PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT • 2.1 Preface • 2.2 Preface • 2.3 Currency conversion rates for US$ PART 03: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 04: MARKET SIZING • Market definition • Market sizing 2018 • Market size and forecast 2018-2023 PART 05: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL • Market segmentation by distribution channel • Comparison by distribution channel • Offline - Market size and forecast 2018-2023 • Online - Market size and forecast 2018-2023 • Market opportunity by distribution channel PART 07: CUSTOMER LANDSCAPE PART 08: GEOGRAPHIC LANDSCAPE • Geographic segmentation • Geographic comparison • APAC - Market size and forecast 2018-2023 • North America - Market size and forecast 2018-2023 • Europe - Market size and forecast 2018-2023 • MEA - Market size and forecast 2018-2023 • South America - Market size and forecast 2018-2023 • Key leading countries • Market opportunity PART 09: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 10: MARKET TRENDS • Introduction of smart mattresses • Growing demand for eco-friendly mattresses • Need for multifunctional beds PART 11: VENDOR LANDSCAPE • Overview • Landscape disruption PART 12: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • Brentwood Home • Kingsdown • Organic Mattresses • Restonic • Serta Simmons Bedding PART 13: APPENDIX • Research methodology • List of abbreviations   Exhibit 01: Years in consideration Exhibit 02: Global household durables market Exhibit 03: Segments of global household durables market Exhibit 04: Market characteristics Exhibit 05: Market segments Exhibit 06: Market definition - Inclusions and exclusions checklist Exhibit 07: Market size 2018 Exhibit 08: Global market: Size and forecast 2018-2023 ($ millions) Exhibit 09: Global market: Year-over-year growth 2019-2023 (%) Exhibit 10: Five forces analysis 2018 Exhibit 11: Five forces analysis 2023 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2018 Exhibit 18: Distribution channel - Market share 2018-2023 (%) Exhibit 19: Comparison by distribution channel Exhibit 20: Offline - Market size and forecast 2018-2023 ($ millions) Exhibit 21: Offline - Year-over-year growth 2019-2023 (%) Exhibit 22: Online - Market size and forecast 2018-2023 ($ millions) Exhibit 23: Online - Year-over-year growth 2019-2023 (%) Exhibit 24: Market opportunity by distribution channel Exhibit 25: Customer landscape Exhibit 26: Market share by geography 2018-2023 (%) Exhibit 27: Geographic comparison Exhibit 28: APAC - Market size and forecast 2018-2023 ($ millions) Exhibit 29: APAC - Year-over-year growth 2019-2023 (%) Exhibit 30: North America - Market size and forecast 2018-2023 ($ millions) Exhibit 31: North America - Year-over-year growth 2019-2023 (%) Exhibit 32: Europe - Market size and forecast 2018-2023 ($ millions) Exhibit 33: Europe - Year-over-year growth 2019-2023 (%) Exhibit 34: MEA - Market size and forecast 2018-2023 ($ millions) Exhibit 35: MEA - Year-over-year growth 2019-2023 (%) Exhibit 36: South America - Market size and forecast 2018-2023 ($ millions) Exhibit 37: Number of households in Brazil 2012-2017 (in millions) Exhibit 38: South America - Year-over-year growth 2019-2023 (%) Exhibit 39: Key leading countries Exhibit 40: Market opportunity Exhibit 41: Decision framework Exhibit 42: Total construction expenditure in the US 2010-2017 ($ billion) Exhibit 43: Impact of drivers and challenges Exhibit 44: Vendor landscape Exhibit 45: Landscape disruption Exhibit 46: Vendors covered Exhibit 47: Vendor classification Exhibit 48: Market positioning of vendors Exhibit 49: Brentwood Home - Vendor overview Exhibit 50: Brentwood Home - Product segments Exhibit 51: Brentwood Home - Key offerings Exhibit 52: Kingsdown - Vendor overview Exhibit 53: Kingsdown - Product segments Exhibit 54: Kingsdown - Organizational developments Exhibit 55: Kingsdown - Key offerings Exhibit 56: Organic Mattresses - Vendor overview Exhibit 57: Organic Mattresses - Business segments Exhibit 58: Organic Mattresses - Key offerings Exhibit 59: Restonic - Vendor overview Exhibit 60: Restonic - Business segments Exhibit 61: Restonic - Key offerings Exhibit 62: Serta Simmons Bedding - Vendor overview Exhibit 63: Serta Simmons Bedding - Business segments Exhibit 64: Serta Simmons Bedding - Organizational developments Exhibit 65: Serta Simmons Bedding - Key offerings Exhibit 66: Validation techniques employed for market sizing Exhibit 67: List of abbreviations    

Brentwood Home Kingsdown Organic Mattresses Restonic and Serta Simmons Bedding