Growth Rate Forecast by Region (2019-2026) Table Global Marketing Analytics Production and Growth Rate Forecast by Type (2019-2026) Table Global Marketing Analytics Consumption and Growth Rate Forecast by Application (2019-2026)