Table of Content 1 Introduction 1.1 Objective of the Study 1.2 Definition of the Market 1.3 Market Scope 1.3.1 Market Segment by Type, Application and Marketing Channel 1.3.2 Major Regions Covered (North America, Europe, Asia Pacific, Mid East & Africa) 1.4 Years Considered for the Study (2014-2026) 1.5 Currency Considered (U.S. Dollar) 1.6 Stakeholders 2 Key Findings of the Study 3 Market Dynamics 3.1 Driving Factors for this Market 3.2 Factors Challenging the Market 3.3 Opportunities of the Global Electronic Toys Market (Regions, Growing/Emerging Downstream Market Analysis) 3.4 Technological and Market Developments in the Electronic Toys Market 3.5 Industry News by Region 3.6 Regulatory Scenario by Region/Country 3.7 Market Investment Scenario Strategic Recommendations Analysis 4 Value Chain of the Electronic Toys Market 4.1 Value Chain Status 4.2 Upstream Raw Material Analysis 4.3 Midstream Major Company Analysis (by Manufacturing Base, by Product Type) 4.4 Distributors/Traders 4.5 Downstream Major Customer Analysis (by Region) 5 Global Electronic Toys Market-Segmentation by Type 5.1 Baby 5.2 Kids 5.3 Adults 6 Global Electronic Toys Market-Segmentation by Application 6.1 Entertainment 6.2 Education 7 Global Electronic Toys Market-Segmentation by Marketing Channel 7.1 Traditional Marketing Channel (Offline) 7.2 Online Channel 8 Competitive Intelligence – Company Profiles 8.1 HASBRO 8.1.1 HASBRO Profile 8.1.2 HASBRO Sales, Growth Rate and Global Market Share from 2014-2019E 8.1.3 HASBRO Product/Solution Launches and Enhancements Analysis 8.1.4 HASBRO Business Overview/Recent Development/Acquisitions 8.2 MATTEL 8.2.1 MATTEL Profile 8.2.2 MATTEL Sales, Growth Rate and Global Market Share from 2014-2019E 8.2.3 MATTEL Product/Solution Launches and Enhancements Analysis 8.2.4 MATTEL Business Overview/Recent Development/Acquisitions 8.3 Playwell 8.3.1 Playwell Profile 8.3.2 Playwell Sales, Growth Rate and Global Market Share from 2014-2019E 8.3.3 Playwell Product/Solution Launches and Enhancements Analysis 8.3.4 Playwell Business Overview/Recent Development/Acquisitions 8.4 Auldey Toys 8.4.1 Auldey Toys Profile 8.4.2 Auldey Toys Sales, Growth Rate and Global Market Share from 2014-2019E 8.4.3 Auldey Toys Product/Solution Launches and Enhancements Analysis 8.4.4 Auldey Toys Business Overview/Recent Development/Acquisitions 8.5 Chicco 8.5.1 Chicco Profile 8.5.2 Chicco Sales, Growth Rate and Global Market Share from 2014-2019E 8.5.3 Chicco Product/Solution Launches and Enhancements Analysis 8.5.4 Chicco Business Overview/Recent Development/Acquisitions 8.6 HW Toys 8.6.1 HW Toys Profile 8.6.2 HW Toys Sales, Growth Rate and Global Market Share from 2014-2019E 8.6.3 HW Toys Product/Solution Launches and Enhancements Analysis 8.6.4 HW Toys Business Overview/Recent Development/Acquisitions 8.7 Bandai 8.7.1 Bandai Profile 8.7.2 Bandai Sales, Growth Rate and Global Market Share from 2014-2019E 8.7.3 Bandai Product/Solution Launches and Enhancements Analysis 8.7.4 Bandai Business Overview/Recent Development/Acquisitions 8.8 Lego 8.8.1 Lego Profile 8.8.2 Lego Sales, Growth Rate and Global Market Share from 2014-2019E 8.8.3 Lego Product/Solution Launches and Enhancements Analysis 8.8.4 Lego Business Overview/Recent Development/Acquisitions 8.9 Silverlit 8.9.1 Silverlit Profile 8.9.2 Silverlit Sales, Growth Rate and Global Market Share from 2014-2019E 8.9.3 Silverlit Product/Solution Launches and Enhancements Analysis 8.9.4 Silverlit Business Overview/Recent Development/Acquisitions 8.10 Smoby 8.10.1 Smoby Profile 8.10.2 Smoby Sales, Growth Rate and Global Market Share from 2014-2019E 8.10.3 Smoby Product/Solution Launches and Enhancements Analysis 8.10.4 Smoby Business Overview/Recent Development/Acquisitions 9 Global Electronic Toys Market-Segmentation by Geography 10 North America 10.1 North America Electronic Toys Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 10.2 North America Electronic Toys Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 10.3 North America Electronic Toys Production Analysis from 2014-2019E 10.4 North America Electronic Toys Consumption Analysis from 2014-2019E 10.5 North America Electronic Toys Import and Export from 2014-2019E 10.6 North America Electronic Toys Value, Production and Market Share by Type (2014-2019E) 10.7 North America Electronic Toys Consumption, Value and Market Share by Application (2014-2019E) 10.8 North America Electronic Toys by Country (United States, Canada) 10.8.1 North America Electronic Toys Sales by Country (2014-2019E) 10.8.2 North America Electronic Toys Consumption Value by Country (2014-2019E) 10.9 North America Electronic Toys Market PEST Analysis 11 Europe 11.1 Europe Electronic Toys Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 11.2 Europe Electronic Toys Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 11.3 Europe Electronic Toys Production Analysis from 2014-2019E 11.4 Europe Electronic Toys Consumption Analysis from 2014-2019E 11.5 Europe Electronic Toys Import and Export from 2014-2019E 11.6 Europe Electronic Toys Value, Production and Market Share by Type (2014-2019E) 11.7 Europe Electronic Toys Consumption, Value and Market Share by Application (2014-2019E) 11.8 Europe Electronic Toys by Country (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden, Poland, Belgium) 11.8.1 Europe Electronic Toys Sales by Country (2014-2019E) 11.8.2 Europe Electronic Toys Consumption Value by Country (2014-2019E) 11.9 Europe Electronic Toys Market PEST Analysis 12 Asia-Pacific 12.1 Asia-Pacific Electronic Toys Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 12.2 Asia-Pacific Electronic Toys Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 12.3 Asia-Pacific Electronic Toys Production Analysis from 2014-2019E 12.4 Asia-Pacific Electronic Toys Consumption Analysis from 2014-2019E 12.5 Asia-Pacific Electronic Toys Import and Export from 2014-2019E 12.6 Asia-Pacific Electronic Toys Value, Production and Market Share by Type (2014-2019E) 12.7 Asia-Pacific Electronic Toys Consumption, Value and Market Share by Application (2014-2019E) 12.8 Asia-Pacific Electronic Toys by Country (China, Japan, South Korea, Australia, India, Taiwan, Indonesia, Thailand, Philippines, Malaysia) 12.8.1 Asia-Pacific Electronic Toys Sales by Country (2014-2019E) 12.8.2 Asia-Pacific Electronic Toys Consumption Value by Country (2014-2019E) 12.9 Asia-Pacific Electronic Toys Market PEST Analysis 13 Latin America 13.1 Latin America Electronic Toys Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 13.2 Latin America Electronic Toys Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 13.3 Latin America Electronic Toys Production Analysis from 2014-2019E 13.4 Latin America Electronic Toys Consumption Analysis from 2014-2019E 13.5 Latin America Electronic Toys Import and Export from 2014-2019E 13.6 Latin America Electronic Toys Value, Production and Market Share by Type (2014-2019E) 13.7 Latin America Electronic Toys Consumption, Value and Market Share by Application (2014-2019E) 13.8 Latin America Electronic Toys by Country (Brazil, Mexico, Argentina, Columbia, Chile) 13.8.1 Latin America Electronic Toys Sales by Country (2014-2019E) 13.8.2 Latin America Electronic Toys Consumption Value by Country (2014-2019E) 13.9 Latin America Electronic Toys Market PEST Analysis 14 Middle East & Africa 14.1 Middle East & Africa Electronic Toys Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 14.2 Middle East & Africa Electronic Toys Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 14.3 Middle East & Africa Electronic Toys Production Analysis from 2014-2019E 14.4 Middle East & Africa Electronic Toys Consumption Analysis from 2014-2019E 14.5 Middle East & Africa Electronic Toys Import and Export from 2014-2019E 14.6 Middle East & Africa Electronic Toys Value, Production and Market Share by Type (2014-2019E) 14.7 Middle East & Africa Electronic Toys Consumption, Value and Market Share by Application (2014-2019E) 14.8 Middle East & Africa Electronic Toys by Country (Saudi Arabia, UAE, Egypt, Nigeria, South Africa) 14.8.1 Middle East & Africa Electronic Toys Sales by Country (2014-2019E) 14.8.2 Middle East & Africa Electronic Toys Consumption Value by Country (2014-2019E) 14.9 Middle East & Africa Electronic Toys Market PEST Analysis 15 Future Forecast of the Global Electronic Toys Market from 2018-2026 15.1 Future Forecast of the Global Electronic Toys Market from 2019-2026 Segment by Region 15.2 Global Electronic Toys Production and Growth Rate Forecast by Type (2019-2026) 15.3 Global Electronic Toys Consumption and Growth Rate Forecast by Application (2019-2026) 16 Appendix 16.1 Methodology 16.2 Research Data Source

List of Tables and Figures Global Electronic Toys Market Value ($) and Growth Rate of Electronic Toys from 2014-2026 Global Electronic Toys Production and Growth Rate Segment by Product Type from 2014-2026F Global Electronic Toys Consumption and Growth Rate Segment by Application from 2014-2019E Figure Electronic Toys Picture Table Product Specifications of Electronic Toys Table Driving Factors for this Market Table Industry News of Electronic Toys Market Figure Value Chain Status of Electronic Toys Table Midstream Major Company Analysis (by Manufacturing Base, by Product Type) Table Distributors/Traders Table Downstream Major Customer Analysis (by Region, by Preference) Table Global Electronic Toys Production and Growth Rate Segment by Product Type from 2014-2019E Table Global Electronic Toys Value ($) and Growth Rate Segment by Product Type from 2014-2019E Figure Baby of Electronic Toys Figure Kids of Electronic Toys Figure Adults of Electronic Toys Table Global Electronic Toys Consumption and Growth Rate Segment by Application from 2014-2019E Table Global Electronic Toys Value ($) and Growth Rate Segment by Application from 2014-2019E Figure Entertainment of Electronic Toys Figure Education of Electronic Toys Table Global Electronic Toys Consumption and Growth Rate Segment by Marketing Channel from 2014-2019E Table Global Electronic Toys Value ($) and Growth Rate Segment by Marketing Channel from 2014-2019E Figure Traditional Marketing Channel (Offline) of Electronic Toys Figure Online Channel of Electronic Toys Table HASBRO Profile (Company Name, Plants Distribution, Sales Region) Figure HASBRO Sales and Growth Rate from 2014-2019E Figure HASBRO Revenue ($) and Global Market Share from 2014-2019E Table HASBRO Electronic Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table MATTEL Profile (Company Name, Plants Distribution, Sales Region) Figure MATTEL Sales and Growth Rate from 2014-2019E Figure MATTEL Revenue ($) and Global Market Share from 2014-2019E Table MATTEL Electronic Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table Playwell Profile (Company Name, Plants Distribution, Sales Region) Figure Playwell Sales and Growth Rate from 2014-2019E Figure Playwell Revenue ($) and Global Market Share from 2014-2019E Table Playwell Electronic Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table Auldey Toys Profile (Company Name, Plants Distribution, Sales Region) Figure Auldey Toys Sales and Growth Rate from 2014-2019E Figure Auldey Toys Revenue ($) and Global Market Share from 2014-2019E Table Auldey Toys Electronic Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table Chicco Profile (Company Name, Plants Distribution, Sales Region) Figure Chicco Sales and Growth Rate from 2014-2019E Figure Chicco Revenue ($) and Global Market Share from 2014-2019E Table Chicco Electronic Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table HW Toys Profile (Company Name, Plants Distribution, Sales Region) Figure HW Toys Sales and Growth Rate from 2014-2019E Figure HW Toys Revenue ($) and Global Market Share from 2014-2019E Table HW Toys Electronic Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table Bandai Profile (Company Name, Plants Distribution, Sales Region) Figure Bandai Sales and Growth Rate from 2014-2019E Figure Bandai Revenue ($) and Global Market Share from 2014-2019E Table Bandai Electronic Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table Lego Profile (Company Name, Plants Distribution, Sales Region) Figure Lego Sales and Growth Rate from 2014-2019E Figure Lego Revenue ($) and Global Market Share from 2014-2019E Table Lego Electronic Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table Silverlit Profile (Company Name, Plants Distribution, Sales Region) Figure Silverlit Sales and Growth Rate from 2014-2019E Figure Silverlit Revenue ($) and Global Market Share from 2014-2019E Table Silverlit Electronic Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table Smoby Profile (Company Name, Plants Distribution, Sales Region) Figure Smoby Sales and Growth Rate from 2014-2019E Figure Smoby Revenue ($) and Global Market Share from 2014-2019E Table Smoby Electronic Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table Global Electronic Toys Production Value ($) by Region from 2014-2019E Table Global Electronic Toys Production Value Share by Region from 2014-2019E Table Global Electronic Toys Production by Region from 2014-2019E Table Global Electronic Toys Consumption Value ($) by Region from 2014-2019E Table Global Electronic Toys Consumption by Region from 2014-2019E Table North America Electronic Toys Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table North America Electronic Toys Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table North America Electronic Toys Import and Export from 2014-2019E Table North America Electronic Toys Value ($) by Type (2014-2019E) Table North America Electronic Toys Production by Type (2014-2019E) Table North America Electronic Toys Consumption by Application (2014-2019E) Table North America Electronic Toys Consumption by Country (2014-2019E) Table North America Electronic Toys Consumption Value ($) by Country (2014-2019E) Figure North America Electronic Toys Market PEST Analysis Table Europe Electronic Toys Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Europe Electronic Toys Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Europe Electronic Toys Import and Export from 2014-2019E Table Europe Electronic Toys Value ($) by Type (2014-2019E) Table Europe Electronic Toys Production by Type (2014-2019E) Table Europe Electronic Toys Consumption by Application (2014-2019E) Table Europe Electronic Toys Consumption by Country (2014-2019E) Table Europe Electronic Toys Consumption Value ($) by Country (2014-2019E) Figure Europe Electronic Toys Market PEST Analysis Table Asia-Pacific Electronic Toys Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Asia-Pacific Electronic Toys Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Asia-Pacific Electronic Toys Import and Export from 2014-2019E Table Asia-Pacific Electronic Toys Value ($) by Type (2014-2019E) Table Asia-Pacific Electronic Toys Production by Type (2014-2019E) Table Asia-Pacific Electronic Toys Consumption by Application (2014-2019E) Table Asia-Pacific Electronic Toys Consumption by Country (2014-2019E) Table Asia-Pacific Electronic Toys Consumption Value ($) by Country (2014-2019E) Figure Asia-Pacific Electronic Toys Market PEST Analysis Table Latin America Electronic Toys Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Latin America Electronic Toys Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Latin America Electronic Toys Import and Export from 2014-2019E Table Latin America Electronic Toys Value ($) by Type (2014-2019E) Table Latin America Electronic Toys Production by Type (2014-2019E) Table Latin America Electronic Toys Consumption by Application (2014-2019E) Table Latin America Electronic Toys Consumption by Country (2014-2019E) Table Latin America Electronic Toys Consumption Value ($) by Country (2014-2019E) Figure Latin America Electronic Toys Market PEST Analysis Table Middle East & Africa Electronic Toys Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Middle East & Africa Electronic Toys Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Middle East & Africa Electronic Toys Import and Export from 2014-2019E Table Middle East & Africa Electronic Toys Value ($) by Type (2014-2019E) Table Middle East & Africa Electronic Toys Production by Type (2014-2019E) Table Middle East & Africa Electronic Toys Consumption by Application (2014-2019E) Table Middle East & Africa Electronic Toys Consumption by Country (2014-2019E) Table Middle East & Africa Electronic Toys Consumption Value ($) by Country (2014-2019E) Figure Middle East & Africa Electronic Toys Market PEST Analysis Table Global Electronic Toys Value ($) and Growth Rate Forecast by Region (2018-2026) Table Global Electronic Toys Production and Growth Rate Forecast by Region (2019-2026) Table Global Electronic Toys Consumption and Growth Rate Forecast by Region (2019-2026) Table Global Electronic Toys Production and Growth Rate Forecast by Type (2019-2026) Table Global Electronic Toys Consumption and Growth Rate Forecast by Application (2019-2026)