Table of Content 1 Introduction 1.1 Objective of the Study 1.2 Definition of the Market 1.3 Market Scope 1.3.1 Market Segment by Type, Application and Marketing Channel 1.3.2 Major Regions Covered (North America, Europe, Asia Pacific, Mid East & Africa) 1.4 Years Considered for the Study (2014-2026) 1.5 Currency Considered (U.S. Dollar) 1.6 Stakeholders 2 Key Findings of the Study 3 Market Dynamics 3.1 Driving Factors for this Market 3.2 Factors Challenging the Market 3.3 Opportunities of the Global Direct Marketing Market (Regions, Growing/Emerging Downstream Market Analysis) 3.4 Technological and Market Developments in the Direct Marketing Market 3.5 Industry News by Region 3.6 Regulatory Scenario by Region/Country 3.7 Market Investment Scenario Strategic Recommendations Analysis 4 Value Chain of the Direct Marketing Market 4.1 Value Chain Status 4.2 Upstream Raw Material Analysis 4.3 Midstream Major Company Analysis (by Manufacturing Base, by Product Type) 4.4 Distributors/Traders 4.5 Downstream Major Customer Analysis (by Region) 5 Global Direct Marketing Market-Segmentation by Type 5.1 Direct Mail 5.2 Telemarketing 5.3 Email Marketing 5.4 Text (SMS) Marketing 5.5 Other 6 Global Direct Marketing Market-Segmentation by Application 6.1 Business to Business 6.2 Business to Government 6.3 Business to Consumers 6.4 Others 7 Global Direct Marketing Market-Segmentation by Marketing Channel 7.1 Traditional Marketing Channel (Offline) 7.2 Online Channel 8 Competitive Intelligence – Company Profiles 8.1 Aimia 8.1.1 Aimia Profile 8.1.2 Aimia Sales, Growth Rate and Global Market Share from 2014-2019E 8.1.3 Aimia Product/Solution Launches and Enhancements Analysis 8.1.4 Aimia Business Overview/Recent Development/Acquisitions 8.2 SurceLink 8.2.1 SurceLink Profile 8.2.2 SurceLink Sales, Growth Rate and Global Market Share from 2014-2019E 8.2.3 SurceLink Product/Solution Launches and Enhancements Analysis 8.2.4 SurceLink Business Overview/Recent Development/Acquisitions 8.3 FCB 8.3.1 FCB Profile 8.3.2 FCB Sales, Growth Rate and Global Market Share from 2014-2019E 8.3.3 FCB Product/Solution Launches and Enhancements Analysis 8.3.4 FCB Business Overview/Recent Development/Acquisitions 8.4 Acxim 8.4.1 Acxim Profile 8.4.2 Acxim Sales, Growth Rate and Global Market Share from 2014-2019E 8.4.3 Acxim Product/Solution Launches and Enhancements Analysis 8.4.4 Acxim Business Overview/Recent Development/Acquisitions 8.5 Wunderman 8.5.1 Wunderman Profile 8.5.2 Wunderman Sales, Growth Rate and Global Market Share from 2014-2019E 8.5.3 Wunderman Product/Solution Launches and Enhancements Analysis 8.5.4 Wunderman Business Overview/Recent Development/Acquisitions 8.6 DigitasLBi 8.6.1 DigitasLBi Profile 8.6.2 DigitasLBi Sales, Growth Rate and Global Market Share from 2014-2019E 8.6.3 DigitasLBi Product/Solution Launches and Enhancements Analysis 8.6.4 DigitasLBi Business Overview/Recent Development/Acquisitions 8.7 MRM//McCann 8.7.1 MRM//McCann Profile 8.7.2 MRM//McCann Sales, Growth Rate and Global Market Share from 2014-2019E 8.7.3 MRM//McCann Product/Solution Launches and Enhancements Analysis 8.7.4 MRM//McCann Business Overview/Recent Development/Acquisitions 8.8 Harland Clarke Crp 8.8.1 Harland Clarke Crp Profile 8.8.2 Harland Clarke Crp Sales, Growth Rate and Global Market Share from 2014-2019E 8.8.3 Harland Clarke Crp Product/Solution Launches and Enhancements Analysis 8.8.4 Harland Clarke Crp Business Overview/Recent Development/Acquisitions 8.9 Merkle 8.9.1 Merkle Profile 8.9.2 Merkle Sales, Growth Rate and Global Market Share from 2014-2019E 8.9.3 Merkle Product/Solution Launches and Enhancements Analysis 8.9.4 Merkle Business Overview/Recent Development/Acquisitions 8.10 Le Burnett 8.10.1 Le Burnett Profile 8.10.2 Le Burnett Sales, Growth Rate and Global Market Share from 2014-2019E 8.10.3 Le Burnett Product/Solution Launches and Enhancements Analysis 8.10.4 Le Burnett Business Overview/Recent Development/Acquisitions 8.11 Rapp 8.11.1 Rapp Profile 8.11.2 Rapp Sales, Growth Rate and Global Market Share from 2014-2019E 8.11.3 Rapp Product/Solution Launches and Enhancements Analysis 8.11.4 Rapp Business Overview/Recent Development/Acquisitions 8.12 Epsiln 8.12.1 Epsiln Profile 8.12.2 Epsiln Sales, Growth Rate and Global Market Share from 2014-2019E 8.12.3 Epsiln Product/Solution Launches and Enhancements Analysis 8.12.4 Epsiln Business Overview/Recent Development/Acquisitions 8.13 SapientNitr 8.13.1 SapientNitr Profile 8.13.2 SapientNitr Sales, Growth Rate and Global Market Share from 2014-2019E 8.13.3 SapientNitr Product/Solution Launches and Enhancements Analysis 8.13.4 SapientNitr Business Overview/Recent Development/Acquisitions 8.14 gilvyne 8.14.1 gilvyne Profile 8.14.2 gilvyne Sales, Growth Rate and Global Market Share from 2014-2019E 8.14.3 gilvyne Product/Solution Launches and Enhancements Analysis 8.14.4 gilvyne Business Overview/Recent Development/Acquisitions 8.15 BBD 8.15.1 BBD Profile 8.15.2 BBD Sales, Growth Rate and Global Market Share from 2014-2019E 8.15.3 BBD Product/Solution Launches and Enhancements Analysis 8.15.4 BBD Business Overview/Recent Development/Acquisitions 8.16 Harte-Hanks Direct 8.16.1 Harte-Hanks Direct Profile 8.16.2 Harte-Hanks Direct Sales, Growth Rate and Global Market Share from 2014-2019E 8.16.3 Harte-Hanks Direct Product/Solution Launches and Enhancements Analysis 8.16.4 Harte-Hanks Direct Business Overview/Recent Development/Acquisitions 9 Global Direct Marketing Market-Segmentation by Geography 10 North America 10.1 North America Direct Marketing Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 10.2 North America Direct Marketing Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 10.3 North America Direct Marketing Production Analysis from 2014-2019E 10.4 North America Direct Marketing Consumption Analysis from 2014-2019E 10.5 North America Direct Marketing Import and Export from 2014-2019E 10.6 North America Direct Marketing Value, Production and Market Share by Type (2014-2019E) 10.7 North America Direct Marketing Consumption, Value and Market Share by Application (2014-2019E) 10.8 North America Direct Marketing by Country (United States, Canada) 10.8.1 North America Direct Marketing Sales by Country (2014-2019E) 10.8.2 North America Direct Marketing Consumption Value by Country (2014-2019E) 10.9 North America Direct Marketing Market PEST Analysis 11 Europe 11.1 Europe Direct Marketing Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 11.2 Europe Direct Marketing Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 11.3 Europe Direct Marketing Production Analysis from 2014-2019E 11.4 Europe Direct Marketing Consumption Analysis from 2014-2019E 11.5 Europe Direct Marketing Import and Export from 2014-2019E 11.6 Europe Direct Marketing Value, Production and Market Share by Type (2014-2019E) 11.7 Europe Direct Marketing Consumption, Value and Market Share by Application (2014-2019E) 11.8 Europe Direct Marketing by Country (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden, Poland, Belgium) 11.8.1 Europe Direct Marketing Sales by Country (2014-2019E) 11.8.2 Europe Direct Marketing Consumption Value by Country (2014-2019E) 11.9 Europe Direct Marketing Market PEST Analysis 12 Asia-Pacific 12.1 Asia-Pacific Direct Marketing Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 12.2 Asia-Pacific Direct Marketing Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 12.3 Asia-Pacific Direct Marketing Production Analysis from 2014-2019E 12.4 Asia-Pacific Direct Marketing Consumption Analysis from 2014-2019E 12.5 Asia-Pacific Direct Marketing Import and Export from 2014-2019E 12.6 Asia-Pacific Direct Marketing Value, Production and Market Share by Type (2014-2019E) 12.7 Asia-Pacific Direct Marketing Consumption, Value and Market Share by Application (2014-2019E) 12.8 Asia-Pacific Direct Marketing by Country (China, Japan, South Korea, Australia, India, Taiwan, Indonesia, Thailand, Philippines, Malaysia) 12.8.1 Asia-Pacific Direct Marketing Sales by Country (2014-2019E) 12.8.2 Asia-Pacific Direct Marketing Consumption Value by Country (2014-2019E) 12.9 Asia-Pacific Direct Marketing Market PEST Analysis 13 Latin America 13.1 Latin America Direct Marketing Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 13.2 Latin America Direct Marketing Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 13.3 Latin America Direct Marketing Production Analysis from 2014-2019E 13.4 Latin America Direct Marketing Consumption Analysis from 2014-2019E 13.5 Latin America Direct Marketing Import and Export from 2014-2019E 13.6 Latin America Direct Marketing Value, Production and Market Share by Type (2014-2019E) 13.7 Latin America Direct Marketing Consumption, Value and Market Share by Application (2014-2019E) 13.8 Latin America Direct Marketing by Country (Brazil, Mexico, Argentina, Columbia, Chile) 13.8.1 Latin America Direct Marketing Sales by Country (2014-2019E) 13.8.2 Latin America Direct Marketing Consumption Value by Country (2014-2019E) 13.9 Latin America Direct Marketing Market PEST Analysis 14 Middle East & Africa 14.1 Middle East & Africa Direct Marketing Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 14.2 Middle East & Africa Direct Marketing Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 14.3 Middle East & Africa Direct Marketing Production Analysis from 2014-2019E 14.4 Middle East & Africa Direct Marketing Consumption Analysis from 2014-2019E 14.5 Middle East & Africa Direct Marketing Import and Export from 2014-2019E 14.6 Middle East & Africa Direct Marketing Value, Production and Market Share by Type (2014-2019E) 14.7 Middle East & Africa Direct Marketing Consumption, Value and Market Share by Application (2014-2019E) 14.8 Middle East & Africa Direct Marketing by Country (Saudi Arabia, UAE, Egypt, Nigeria, South Africa) 14.8.1 Middle East & Africa Direct Marketing Sales by Country (2014-2019E) 14.8.2 Middle East & Africa Direct Marketing Consumption Value by Country (2014-2019E) 14.9 Middle East & Africa Direct Marketing Market PEST Analysis 15 Future Forecast of the Global Direct Marketing Market from 2018-2026 15.1 Future Forecast of the Global Direct Marketing Market from 2019-2026 Segment by Region 15.2 Global Direct Marketing Production and Growth Rate Forecast by Type (2019-2026) 15.3 Global Direct Marketing Consumption and Growth Rate Forecast by Application (2019-2026) 16 Appendix 16.1 Methodology 16.2 Research Data Source

List of Tables and Figures Global Direct Marketing Market Value ($) and Growth Rate of Direct Marketing from 2014-2026 Global Direct Marketing Production and Growth Rate Segment by Product Type from 2014-2026F Global Direct Marketing Consumption and Growth Rate Segment by Application from 2014-2019E Figure Direct Marketing Picture Table Product Specifications of Direct Marketing Table Driving Factors for this Market Table Industry News of Direct Marketing Market Figure Value Chain Status of Direct Marketing Table Midstream Major Company Analysis (by Manufacturing Base, by Product Type) Table Distributors/Traders Table Downstream Major Customer Analysis (by Region, by Preference) Table Global Direct Marketing Production and Growth Rate Segment by Product Type from 2014-2019E Table Global Direct Marketing Value ($) and Growth Rate Segment by Product Type from 2014-2019E Figure Direct Mail of Direct Marketing Figure Telemarketing of Direct Marketing Figure Email Marketing of Direct Marketing Figure Text (SMS) Marketing of Direct Marketing Figure Other of Direct Marketing Table Global Direct Marketing Consumption and Growth Rate Segment by Application from 2014-2019E Table Global Direct Marketing Value ($) and Growth Rate Segment by Application from 2014-2019E Figure Business to Business of Direct Marketing Figure Business to Government of Direct Marketing Figure Business to Consumers of Direct Marketing Figure Others of Direct Marketing Table Global Direct Marketing Consumption and Growth Rate Segment by Marketing Channel from 2014-2019E Table Global Direct Marketing Value ($) and Growth Rate Segment by Marketing Channel from 2014-2019E Figure Traditional Marketing Channel (Offline) of Direct Marketing Figure Online Channel of Direct Marketing Table Aimia Profile (Company Name, Plants Distribution, Sales Region) Figure Aimia Sales and Growth Rate from 2014-2019E Figure Aimia Revenue ($) and Global Market Share from 2014-2019E Table Aimia Direct Marketing Sales, Price, Revenue, Gross Margin (2014-2019E) Table SurceLink Profile (Company Name, Plants Distribution, Sales Region) Figure SurceLink Sales and Growth Rate from 2014-2019E Figure SurceLink Revenue ($) and Global Market Share from 2014-2019E Table SurceLink Direct Marketing Sales, Price, Revenue, Gross Margin (2014-2019E) Table FCB Profile (Company Name, Plants Distribution, Sales Region) Figure FCB Sales and Growth Rate from 2014-2019E Figure FCB Revenue ($) and Global Market Share from 2014-2019E Table FCB Direct Marketing Sales, Price, Revenue, Gross Margin (2014-2019E) Table Acxim Profile (Company Name, Plants Distribution, Sales Region) Figure Acxim Sales and Growth Rate from 2014-2019E Figure Acxim Revenue ($) and Global Market Share from 2014-2019E Table Acxim Direct Marketing Sales, Price, Revenue, Gross Margin (2014-2019E) Table Wunderman Profile (Company Name, Plants Distribution, Sales Region) Figure Wunderman Sales and Growth Rate from 2014-2019E Figure Wunderman Revenue ($) and Global Market Share from 2014-2019E Table Wunderman Direct Marketing Sales, Price, Revenue, Gross Margin (2014-2019E) Table DigitasLBi Profile (Company Name, Plants Distribution, Sales Region) Figure DigitasLBi Sales and Growth Rate from 2014-2019E Figure DigitasLBi Revenue ($) and Global Market Share from 2014-2019E Table DigitasLBi Direct Marketing Sales, Price, Revenue, Gross Margin (2014-2019E) Table MRM//McCann Profile (Company Name, Plants Distribution, Sales Region) Figure MRM//McCann Sales and Growth Rate from 2014-2019E Figure MRM//McCann Revenue ($) and Global Market Share from 2014-2019E Table MRM//McCann Direct Marketing Sales, Price, Revenue, Gross Margin (2014-2019E) Table Harland Clarke Crp Profile (Company Name, Plants Distribution, Sales Region) Figure Harland Clarke Crp Sales and Growth Rate from 2014-2019E Figure Harland Clarke Crp Revenue ($) and Global Market Share from 2014-2019E Table Harland Clarke Crp Direct Marketing Sales, Price, Revenue, Gross Margin (2014-2019E) Table Merkle Profile (Company Name, Plants Distribution, Sales Region) Figure Merkle Sales and Growth Rate from 2014-2019E Figure Merkle Revenue ($) and Global Market Share from 2014-2019E Table Merkle Direct Marketing Sales, Price, Revenue, Gross Margin (2014-2019E) Table Le Burnett Profile (Company Name, Plants Distribution, Sales Region) Figure Le Burnett Sales and Growth Rate from 2014-2019E Figure Le Burnett Revenue ($) and Global Market Share from 2014-2019E Table Le Burnett Direct Marketing Sales, Price, Revenue, Gross Margin (2014-2019E) Table Rapp Profile (Company Name, Plants Distribution, Sales Region) Figure Rapp Sales and Growth Rate from 2014-2019E Figure Rapp Revenue ($) and Global Market Share from 2014-2019E Table Rapp Direct Marketing Sales, Price, Revenue, Gross Margin (2014-2019E) Table Epsiln Profile (Company Name, Plants Distribution, Sales Region) Figure Epsiln Sales and Growth Rate from 2014-2019E Figure Epsiln Revenue ($) and Global Market Share from 2014-2019E Table Epsiln Direct Marketing Sales, Price, Revenue, Gross Margin (2014-2019E) Table SapientNitr Profile (Company Name, Plants Distribution, Sales Region) Figure SapientNitr Sales and Growth Rate from 2014-2019E Figure SapientNitr Revenue ($) and Global Market Share from 2014-2019E Table SapientNitr Direct Marketing Sales, Price, Revenue, Gross Margin (2014-2019E) Table gilvyne Profile (Company Name, Plants Distribution, Sales Region) Figure gilvyne Sales and Growth Rate from 2014-2019E Figure gilvyne Revenue ($) and Global Market Share from 2014-2019E Table gilvyne Direct Marketing Sales, Price, Revenue, Gross Margin (2014-2019E) Table BBD Profile (Company Name, Plants Distribution, Sales Region) Figure BBD Sales and Growth Rate from 2014-2019E Figure BBD Revenue ($) and Global Market Share from 2014-2019E Table BBD Direct Marketing Sales, Price, Revenue, Gross Margin (2014-2019E) Table Harte-Hanks Direct Profile (Company Name, Plants Distribution, Sales Region) Figure Harte-Hanks Direct Sales and Growth Rate from 2014-2019E Figure Harte-Hanks Direct Revenue ($) and Global Market Share from 2014-2019E Table Harte-Hanks Direct Direct Marketing Sales, Price, Revenue, Gross Margin (2014-2019E) Table Global Direct Marketing Production Value ($) by Region from 2014-2019E Table Global Direct Marketing Production Value Share by Region from 2014-2019E Table Global Direct Marketing Production by Region from 2014-2019E Table Global Direct Marketing Consumption Value ($) by Region from 2014-2019E Table Global Direct Marketing Consumption by Region from 2014-2019E Table North America Direct Marketing Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table North America Direct Marketing Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table North America Direct Marketing Import and Export from 2014-2019E Table North America Direct Marketing Value ($) by Type (2014-2019E) Table North America Direct Marketing Production by Type (2014-2019E) Table North America Direct Marketing Consumption by Application (2014-2019E) Table North America Direct Marketing Consumption by Country (2014-2019E) Table North America Direct Marketing Consumption Value ($) by Country (2014-2019E) Figure North America Direct Marketing Market PEST Analysis Table Europe Direct Marketing Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Europe Direct Marketing Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Europe Direct Marketing Import and Export from 2014-2019E Table Europe Direct Marketing Value ($) by Type (2014-2019E) Table Europe Direct Marketing Production by Type (2014-2019E) Table Europe Direct Marketing Consumption by Application (2014-2019E) Table Europe Direct Marketing Consumption by Country (2014-2019E) Table Europe Direct Marketing Consumption Value ($) by Country (2014-2019E) Figure Europe Direct Marketing Market PEST Analysis Table Asia-Pacific Direct Marketing Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Asia-Pacific Direct Marketing Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Asia-Pacific Direct Marketing Import and Export from 2014-2019E Table Asia-Pacific Direct Marketing Value ($) by Type (2014-2019E) Table Asia-Pacific Direct Marketing Production by Type (2014-2019E) Table Asia-Pacific Direct Marketing Consumption by Application (2014-2019E) Table Asia-Pacific Direct Marketing Consumption by Country (2014-2019E) Table Asia-Pacific Direct Marketing Consumption Value ($) by Country (2014-2019E) Figure Asia-Pacific Direct Marketing Market PEST Analysis Table Latin America Direct Marketing Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Latin America Direct Marketing Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Latin America Direct Marketing Import and Export from 2014-2019E Table Latin America Direct Marketing Value ($) by Type (2014-2019E) Table Latin America Direct Marketing Production by Type (2014-2019E) Table Latin America Direct Marketing Consumption by Application (2014-2019E) Table Latin America Direct Marketing Consumption by Country (2014-2019E) Table Latin America Direct Marketing Consumption Value ($) by Country (2014-2019E) Figure Latin America Direct Marketing Market PEST Analysis Table Middle East & Africa Direct Marketing Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Middle East & Africa Direct Marketing Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Middle East & Africa Direct Marketing Import and Export from 2014-2019E Table Middle East & Africa Direct Marketing Value ($) by Type (2014-2019E) Table Middle East & Africa Direct Marketing Production by Type (2014-2019E) Table Middle East & Africa Direct Marketing Consumption by Application (2014-2019E) Table Middle East & Africa Direct Marketing Consumption by Country (2014-2019E) Table Middle East & Africa Direct Marketing Consumption Value ($) by Country (2014-2019E) Figure Middle East & Africa Direct Marketing Market PEST Analysis Table Global Direct Marketing Value ($) and Growth Rate Forecast by Region (2018-2026) Table Global Direct Marketing Production and Growth Rate Forecast by Region (2019-2026) Table Global Direct Marketing Consumption and Growth Rate Forecast by Region (2019-2026) Table Global Direct Marketing Production and Growth Rate Forecast by Type (2019-2026) Table Global Direct Marketing Consumption and Growth Rate Forecast by Application (2019-2026)