PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT 2.1 Preface 2.2 Preface 2.3 Currency conversion rates for US$ PART 03: MARKET LANDSCAPE Market ecosystem Market characteristics Market segmentation analysis PART 04: MARKET SIZING Market definition Market sizing 2018 Market size and forecast 2018-2023 PART 05: FIVE FORCES ANALYSIS Bargaining power of buyers Bargaining power of suppliers Threat of new entrants Threat of substitutes Threat of rivalry Market condition PART 06: MARKET SEGMENTATION BY PRODUCT Market segmentation by product Comparison by product Scotch whiskey - Market size and forecast 2018-2023 American whiskey - Market size and forecast 2018-2023 Canadian whiskey - Market size and forecast 2018-2023 Irish whiskey - Market size and forecast 2018-2023 Others - Market size and forecast 2018-2023 Market opportunity by product PART 07: CUSTOMER LANDSCAPE PART 08: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL Market segmentation by distribution channel Comparison by distribution channel Off-trade - Market size and forecast 2018-2023 On-trade - Market size and forecast 2018-2023 Market opportunity by distribution channel PART 09: GEOGRAPHIC LANDSCAPE Geographic segmentation Geographic comparison APAC - Market size and forecast 2018-2023 North America - Market size and forecast 2018-2023 Europe - Market size and forecast 2018-2023 South America - Market size and forecast 2018-2023 MEA - Market size and forecast 2018-2023 Key leading countries Market opportunity PART 10: DECISION FRAMEWORK PART 11: DRIVERS AND CHALLENGES Market drivers Market challenges PART 12: MARKET TRENDS New marketing campaigns for whiskey Growing demand for whiskey in connected bottles Growing focus of vendors on premiumization of whiskey PART 13: VENDOR LANDSCAPE Overview Landscape disruption Competitive scenario PART 14: VENDOR ANALYSIS Vendors covered Vendor classification Market positioning of vendors Allied Blenders and Distillers Pvt. Ltd. Bacardi Global Brands Ltd. Brown-Forman Corp. Diageo Plc Pernod Ricard SA Suntory Holdings Ltd. PART 15: APPENDIX Research methodology List of abbreviations Definition of market positioning of vendors PART 16: EXPLORE TECHNAVIO   Exhibit 01: Product overview Exhibit 02: Global food and beverages market Exhibit 03: Segments of global food and beverages market Exhibit 04: Market characteristics Exhibit 05: Market segments Exhibit 06: Market definition - Inclusions and exclusions checklist Exhibit 07: Market size 2018 Exhibit 08: Global market: Size and forecast 2018-2023 ($ billions) Exhibit 09: Global market: Year-over-year growth 2019-2023 (%) Exhibit 10: Five forces analysis 2018 Exhibit 11: Five forces analysis 2023 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2018 Exhibit 18: Product - Market share 2018-2023 (%) Exhibit 19: Comparison by product Exhibit 20: Scotch whiskey - Market size and forecast 2018-2023 ($ billions) Exhibit 21: Scotch whiskey - Year-over-year growth 2019-2023 (%) Exhibit 22: American whiskey - Market size and forecast 2018-2023 ($ billions) Exhibit 23: American whiskey - Year-over-year growth 2019-2023 (%) Exhibit 24: Canadian whiskey - Market size and forecast 2018-2023 ($ billions) Exhibit 25: Canadian whiskey - Year-over-year growth 2019-2023 (%) Exhibit 26: Irish whiskey - Market size and forecast 2018-2023 ($ billions) Exhibit 27: Irish whiskey - Year-over-year growth 2019-2023 (%) Exhibit 28: Others - Market size and forecast 2018-2023 ($ billions) Exhibit 29: Others - Year-over-year growth 2019-2023 (%) Exhibit 30: Market opportunity by product Exhibit 31: Customer landscape Exhibit 32: Distribution channel - Market share 2018-2023 (%) Exhibit 33: Comparison by distribution channel Exhibit 34: Off-trade - Market size and forecast 2018-2023 ($ billions) Exhibit 35: Off-trade - Year-over-year growth 2019-2023 (%) Exhibit 36: On-trade - Market size and forecast 2018-2023 ($ billions) Exhibit 37: On-trade - Year-over-year growth 2019-2023 (%) Exhibit 38: Market opportunity by distribution channel Exhibit 39: Market share by geography 2018-2023 (%) Exhibit 40: Geographic comparison Exhibit 41: APAC - Market size and forecast 2018-2023 ($ billions) Exhibit 42: APAC - Year-over-year growth 2019-2023 (%) Exhibit 43: North America - Market size and forecast 2018-2023 ($ billions) Exhibit 44: North America - Year-over-year growth 2019-2023 (%) Exhibit 45: Europe - Market size and forecast 2018-2023 ($ billions) Exhibit 46: Europe - Year-over-year growth 2019-2023 (%) Exhibit 47: South America - Market size and forecast 2018-2023 ($ billions) Exhibit 48: South America - Year-over-year growth 2019-2023 (%) Exhibit 49: MEA - Market size and forecast 2018-2023 ($ billions) Exhibit 50: MEA - Year-over-year growth 2019-2023 (%) Exhibit 51: Key leading countries Exhibit 52: Market opportunity Exhibit 53: Impact of drivers and challenges Exhibit 54: Vendor landscape Exhibit 55: Landscape disruption Exhibit 56: Vendors covered Exhibit 57: Vendor classification Exhibit 58: Market positioning of vendors Exhibit 59: Allied Blenders and Distillers Pvt. Ltd. - Vendor overview Exhibit 60: Allied Blenders and Distillers Pvt. Ltd. - Product segments Exhibit 61: Allied Blenders and Distillers Pvt. Ltd. - Key offerings Exhibit 62: Bacardi Global Brands Ltd. - Vendor overview Exhibit 63: Bacardi Global Brands Ltd. - Product segments Exhibit 64: Bacardi Global Brands Ltd. - Organizational developments Exhibit 65: Bacardi Global Brands Ltd. - Key offerings Exhibit 66: Brown-Forman Corp. - Vendor overview Exhibit 67: Brown-Forman Corp. - Product segments Exhibit 68: Brown-Forman Corp. - Organizational developments Exhibit 69: Brown-Forman Corp. - Geographic focus Exhibit 70: Brown-Forman Corp. - Segment focus Exhibit 71: Brown-Forman Corp. - Key offerings Exhibit 72: Diageo Plc - Vendor overview Exhibit 73: Diageo Plc - Product segments Exhibit 74: Diageo Plc - Organizational developments Exhibit 75: Diageo Plc - Geographic focus Exhibit 76: Diageo Plc - Segment focus Exhibit 77: Diageo Plc - Key offerings Exhibit 78: Pernod Ricard SA - Vendor overview Exhibit 79: Pernod Ricard SA - Product segments Exhibit 80: Pernod Ricard SA - Organizational developments Exhibit 81: Pernod Ricard SA - Geographic focus Exhibit 82: Pernod Ricard SA - Segment focus Exhibit 83: Pernod Ricard SA - Key offerings Exhibit 84: Suntory Holdings Ltd. - Vendor overview Exhibit 85: Suntory Holdings Ltd. - Business segments Exhibit 86: Suntory Holdings Ltd. - Organizational developments Exhibit 87: Suntory Holdings Ltd. - Geographic focus Exhibit 88: Suntory Holdings Ltd. - Segment focus Exhibit 89: Suntory Holdings Ltd. - Key offerings Exhibit 90: Validation techniques employed for market sizing Exhibit 91: Definition of market positioning of vendors

Allied Blenders and Distillers Pvt. Ltd., Bacardi Global Brands Ltd., Brown-Forman Corp., Diageo Plc, Pernod Ricard SA, and Suntory Holdings Ltd.