Table of Content 1 Introduction 1.1 Objective of the Study 1.2 Definition of the Market 1.3 Market Scope 1.3.1 Market Segment by Type, Application and Marketing Channel 1.3.2 Major Regions Covered (North America, Europe, Asia Pacific, Mid East & Africa) 1.4 Years Considered for the Study (2014-2026) 1.5 Currency Considered (U.S. Dollar) 1.6 Stakeholders 2 Key Findings of the Study 3 Market Dynamics 3.1 Driving Factors for this Market 3.2 Factors Challenging the Market 3.3 Opportunities of the Global Toys Market (Regions, Growing/Emerging Downstream Market Analysis) 3.4 Technological and Market Developments in the Toys Market 3.5 Industry News by Region 3.6 Regulatory Scenario by Region/Country 3.7 Market Investment Scenario Strategic Recommendations Analysis 4 Value Chain of the Toys Market 4.1 Value Chain Status 4.2 Upstream Raw Material Analysis 4.3 Midstream Major Company Analysis (by Manufacturing Base, by Product Type) 4.4 Distributors/Traders 4.5 Downstream Major Customer Analysis (by Region) 5 Global Toys Market-Segmentation by Type 5.1 Arts Toys 5.2 Crafts Toys 6 Global Toys Market-Segmentation by Application 6.1 Up to 2 Years Old 6.2 2-4 Years Old 6.3 4-8 Years Old 6.4 8+ Years Old 7 Global Toys Market-Segmentation by Marketing Channel 7.1 Traditional Marketing Channel (Offline) 7.2 Online Channel 8 Competitive Intelligence – Company Profiles 8.1 Playmates Toys 8.1.1 Playmates Toys Profile 8.1.2 Playmates Toys Sales, Growth Rate and Global Market Share from 2014-2019E 8.1.3 Playmates Toys Product/Solution Launches and Enhancements Analysis 8.1.4 Playmates Toys Business Overview/Recent Development/Acquisitions 8.2 BiC Toys 8.2.1 BiC Toys Profile 8.2.2 BiC Toys Sales, Growth Rate and Global Market Share from 2014-2019E 8.2.3 BiC Toys Product/Solution Launches and Enhancements Analysis 8.2.4 BiC Toys Business Overview/Recent Development/Acquisitions 8.3 LeapFrog Enterprises 8.3.1 LeapFrog Enterprises Profile 8.3.2 LeapFrog Enterprises Sales, Growth Rate and Global Market Share from 2014-2019E 8.3.3 LeapFrog Enterprises Product/Solution Launches and Enhancements Analysis 8.3.4 LeapFrog Enterprises Business Overview/Recent Development/Acquisitions 8.4 Hasbro 8.4.1 Hasbro Profile 8.4.2 Hasbro Sales, Growth Rate and Global Market Share from 2014-2019E 8.4.3 Hasbro Product/Solution Launches and Enhancements Analysis 8.4.4 Hasbro Business Overview/Recent Development/Acquisitions 8.5 MGA Entertainment 8.5.1 MGA Entertainment Profile 8.5.2 MGA Entertainment Sales, Growth Rate and Global Market Share from 2014-2019E 8.5.3 MGA Entertainment Product/Solution Launches and Enhancements Analysis 8.5.4 MGA Entertainment Business Overview/Recent Development/Acquisitions 8.6 Vivid Imaginations 8.6.1 Vivid Imaginations Profile 8.6.2 Vivid Imaginations Sales, Growth Rate and Global Market Share from 2014-2019E 8.6.3 Vivid Imaginations Product/Solution Launches and Enhancements Analysis 8.6.4 Vivid Imaginations Business Overview/Recent Development/Acquisitions 8.7 JAKKS Pacific 8.7.1 JAKKS Pacific Profile 8.7.2 JAKKS Pacific Sales, Growth Rate and Global Market Share from 2014-2019E 8.7.3 JAKKS Pacific Product/Solution Launches and Enhancements Analysis 8.7.4 JAKKS Pacific Business Overview/Recent Development/Acquisitions 8.8 ToyQuest 8.8.1 ToyQuest Profile 8.8.2 ToyQuest Sales, Growth Rate and Global Market Share from 2014-2019E 8.8.3 ToyQuest Product/Solution Launches and Enhancements Analysis 8.8.4 ToyQuest Business Overview/Recent Development/Acquisitions 8.9 Ravensburger 8.9.1 Ravensburger Profile 8.9.2 Ravensburger Sales, Growth Rate and Global Market Share from 2014-2019E 8.9.3 Ravensburger Product/Solution Launches and Enhancements Analysis 8.9.4 Ravensburger Business Overview/Recent Development/Acquisitions 8.10 Alex Toys 8.10.1 Alex Toys Profile 8.10.2 Alex Toys Sales, Growth Rate and Global Market Share from 2014-2019E 8.10.3 Alex Toys Product/Solution Launches and Enhancements Analysis 8.10.4 Alex Toys Business Overview/Recent Development/Acquisitions 8.11 Mattel 8.11.1 Mattel Profile 8.11.2 Mattel Sales, Growth Rate and Global Market Share from 2014-2019E 8.11.3 Mattel Product/Solution Launches and Enhancements Analysis 8.11.4 Mattel Business Overview/Recent Development/Acquisitions 8.12 TOMY 8.12.1 TOMY Profile 8.12.2 TOMY Sales, Growth Rate and Global Market Share from 2014-2019E 8.12.3 TOMY Product/Solution Launches and Enhancements Analysis 8.12.4 TOMY Business Overview/Recent Development/Acquisitions 8.13 Melissa & Doug 8.13.1 Melissa & Doug Profile 8.13.2 Melissa & Doug Sales, Growth Rate and Global Market Share from 2014-2019E 8.13.3 Melissa & Doug Product/Solution Launches and Enhancements Analysis 8.13.4 Melissa & Doug Business Overview/Recent Development/Acquisitions 8.14 Funko 8.14.1 Funko Profile 8.14.2 Funko Sales, Growth Rate and Global Market Share from 2014-2019E 8.14.3 Funko Product/Solution Launches and Enhancements Analysis 8.14.4 Funko Business Overview/Recent Development/Acquisitions 8.15 Lansay 8.15.1 Lansay Profile 8.15.2 Lansay Sales, Growth Rate and Global Market Share from 2014-2019E 8.15.3 Lansay Product/Solution Launches and Enhancements Analysis 8.15.4 Lansay Business Overview/Recent Development/Acquisitions 8.16 The LEGO Group 8.16.1 The LEGO Group Profile 8.16.2 The LEGO Group Sales, Growth Rate and Global Market Share from 2014-2019E 8.16.3 The LEGO Group Product/Solution Launches and Enhancements Analysis 8.16.4 The LEGO Group Business Overview/Recent Development/Acquisitions 8.17 Funtastic 8.17.1 Funtastic Profile 8.17.2 Funtastic Sales, Growth Rate and Global Market Share from 2014-2019E 8.17.3 Funtastic Product/Solution Launches and Enhancements Analysis 8.17.4 Funtastic Business Overview/Recent Development/Acquisitions 8.18 Barnes & Noble 8.18.1 Barnes & Noble Profile 8.18.2 Barnes & Noble Sales, Growth Rate and Global Market Share from 2014-2019E 8.18.3 Barnes & Noble Product/Solution Launches and Enhancements Analysis 8.18.4 Barnes & Noble Business Overview/Recent Development/Acquisitions 9 Global Toys Market-Segmentation by Geography 10 North America 10.1 North America Toys Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 10.2 North America Toys Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 10.3 North America Toys Production Analysis from 2014-2019E 10.4 North America Toys Consumption Analysis from 2014-2019E 10.5 North America Toys Import and Export from 2014-2019E 10.6 North America Toys Value, Production and Market Share by Type (2014-2019E) 10.7 North America Toys Consumption, Value and Market Share by Application (2014-2019E) 10.8 North America Toys by Country (United States, Canada) 10.8.1 North America Toys Sales by Country (2014-2019E) 10.8.2 North America Toys Consumption Value by Country (2014-2019E) 10.9 North America Toys Market PEST Analysis 11 Europe 11.1 Europe Toys Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 11.2 Europe Toys Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 11.3 Europe Toys Production Analysis from 2014-2019E 11.4 Europe Toys Consumption Analysis from 2014-2019E 11.5 Europe Toys Import and Export from 2014-2019E 11.6 Europe Toys Value, Production and Market Share by Type (2014-2019E) 11.7 Europe Toys Consumption, Value and Market Share by Application (2014-2019E) 11.8 Europe Toys by Country (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden, Poland, Belgium) 11.8.1 Europe Toys Sales by Country (2014-2019E) 11.8.2 Europe Toys Consumption Value by Country (2014-2019E) 11.9 Europe Toys Market PEST Analysis 12 Asia-Pacific 12.1 Asia-Pacific Toys Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 12.2 Asia-Pacific Toys Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 12.3 Asia-Pacific Toys Production Analysis from 2014-2019E 12.4 Asia-Pacific Toys Consumption Analysis from 2014-2019E 12.5 Asia-Pacific Toys Import and Export from 2014-2019E 12.6 Asia-Pacific Toys Value, Production and Market Share by Type (2014-2019E) 12.7 Asia-Pacific Toys Consumption, Value and Market Share by Application (2014-2019E) 12.8 Asia-Pacific Toys by Country (China, Japan, South Korea, Australia, India, Taiwan, Indonesia, Thailand, Philippines, Malaysia) 12.8.1 Asia-Pacific Toys Sales by Country (2014-2019E) 12.8.2 Asia-Pacific Toys Consumption Value by Country (2014-2019E) 12.9 Asia-Pacific Toys Market PEST Analysis 13 Latin America 13.1 Latin America Toys Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 13.2 Latin America Toys Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 13.3 Latin America Toys Production Analysis from 2014-2019E 13.4 Latin America Toys Consumption Analysis from 2014-2019E 13.5 Latin America Toys Import and Export from 2014-2019E 13.6 Latin America Toys Value, Production and Market Share by Type (2014-2019E) 13.7 Latin America Toys Consumption, Value and Market Share by Application (2014-2019E) 13.8 Latin America Toys by Country (Brazil, Mexico, Argentina, Columbia, Chile) 13.8.1 Latin America Toys Sales by Country (2014-2019E) 13.8.2 Latin America Toys Consumption Value by Country (2014-2019E) 13.9 Latin America Toys Market PEST Analysis 14 Middle East & Africa 14.1 Middle East & Africa Toys Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 14.2 Middle East & Africa Toys Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 14.3 Middle East & Africa Toys Production Analysis from 2014-2019E 14.4 Middle East & Africa Toys Consumption Analysis from 2014-2019E 14.5 Middle East & Africa Toys Import and Export from 2014-2019E 14.6 Middle East & Africa Toys Value, Production and Market Share by Type (2014-2019E) 14.7 Middle East & Africa Toys Consumption, Value and Market Share by Application (2014-2019E) 14.8 Middle East & Africa Toys by Country (Saudi Arabia, UAE, Egypt, Nigeria, South Africa) 14.8.1 Middle East & Africa Toys Sales by Country (2014-2019E) 14.8.2 Middle East & Africa Toys Consumption Value by Country (2014-2019E) 14.9 Middle East & Africa Toys Market PEST Analysis 15 Future Forecast of the Global Toys Market from 2018-2026 15.1 Future Forecast of the Global Toys Market from 2019-2026 Segment by Region 15.2 Global Toys Production and Growth Rate Forecast by Type (2019-2026) 15.3 Global Toys Consumption and Growth Rate Forecast by Application (2019-2026) 16 Appendix 16.1 Methodology 16.2 Research Data Source

List of Tables and Figures Global Toys Market Value ($) and Growth Rate of Toys from 2014-2026 Global Toys Production and Growth Rate Segment by Product Type from 2014-2026F Global Toys Consumption and Growth Rate Segment by Application from 2014-2019E Figure Toys Picture Table Product Specifications of Toys Table Driving Factors for this Market Table Industry News of Toys Market Figure Value Chain Status of Toys Table Midstream Major Company Analysis (by Manufacturing Base, by Product Type) Table Distributors/Traders Table Downstream Major Customer Analysis (by Region, by Preference) Table Global Toys Production and Growth Rate Segment by Product Type from 2014-2019E Table Global Toys Value ($) and Growth Rate Segment by Product Type from 2014-2019E Figure Arts Toys of Toys Figure Crafts Toys of Toys Table Global Toys Consumption and Growth Rate Segment by Application from 2014-2019E Table Global Toys Value ($) and Growth Rate Segment by Application from 2014-2019E Figure Up to 2 Years Old of Toys Figure 2-4 Years Old of Toys Figure 4-8 Years Old of Toys Figure 8+ Years Old of Toys Table Global Toys Consumption and Growth Rate Segment by Marketing Channel from 2014-2019E Table Global Toys Value ($) and Growth Rate Segment by Marketing Channel from 2014-2019E Figure Traditional Marketing Channel (Offline) of Toys Figure Online Channel of Toys Table Playmates Toys Profile (Company Name, Plants Distribution, Sales Region) Figure Playmates Toys Sales and Growth Rate from 2014-2019E Figure Playmates Toys Revenue ($) and Global Market Share from 2014-2019E Table Playmates Toys Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table BiC Toys Profile (Company Name, Plants Distribution, Sales Region) Figure BiC Toys Sales and Growth Rate from 2014-2019E Figure BiC Toys Revenue ($) and Global Market Share from 2014-2019E Table BiC Toys Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table LeapFrog Enterprises Profile (Company Name, Plants Distribution, Sales Region) Figure LeapFrog Enterprises Sales and Growth Rate from 2014-2019E Figure LeapFrog Enterprises Revenue ($) and Global Market Share from 2014-2019E Table LeapFrog Enterprises Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table Hasbro Profile (Company Name, Plants Distribution, Sales Region) Figure Hasbro Sales and Growth Rate from 2014-2019E Figure Hasbro Revenue ($) and Global Market Share from 2014-2019E Table Hasbro Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table MGA Entertainment Profile (Company Name, Plants Distribution, Sales Region) Figure MGA Entertainment Sales and Growth Rate from 2014-2019E Figure MGA Entertainment Revenue ($) and Global Market Share from 2014-2019E Table MGA Entertainment Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table Vivid Imaginations Profile (Company Name, Plants Distribution, Sales Region) Figure Vivid Imaginations Sales and Growth Rate from 2014-2019E Figure Vivid Imaginations Revenue ($) and Global Market Share from 2014-2019E Table Vivid Imaginations Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table JAKKS Pacific Profile (Company Name, Plants Distribution, Sales Region) Figure JAKKS Pacific Sales and Growth Rate from 2014-2019E Figure JAKKS Pacific Revenue ($) and Global Market Share from 2014-2019E Table JAKKS Pacific Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table ToyQuest Profile (Company Name, Plants Distribution, Sales Region) Figure ToyQuest Sales and Growth Rate from 2014-2019E Figure ToyQuest Revenue ($) and Global Market Share from 2014-2019E Table ToyQuest Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table Ravensburger Profile (Company Name, Plants Distribution, Sales Region) Figure Ravensburger Sales and Growth Rate from 2014-2019E Figure Ravensburger Revenue ($) and Global Market Share from 2014-2019E Table Ravensburger Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table Alex Toys Profile (Company Name, Plants Distribution, Sales Region) Figure Alex Toys Sales and Growth Rate from 2014-2019E Figure Alex Toys Revenue ($) and Global Market Share from 2014-2019E Table Alex Toys Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table Mattel Profile (Company Name, Plants Distribution, Sales Region) Figure Mattel Sales and Growth Rate from 2014-2019E Figure Mattel Revenue ($) and Global Market Share from 2014-2019E Table Mattel Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table TOMY Profile (Company Name, Plants Distribution, Sales Region) Figure TOMY Sales and Growth Rate from 2014-2019E Figure TOMY Revenue ($) and Global Market Share from 2014-2019E Table TOMY Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table Melissa & Doug Profile (Company Name, Plants Distribution, Sales Region) Figure Melissa & Doug Sales and Growth Rate from 2014-2019E Figure Melissa & Doug Revenue ($) and Global Market Share from 2014-2019E Table Melissa & Doug Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table Funko Profile (Company Name, Plants Distribution, Sales Region) Figure Funko Sales and Growth Rate from 2014-2019E Figure Funko Revenue ($) and Global Market Share from 2014-2019E Table Funko Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table Lansay Profile (Company Name, Plants Distribution, Sales Region) Figure Lansay Sales and Growth Rate from 2014-2019E Figure Lansay Revenue ($) and Global Market Share from 2014-2019E Table Lansay Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table The LEGO Group Profile (Company Name, Plants Distribution, Sales Region) Figure The LEGO Group Sales and Growth Rate from 2014-2019E Figure The LEGO Group Revenue ($) and Global Market Share from 2014-2019E Table The LEGO Group Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table Funtastic Profile (Company Name, Plants Distribution, Sales Region) Figure Funtastic Sales and Growth Rate from 2014-2019E Figure Funtastic Revenue ($) and Global Market Share from 2014-2019E Table Funtastic Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table Barnes & Noble Profile (Company Name, Plants Distribution, Sales Region) Figure Barnes & Noble Sales and Growth Rate from 2014-2019E Figure Barnes & Noble Revenue ($) and Global Market Share from 2014-2019E Table Barnes & Noble Toys Sales, Price, Revenue, Gross Margin (2014-2019E) Table Global Toys Production Value ($) by Region from 2014-2019E Table Global Toys Production Value Share by Region from 2014-2019E Table Global Toys Production by Region from 2014-2019E Table Global Toys Consumption Value ($) by Region from 2014-2019E Table Global Toys Consumption by Region from 2014-2019E Table North America Toys Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table North America Toys Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table North America Toys Import and Export from 2014-2019E Table North America Toys Value ($) by Type (2014-2019E) Table North America Toys Production by Type (2014-2019E) Table North America Toys Consumption by Application (2014-2019E) Table North America Toys Consumption by Country (2014-2019E) Table North America Toys Consumption Value ($) by Country (2014-2019E) Figure North America Toys Market PEST Analysis Table Europe Toys Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Europe Toys Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Europe Toys Import and Export from 2014-2019E Table Europe Toys Value ($) by Type (2014-2019E) Table Europe Toys Production by Type (2014-2019E) Table Europe Toys Consumption by Application (2014-2019E) Table Europe Toys Consumption by Country (2014-2019E) Table Europe Toys Consumption Value ($) by Country (2014-2019E) Figure Europe Toys Market PEST Analysis Table Asia-Pacific Toys Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Asia-Pacific Toys Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Asia-Pacific Toys Import and Export from 2014-2019E Table Asia-Pacific Toys Value ($) by Type (2014-2019E) Table Asia-Pacific Toys Production by Type (2014-2019E) Table Asia-Pacific Toys Consumption by Application (2014-2019E) Table Asia-Pacific Toys Consumption by Country (2014-2019E) Table Asia-Pacific Toys Consumption Value ($) by Country (2014-2019E) Figure Asia-Pacific Toys Market PEST Analysis Table Latin America Toys Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Latin America Toys Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Latin America Toys Import and Export from 2014-2019E Table Latin America Toys Value ($) by Type (2014-2019E) Table Latin America Toys Production by Type (2014-2019E) Table Latin America Toys Consumption by Application (2014-2019E) Table Latin America Toys Consumption by Country (2014-2019E) Table Latin America Toys Consumption Value ($) by Country (2014-2019E) Figure Latin America Toys Market PEST Analysis Table Middle East & Africa Toys Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Middle East & Africa Toys Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Middle East & Africa Toys Import and Export from 2014-2019E Table Middle East & Africa Toys Value ($) by Type (2014-2019E) Table Middle East & Africa Toys Production by Type (2014-2019E) Table Middle East & Africa Toys Consumption by Application (2014-2019E) Table Middle East & Africa Toys Consumption by Country (2014-2019E) Table Middle East & Africa Toys Consumption Value ($) by Country (2014-2019E) Figure Middle East & Africa Toys Market PEST Analysis Table Global Toys Value ($) and Growth Rate Forecast by Region (2018-2026) Table Global Toys Production and Growth Rate Forecast by Region (2019-2026) Table Global Toys Consumption and Growth Rate Forecast by Region (2019-2026) Table Global Toys Production and Growth Rate Forecast by Type (2019-2026) Table Global Toys Consumption and Growth Rate Forecast by Application (2019-2026)