PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT • 2.1 Preface • 2.2 Preface • 2.3 Currency conversion rates for US$ PART 03: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 04: MARKET SIZING • Market definition • Market sizing 2018 • Market size and forecast 2018-2023 PART 05: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 06: MARKET SEGMENTATION BY PRODUCT • Market segmentation by product • Comparison by product • Conventional farro - Market size and forecast 2018-2023 • Organic farro - Market size and forecast 2018-2023 • Market opportunity by product PART 07: CUSTOMER LANDSCAPE PART 08: GEOGRAPHIC LANDSCAPE • Geographic segmentation • Geographic comparison • Europe - Market size and forecast 2018-2023 • North America - Market size and forecast 2018-2023 • APAC - Market size and forecast 2018-2023 • MEA - Market size and forecast 2018-2023 • South America - Market size and forecast 2018-2023 • Key leading countries • Market opportunity PART 09: DECISION FRAMEWORK PART 10: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 11: MARKET TRENDS • Growing preference for online shopping • Influence of blogs and digital media on farro consumption • Growing prominence of private label brands PART 12: VENDOR LANDSCAPE • Overview • Landscape disruption • Competitive scenario PART 13: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • Bluebird Grain Farms • Bob's Red Mill Natural Foods Inc. • Nature's Earthly Choice • Poggio del Farro Srl • Roland Foods LLC. • Timeless Seeds Inc. • Vigo Importing Co. Inc. • Waitrose Ltd. • Whole Foods Market Services Inc. • Woodland Foods PART 14: APPENDIX • Research methodology • List of abbreviations • Definition of market positioning of vendors PART 15: EXPLORE TECHNAVIO Exhibit 01: Vendors: Key offerings Exhibit 02: Global food and beverages market Exhibit 03: Segments of global food and beverages market Exhibit 04: Market characteristics Exhibit 05: Market segments Exhibit 06: Market definition - Inclusions and exclusions checklist Exhibit 07: Market size 2018 Exhibit 08: Global market: Size and forecast 2018-2023 ($ millions) Exhibit 09: Global market: Year-over-year growth 2019-2023 (%) Exhibit 10: Five forces analysis 2018 Exhibit 11: Five forces analysis 2023 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2018 Exhibit 18: Product - Market share 2018-2023 (%) Exhibit 19: Comparison by product Exhibit 20: Conventional farro - Market size and forecast 2018-2023 ($ millions) Exhibit 21: Conventional farro - Year-over-year growth 2019-2023 (%) Exhibit 22: Organic farro - Market size and forecast 2018-2023 ($ millions) Exhibit 23: Organic farro - Year-over-year growth 2019-2023 (%) Exhibit 24: Market opportunity by product Exhibit 25: Customer landscape Exhibit 26: Market share by geography 2018-2023 (%) Exhibit 27: Geographic comparison Exhibit 28: Europe - Market size and forecast 2018-2023 ($ millions) Exhibit 29: Europe - Year-over-year growth 2019-2023 (%) Exhibit 30: North America - Market size and forecast 2018-2023 ($ millions) Exhibit 31: North America - Year-over-year growth 2019-2023 (%) Exhibit 32: APAC - Market size and forecast 2018-2023 ($ millions) Exhibit 33: APAC - Year-over-year growth 2019-2023 (%) Exhibit 34: MEA - Market size and forecast 2018-2023 ($ millions) Exhibit 35: MEA - Year-over-year growth 2019-2023 (%) Exhibit 36: South America - Market size and forecast 2018-2023 ($ millions) Exhibit 37: South America - Year-over-year growth 2019-2023 (%) Exhibit 38: Key leading countries Exhibit 39: Market opportunity Exhibit 40: Impact of drivers and challenges Exhibit 41: Vendor landscape Exhibit 42: Landscape disruption Exhibit 43: Vendors covered Exhibit 44: Vendor classification Exhibit 45: Market positioning of vendors Exhibit 46: Bluebird Grain Farms - Vendor overview Exhibit 47: Bluebird Grain Farms - Product segments Exhibit 48: Bluebird Grain Farms - Key offerings Exhibit 49: Bob's Red Mill Natural Foods Inc. - Vendor overview Exhibit 50: Bob's Red Mill Natural Foods Inc. - Product segments Exhibit 51: Bob's Red Mill Natural Foods Inc. - Key offerings Exhibit 52: Nature's Earthly Choice - Vendor overview Exhibit 53: Nature's Earthly Choice - Product segments Exhibit 54: Nature's Earthly Choice - Key offerings Exhibit 55: Poggio del Farro Srl - Vendor overview Exhibit 56: Poggio del Farro Srl - Product segments Exhibit 57: Poggio del Farro Srl - Key offerings Exhibit 58: Roland Foods LLC. - Vendor overview Exhibit 59: Roland Foods LLC. - Product segments Exhibit 60: Roland Foods LLC. - Organizational developments Exhibit 61: Roland Foods LLC. - Key offerings Exhibit 62: Timeless Seeds Inc. - Vendor overview Exhibit 63: Timeless Seeds Inc. - Product segments Exhibit 64: Timeless Seeds Inc. - Key offerings Exhibit 65: Vigo Importing Co. Inc. - Vendor overview Exhibit 66: Vigo Importing Co. Inc. - Business segments Exhibit 67: Vigo Importing Co. Inc. - Key offerings Exhibit 68: Waitrose Ltd. - Vendor overview Exhibit 69: Waitrose Ltd. - Product segments Exhibit 70: Waitrose Ltd. - Key offerings Exhibit 71: Whole Foods Market Services Inc. - Vendor overview Exhibit 72: Whole Foods Market Services Inc. - Product segments Exhibit 73: Whole Foods Market Services Inc. - Key offerings Exhibit 74: Woodland Foods - Vendor overview Exhibit 75: Woodland Foods - Business segments Exhibit 76: Woodland Foods - Organizational developments Exhibit 77: Woodland Foods - Key offerings Exhibit 78: Validation techniques employed for market sizing Exhibit 79: Definition of market positioning of vendors

Bluebird Grain Farms, Bob's Red Mill Natural Foods Inc., Nature's Earthly Choice, Poggio del Farro Srl, Roland Foods LLC., Timeless Seeds Inc., Vigo Importing Co. Inc., Waitrose Ltd., Whole Foods Market Services Inc., and Woodland Foods.