Table of Contents 1 E-reader Market Overview 1.1 Product Overview and Scope of E-reader 1.2 E-reader Segment by Type 1.2.1 Global E-reader Sales Growth Rate Comparison by Type (2021-2026) 1.2.2 E-ink E-Reader 1.2.3 TFT-LCD E-reader 1.3 E-reader Segment by Application 1.3.1 E-reader Sales Comparison by Application: 2020 VS 2026 1.3.2 Ages below 18 1.3.3 Ages 18-35 1.3.4 Ages 36-50 1.3.5 Ages >50 1.4 Global E-reader Market Size Estimates and Forecasts 1.4.1 Global E-reader Revenue 2015-2026 1.4.2 Global E-reader Sales 2015-2026 1.4.3 E-reader Market Size by Region: 2020 Versus 2026 2 Global E-reader Market Competition by Manufacturers 2.1 Global E-reader Sales Market Share by Manufacturers (2015-2020) 2.2 Global E-reader Revenue Share by Manufacturers (2015-2020) 2.3 Global E-reader Average Price by Manufacturers (2015-2020) 2.4 Manufacturers E-reader Manufacturing Sites, Area Served, Product Type 2.5 E-reader Market Competitive Situation and Trends 2.5.1 E-reader Market Concentration Rate 2.5.2 Global Top 5 and Top 10 Players Market Share by Revenue 2.5.3 Market Share by Company Type (Tier 1, Tier 2 and Tier 3) 2.6 Manufacturers Mergers & Acquisitions, Expansion Plans 2.7 Primary Interviews with Key E-reader Players (Opinion Leaders) 3 E-reader Retrospective Market Scenario by Region 3.1 Global E-reader Retrospective Market Scenario in Sales by Region: 2015-2020 3.2 Global E-reader Retrospective Market Scenario in Revenue by Region: 2015-2020 3.3 North America E-reader Market Facts & Figures by Country 3.3.1 North America E-reader Sales by Country 3.3.2 North America E-reader Sales by Country 3.3.3 U.S. 3.3.4 Canada 3.4 Europe E-reader Market Facts & Figures by Country 3.4.1 Europe E-reader Sales by Country 3.4.2 Europe E-reader Sales by Country 3.4.3 Germany 3.4.4 France 3.4.5 U.K. 3.4.6 Italy 3.4.7 Russia 3.5 Asia Pacific E-reader Market Facts & Figures by Region 3.5.1 Asia Pacific E-reader Sales by Region 3.5.2 Asia Pacific E-reader Sales by Region 3.5.3 China 3.5.4 Japan 3.5.5 South Korea 3.5.6 India 3.5.7 Australia 3.5.8 Taiwan 3.5.9 Indonesia 3.5.10 Thailand 3.5.11 Malaysia 3.5.12 Philippines 3.5.13 Vietnam 3.6 Latin America E-reader Market Facts & Figures by Country 3.6.1 Latin America E-reader Sales by Country 3.6.2 Latin America E-reader Sales by Country 3.6.3 Mexico 3.6.3 Brazil 3.6.3 Argentina 3.7 Middle East and Africa E-reader Market Facts & Figures by Country 3.7.1 Middle East and Africa E-reader Sales by Country 3.7.2 Middle East and Africa E-reader Sales by Country 3.7.3 Turkey 3.7.4 Saudi Arabia 3.7.5 U.A.E 4 Global E-reader Historic Market Analysis by Type 4.1 Global E-reader Sales Market Share by Type (2015-2020) 4.2 Global E-reader Revenue Market Share by Type (2015-2020) 4.3 Global E-reader Price Market Share by Type (2015-2020) 4.4 Global E-reader Market Share by Price Tier (2015-2020): Low-End, Mid-Range and High-End 5 Global E-reader Historic Market Analysis by Application 5.1 Global E-reader Sales Market Share by Application (2015-2020) 5.2 Global E-reader Revenue Market Share by Application (2015-2020) 5.3 Global E-reader Price by Application (2015-2020) 6 Company Profiles and Key Figures in E-reader Business 6.1 Amazon 6.1.1 Corporation Information 6.1.2 Amazon Description, Business Overview and Total Revenue 6.1.3 Amazon E-reader Sales, Revenue and Gross Margin (2015-2020) 6.1.4 Amazon Products Offered 6.1.5 Amazon Recent Development 6.2 Kobo 6.2.1 Kobo E-reader Production Sites and Area Served 6.2.2 Kobo Description, Business Overview and Total Revenue 6.2.3 Kobo E-reader Sales, Revenue and Gross Margin (2015-2020) 6.2.4 Kobo Products Offered 6.2.5 Kobo Recent Development 6.3 Sony 6.3.1 Sony E-reader Production Sites and Area Served 6.3.2 Sony Description, Business Overview and Total Revenue 6.3.3 Sony E-reader Sales, Revenue and Gross Margin (2015-2020) 6.3.4 Sony Products Offered 6.3.5 Sony Recent Development 6.4 Hanvon 6.4.1 Hanvon E-reader Production Sites and Area Served 6.4.2 Hanvon Description, Business Overview and Total Revenue 6.4.3 Hanvon E-reader Sales, Revenue and Gross Margin (2015-2020) 6.4.4 Hanvon Products Offered 6.4.5 Hanvon Recent Development 6.5 Pocketbook 6.5.1 Pocketbook E-reader Production Sites and Area Served 6.5.2 Pocketbook Description, Business Overview and Total Revenue 6.5.3 Pocketbook E-reader Sales, Revenue and Gross Margin (2015-2020) 6.5.4 Pocketbook Products Offered 6.5.5 Pocketbook Recent Development 6.6 Ematic 6.6.1 Ematic E-reader Production Sites and Area Served 6.6.2 Ematic Description, Business Overview and Total Revenue 6.6.3 Ematic E-reader Sales, Revenue and Gross Margin (2015-2020) 6.6.4 Ematic Products Offered 6.6.5 Ematic Recent Development 6.7 Alurateck 6.6.1 Alurateck E-reader Production Sites and Area Served 6.6.2 Alurateck Description, Business Overview and Total Revenue 6.6.3 Alurateck E-reader Sales, Revenue and Gross Margin (2015-2020) 6.4.4 Alurateck Products Offered 6.7.5 Alurateck Recent Development 7 E-reader Manufacturing Cost Analysis 7.1 E-reader Key Raw Materials Analysis 7.1.1 Key Raw Materials 7.1.2 Key Raw Materials Price Trend 7.1.3 Key Suppliers of Raw Materials 7.2 Proportion of Manufacturing Cost Structure 7.3 Manufacturing Process Analysis of E-reader 7.4 E-reader Industrial Chain Analysis 8 Marketing Channel, Distributors and Customers 8.1 Marketing Channel 8.2 E-reader Distributors List 8.3 E-reader Customers 9 Market Dynamics 9.1 Market Trends 9.2 Opportunities and Drivers 9.3 Challenges 9.4 Porter's Five Forces Analysis 10 Global Market Forecast 10.1 Global E-reader Market Estimates and Projections by Type 10.1.1 Global Forecasted Sales of E-reader by Type (2021-2026) 10.1.2 Global Forecasted Revenue of E-reader by Type (2021-2026) 10.2 E-reader Market Estimates and Projections by Application 10.2.1 Global Forecasted Sales of E-reader by Application (2021-2026) 10.2.2 Global Forecasted Revenue of E-reader by Application (2021-2026) 10.3 E-reader Market Estimates and Projections by Region 10.3.1 Global Forecasted Sales of E-reader by Region (2021-2026) 10.3.2 Global Forecasted Revenue of E-reader by Region (2021-2026) 10.4 North America E-reader Estimates and Projections (2021-2026) 10.5 Europe E-reader Estimates and Projections (2021-2026) 10.6 Asia Pacific E-reader Estimates and Projections (2021-2026) 10.7 Latin America E-reader Estimates and Projections (2021-2026) 10.8 Middle East and Africa E-reader Estimates and Projections (2021-2026) 11 Research Finding and Conclusion 12 Methodology and Data Source 12.1 Methodology/Research Approach 12.1.1 Research Programs/Design 12.1.2 Market Size Estimation 12.1.3 Market Breakdown and Data Triangulation 12.2 Data Source 12.2.1 Secondary Sources 12.2.2 Primary Sources 12.3 Author List 12.4 Disclaimer

List of Tables Table 1. Global E-reader Sales (K Units) Growth Rate Comparison by Type (2015-2026) Table 2. Global E-reader Sales (K Units) Comparison by Application: 2020 VS 2026 Table 3. Global E-reader Market Size by Type (K Units) (US$ Million) (2020 VS 2026) Table 4. Global Key E-reader Manufacturers Covered in This Study Table 5. Global E-reader Sales (K Units) by Manufacturers (2015-2020) Table 6. Global E-reader Sales Share by Manufacturers (2015-2020) Table 7. Global E-reader Revenue (Million USD) by Manufacturers (2015-2020) Table 8. Global E-reader Revenue Share by Manufacturers (2015-2020) Table 9. Global Market E-reader Average Price (USD/Unit) of Key Manufacturers (2015-2020) Table 10. Manufacturers E-reader Sales Sites and Area Served Table 11. Manufacturers E-reader Product Types Table 12. Global E-reader Manufacturers Market Concentration Ratio (CR5 and HHI) Table 13. Global E-reader by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in E-reader as of 2019) Table 14.Manufacturers Mergers & Acquisitions, Expansion Plans Table 15. Main Points Interviewed from Key E-reader Players Table 16. Global E-reader Sales (K Units) by Region (2015-2020) Table 17. Global E-reader Sales Market Share by Region (2015-2020) Table 18. Global E-reader Revenue (Million US$) by Region (2015-2020) Table 19. Global E-reader Revenue Market Share by Region (2015-2020) Table 20. North America E-reader Sales by Country (2015-2020) (K Units) Table 21. North America E-reader Sales Market Share by Country (2015-2020) Table 22. North America E-reader Revenue by Country (2015-2020) (US$ Million) Table 23. North America E-reader Revenue Market Share by Country (2015-2020) Table 24. Europe E-reader Sales by Country (2015-2020) (K Units) Table 25. Europe E-reader Sales Market Share by Country (2015-2020) Table 26. Europe E-reader Revenue by Country (2015-2020) (US$ Million) Table 27. Europe E-reader Revenue Market Share by Country (2015-2020) Table 28. Asia Pacific E-reader Sales by Region (2015-2020) (K Units) Table 29. Asia Pacific E-reader Sales Market Share by Region (2015-2020) Table 30. Asia Pacific E-reader Revenue by Region (2015-2020) (US$ Million) Table 31. Asia Pacific E-reader Revenue Market Share by Region (2015-2020) Table 32. Latin America E-reader Sales by Country (2015-2020) (K Units) Table 33. Latin America E-reader Sales Market Share by Country (2015-2020) Table 34. Latin America E-reader Revenue by Country (2015-2020) (US$ Million) Table 35. Latin America E-reader Revenue Market Share by Country (2015-2020) Table 36. Middle East and Africa E-reader Sales by Country (2015-2020) (K Units) Table 37. Middle East and Africa E-reader Sales Market Share by Country (2015-2020) Table 38. Middle East and Africa E-reader Revenue by Country (2015-2020) (US$ Million) Table 39. Middle East and Africa E-reader Revenue Market Share by Country (2015-2020) Table 40. Global E-reader Sales (K Units) by Type (2015-2020) Table 41. Global E-reader Sales Share by Type (2015-2020) Table 42. Global E-reader Revenue (Million US$) by Type (2015-2020) Table 43. Global E-reader Revenue Share by Type (2015-2020) Table 44. Global E-reader Price (USD/Unit) by Type (2015-2020) Table 45. Global E-reader Sales (K Units) by Application (2015-2020) Table 46. Global E-reader Sales Market Share by Application (2015-2020) Table 47. Global E-reader Sales Growth Rate by Application (2015-2020) Table 48. Amazon E-reader Corporation Information Table 49. Amazon Description and Business Overview Table 50. Amazon E-reader Sales (K Units), Revenue (Million US$), Price (USD/Unit) and Gross Margin (2015-2020) Table 51. Amazon Main Product Table 52. Amazon Recent Development Table 53. Kobo E-reader Corporation Information Table 54. Kobo Corporation Information Table 55. Kobo E-reader Sales (K Units), Revenue (Million US$), Price (USD/Unit) and Gross Margin (2015-2020) Table 56. Kobo Main Product Table 57. Kobo Recent Development Table 58. Sony E-reader Corporation Information Table 59. Sony Corporation Information Table 60. Sony E-reader Sales (K Units), Revenue (Million US$), Price (USD/Unit) and Gross Margin (2015-2020) Table 61. Sony Main Product Table 62. Sony Recent Development Table 63. Hanvon E-reader Corporation Information Table 64. Hanvon Corporation Information Table 65. Hanvon E-reader Sales (K Units), Revenue (Million US$), Price (USD/Unit) and Gross Margin (2015-2020) Table 66. Hanvon Main Product Table 67. Hanvon Recent Development Table 68. Pocketbook E-reader Corporation Information Table 69. Pocketbook Corporation Information Table 70. Pocketbook E-reader Sales (K Units), Revenue (Million US$), Price (USD/Unit) and Gross Margin (2015-2020) Table 71. Pocketbook Main Product Table 72. Pocketbook Recent Development Table 73. Ematic E-reader Corporation Information Table 74. Ematic Corporation Information Table 75. Ematic E-reader Sales (K Units), Revenue (Million US$), Price (USD/Unit) and Gross Margin (2015-2020) Table 76. Ematic Main Product Table 77. Ematic Recent Development Table 78. Alurateck E-reader Corporation Information Table 79. Alurateck Corporation Information Table 80. Alurateck E-reader Sales (K Units), Revenue (Million US$), Price (USD/Unit) and Gross Margin (2015-2020) Table 81. Alurateck Main Product Table 82. Alurateck Recent Development Table 83. Sales Base and Market Concentration Rate of Raw Material Table 84. Key Suppliers of Raw Materials Table 85. E-reader Distributors List Table 86. E-reader Customers List Table 87. Market Key Trends Table 88. Key Opportunities and Drivers: Impact Analysis (2021-2026) Table 89. Key Challenges Table 90. Global E-reader Sales (K Units) Forecast by Type (2021-2026) Table 91. Global E-reader Sales Market Share Forecast by Type (2021-2026) Table 92. Global E-reader Revenue (Million US$) Forecast by Type (2021-2026) Table 93. Global E-reader Revenue (Million US$) Market Share Forecast by Type (2021-2026) Table 94. Global E-reader Sales (K Units) Forecast by Application (2021-2026) Table 95. Global E-reader Revenue (Million US$) Forecast by Application (2021-2026) Table 96. Global E-reader Sales (K Units) Forecast by Region (2021-2026) Table 97. Global E-reader Sales Market Share Forecast by Region (2021-2026) Table 98. Global E-reader Revenue Forecast by Region (2021-2026) (US$ Million) Table 99. Global E-reader Revenue Market Share Forecast by Region (2021-2026) Table 100. Research Programs/Design for This Report Table 101. Key Data Information from Secondary Sources Table 102. Key Data Information from Primary Sources List of Figures Figure 1. Picture of E-reader Figure 2. Global E-reader Sales Market Share by Type: 2020 VS 2026 Figure 3. E-ink E-Reader Product Picture Figure 4. TFT-LCD E-reader Product Picture Figure 5. Global E-reader Consumption Market Share by Application: 2020 VS 2026 Figure 6. Ages below 18 Figure 7. Ages 18-35 Figure 8. Ages 36-50 Figure 9. Ages >50 Figure 10. Global E-reader Market Size 2015-2026 (US$ Million) Figure 11. Global E-reader Sales Capacity (K Units) (2015-2026) Figure 12. Global E-reader Market Size Market Share by Region: 2020 Versus 2026 Figure 13. E-reader Sales Share by Manufacturers in 2020 Figure 14. Global E-reader Revenue Share by Manufacturers in 2019 Figure 15. The Global 5 and 10 Largest Players: Market Share by E-reader Revenue in 2019 Figure 16. E-reader Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2015 VS 2019 Figure 17. Global E-reader Sales Market Share by Region (2015-2020) Figure 18. Global E-reader Sales Market Share by Region in 2019 Figure 19. Global E-reader Revenue Market Share by Region (2015-2020) Figure 20. Global E-reader Revenue Market Share by Region in 2019 Figure 21. North America E-reader Sales Market Share by Country in 2019 Figure 22. North America E-reader Revenue Market Share by Country in 2019 Figure 23. U.S. E-reader Sales Growth Rate (2015-2020) (K Units) Figure 24. U.S. E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 25. Canada E-reader Sales Growth Rate (2015-2020) (K Units) Figure 26. Canada E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 27. Europe E-reader Sales Market Share by Country in 2019 Figure 28. Europe E-reader Revenue Market Share by Country in 2019 Figure 29. Germany E-reader Sales Growth Rate (2015-2020) (K Units) Figure 30. Germany E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 31. France E-reader Sales Growth Rate (2015-2020) (K Units) Figure 32. France E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 33. U.K. E-reader Sales Growth Rate (2015-2020) (K Units) Figure 34. U.K. E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 35. Italy E-reader Sales Growth Rate (2015-2020) (K Units) Figure 36. Italy E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 37. Russia E-reader Sales Growth Rate (2015-2020) (K Units) Figure 38. Russia E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 39. Asia Pacific E-reader Sales Market Share by Region in 2019 Figure 40. Asia Pacific E-reader Revenue Market Share by Region in 2019 Figure 41. China E-reader Sales Growth Rate (2015-2020) (K Units) Figure 42. China E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 43. Japan E-reader Sales Growth Rate (2015-2020) (K Units) Figure 44. Japan E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 45. South Korea E-reader Sales Growth Rate (2015-2020) (K Units) Figure 46. South Korea E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 47. India E-reader Sales Growth Rate (2015-2020) (K Units) Figure 48. India E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 49. Australia E-reader Sales Growth Rate (2015-2020) (K Units) Figure 50. Australia E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 51. Taiwan E-reader Sales Growth Rate (2015-2020) (K Units) Figure 52. Taiwan E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 53. Indonesia E-reader Sales Growth Rate (2015-2020) (K Units) Figure 54. Indonesia E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 55. Thailand E-reader Sales Growth Rate (2015-2020) (K Units) Figure 56. Thailand E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 57. Malaysia E-reader Sales Growth Rate (2015-2020) (K Units) Figure 58. Malaysia E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 59. Philippines E-reader Sales Growth Rate (2015-2020) (K Units) Figure 60. Philippines E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 61. Vietnam E-reader Sales Growth Rate (2015-2020) (K Units) Figure 62. Vietnam E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 63. Latin America E-reader Sales Market Share by Country in 2019 Figure 64. Latin America E-reader Revenue Market Share by Country in 2019 Figure 65. Mexico E-reader Sales Growth Rate (2015-2020) (K Units) Figure 66. Mexico E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 67. Brazil E-reader Sales Growth Rate (2015-2020) (K Units) Figure 68. Brazil E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 69. Argentina E-reader Sales Growth Rate (2015-2020) (K Units) Figure 70. Argentina E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 71. Middle East and Africa E-reader Sales Market Share by Country in 2019 Figure 72. Middle East and Africa E-reader Revenue Market Share by Country in 2019 Figure 73. Turkey E-reader Sales Growth Rate (2015-2020) (K Units) Figure 74. Turkey E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 75. Saudi Arabia E-reader Sales Growth Rate (2015-2020) (K Units) Figure 76. Saudi Arabia E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 77. U.A.E E-reader Sales Growth Rate (2015-2020) (K Units) Figure 78. U.A.E E-reader Revenue Growth Rate (2015-2020) (US$ Million) Figure 79. Sales Market Share of E-reader by Type (2015-2020) Figure 80. Sales Market Share of E-reader by Type in 2019 Figure 81. Revenue Share of E-reader by Type (2015-2020) Figure 82. Revenue Market Share of E-reader by Type in 2019 Figure 83. Global E-reader Sales Growth by Type (2015-2020) (K Units) Figure 84. Global E-reader Sales Market Share by Application (2015-2020) Figure 85. Global E-reader Sales Market Share by Application in 2019 Figure 86. Global Revenue Share of E-reader by Application (2015-2020) Figure 87. Global Revenue Share of E-reader by Application in 2020 Figure 88. Amazon Total Revenue (US$ Million): 2019 Compared with 2018 Figure 89. Kobo Total Revenue (US$ Million): 2019 Compared with 2018 Figure 90. Sony Total Revenue (US$ Million): 2019 Compared with 2018 Figure 91. Hanvon Total Revenue (US$ Million): 2019 Compared with 2018 Figure 92. Pocketbook Total Revenue (US$ Million): 2019 Compared with 2018 Figure 93. Ematic Total Revenue (US$ Million): 2019 Compared with 2018 Figure 94. Alurateck Total Revenue (US$ Million): 2019 Compared with 2018 Figure 95. Price Trend of Key Raw Materials Figure 96. Manufacturing Cost Structure of E-reader Figure 97. Manufacturing Process Analysis of E-reader Figure 98. E-reader Industrial Chain Analysis Figure 99. Channels of Distribution Figure 100. Distributors Profiles Figure 101. Porter's Five Forces Analysis Figure 102. North America E-reader Sales (K Units) and Growth Rate Forecast (2021-2026) Figure 103. North America E-reader Revenue (Million US$) and Growth Rate Forecast (2021-2026) Figure 104. Europe E-reader Sales (K Units) and Growth Rate Forecast (2021-2026) Figure 105. Europe E-reader Revenue (Million US$) and Growth Rate Forecast (2021-2026) Figure 106. Latin America E-reader Sales (K Units) and Growth Rate Forecast (2021-2026) Figure 107. Latin America E-reader Revenue (Million US$) and Growth Rate Forecast (2021-2026) Figure 108. Middle East and Africa E-reader Sales (K Units) and Growth Rate Forecast (2021-2026) Figure 109. Middle East and Africa E-reader Revenue (Million US$) and Growth Rate Forecast (2021-2026) Figure 110. Asia Pacific E-reader Sales (K Units) and Growth Rate Forecast (2021-2026) Figure 111. Asia Pacific E-reader Revenue (Million US$) and Growth Rate Forecast (2021-2026) Figure 112. Bottom-up and Top-down Approaches for This Report Figure 113. Data Triangulation Figure 114. Key Executives Interviewed

Amazon Kobo Sony Hanvon Pocketbook Ematic Alurateck