PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT 2.1 Preface 2.2 Preface 2.3 Currency conversion rates for US$ PART 03: MARKET LANDSCAPE Market ecosystem Market characteristics Market segmentation analysis PART 04: MARKET SIZING Market definition Market sizing 2018 Market size and forecast 2018-2023 PART 05: FIVE FORCES ANALYSIS Bargaining power of buyers Bargaining power of suppliers Threat of new entrants Threat of substitutes Threat of rivalry Market condition PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL Market segmentation by distribution channel Comparison by distribution channel Specialty stores - Market size and forecast 2018-2023 E-retailers - Market size and forecast 2018-2023 Hypermarkets, supermarkets, convenience stores, and clubhouse stores - Market size and forecast 2018-2023 Department stores - Market size and forecast 2018-2023 Market opportunity by distribution channel PART 07: MARKET SEGMENTATION BY PRODUCT Market segmentation by product Comparison by product Construction or activity toys, action figures, and accessories - Market size and forecast 2018-2023 Soft or plush toys, dolls, and accessories - Market size and forecast 2018-2023 Outdoor, sport, and model vehicle toys - Market size and forecast 2018-2023 Games and puzzles - Market size and forecast 2018-2023 Infant and preschool toys - Market size and forecast 2018-2023 Other products - Market size and forecast 2018-2023 Market opportunity by product PART 08: CUSTOMER LANDSCAPE PART 09: GEOGRAPHIC LANDSCAPE Geographic segmentation Geographic comparison UK - Market size and forecast 2018-2023 France - Market size and forecast 2018-2023 Germany - Market size and forecast 2018-2023 Italy - Market size and forecast 2018-2023 ROE - Market size and forecast 2018-2023 Key leading countries Market opportunity PART 10: DECISION FRAMEWORK PART 11: DRIVERS AND CHALLENGES Market drivers Market challenges PART 12: MARKET TRENDS Increasing number of strategic alliances Rising popularity of construction toys Increasing marketing initiatives PART 13: VENDOR LANDSCAPE Overview Landscape disruption Competitive scenario Comparative analysis of key vendors PART 14: VENDOR ANALYSIS Vendors covered Vendor classification Market positioning of vendors Hasbro Inc. Mattel Inc. The LEGO Group TOMY Co. Ltd. VTech Holdings Ltd. PART 15: APPENDIX Research methodology List of abbreviations Definition of market positioning of vendors PART 16: EXPLORE TECHNAVIO   Exhibit 01: Key offerings Exhibit 02: Global toys and games market Exhibit 03: Segments of global toys and games market Exhibit 04: Market characteristics Exhibit 05: Market segments Exhibit 06: Market definition - Inclusions and exclusions checklist Exhibit 07: Market size 2018 Exhibit 08: Regional market: Size and forecast 2018-2023 ($ millions) Exhibit 09: Regional market: Year-over-year growth 2019-2023 (%) Exhibit 10: Five forces analysis 2018 Exhibit 11: Five forces analysis 2023 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2018 Exhibit 18: Distribution channel - Market share 2018-2023 (%) Exhibit 19: Comparison by distribution channel Exhibit 20: Specialty stores - Market size and forecast 2018-2023 ($ millions) Exhibit 21: Specialty stores - Year-over-year growth 2019-2023 (%) Exhibit 22: E-retailers - Market size and forecast 2018-2023 ($ millions) Exhibit 23: E-retailers - Year-over-year growth 2019-2023 (%) Exhibit 24: Hypermarkets, supermarkets, convenience stores, and clubhouse stores - Market size and forecast 2018-2023 ($ millions) Exhibit 25: Hypermarkets, supermarkets, convenience stores, and clubhouse stores - Year-over-year growth 2019-2023 (%) Exhibit 26: Department stores - Market size and forecast 2018-2023 ($ millions) Exhibit 27: Department stores - Year-over-year growth 2019-2023 (%) Exhibit 28: Market opportunity by distribution channel Exhibit 29: Product - Market share 2018-2023 (%) Exhibit 30: Comparison by product Exhibit 31: Construction or activity toys, action figures, and accessories - Market size and forecast 2018-2023 ($ millions) Exhibit 32: Construction or activity toys, action figures, and accessories - Year-over-year growth 2019-2023 (%) Exhibit 33: Soft or plush toys, dolls, and accessories - Market size and forecast 2018-2023 ($ millions) Exhibit 34: Soft or plush toys, dolls, and accessories - Year-over-year growth 2019-2023 (%) Exhibit 35: Outdoor, sport, and model vehicle toys - Market size and forecast 2018-2023 ($ millions) Exhibit 36: Outdoor, sport, and model vehicle toys - Year-over-year growth 2019-2023 (%) Exhibit 37: Games and puzzles - Market size and forecast 2018-2023 ($ millions) Exhibit 38: Games and puzzles - Year-over-year growth 2019-2023 (%) Exhibit 39: Infant and preschool toys - Market size and forecast 2018-2023 ($ millions) Exhibit 40: Infant and preschool toys - Year-over-year growth 2019-2023 (%) Exhibit 41: Other products - Market size and forecast 2018-2023 ($ millions) Exhibit 42: Other products - Year-over-year growth 2019-2023 (%) Exhibit 43: Market opportunity by product Exhibit 44: Customer landscape Exhibit 45: Market share by geography 2018-2023 (%) Exhibit 46: Geographic comparison Exhibit 47: UK - Market size and forecast 2018-2023 ($ millions) Exhibit 48: UK - Year-over-year growth 2019-2023 (%) Exhibit 49: France - Market size and forecast 2018-2023 ($ millions) Exhibit 50: France - Year-over-year growth 2019-2023 (%) Exhibit 51: Germany - Market size and forecast 2018-2023 ($ millions) Exhibit 52: Germany - Year-over-year growth 2019-2023 (%) Exhibit 53: Italy - Market size and forecast 2018-2023 ($ millions) Exhibit 54: Italy - Year-over-year growth 2019-2023 (%) Exhibit 55: ROE - Market size and forecast 2018-2023 ($ millions) Exhibit 56: ROE - Year-over-year growth 2019-2023 (%) Exhibit 57: Key leading countries Exhibit 58: Market opportunity Exhibit 59: Impact of drivers and challenges Exhibit 60: Vendor landscape Exhibit 61: Landscape disruption Exhibit 62: Key vendors: Comparison of operating margin for FY2016-FY2018 Exhibit 63: Key vendors: Comparison of sales growth for FY2016-FY2018 Exhibit 64: Key vendors: Comparative analysis of product pricing, product portfolio, and geographical presence 2018 Exhibit 65: Key vendors: Analysis of geographical presence 2018 Exhibit 66: Vendors covered Exhibit 67: Vendor classification Exhibit 68: Market positioning of vendors Exhibit 69: Hasbro Inc. - Vendor overview Exhibit 70: Hasbro Inc. - Business segments Exhibit 71: Hasbro Inc. - Organizational developments Exhibit 72: Hasbro Inc. - Geographic focus Exhibit 73: Hasbro Inc. - Segment focus Exhibit 74: Hasbro Inc. - Key offerings Exhibit 75: Mattel Inc. - Vendor overview Exhibit 76: Mattel Inc. - Business segments Exhibit 77: Mattel Inc. - Organizational developments Exhibit 78: Mattel Inc. - Geographic focus Exhibit 79: Mattel Inc. - Segment focus Exhibit 80: Mattel Inc. - Key offerings Exhibit 81: The LEGO Group - Vendor overview Exhibit 82: The LEGO Group - Business segments Exhibit 83: The LEGO Group - Organizational developments Exhibit 84: The LEGO Group - Geographic focus Exhibit 85: The LEGO Group - Segment focus Exhibit 86: The LEGO Group - Key offerings Exhibit 87: TOMY Co. Ltd. - Vendor overview Exhibit 88: TOMY Co. Ltd. - Business segments Exhibit 89: TOMY Co. Ltd. - Organizational developments Exhibit 90: TOMY Co. Ltd. - Geographic focus Exhibit 91: TOMY Co. Ltd. - Key offerings Exhibit 92: VTech Holdings Ltd. - Vendor overview Exhibit 93: VTech Holdings Ltd. - Business segments Exhibit 94: VTech Holdings Ltd. - Organizational developments Exhibit 95: VTech Holdings Ltd. - Geographic focus Exhibit 96: VTech Holdings Ltd. - Segment focus Exhibit 97: VTech Holdings Ltd. - Key offerings Exhibit 98: Validation techniques employed for market sizing Exhibit 99: Definition of market positioning of vendors

Hasbro Inc., Mattel Inc., The LEGO Group, TOMY Co. Ltd., and VTech Holdings Ltd.